Fashion
Fear of God moves Milan office to Paris
Published
September 8, 2025
Fear of God is moving its European organization to France. The Los Angeles-based premium street-couture label, founded in 2013 by Jerry Lorenzo and helmed since fall 2024 by Frenchmen Bastien Daguzan, is moving its Milan branch, which includes product development and design teams, to Paris, FashionNetwork.com has learned.
Contacted, the brand clarifies that Fear of God’s head office remains in California, while adding that the European change is “an organizational decision, and that the Paris office is part of the business division” of the brand.
According to our information, Fear of God had an office in the capital of Lombardy with a staff of around twenty, mainly active in design and product development, but also partly in sales. It is in Italy, in fact, that the brand has most of its main products produced, and tailoring is becoming increasingly important, with materials sourced in the Peninsula.
One of the pioneers of luxury streetwear, Jerry Lorenzo has radically evolved his brand in recent years, as it has grown at a rapid pace. Maintaining his minimalist style, he continues to expand his offering, proposing a complete wardrobe for women and men, whether for the most casual or elegant moments, in particular with his main line, while the more accessible and sporty “Essentials” line focuses on jersey and fleece pieces, such as T-shirts, hoodies and tracksuits.
The idea of moving this design- and product-focused Milanese unit away from Fear of God’s network of Italian suppliers and manufacturers may seem surprising. But with the arrival of Daguzan at the helm, the focus has clearly shifted to Paris, where other issues are at stake. Last season, the brand presented its collection in the French capital. The brand also recently recruited Frenchwoman Catherine Jacquet as director of operations.
Having a presence in the City of Light and the fashion capital of the world should help the label, whose headquarters and main activities remain in Los Angeles, to reinforce its aura and image as a luxury brand.
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The collection is headlined by two bold takes on adidas’ pinnacle Football cleats: the Predator Elite FT Firm Ground and the F50 Elite Firm Ground. The game-changing adidas Predator Elite, with its instantly recognizable fold-over tongue, is reimagined in BAPE’s signature green ABC CAMO with gold stripes, a shark graphic on the lateral, alternating gold logos on the tongues, and ABC CAMO sockliners. The pioneering F50 Elite, meanwhile, boasts an ABC CAMO upper in a blue to pink gradient treatment, a shark graphic on the medial, all over print clear stars, and alternating pink and blue sockliners.
Adidas and BAPE have unveiled a September football collection fusing streetwear with sport.
The line features Predator Elite and F50 Elite cleats in bold ABC CAMO designs, apparel with jerseys and tights, and accessories including a BABY MILO bag.
BAPE also reimagines the Samba with unique detailing.
The campaign stars Brazilian legend Marcelo Vieira, symbolising football’s global community.
Matching the energy of the performance footwear selection, the apparel offering takes streetstyle to the pitch with ABC CAMO jerseys, shorts, and tights, as well as a BABY MILO football tee.
Designed to turn heads, the accessories selection includes an ABC CAMO duffle bag and a BABY MILO shoulder bag — the latter will be available very soon within the same month.
Moving from the field to the street, BAPE has brought its distinct lens to the iconic adidas Originals Samba sneaker. First made for football and now a certified lifestyle icon, the legendary Japanese label has reimagined the classic silhouette with an aniline grained leather upper – all-the-while swapping out the signature suede toe box overlay for a SKULL STA face in a rubber finish. The right shoe then features a BAPE STA™ on the lateral, with 3-Stripes on the medial, while the left shoe boasts the inverse treatment. Each pair is completed with gold foil detailing, co-branded camo sock liners, and is available in two distinct colorways: white with black and grey details, as well as black with white accents.
