Business
Everyday’s a ‘battle’ for sales, says 142-year-old firm betting on TikTok Shop
The maker of Imperial Leather and Sanctuary Spa has said reaching shoppers on platforms like TikTok Shop was as important as Tesco, as the 142-year-old business vies to compete with a rising cohort of social media-savvy brands.
PZ Cussons – the consumer goods giant that was founded in 1884 and is behind a swathe of beauty, hygiene and baby products – said it had been investing more into innovation and building its brands.
Chief executive Jonathan Myers said the business has to “battle every day to win every purchase”.
“There’s hardly a store in the country that sells a washing and bathing product that doesn’t sell a PZ Cussons product,” he told the Press Association.
But he said the company had been trying to be at the forefront of online shopping trends that many newer brands are tapping into.
“If you look at the way that most of the insurgent brands are arriving, it’s through social media, and that blurs into e-commerce platforms, for example TikTok Shop,” he said.
“It’s about making sure that we’re present, that we’re growing fast, and that we’re stealing our share of purchases there, just as we would a Tesco Express down the street.”
TikTok Shop, the e-commerce arm of the video-sharing social media platform where users can buy and sell products, has grown rapidly over recent years.
Major retailers like Marks & Spencer and Sainsbury’s are now selling products on the marketplace alongside thousands of smaller businesses and brands.
TikTok Shop recently said it had become the fourth-largest beauty retailer in the UK, according to data from NielsenIQ, while beauty sales on the platform soared by 60% year-on-year in 2025 fuelled by trends such as Korean skincare.
Meanwhile, PZ Cussons’ Mr Myers highlighted the business’s activity in Indonesia – where it has been experimenting with new sales tactics, including a live-streaming channel from its factory.
He said: “We run three shifts of live-streamers who are driving demand for our brands that is then fulfilled through marketplaces like TikTok Shop, and delivered on the back of a moped.”
TikTok sales in Indonesia have increased more than 600%, where PZ Cussons currently operates a TikTok Shop.
The chief executive said he could “definitely see the rise of quick commerce” in urban areas of the UK, accelerated by the “blurring” of social media and shopping channels.
Mr Myers stressed that there was no room for “complacency”, adding: “Competition is good because it keeps us on our toes.”
John Swinney must work “tirelessly” with businesses to make growing the economy the “defining priority” of his Government, the industry has warned.
CBI Scotland said the First Minister is now in a “race against time” to deliver economic growth amid a near £5 billion budget black hole facing the country by the end of the decade.
The business group said the SNP leader must work with other parties and with firms to go “full throttle” on growth.
CBI Scotland has published a five-point plan to “fire up” Scotland’s economy and put it “firmly back on a path to prosperity”.
The group has called for the “broken” business rates system to be reformed as it warned the current system penalises investment and growth.
It wants planning reform to fix the “cumbersome” system that has become “one of the biggest brakes on economic growth” and has led to too many projects “waiting in the wings”.
CBI Scotland also called on the Scottish Government to close the tax and regulatory gap between the rest of the UK “to make Scotland a more attractive place for talent and investment” and to “even the playing field” with rivals elsewhere in Britain.
The group said the Government must also commit to “transformative infrastructure” projects such as the Clyde Metro and full rail electrification to “get Scotland moving again”.
It has also called for a national skills strategy and reform of the apprenticeships levy to make the skills system better suited for future demand, “instead of year-to-year firefighting”.
The calls come ahead of CBI Scotland’s annual business lunch, where Mr Swinney will speak alongside businessman Sir Tom Hunter.
Michelle Ferguson , CBI Scotland director, said: “Our message to the new Scottish Government, and to new and returning MSPs, is a simple one: against a backdrop of rising costs and global volatility, growth really is the ‘only game in town’ – so it’s time to roll up our sleeves and get on with it.
“That means using every lever available to boost productivity and unlock vital investment. Business stands ready to play its part, but urgency is key.
