Fashion
Eleventy: Revenue at €127 million, Chicago store opening imminent, push in the US and Asia
Published
January 20, 2026
From its elegantly appointed 1,000-square-metre showroom at 11 Via Uberto Visconti di Modrone in Milan, which showcases the brand’s entire universe, high-end clothing and accessories label Eleventy presented its Autumn-Winter 2026/27 collection, marked by colours new to the house, an expanded assortment—especially in footwear—and the use of new raw materials such as vicuña, as revenue stabilises and new store openings are readied, starting in Chicago.
“It’s an important year for us, one in which we wanted to reinvent ourselves, because we believe it’s right to go back to being special,” Marco Baldassari, who continues to lead the brand he owns as CEO, tells FashionNetwork.com. “We had certainly spent many years operating in our comfort zone, with light colours, which by now are no longer distinctive. So we wanted to introduce new, more sophisticated, darker colours and silhouettes that are new to us, to differentiate ourselves once again from what the market offers.”
“The inspiration for the collection,” Eleventy’s CEO continues, “begins with an inner journey of reconnection with nature, which becomes our stage.”
Brown, therefore, assumes a central role in Eleventy’s wardrobe, as do very deep, almost black greys—like the winter sky—alongside forest greens and burgundy.
“This change has been noticed and, I must say, warmly received by buyers, also because I think it’s right to rekindle the desire of a consumer who perhaps had found the market a bit flat, lacking truly new propositions, where everything seems interchangeable,” the entrepreneur notes.
“It’s one of the contributing factors to this global downturn in fashion and luxury sales. More than tariffs, which in my view have somewhat distracted from the real issue—the strengthening of the euro, alongside the weakening of the yen and the dollar—pricing has certainly played a part, and in many cases the end consumer has not found it justified. With a very balanced price-to-quality proposition, Eleventy has not been particularly affected by this phenomenon. I hope this new collection of ours will reignite a great deal of desire, because we have completely reinvented ourselves, including in terms of fit and aesthetic.”

Eleventy, which in late 2025 opened its first flagship in Lisbon, will continue its programme of monobrand openings in 2026. The most significant will be in Chicago, in the United States.
“The U.S. is our most important market, thanks also to the mentality of the American consumer, who tends to spend more and is more inclined to purchase than the European customer,” Baldassari observes.
Eleventy currently employs 200 people and has 18 monobrand stores managed directly from headquarters, plus 22 with franchise partners, for a total of 40 monobrand stores. In the multibrand channel, the Milan-based label is carried in around 300 carefully selected doors worldwide.
“To be special, and thereby sell a quality product, you also have to be more selective in distribution, sometimes sacrificing opportunities in favour of a longer-term vision,” the CEO said.
The womenswear collection is growing within Eleventy’s business; today it accounts for 25 per cent of revenue, with turnover rising to 127 million euros from approximately 100 million in 2024 (it was 43 million euros in 2022 and 65 million in 2023, ed.), with 18 per cent generated in Italy and 82 per cent abroad. After the US comes the Middle East, Europe overall, and Asia, where Baldassari highlights South Korea and Japan as growth markets, while China remains to be defined.

The agreement between the European Union and Mercosur to further liberalise trade between them “is certainly a new opportunity that we will not fail to evaluate with great attention and interest,” said the founder, in the presence of Gianmarco Tamberi, who has officially become Eleventy’s new brand ambassador.
“The choice of Gianmarco Tamberi is due to two fundamental reasons. First, we are Italian and we want to bring Italy to the world, which an athlete like him represents excellently. Second, the alignment of our respective values: to achieve the results we have, we have made many sacrifices, with hard work, consistency, commitment and discipline. These are all elements that unite our paths,” the founder continued.
Since in recent years fashion has first seen the rise of tennis-inspired style and then that of skiing (preceded about fifteen years earlier by golfwear and polowear), can athleticwear be trendy in the coming years as well?
In other words, will athletics succeed in conveying its values to the general public, as it has almost never managed to do in the past? “Achieving results certainly helps to spur similar developments,” Tamberi replies.
“We were coming out of a period (from around 2000 to 2015) when athletics had a huge void of champions in Italy. Now something has shifted, especially since the Tokyo 2020 Olympics, after the famous five gold medals we managed to bring home. Results can allow the personalities who achieve them to emerge; otherwise it’s difficult to bring a movement to public attention. Today, many young people in athletics are coming through,” explains the high jumper, who in his discipline has won at least once everything there was to win, having been Olympic champion at the Tokyo 2020 Games, world champion in Budapest 2023, world indoor champion in Portland in 2016, and three-time European champion (2016, 2022, 2024), not to mention victories at the European Indoors and two Diamond League finals reached.

