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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

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How Playboy cut ties with Hugh Hefner to create a post-MeToo brand


Editor’s Note: The views expressed in this commentary are solely those of the writers. CNN is showcasing the work of The Conversation, a collaboration between journalists and academics to provide news analysis and commentary. The content is produced solely by The Conversation.



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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London’s last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

READ MORE: Sex, love and companionship … with AI? Why human-machine relationships could go mainstream

In recent years, many have re-evaluated Hefner’s legacy and relationships with women. The 2022 docuseries “The Secrets of Playboy” (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hugh Hefner and Pamela Anderson during Playboy's 50th Anniversary Celebration at New York Armory in New York City.

Hefner and Playboy’s relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline “Tula” Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard — thin, white, able-bodied and blonde.

Meanwhile Hefner’s personal relationship with his much younger girlfriends reportedly followed patterns of control and emotional abuse. Ex-girlfriend Holly Madison described Hefner as treating her “like a glorified pet” in her 2015 memoir, “Down the Rabbit Hole.”

Hefner’s passing meant he evaded reckoning with the #MeToo movement. Playboy, however, responded, releasing a statement in which it affirmed support for the women featured in “The Secrets of Playboy” and called Hefner’s actions “abhorrent.”

The statement declared that the brand was no longer affiliated with the Hefner family and would be focusing on aspects of the company’s legacy that align with values of sex positivity and free expression.

READ MORE: The ‘milf’: a brief cultural history, from Mrs Robinson to Stifler’s mom

Today, Playboy is a very different company from the one Hefner launched nearly 70 years ago. Roughly 80% of Playboy staff identify as women, according the company, and its motto has changed from “Entertainment for Men” to “Pleasure for All.” Shares in the company are publicly traded and 40% of its board and management are women.

The company has also moved towards more creator-led content through its app, Playboy Centerfold. Similar to subscription content service OnlyFans, Playboy Centerfold allows subscribers to view content from and interact with its creators, which it call “bunnies.”

Playboy

On the app, creators — or bunnies — are able portray their own bodies however they wish, putting the power back in their hands. Perhaps Playboy’s future is no longer in serving the male gaze, but instead the very audience Hefner dismissed in his first letter from the editor:

“If you’re a man between the ages of 18 and 80 Playboy is meant for you … If you’re somebody’s sister, wife or mother-in-law and picked us up by mistake, please pass us along to the man in your life and get back to your Ladies Home Companion.”

The stars of Playboy’s mid-2000s reality series, Holly Madison and Bridget Marquardt, are also enjoying a resurgence among fans.

“The Girls Next Door” launched in 2004. The show focused on the lives of Hefner’s three girlfriends, Madison, Marquardt and Kendra Wilkinson. It became E’s best performing show and cultivated a new female audience for Playboy.

“The Girls Next Door” was a story of complicated empowerment despite patriarchal interference. Its three female protagonists went from being known solely as some of Hefner’s many blonde girlfriends, to celebrities in their own right.

They each ultimately broke up with Hefner, leaving the Mansion and going on to lead successful careers.

The show’s depiction of Madison, Marquardt and Wilkinson as empowered, fun-loving and complex individuals, who found joy and agency through expressing their sexuality was perhaps what drew so many female fans to the show. However, amid the girls’ fight for agency, Hefner retaliated.

Bridget Marquardt and Hugh Hefner with Holly Madison and Kendra Wilkinson in 2008.

The series shows that he maintained final say in every Playboy photograph of the girls, as well as imposing strict curfews and spending allowances.

In Madison and Wilkinson’s memoirs, “Down the Rabbit Hole,” and “Sliding into Home,” they claim that production consistently undermined them. They refused to pay them for the first season, didn’t credit them until season four and aired their uncensored nude bodies in foreign broadcasts and DVD releases without consent.

READ MORE: #MeToo in space: We must address the potential for sexual harassment and assault away from Earth

Fan interest in “The Girls Next Door” remains strong. In August 2022 Madison and Marquardt launched their podcast “Girls Next Level,” where they interview previous playmates and interact with fans. They also recap episodes from their own points of view, unpacking their experiences of working on the show.

Having reached 10 million downloads as of February 2023, the success of the podcast — 14 years after the last episode of “The Girls Next Door” — speaks to the cultural legacy of the Playboy brand. It also shows that despite Hefner’s original editor’s note, Playboy resonates with some women.

Playboy is now in a post-Hefner era, where the imagery of women found within old issues of Playboy can serve as inspiration for others to enjoy their own sexuality. Whatever the future has for the company, the concept of Playboy has become public property — be that in the appearance of Playboy bunny costumes each Halloween, the popularity of cheeky Playboy logo tattoos or branded lingerie and clothing.

