Fashion
Hackett London renews campaign with Carlos Sainz Sr and Jr for Autumn/Winter 2025

Translated by
Nazia BIBI KEENOO
Published
September 25, 2025
The British menswear brand once again turns to Spanish talent for its new campaign. Following a first collaboration in March of this year, Hackett London reunites with two leading figures in motorsport — Carlos Sainz Sr and Jr — to unveil its Autumn/Winter 2025 campaign. With this second chapter, the brand underscores its commitment to uniting heritage and modernity through timeless British style.
Entitled “Tradition and Modernity: A Winter Together,” the campaign features the legendary Madrid-born rally driver alongside his son, who currently competes for the Williams Racing Formula 1 team. Set against autumnal backdrops in the Oxfordshire countryside, the shoot captures moments of camaraderie — from driving classic cars to competing over a game of table football — amid misty landscapes, gardens, and stately homes where history and nature coexist.
The capsule for the coming season revisits staples of classic British style, including tweed, tartan and structured silhouettes, combined with modern, functional materials. The color palette blends warm tones such as ivory, stone grey and gold, offset by deep blues and festive nods to the “Twelve Days of Christmas.” The collection also features a range of motifs such as Donegal, paisley and birdseye, alongside traditional techniques like cable knitting.
The line includes a selection of transitional pieces — from brushed cotton jumpers to soft tailoring — enriched with contemporary details such as detachable linings, stretch fabrics and distinctive internal finishes. Outerwear completes the offering, with waxed jackets, peacoats, overshirts and gilets.
Founded in Chelsea in 1983 by Jeremy Hackett, initially as a second-hand shop, Hackett London has grown to over 1,000 points of sale worldwide. The brand now belongs to the Spanish group AWWG, which also owns Pepe Jeans and Façonnable. AWWG represents the agencies of Tommy Hilfiger, Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld in Spain and Portugal. Operating in 86 countries through a network of more than 3,500 stores, AWWG reported turnover of €633 million and EBITDA of €65.1 million in its 2023/24 financial year.
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Fashion
Maison Kitsuné appoints Abigail Smith as creative director

Translated by
Nazia BIBI KEENOO
Published
September 25, 2025
More streamlined, more pared-back, and with a more restrained use of its emblematic fox logo — Maison Kitsuné’s recent collections have hinted at a new creative direction. That shift is now confirmed with the official appointment of British designer Abigail Smith as the brand’s new creative director.
The Paris-based brand, founded in 2002 by Gildas Loaëc and Masaya Kuroki, also operates cafés, music production, and hospitality ventures — including a site in Bali — and has recently launched a wellness arm. The company has now tapped an experienced designer to lead its creative future. Abigail Smith has worked in fashion and design for over twenty years, contributing to luxury houses and independent labels, including Calvin Klein, Celine, Chloé, Burberry, Victoria Beckham, and Stella McCartney.
“We are delighted to welcome Abigail Smith as our new creative director. In her role, she will redefine the Maison Kitsuné silhouette. Thanks to her talent and expertise, and in close collaboration with our Parisian atelier, she will envisage a new, modern Parisian wardrobe — opening the next chapter of our house,” the founders said in a statement on 25 September.
Since late 2024, Abigail Smith has been working with the brand, which has Franco–Japanese roots. The Spring–Summer 2026 collection, to be presented in Paris in the coming days, will be her first full collection for the label.
“I’ve always admired Maison Kitsuné for its ability to fuse fashion, music, and culture into a unique art of living,” explained the Sheffield-born English designer. “My vision is to create a contemporary, functional wardrobe that reflects Parisian elegance while honoring the brand’s Paris–Tokyo identity.”
Over the past ten years, the brand — which boasts 35 cafés, 33 own boutiques, 43 franchises, and more than 350 retailers worldwide — has notably tapped the creative talents of Yuni Ahn and, more recently, Marcus Clayton, whose last collection was Spring–Summer 2023.
The brand does not disclose its turnover. However, the company does file its accounts. For the 2024 financial year, which ended in March 2024, Kitsuné France reported a turnover of €94 million and a profit across its activities, although this does not necessarily encompass the brand’s entire business.
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Fashion
Eurozone GDP growth to stay subdued at 1.1% in 2025: S&P