“The collaboration with Eleventy came about very naturally, as we share similar values,” confirms the Ancona-born athlete. “For a few years I had the honour of being a Giorgio Armani ambassador, whom I take this opportunity to thank and acknowledge. When that partnership ended, several companies came forward to have me as a testimonial, but I couldn’t find any that resonated with me and with what I want to represent and communicate. Then Marco Baldassari got in touch. And everything clicked into place naturally.”
Founded in Milan in 2007 by Marco Baldassari and Paolo Zuntini, joined in 2009 by Andrea Scuderi, and now majority controlled (65 per cent) by the Fashion Cube fund—a holding company composed of the VEI Capital fund and a Gulf financial group that controls all the sales networks of the high-end apparel and accessories company—Eleventy works exclusively with natural Italian materials and 100% made in Italy production. Present in more than 30 countries, it also has directly operated stores in cities such as Milan, New York, Paris, Tokyo, Seoul and Dubai.
This article is an automatic translation.
Click here to read the original article.
Copyright © 2026 FashionNetwork.com All rights reserved.
Fashion
War-linked energy shock pushing inflation higher in Europe: IMF expert
In a blog post, Alfred Kammer, director of the IMF’s European department, said his organisation sees growth slowing down in the continent. Initial data point already to weaker private investment and consumption.
The energy shock that has hit Europe due to the Middle East conflict, though smaller than in 2022, is weighing on growth and pushing inflation higher, an IMF expert recently cautioned.
IMF sees growth slowing down in the continent.
Initial data point already to weaker private investment and consumption.
Central banks must remain laser focused on keeping inflation expectations anchored, he wrote.
The outlook for euro area growth is projected at just 1.1 per cent in 2026, for the European Union it is 1.3 per cent; and this forecast comes with a high degree of uncertainty.
In a more severe scenario as described in the World Economic Outlook—a persistent supply shock compounded by tightening financial conditions—the EU could come close to recession with inflation approaching 5 per cent. No European country is spared, Kammer observed.
Policymakers face intense pressure—to act fast, visibly and for all, which results in policies that have more long-term downsides than short-term benefits, he wrote.
Targeted support is much more effective. Europe’s response to this shock should be shaped by two imperatives, he suggested. First, robust macroeconomic policy that is fit for a world with unpredictable and frequent shocks, and second, resilience built without wasting fiscal resources or getting in the way of markets.
The first imperative involves getting monetary and fiscal policy right. Central banks must remain laser focused on keeping inflation expectations anchored, the IMF expert wrote.
In the euro area, where inflation is close to target and medium-term expectations are broadly anchored, the European Central Bank has some scope to wait and observe the shock evolve before acting. IMF now expects a cumulative 50 basis point increase in the policy rate by the end of this year, maintaining a broadly neutral monetary stance in light of higher near-term inflation expectations, Kammer noted.
A rise in core inflation or increasing medium-term expectations would warrant a more restrictive stance, he wrote.
“Europe must reform under pressure. The current shock is not an argument for delay. It is all the more reason to push forward the reform agenda,” Kammer added.
Fibre2Fashion News Desk (DS)
Fashion
India, US to resume BTA talks today
The text of the agreement was released on February 7.
India and the US will today resume talks on the first phase of their bilateral trade agreement in Washington, DC.
The three-day talks will discuss the situation that has evolved under the changed US tariff regime.
The two unilateral probes launched by the USTR against India may also be discussed at the meeting.
Darpan Jain, additional secretary in the department of commerce, is leading the Indian team.
Darpan Jain, additional secretary in the department of commerce, is leading the Indian team.
The three-day talks will discuss the situation that has evolved under the changed US tariff regime, according to Indian media reports.
Following the US Supreme Court decision against the sweeping tariffs imposed by President Donald Trump on several countries, the US administration imposed a 10-per cent tariff on all countries beginning February 24 for 150 days.
This led to a meeting between chief negotiators of both sides scheduled in February getting postponed to this month.
The two unilateral investigations launched by the US Trade Representative (USTR) against India may also be discussed at the meeting. India has rejected allegations made by the USTR in these two probes under its Section 301 of Trade Law and has called for termination of the probes as the initiation notice has failed to provide cogent rationale to substantiate the claims.
