Meghan Markle has just been hailed for the way she’s been handling her business, pricing and the allure that she’s creating around her creations.

Everything has been brought to light and explained by branding expert Chad Teixeira.

He spoke to the Daily Mail for this breakdown of Meghan’s efforts, which “plays” to promote her branding, all while defying what people consider “traditional retail logic.”

According to the expert, this year’s Christmas collection is what is the most important because the newly released video prompting the Christmas collection features things like decked halls, a glazed turkey, which has been done with her own brand of honey, as well as clips of desserts that she’s prepping using her own jams.

He also touched on the method behind the shocking pricing of her products. For example things like the raspberry spread and orange marmalade retail for $12 apiece, and the trio of the Fruit Spread Trio and Signature Fruit Spread Gift set go for $36 and $42 respectively in their keepsake boxes.

To the branding expert, this pricing is a “deliberate play on perceived value” compared to “traditional retail logic” because it places them as a luxury good.

Furthermore As Ever seems to be focusing more on Meghan’s “story, taste, and aesthetic” creating it more as an “emotional purchase rather than a rational one” which “is common in celebrity-led or heritage-inspired brands.”

“It’s a strategic move where exclusivity and narrative hold more weight than practical value”, he also noted.

Even Meghan’s handwriting “aligns with that premium positioning” he said before calling it a “’subtle connection to her personal touch is the luxury” to her fans.

“While some consumers may be momentarily surprised that the set isn’t cheaper, this kind of pricing psychology can actually strengthen brand allure if handled with consistency”as it “signals confidence and exclusivity” he said a bit later into the chat.

However, “the key will be in storytelling,” he said before concluding. “If the focus remains on craftsmanship, heritage, and intention rather than quantity, most of her audience will interpret the pricing as part of the brand’s aspirational identity rather than a misstep.”

U.S. Federal Aviation Administration (FAA) has imposed a 10% reduction in flights at 40 of the nation’s busiest airports starting Friday, November 7.

The decision was announced by Transportation Secretary Sean Dufffy as a necessary step to maintain safety, as air traffic controllers are forced to work without their pay which causes widespread chaos and shortages in staff causing major flight delays.

FAA Administrator Bryan Bedford stated at a press conference, “We are seeing pressures build in a way that we don’t feel will allow us to continue to tell the public that we operate the safest airline system in the world.”

The cuts will be implemented in phases starting with 4% reduction on Friday, November 7, then 5% on Saturday, November 8, and 6% on Sunday, November 9.

It is forecasted that a complete 10% cut will be imposed next week. The move aims to minimize pressure on air traffic controllers on “high volume” airports as the workers will be missing their second paycheck since the shutdown began 36 days ago.

List of Impacted Airports

FAA has not issued a complete list of airports but as reported by CBS News, following airports are more likely to be impacted:

• Anchorage International (ANC)
• Hartsfield-Jackson Atlanta International (ATL)
• Boston Logan International (BOS)
• Baltimore/Washington International (BWI)
• Charlotte Douglas International (CLT)
• Cincinnati/Northern Kentucky International (CVG)
• Dallas Love (DAL)
• Ronald Reagan Washington National (DCA)
• Denver International (DEN)
• Dallas/Fort Worth International (DFW)
• Detroit Metropolitan Wayne County (DTW)
• Newark Liberty International (EWR)
• Fort Lauderdale/Hollywood International (FLL)
• Honolulu International (HNL)
• Houston Hobby (HOU)
• Washington Dulles International (IAD)
• George Bush Houston Intercontinental (IAH)
• Indianapolis International (IND)
• New York John F Kennedy International (JFK)
• Las Vegas Harry Reid International (LAS)
• Los Angeles International (LAX)
• New York LaGuardia (LGA)
• Orlando International (MCO)
• Chicago Midway (MDW)
• Memphis International (MEM)
• Miami International (MIA)
• Minneapolis/St Paul International (MSP)
• Oakland International (OAK)
• Ontario International (ONT)
• Chicago O`Hare International (ORD)
• Portland International (PDX)
• Philadelphia International (PHL)
• Phoenix Sky Harbor International (PHX)
• San Diego International (SAN)
• Louisville International (SDF)
• Seattle/Tacoma International (SEA)
• San Francisco International (SFO)
• Salt Lake City International (SLC)
• Teterboro (TEB)
• Tampa International (TPA)

Airport scrambles, offer refunds

The announcement sent airlines scrambling to adjust their schedules within 36 hours. As notice circulated, airlines announced their strategies to combat the ongoing situation.

United Airlines CEO Scott Kirby stated that the carrier will spare long-haul international flights and will rather focus on regional flying and non-hub domestic routes.

“United’s long-haul international flying and our hub-to-hub flying will not be impacted by this schedule reduction direction from the FAA. That’s important to maintain the integrity of our network, give impacted customers as many options as possible to resume their trip, and sustain our crew pairing systems,” he stated in a memo.

“Instead, we will focus our schedule reductions on regional flying and domestic mainline flights that do not travel between our hubs,” he added.

The airline also offered refunds for its customers stating “any customer traveling during this period is eligible for a refund if they do not wish to fly – even if their flight isn’t impacted. That includes non-refundable tickets and those customers with basic economy tickets.”

American Airlines stated that it expects the “vast majority” of its customers’ travel to be unaffected.

Southwest Airlines said it was evaluating the impact and would communicate with customers directly, while also urging Congress to “immediately resolve its impasse.”

A sequel to Netflix‘s hit animated film K-Pop Demon Hunters has reportedly been confirmed, and has gotten a release date.

As per Deadline, K-Pop Demon Hunters has been officially been greenlit by Netflix and Sony, just months after the hit film’s release.

While details remain scarce, the report indicates that K-Pop Demon Hunters 2 is slated to release sometime in 2029.

Additionally, creator-director Maggie Kang and co-director Chris Appelhans are set to return for the second installment.

Plans for an animated sequel were being discussed as early as August 28, just days after the original film’s release.

Released on August 23, the Netflix movie tells the story of a group of internationally renowned K-Pop idols who lead a double life as demon hunters.

K-Pop Demon Hunters almost immediately became the most watched film in Netflix history, and its success was bolstered by sing-along screenings held in cinemas, reportedly grossing around $20million in a single weekend.

Following the success of the film, rumours began circulating that a live-action remake is being considered however, creator and director of the film, Maggie Kang, told the BBC she doesn’t like that idea.

“There’s so many elements of the tone and the comedy that are so suited for animation,” she said, adding, “It’s really hard to imagine these characters in a live-action world. It would feel too grounded. So totally it wouldn’t work for me.”

Co-director Chris Appelhans agreed, saying, “One of the great things about animation is that you make these composites of impossibly great attributes. Rumi can be this goofy comedian and then singing and doing a spinning back-kick a second later and then freefalling through the sky. The joy of animation is how far you can push and elevate what’s possible. I remember they adapted a lot of different anime and often times, it just feels a little stilted.”