Blending performance and lifestyle, the campaign showcases a vibrant and diverse cast that embodies both elements. The face of the campaign is former Brazilian football star Marcelo Vieira, bringing charisma and authenticity to the spotlight. Marcelo is a Real Madrid legend who redefined the left-back role with unmatched skill, creativity, and attacking vision. In 15 years at the Bernabéu, he won 25 major trophies, blending Brazilian flair with relentless determination, and became a global icon – a symbol of joy, passion, and the beauty of the game.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Translated by
Nazia BIBI KEENOO
Published
September 8, 2025
The Sprecher Berrier Group of Companies, which oversees French fragrance houses Parfums de Marly and Initio Parfums Privés, has appointed Patrice Béliard as CEO, effective October 1. He replaces Julien Sausset, who is stepping down after nearly a decade of major transformation and sustained growth.
Patrice Béliard brings more than twenty-five years of experience in the luxury and beauty sectors, both in France and internationally. He spent sixteen years at Japanese cosmetics giant Shiseido, including five years overseeing a subsidiary on the American market from 2011 to 2016. He joined Estée Lauder in July 2016 and has overseen a portfolio that includes the fragrance houses Kilian Paris and Frédéric Malle since 2022.
“I’m honored and excited to be joining Parfums de Marly and Initio, two brands I’ve long admired. We have everything we need to write a new chapter of growth and excellence together,” said Patrice Béliard in a press release.
For Julien Sprecher, executive chairman of the group and founder of Parfums de Marly, the appointment represents strategic continuity. “Patrice Béliard’s experience in the world of luxury and niche perfumery is perfectly aligned with our ambition to establish our two houses as world leaders,” he said.
The leadership transition comes at a time of strong momentum. In the fiscal year ending March 31, 2025, the group recorded sales of $775 million (€684 million), a 41% increase.
Parfums de Marly contributed $586 million (€517 million), with significant growth in Europe (+72%) and the Americas (+30%). Initio Parfums Privés reported a 50% increase in ex-cash sales, reaching $189 million (€167 million), supported by robust performance in the United States (+58%) and Europe (+56%).
Since joining in 2016, Julien Sausset has led a decisive expansion phase, notably marked by the entry of private equity firm Advent International into the capital of both houses in 2023.
“The time seemed right for me to hand over the reins. I’m immensely proud of what we’ve achieved,” said Julien Sausset.
This transition underscores the group’s commitment to consolidating its position in the rapidly growing niche perfumery market, where Parfums de Marly and Initio Parfums Privés are now among the most recognized global players.
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The manufacture of medical sutures, for example, is a very specialised process and because these items are implanted directly into the human body, every stage of production is tightly controlled to ensure safety, sterility and reliable performance.
At ITMA Asia + CITME in Singapore, a 20-strong UK BTMA delegation will showcase innovations in medical sutures, UHMWPE, aerospace fibre placement, automation, and composites.
Highlights include FET’s supercritical CO₂ fibre tech and Cygnet Texkimp’s AFP solutions.
Collaboration with universities and new R&D-driven systems reflect the UK’s growing role in advanced fibres and technical textiles.
Absorbable sutures are usually made from polymers that degrade safely within the body, such as polyglycolic acid, polylactic acid or polydioxanone, while non-absorbable sutures use durable materials like nylon, polypropylene, polyester, silk or even stainless steel. All of these must be of medical grade and fully biocompatible.
The UK’s Fibre Extrusion Technology (FET) is a world leader in both the fibre selection and production technologies behind this industry and in Singapore will highlight a groundbreaking new parallel technology for the medical sector based on supercritical CO2. Further developments in the field of automation and control in advanced fibre production will be highlighted by BTMA members including Autofoam, James Heal, Roaches, Strayfield, Verivide and Wira Instrumentation.
AFP and ATL
From the micro to the macro, sophisticated aerospace technologies such as automated fibre placement (AFP) and automated tape laying (ATL) meanwhile involve the precise placement of carbon fibre tapes or tows on a mould surface, which are then cured to form lightweight yet strong components.
AFP allows for complex geometries by steering individual tows, making it ideal for fuselage sections, wing skins and other curved structures. ATL, on the other hand, is more efficient for larger, flatter surfaces such as wing covers or stabilisers, where wider tapes can be laid down at high speed with minimal gaps or overlaps. Together, these technologies significantly reduce material waste, improve repeatability and deliver structural performance beyond what traditional hand lay-up methods can achieve.