Fibre2Fashion News Desk (DS)
Fashion
Germany’s BOSS secures landmark Australian Open partnership
The partnership is rooted in a shared mindset: ambition, world-class performance, global relevance, and a bold confidence that defines both BOSS and the Australian Open. As a cornerstone of BOSS’s cultural strategy, the collaboration creates a powerful platform to connect with fans at scale, unlock new audiences, and showcase the full world of BOSS through its collections, ambassadors, and experiences.
BOSS will become Official Lifestyle Outfitter of the Australian Open from 2027, marking a key step in its sport and culture strategy.
The brand will dress up to 4,000 staff and elevate on- and off-court style through tailored looks, activations and merchandise, strengthening its global presence in tennis while redefining the tournament’s visual identity.
“We are absolutely excited to partner with the Australian Open, which is one of the most dynamic and globally followed sporting events worldwide,” stated Daniel Grieder, CEO of HUGO BOSS. “This collaboration is a natural fit for us, as it brings together two brands that share the same commitment to excellence, innovation, and creating extraordinary experiences. Tennis is part of BOSS’s DNA. The partnership therefore
marks an important step in our strategy to further drive the brand’s positioning at the intersection of sport, lifestyle, and global fan engagement.”
“The Australian Open has always been about more than just great tennis – it’s about atmosphere, innovation, and setting the benchmark for major sporting events worldwide,” Tennis Australia CEO Craig Tiley said. “BOSS is a global brand with impeccable credentials in sport and style, and together we will enhance how our tournament looks, feels, and connects with fans from around the world.”
In its new role as the tournament’s Official Lifestyle Outfitter, BOSS is set to transform the visual identity of the Australian Open like never before. Dressing up to 4,000 staff, officials, umpires, and ball kids, BOSS will make an unmistakable impact, setting its signature confident style from the very first moment. The result is a bold step change: a unified, elevated, and distinctly modern aesthetic that will be visible across every corner of Melbourne Park. A curated palette of refined shades, subtle nods to the brand’s tailoring expertise, and easy-wear silhouettes engineered for the Melbourne heat come together to signal a new era in tournament style – perfectly in tune with the fast-paced, high-energy spirit of the event.
BOSS branding will also be displayed around the venue, including inside the iconic Rod Laver Arena. Beyond the tournament’s courts, the collaboration will extend to exclusive replica teamwear, merchandise, and off-court capsules. Dedicated pop-up stores, immersive on-site fan activations, an elevated guest experience, and further special events will bring the BOSS attitude to every part of “The Happy Slam.” Online and in store, impactful storytelling and curated initiatives will also share the sunshine spirit of Melbourne with tennis fans around the globe.
In a powerful opening serve that ignites excitement and sets the tone for what’s to come, the brand has created bold visuals to accompany today’s announcement. Bridging the worlds of fashion and sport, the imagery reimagines tennis balls in tactile fabrics – from rich wool to soft alpaca – as a nod to BOSS’s roots in craft and tailoring.
The brand’s history in tennis dates back to the 1980s, when it embarked on a 15-year-long sponsorship of the Davis Cup, the world’s largest international team competition in men’s tennis. Most recently, BOSS has welcomed star players Taylor Fritz and Matteo Berrettini, as well as emerging talents Noma Noha Akugue and Ella Seidel, as brand ambassadors, and since 2022 has served as title sponsor of popular ATP 250 tournament the BOSS OPEN in Stuttgart. Through the Australian Open partnership, BOSS is cementing its presence in tennis at one of the world’s most prestigious tournaments and propelling its position as a leading global style authority at the intersection of sport and culture.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
-
Fashion5 days agoFrance’s LVMH Q1 revenue falls 6%, shows resilience amid Iran war
-
Sports1 week agoThe case for Man United’s Fernandes as Premier League’s best
-
Entertainment1 week agoPalace left in shock as Prince William cancels grand ceremony
-
Business1 week agoUK could adopt EU single market rules under new legislation
-
Entertainment6 days agoIs Claude down? Here’s why users are seeing errors
-
Fashion1 week agoEnergy emerges as biggest cost driver in textile margins
-
Business1 week agoDelta Air Lines unveils first new Delta One suite in premium cabin arms race
-
Tech1 week agoA Lot of Shops Won’t Fix Electric Bikes. Here’s Why