After 2025, the growth is expected to accelerate above the potential, reaching 1.4 per cent in 2027. Lower policy rates, strong private balance sheets that translate into a resilient labour market, and expansive fiscal policies will provide medium-term tailwinds.
“Our forecasts have only changed slightly since our last update in June 2025. The US and EU administrations’ trade deal has not altered the macroeconomic picture much. Our higher GDP growth forecasts for 2025 reflect a larger GDP carryover at the end of 2024 due to data revisions in some countries,” S&P Global Ratings said in its latest report titled, ‘Economic Outlook Eurozone Q4 2025: Recovery Continues Despite Consumer Hesitancy.’
Eurozone GDP growth is forecast at 1.1 per cent in 2025, with recovery accelerating to 1.4 per cent by 2027, supported by lower rates, strong labour markets, and fiscal policy, according to S&P Global.
Inflation is projected at 2.1 per cent in 2025 before easing.
Risks include higher US tariffs, geopolitical tensions, and weak confidence, though impacts vary across countries.
The eurozone economy remained resilient in the second quarter (Q2) of 2025. However, this is largely because exports to the US—which were front run ahead of tariffs in the first quarter—were slow to reverse in the second quarter. The report believes this reversal will extend into the third quarter.
The euro has appreciated more quickly than expected, largely owing to market concerns about the independence of US monetary policy. While this has given European consumers an extra boost via lower energy prices, it has not prompted a downward revision of inflation forecasts.
Strong labour-market conditions are expected to keep real wage growth above productivity for some time, sustaining inflationary pressure over the medium term.
S&P Global Ratings projects inflation to ease to 1.8 per cent in 2026 and 1.9 per cent in 2027, aligning closely with the European Central Bank’s (ECB) 2 per cent target. Barring external shocks, the ECB deposit facility rate is considered to have bottomed out at 2 per cent in the current rate-cutting cycle. Quantitative tightening is also nearing completion, which may ease long-term yields on euro-denominated government bonds.
Key risks to the baseline growth outlook include heightened tariffs, geopolitical tensions, and weak consumer confidence in certain European economies. Additional spillover effects may emerge from slower growth among Europe’s major trading partners, particularly the US, added the report.
Inflation risks remain two-sided: it could rise further in the event of escalating trade tensions, fiscal stimulus overlapping with labour-market bottlenecks, or geopolitical shocks disrupting commodity markets. Conversely, it could fall if trade diversions favour Europe or the euro appreciates more sharply than expected.
Following the recent EU–US trade announcement, baseline assumptions now include a maximum US tariff of 15 per cent on most manufactured goods. This compares with June 2025 assumptions of 10 per cent on all goods.
Despite these changes, the macroeconomic implications remain largely unchanged. At the aggregate EU level, the direct trade impact is estimated at around -0.4 per cent of GDP, only slightly lower than the -0.5 per cent implied by the April 2 announcement. Nevertheless, tariffs are now about eight times higher than they were before April, when the US levied an average tariff of less than 2 per cent on European imports.
Importantly, the tariff burden will vary across countries. Ireland and Belgium face fewer negative impacts. In contrast, Switzerland—though not an EU member—has seen its outlook deteriorate sharply after the US imposed 39 per cent tariffs, significantly affecting its growth prospects.
Fibre2Fashion News Desk (SG)
Fashion
LVMH expands in South Korea as luxury demand shifts from China and the US

By
Bloomberg
Published
September 25, 2025
LVMH is ramping up its expansion in South Korea, with the luxury conglomerate seeking to diversify its global footprint amid geopolitical and economic uncertainties that are clouding the consumer spending outlook in the United States and China.
The group’s two largest fashion labels — Louis Vuitton and Christian Dior — are both planning to expand their flagship maison-style stores in Seoul’s Cheongdam district within the next few years, according to people familiar with the matter who asked not to be identified discussing private deliberations. Dior’s revamp may take place as early as 2027 and is expected to feature a permanent restaurant, according to the report.
LVMH Moët Hennessy Louis Vuitton SE’s watch and jewelry house Bulgari is reportedly eyeing its first flagship location in South Korea, as the group strengthens its regional presence. Meanwhile, Tiffany & Co. is expected to open a flagship store in Seoul’s Cheongdam district in 2027, according to the same sources.
A representative for LVMH did not respond to a request for comment.
South Koreans’ enduring love for luxury, combined with a resilient economy and rising consumer confidence, has made the country a bright spot for top industry names amid an increasingly uncertain global retail landscape. Louis Vuitton, Hermès and Chanel posted almost 10% growth in their combined sales in the country last year, reaching $3.3 billion, according to government data.
Beyond domestic shoppers, a surge in visitors — mainly from China and Japan — along with the weaker won, has further boosted sales. Tourist spending rose by about a third to a record 9.26 trillion won ($6.6 billion) last year, according to the Korea Herald.
At the same time, China’s premium goods market shrank the most in a decade last year, while U.S. import tariffs have prompted fashion houses to hike prices, potentially driving wealthy shoppers to buy luxury items abroad. Even Japan, where a weak yen had fueled a boom in luxury spending, is now showing signs of a slowdown.
LVMH, founded by billionaire Bernard Arnault, has already been expanding its presence in South Korea. Celine opened its first boutique there in December last year, and Fendi launched its first flagship in 2023.
Other luxury groups are also betting on the South Korean market. Cie Financière Richemont SA — which saw its sales rise 20% in the country for the financial year ended in March — opened a new flagship for Swiss watchmaker Vacheron Constantin in Seoul in June. The store features Korean artworks, a digital archive, a private lounge, and a dedicated space for exhibitions and events. Hermès also relocated and expanded its flagship in the capital, reopening the location in August.
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