Fashion
European Commission ramps up pressure on Shein, Paris hearing set for December 5
By
Reuters
Published
November 26, 2025
The European Commission ramped up pressure on China’s Shein on Wednesday, saying the online platform might pose a “systemic risk” for consumers and demanding more information from the company after illegal items were found for sale on its marketplace.
Fast-fashion retailer Shein has been embroiled in scandal in France since the country’s consumer watchdog found childlike sex dolls and banned weapons for sale on its online marketplace, tainting the launch of its first permanent shop within Paris department store BHV.
“Following the sale of illegal products in France and several public reports, the Commission suspects that Shein’s system may pose a systemic risk for consumers across the entire European Union,” the European Commission said, adding it has made a formal request to Shein for more information under the Digital Services Act, an EU law governing online platforms. A Shein spokesperson said the company had received the request and was working to promptly address it.
The French government is pushing the Commission to open a formal investigation into Shein under the DSA, but it has so far stopped short of doing so. Separately on Wednesday, a Paris court delayed a hearing of the French government’s request to suspend Shein’s website in the country for three months.
The hearing, meant to take place on Wednesday, was postponed to December 5 after a lawyer for the French state said Shein delayed sending its arguments until the last minute on Tuesday, making it impossible for the hearing to take place. A lawyer for Shein, Julia Bombardier, said: “We were ready to plead today, and we will be on December 5 too.”
Shein removed marketplace products- provided by third-party sellers- from its website in France on November 5 but the website, selling Shein’s own clothing range, is still accessible. The government aims to secure a three-month suspension of Shein’s website as a whole under an extraordinary judicial procedure as it pushes the company to tighten controls over the products it sells.
The government started the process on the day its BHV store opened. The Paris store, and five others set to open in regional department stores, are not expected to be impacted.
“We must bring an end to this online Wild West,” Serge Papin, France’s minister for small and medium-sized enterprises, said on the TF1 television network on Wednesday. “Shein has closed its marketplace but now we want them to give us the proof that what it will bring back to market is in line with our consumer codes.”
AliExpress and Joom could also be the subject of a judicial complaint, Papin added, after childlike sex dolls were also found for sale on those marketplaces. AliExpress banned a Chinese seller of the dolls after Reuters found the items for sale on the platform in the week after Paris prosecutors announced an investigation into it and Shein for disseminating images or representations of minors of a pornographic nature.
In a parliamentary hearing earlier on Wednesday Frédéric Merlin, chairman of BHV owner SGM, sought to distance himself from Shein’s marketplace and condemned the sale of childlike sex dolls, saying he had vetted all the Shein products sold in the BHV store. He called on lawmakers to tighten legislation on online platforms and make them responsible for products sold by third-party sellers.
© Thomson Reuters 2025 All rights reserved.
Fashion
Top Vietnamese, Chinese leaders hold talks on advancing cooperation
China will step up building a higher-level China-Vietnam community with a shared future that carries strategic significance, Chinese President Xi Jinping said while holding talks with visiting Vietnamese President To Lam.
China and Vietnam are accelerating efforts to navigate bilateral trade towards a more balanced and sustainable course.
President Xi Jinping recently held talks with visiting Vietnamese President To Lam.
During the visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Xi said both countries should work together in their modernisation drive, accelerate the alignment of development strategies and prioritise infrastructure connectivity.
While meeting Chinese Minister of Commerce Wang Wentao during the state visit, Vietnamese Minister of Industry and Trade Le Manh Hung called for a restructuring of production, trade and supply chains alongside stronger investment cooperation.
Wang said both sides should focus on implementing the high-level common perceptions, including raising bilateral trade turnover to $500 billion in future.
Hung urged China to expand imports of Vietnamese goods, broaden the list of products eligible for tariff preferences and further open its market. He also called for the mutual recognition of quarantine results for agro-forestry-fishery products, facilitation of Vietnamese exports via cross-border e-commerce, and expansion of Vietnam’s trade promotion offices across Chinese localities, according to a Vietnamese news agency.
China will continue to support Vietnam in setting up additional trade promotion offices, following those already established in Chongqing, Hangzhou and Haikou, Wang responded.
China also expressed readiness to support Vietnam’s stronger exports through cross-border e-commerce, encouraging greater visibility of the Vietnam National Pavilion on Chinese e-commerce platforms beyond JD.com to better promote Vietnamese products to Chinese consumers.
China has consistently been Vietnam’s largest trading partner and second-largest export market, while Vietnam continues to be China’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN).
Fibre2Fashion News Desk (DS)
Fashion
Hong Kong apparel imports stabilise after sharp dip last year
Fashion
Burberry unveils High Summer 2026 lido-inspired campaign
British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N’Doye and Sacha Quenby and a cast of synchronised swimmers and divers.
Burberry’s High Summer 2026 campaign captures Britain’s nostalgic lido culture through a sunlit film featuring Simone Ashley and Tom Blyth.
Blending heritage check with pastel tones, the collection spans swimwear, relaxed tailoring, raffia bags and lightweight layers, evoking effortless, poolside summer style.
Directed by Francis Plummer, the campaign reflects a warm, communal British summer mood.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and friends stretched out in the hazy afternoon light. Before long, the best spots by the pool are claimed with a Burberry towel. Summer has begun. The film is underscored by the TONE remix of ‘Beating’ by Tirzah.
‘A lido holds a particular kind of nostalgia for the British. The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge with friends.’ said Daniel Lee Chief Creative Officer, Burberry.
Key styles
The High Summer 2026 collection features the Burberry Check in heritage-inspired sand beige and pastel shades of aubergine purple and cornflower blue.
The iconic Burberry Check bikini is the beach essential, alongside matching swimsuits and men’s swim shorts trimmed with check.
Poolside separates include tops, skirts and shirts cut from cotton voile, plus cover-up dresses woven with a tonal Burberry Check and deckchair-inspired stripes. Ruffled trims and ties at the neckline capture the floaty, effortless feel of the collection. Festival
tank tops in ribbed cotton jersey are trimmed with check straps, while looks are wrapped in lightweight wool silk scarves.
For men, collared shirts and shorts are tailored to relaxed lines and finished with fresh interpretations of the Burberry Check, from textural weaves to intricate embroidered designs. The co-ord set is crafted from lightweight cotton poplin printed with a playful seahorse pattern in honeysuckle pink.
The classic cotton piqué polo shirt comes in a spectrum of vivid and neutral colours. Burberry Check is subtly placed at the placket and trims the collar of T-shirts in soft cotton jersey.
Lightweight hooded jackets are ideal for cooler evenings and unexpected showers, the new-season designs woven in aubergine purple and cornflower blue check.
In shoes, the new Knight Runner sneakers offer a streamlined, low-profile shape for summer. Sandals are elevated in the form of the whipstitched leather Baez and check-trimmed suede Urchin styles, while Burberry Check slides and Pavilion sandals are made for the beach.
Lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry Check. Accessories include crocheted bucket hats and wraparound sunglasses, designed to shield from the sun.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (JP)
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