“We can’t afford to sit on our hands, or we risk a worsening fiscal position and the potential for great commercial opportunities to slip through our fingers.
“Yet, for all of the challenges that Scotland faces, the country stands on the edge of huge opportunity - there aren’t many small economies that can boast our talent, innovation and knowhow.
“By backing our people and businesses, we can turn that economic promise into the kind of tangible, on-the-ground delivery that can transform lives and communities across the country.
“Realising that potential doesn’t just mean doubling down on legacy strengths. It means being clear-eyed about the opportunities of the future and staking our claim in the innovative, high-value industries that are powering global growth - areas like AI, life sciences and the energy transition.”
First Minister John Swinney said: “I am delighted to attend the CBI event today – my first formal engagement since being sworn in as First Minister – to outline that achieving higher levels of sustainable economic growth is foundational for my Government.
“So much else that we want to achieve, from further reducing child poverty to investing in modern, responsive, flexible and citizen-centred public services, depends on increasing our collective national wealth.
“The Cabinet and ministerial team that I have appointed sends a very clear signal of my intention in this area.
“The Government I lead will use all the levers at our disposal to ensure Scotland has the resources, ambition and people to succeed.”
The trial had been set as a test case for 1200 other school districts making similar claims.
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Fashion retailer Quiz is set to close its remaining 37 stores by the end of June, administrators have confirmed.
The high street chain appointed Interpath in February after a “tough start” to 2026.
Insolvency specialists announced on Thursday that a closure plan for its final outlets will be implemented over the coming weeks.
Three other stores, in Castlecourt, Belfast, Leeds, and Romford, recently shut permanently.
The precise timing for these remaining closures, and the number of staff affected, is yet to be confirmed.
Over 100 head office and warehouse jobs were put at risk when Quiz first entered administration.
It is the second time Quiz had fallen into administration in just over a year, having collapsed in February 2025 before immediately being bought in a so-called pre-pack deal by a subsidiary of the founding Ramzan family.
Quiz concessions in New Look and Matalan stores in the UK are not included in the administration and remain unaffected.
Remaining stock is being delivered to its stores, with heavy discounts of at least 60% as administrators seek to sell off as much as possible to help pay the collapsed firm’s outstanding debts.
Alistair McAlinden, head of Interpath in Scotland and joint administrator, said: “As we head into the May bank holiday weekend, we would encourage shoppers to visit their local store as we commence our final closing down sale.”
Geoff Jacobs, managing director at Interpath and fellow joint administrator, said: “We’d once again like to say a huge thank you to Quiz staff who have shown such dedication and professionalism under difficult circumstances.”
Here are the locations of the stores facing closure:
-Aberdeen, Scotland
-Basingstoke, Hampshire
-Bracknell, Berkshire
-Cardiff, Wales
-Carlisle, Cumbria
-Castleford, West Yorkshire
-Clydebank, Scotland
-Craigavon, Northern Ireland
-Derby, Derbyshire
-Dunfermline, Scotland
-Eastbourne, East Sussex
-Gateshead Metro, Tyne and Wear
-Glasgow Braehead, Scotland
-Glasgow Buchanan Galleries, Scotland
-Glasgow Fort, Scotland
-Glasgow St Enoch, Scotland
-Hanley, Staffordshire
-Hull, East Yorkshire
-Inverness, Scotland
-Irvine, Scotland
-Leicester, Leicestershire
-Livingston, Scotland
-Manchester Arndale, Greater Manchester
-Manchester Trafford Centre, Greater Manchester
-Mansfield, Nottinghamshire
-Merryhill, West Midlands
-Newry, Northern Ireland
-Newtownabbey, Northern Ireland
-Northampton, Northamptonshire
-Norwich, Norfolk
-Portsmouth, Hampshire
-Sheffield Meadowhall, South Yorkshire
-Stirling, Scotland
-Telford, Shropshire
-Thurrock Lakeside, Essex
-Warrington, Cheshire
-Watford, Hertfordshire
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