The UK’s Cygnet Texkimp has developed a new technology to greatly assist this industry which will be unveiled in Singapore.
Collaboration
“High value industries such as aerospace, defence, renewable energy, automotive and the medical sector are areas of high growth and opportunity and an important factor underpinning the success of our companies here is the strong collaboration between industry and the many universities and institutes in the UK,” says BTMA CEO Jason Kent. “Machine builders can also be important in driving material developments as well as technologies.”
UHMWPE
A good example of this is the flexible new process for manufacturing ultra high molecular weight polyethylene (UHMWPE) that will be introduced in Singapore by FET.
UHMWPE is prized in many industries due to its extraordinary properties, being for example, ten times stronger than steel by weight. It is increasingly used in medical implants, but the current systems for manufacturing it are on a huge scale, with very complex processing routes.
This restricts the opportunity for new product development – a disadvantage that is fully addressed with FET’s series lab and small scale gel spinning system, which is already industrialised.
“We have supplied many extrusion systems to the biomedical market and in exploring what else we could do for the same customers it became clear that there was a need for smaller quantities of UHMWPE fibres in bespoke sizes.” explains FET Managing Director Richard Slack. “We believe our introduction of a patented batch system for solvent extraction exploiting supercritical CO2 is a game changer.”
Early stage development
Cygnet Texkimp has meanwhile just introduced a next-generation, production-scale prepreg tape slitting machine at its UK Innovation Centre in Northwich.
This enables organisations to trial the slitting of continuous thermoset, thermoplastic and ceramic prepreg tapes for AFP and AFL processes in real-world conditions using their own materials or those produced on Cygnet Texkimp’s in-house R&D prepreg machines on the machine. The technology can slit tapes at speeds of up to 60 metres per minute, subject to the input material.
“We’re pleased to be able to offer partners the opportunity to engage with us at an early stage in process development, to test out their concepts, explore machine parameters, assess output quality and validate performance with support from our expert team,” says Graeme Jones, wide web product director at Cygnet Texkimp.
Splicing portfolio
Also providing back up services to the aerospace industry is Airbond, with splicing technologies which ensure resource efficiency in the processing of extremely expensive carbon and aramid fibres. Pneumatic yarn splicing is a process established in the textile industry for joining yarns and works by intermingling individual filaments closely together, to make joint which are stronger and flatter than knots.
“We are continuing to find new partners in the wind turbine, hydrogen and aerospace industries and are doing a lot of developmental work with research institutes and universities,” says technical director Carwyn Webb. “This is leading to us expanding our portfolio and we are currently working on systems for carbon tape splicing, for example, as well as an automated system for full weaving beams.”
Further developments for the technical textiles and composites sectors will be showcased by BTMA members including Garnett Controls, Roaches International, Slack & Parr and Tatham.
Spirit of openness
“Many BTMA members are currently developing new technologies, either in-house or increasingly through joint projects, and we have much to reveal in Singapore,” says Jason Kent in conclusion. “There’s a new spirit of openness and adventurous interaction in the UK right now – especially in the fields of advanced fibres and technical textiles – which is very encouraging for the future.”
BTMA companies taking part in ITMA Asia + CITME 2025 are Airbond (stand A202, Hall 2), Autofoam (B309, Hall 7), AVA CAD/Cam (C210, Hall 6), Cygnet Texkimp (B493, Hall 8), Fibre Extrusion Technology (B306, Hall 4), James Heal (B306, Hall 3), MCL (A203, Hall 5), Roaches (A112 Hall 2), Saurer Fibrevision (C301c, Hall 3), SDC Enterprises (B107, Hall 8), Sellers (B207, Hall 7), Shelton Vision (B308, Hall 7), Slack & Parr (D305, Hall 4), Society of Dyers and Colourists (B203, Hall 3), Strayfield (B509, Hall 7), Tatham (D205, Hall 2), The Textile Institute (B105, Hall 8), Verivide (B201, Hall 3), Vickers Oils (B102, Hall 5) and Wira Instrumentation (A108, Hall 3).
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
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