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Fast Retailing’s ‘other brands’ see mixed results

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Fast Retailing’s ‘other brands’ see mixed results


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October 10, 2025

Fast Retailing’s strong full-year results for FY25 yesterday (sales and profits both higher) were mainly about its star Uniqlo brand. But the company operates a number of other brands, so how did they fare?

Theory

The youth-focused GU brand saw revenue rising 3.6% to ¥330.7 billion but same-store sales were flat and business profit dropped by as much as 12.6% to ¥28.3 billion. The company said the brand was “unable to maximise sales due to insufficient creation of hit products that captured mass fashion trends and shortages of strong-selling items.”

It added that its selling, general and administrative expense ratio increased on the back of higher personnel costs associated with wage increases and higher costs linked the opening of the GU store in the US.

As for the Global Brands division, revenue here fell 5.3% to ¥131.5 billion but the the segment managed to generate a business profit of ¥2.6 billion (compared to just ¥0.1 billion in FY24) after losses from the Comptoir des Cotonniers operation were halved. That was even though its revenue dropped as it saw improvements in both the gross profit margin and the selling, general and administrative expense ratio. 

Yet the segment reported an operating loss of ¥0.9 billion (compared to a ¥0.6 billion operating profit in FY24) due to the firm recording impairment and other losses of ¥3.9 billion associated with structural reforms at the Comptoir des Cotonniers label.

Theory meanwhile reported declines in both revenue and profit, although the company didn’t share just what those falls were. It said “sales of core products struggled to gain momentum and Theory sales in the Mainland China market were adversely impacted by declining consumer appetite”. 

Finally, PLST generated significantly higher revenue and profit, but again, we don’t know the specific numbers. We do know, however, that its improvements were due to “strong sales of wide pants and sheer sweaters”.

Copyright © 2025 FashionNetwork.com All rights reserved.



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Fashion

U.S. Black Friday online sales hit record $11.8 billion, Adobe reports

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U.S. Black Friday online sales hit record .8 billion, Adobe reports


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Reuters

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December 1, 2025

American shoppers spent a record $11.8 billion online on Black Friday, up 9.1% from last year, final data from Adobe Analytics showed.

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Adobe Analytics, which tracks over 1 trillion U.S. retail site visits, expects shoppers to spend $5.5 billion on Saturday and $5.9 billion on Sunday, up 3.8% and 5.4% from a year earlier respectively.

Separately, software firm Salesforce reported that American consumers had spent $18 billion on Black Friday purchases, up 3% from a year ago, with luxury apparel and accessories among the most popular categories.

Although U.S. consumers spent more this Black Friday compared to last year, price increases hampered online demand, according to Salesforce, with shoppers purchasing fewer items at checkout compared to last year.

At physical stores, the bargain-chasing was relatively subdued on post-Thanksgiving morning, with some shoppers saying they feared overspending amid persistent inflation, trade policy-driven uncertainty, and a soft labor market.

Cyber Monday, traditionally a big day for online deals, is expected to be the season’s biggest online shopping day again, Adobe projects, driving $14.2 billion in spending, up 6.3% from last year. 

© Thomson Reuters 2025 All rights reserved.



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Mielle becomes NFL’s first textured haircare partner

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Mielle becomes NFL’s first textured haircare partner


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December 1, 2025

Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company. 

Mielle becomes the NFL’s first textured haircare partner. – Mielle

The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.

The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.

“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.

“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”

The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.

“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”

The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.

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India’s logistics push puts fashion in the fast lane

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India’s logistics push puts fashion in the fast lane



The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.

From Map to Mill Gate: What Gati Shakti Has Actually Changed



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