Fashion
Finland’s Marimekko’s Q2 sales up 2% on retail gains, profit improves
Operating profit improved to €6.3 million, with comparable operating profit at €6.5 million, representing 14.6 per cent of net sales. The gain was driven by higher sales and improved margins, partly offset by higher fixed costs.
Marimekko’s Q2 2025 sales rose 2 per cent to €44.5 million (~$51.88 million), with Finnish retail up 3 per cent and international sales up 1 per cent despite lower licensing income.
Operating profit increased to €6.3 million.
H1 sales grew 3 per cent to €84.1 million, driven by 7 per cent international growth.
The company expects higher 2025 sales and margins but warns of global and tariff risks.
For January–June 2025, net sales rose 3 per cent to €84.1 million. International sales increased 7 per cent, while Finnish sales were flat as retail gains offset wholesale weakness. Comparable operating profit declined to €10.9 million, or 13 per cent of net sales, due to lower margins and higher fixed costs, the company said in a media release.
CEO Tiina Alahuhta-Kasko highlighted sustained omnichannel retail growth, up 6 per cent in Q2, as evidence of brand resilience in challenging markets. Strategic collaborations—such as a global footwear line with Crocs, café partnerships with Blue Bottle Coffee in the US and Asia, a design tie-up with Artek, and a capsule collection with artist Laila Gohar—boosted brand visibility. Events included Milan Design Week, Copenhagen’s 3 Days of Design, Marimekko Day fashion shows in Helsinki, and the Field of Flowers exhibition in Asia.
Network expansion in Q2 included new stores in Osaka and Kuala Lumpur, an outlet in Espoo, eight Asian and Finnish pop-ups, and the launch of online stores in New Zealand and in German language. Post-period, Marimekko announced its first flagship store in Paris, opening autumn 2025, alongside pop-ups at Le Bon Marché and Galeries Lafayette.
For 2025, the company forecasts net sales to exceed 2024’s €182.6 million, with a comparable operating profit margin of 16–19 per cent. Risks include global economic uncertainty, geopolitical tensions, supply chain disruptions, and higher US tariffs—the latter affecting a small share of sales but increasing procurement costs. Plans call for 10–15 new stores or shop-in-shops, primarily in Asia, while licensing income is expected to fall significantly from last year’s record level.
Fibre2Fashion News Desk (KD)
Published
October 12, 2025
Sweet Tooth by Sabrina Carpenter announced on Friday it has inked a new retail partnership with Ulta Beauty, that will see the celebrity-backed fragrance collection rollout nationwide via the U.S. beauty chain.
The four-scent fragrance line, made up of Sweet Tooth, Caramel Dream, Cherry Baby and Me Espresso, will be available to Ulta customers in-store and online, along with a new Bite Sized version, a 10ml mini fragrance edition of the four big scents.
The pop star first launched her Sweet Tooth fragrance line some three years ago, in partnership with perfume manufacturer Scent Beauty.
“We’re proud to see Sabrina Carpenter’s Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience,” said Stephen Mormoris, CEO of Scent Beauty.
“This milestone not only expands the reach of Sabrina’s playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty’s community of beauty lovers always seeking what’s new, expressive and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment.”
The Sweet Tooth fragrance collection retails for $35-$55 per bottle, with the mini versions selling for $20. A Bite Sized coffret will also be available to purchase for $45.
”We’re thrilled to introduce fragrances from Sabrina Carpenter’s Sweet Tooth collection to Ulta Beauty stores nationwide and Ulta.com,” said Linda Suliafu, vice president of merchandise, Ulta Beauty.
“This curated launch marks an exciting moment for growth for the Fragrances by Sabrina brand, bridging her devoted fanbase with our scent-loving guest who’s always seeking what’s new, expressive, and culturally relevant products to add to their beauty routine. Sabrina’s fragrances tap into the growing demand for gourmand, dessert-inspired scents that feel both playful and elevated. We’re proud to help make this moment possible for Sabrina along with new and existing guests, delivering unique experiences that bring fans closer to their icons while enhancing beauty discovery across Ulta Beauty’s vibrant, differentiated and trend-forward assortment.”
The Sweet Tooth Ulta Beauty rollout kicks off October 10 online and in-store beginning October 26.
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Woven garment exports slightly outpaced knitted garment exports in terms of growth. Knitwear exports (Chapter **) rose by *.** per cent to $*.*** billion, compared to $*.*** billion in the same period of fiscal ****–**. Woven apparel exports (Chapter **) increased by *.** per cent to $*.*** billion, up from $*.*** billion in July–September ****, EPB data showed.
Home textile exports (Chapter **, excluding ******) also grew, rising by *.** per cent to $***.** million, compared to $***.** million in the same period of the previous fiscal. Collectively, exports of woven and knitted apparel, clothing accessories, and home textiles accounted for **.** per cent of Bangladesh’s total exports, which stood at $**.*** billion during the period. Higher demand for diversified and value-added textile products supported this growth.
Slightly more than half of the various industrial sectors produced less than they did one year previously. Of the eight largest industrial sectors, output rose the most sharply in the repair and installation of machinery, while it fell the most sharply in the transport equipment industry.
A more accurate picture of changes in short-term output is obtained when the figures are adjusted for seasonal effects and the working-day pattern. After adjustment, manufacturing output rose by 1.7 per cent in August relative to July, CBS said in a press release.
In August 2025, Dutch manufacturing output remained unchanged year-on-year, although output declined in over half of the industrial sectors.
After seasonal adjustment, output rose by 1.7 per cent compared to July.
The strongest growth was seen in the repair and installation of machinery, while transport equipment recorded the sharpest decline.
After adjusting for seasonal and working-day effects, manufacturing output often fluctuates significantly. In the spring of 2020, output declined rapidly, reaching a low point in May 2020. This was followed by an upward trend until May 2022. The trend has reversed since then.
Producer confidence was less negative in September than it was in August. Manufacturers were more positive regarding output for the next three months, in particular.
Germany is an important market for the Dutch manufacturing sector. In September, German manufacturers were more negative than they were in August, as reported by Eurostat. In August, the calendar-adjusted output of the German manufacturing sector was down by 5.1 per cent, year on year. Relative to July, output fell by 5.5 per cent, as reported by Destatis.
Fibre2Fashion News Desk (RR)
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