Fashion
Germany’s Mytheresa shines as LuxExperience’s Q1 FY26 powerhouse
Mytheresa powered LuxExperience’s Q1 FY26, with GMV up 13.5 per cent to €245.9 million (~$282.79 million), offsetting group-wide declines as total GMV fell 4.3 per cent and net sales slipped 4.2 per cent.
Strong margins, lower SG&A and improving customer economics supported results.
NAP, MRP and Yoox showed early stabilisation.
The group now targets FY26 GMV of €2.4–2.7 billion (~$2.8-3.1 billion).
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China regained its leading position in **** with shipments valued at $*.*** billion and a **.** per cent share, followed closely by Bangladesh at $*.*** billion and **.** per cent. Turkiye remains an important near-shore sourcing base and supplied $*.*** billion, accounting for **.** per cent of the total. Cambodia with $***.*** million and India with $***.*** million completed the top five suppliers, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. The dominance of these suppliers shows a shift towards both cost-competitive and strategically located sourcing hubs.
Compared with the same period in ****, sourcing patterns have changed. Bangladesh led in January–August **** with $*.*** billion and a **.** per cent share, while China contributed $*.*** billion or **.** per cent. Myanmar and Morocco, previously among the top five, no longer appear in ****, displaced by Cambodia and India. Germany, once a key European source, continues losing relevance as Asian sourcing strengthens. This highlights the declining competitiveness of smaller and higher-cost producers, alongside growing preference for scalable Asian manufacturing bases.
By
Reuters
Published
December 4, 2025
Shares of American Eagle Outfitters jumped nearly 15% in early trading on Wednesday after its viral Sydney Sweeney jeans campaign continued to drive in-store traffic during the key holiday season, prompting the retailer to raise its annual sales forecast.
Shares of the company are up almost 60% since September. The “Great Jeans” ad, released in July and featuring “Euphoria” actor, even garnered praise from U.S. President Donald Trump.
For American Eagle, successful campaigns with Sweeney, a collaboration with NFL player Travis Kelce’s clothing brand Tru Kolors have driven up engagement and boosted visibility, according to analysts at Jefferies.
The upbeat forecast follows the crucial five-day Thanksgiving shopping event, which saw a surge in online spending from more affluent shoppers, despite mixed results in the broader retail industry.
The company’s recent pivot to cater to these affluent buyers has helped it navigate a broader retail slowdown driven by inflation and trade tensions.
American Eagle now expects holiday quarter comparable sales to grow between 8% and 9%, compared with analysts’ estimates of a 2.2% rise, according to data compiled by LSEG.
“As a company, we’re leaning into advertising. We need to compete when we see what our competition is doing,” said American Eagle executive Jennifer Foyle.
“American Eagle will have to continue to invest in marketing spend to continue to drive share gains on top of these successes,” Barclays analysts said in a note.
The stock has risen about 25% so far this year, and trades at a 14.74 forward-price-to-earnings multiple, above peers Abercrombie & Fitch‘s 9.86 and Urban Outfitters‘ 13.63.
© Thomson Reuters 2025 All rights reserved.
Published
December 4, 2025
Studio Rybko, a new Canadian fine jewellery house, has made its debut — and it comes backed by a familiar name in fashion.
Founded by Raphaël Ribkoff, son of Canadian fashion designer Joseph Ribkoff, the brand launches with the inaugural collection, “Goog”.
Ribkoff’s vision for Studio Rybko centres on the idea that jewellery should function as sculpture. At the core of the brand is the egg motif, a symbol he associates with origin, transformation and continuity. Each collection begins with organic forms found in nature or architecture, hand-sketched and then modelled in 3D before being refined with a team of goldsmiths and artisans.
“The egg represents origin, transformation, and continuity,” Ribkoff explained. “Its form is perfect in its imperfection. I wanted to capture that fluid geometry in wearable form.”
Goog translates this motif into fluid, colourful pieces crafted in Montreal from solid 14-karat yellow gold or rhodium-plated white gold, paired with premium ceramic-filled enamel. Priced between $2,000 and $7,200 CAD, the collection features rings, earrings, pendants and bracelets distinguished by sculptural silhouettes and hand-applied enamel in six signature hues: Robin, Bordeaux, Marigold, Emu, Yolk and Shell.
Looking ahead, Studio Rybko plans to expand its design universe with future collections that continue to explore themes of origin, emotion and form. Additional colour palettes and material innovations are in development as the brand builds its presence online and prepares for selective retail partnerships across Canada and the U.S.
The brand is currently available online at the brand’s website.
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