In a post-#MeToo era, the women of Playboy are speaking up and taking over. With the mansion gates closed, the bunnies are finally reclaiming the brand as their own.

Top Image: Hugh Hefner with Playboy “bunnies” in London in 1966.



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Protests erupt in Iran after Khamenei martyred in US-Israel attack

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Protests erupt in Iran after Khamenei martyred in US-Israel attack


Protests erupted in Iran on Sunday after Iranian state media announced that Supreme Leader Ayatollah Ali Khamenei had been martyred, aged 86, in air strikes by Israel and the United States that Iranian media said pulverised his central Tehran compound.

Khamenei’s 36-year rule built Iran into a powerful anti-US force and extended its military sway across the Middle East, as decades of efforts to resolve the dispute over Iran’s nuclear programme through diplomacy ultimately failed.

Iranian state media confirmed Khamenei had been martyred in Israeli and US strikes. The Fars agency reported that the Iranian government declared 40 days of public mourning and announced seven days of public holidays.

People react as they gather at the Enghelab Square, after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People react as they gather at the Enghelab Square, after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
A woman holds a poster with the picture of Irans Supreme Leader Ayatollah Ali Khamenei as people gather after Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
A woman holds a poster with the picture of Iran’s Supreme Leader Ayatollah Ali Khamenei as people gather after Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish
People react as they gather at the Enghelab Square, after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People react as they gather at the Enghelab Square, after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People gather to mourn after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People react as they gather at the Enghelab Square, after Irans Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People react as they gather at the Enghelab Square, after Iran’s Supreme Leader Ayatollah Ali Khamenei was killed in Israeli and US strikes on Saturday, in Tehran, Iran, March 1, 2026. — Reuters
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish
People of Iran in different cities took to the streets early in the morning on March 1, 2026, to mourn the martyrdom of the Leader of the Islamic Revolution Ayatollah Ali Khamenei. — X/@IrnaEnglish





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Who was Iran’s supreme leader Ali Khamenei, martyred in US-Israel attack?

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Who was Iran’s supreme leader Ali Khamenei, martyred in US-Israel attack?


People react as they gather at the Enghelab Square, after Irans Supreme Leader Ayatollah Ali Khamenei was martyred in Israeli and US strikes in Tehran, Iran on March 1, 2026. — Reuters
People react as they gather at the Enghelab Square, after Iran’s Supreme Leader Ayatollah Ali Khamenei was martyred in Israeli and US strikes in Tehran, Iran on March 1, 2026. — Reuters

WASHINGTON: The 36-year rule of Ayatollah Ali Khamenei built Iran into a powerful anti-US force and spread its military sway across the Middle East.

He was martyred on Saturday, aged 86, Iranian state media announced, in air strikes by Israel and the US that pulverised his central Tehran compound, after decades of efforts to resolve the dispute over Iran’s nuclear programme diplomatically failed.

At first dismissed as weak and indecisive, Khamenei seemed an unlikely choice for supreme leader after the death of the charismatic Ayatollah Ruhollah Khomeini, who founded the Islamic Republic of Iran. But Khamenei’s rise to the pinnacle of the country’s power structure afforded him a tight grip over the nation’s affairs.

Khamenei went from “a weak president to an initially weak supreme leader to one of the five most powerful Iranians of the last 100 years”, Karim Sadjadpour at the Carnegie Endowment for International Peace told Reuters.

The ayatollah criticised Washington throughout his rule, continuing to deploy barbs after the start of Donald Trump’s second term as US president in 2025.

As a new wave of protests spread through Iran and as Trump threatened to intervene, Khamenei vowed in January that the country would not “yield to the enemy”.

The comment was typical of the ferociously anti-Western Khamenei, in office since 1989.

Final authority in Iran’s complex system

Khamenei long denied that Iran’s nuclear programme was aimed at producing an atomic weapon, as the West contended. In 2015, he cautiously supported a nuclear deal between world powers and the government of pragmatist President Hassan Rouhani that curbed the country’s nuclear programme in return for sanctions relief. The hard-won accord resulted in a partial lifting of Iran’s economic and political isolation.

But Khamenei’s hostility toward the US was undimmed, intensifying in 2018 when Trump’s first administration withdrew from the nuclear agreement and reimposed sanctions to choke Iran’s oil and shipping industries.

Following the US withdrawal, Khamenei sided with hardline supporters who criticised Rouhani’s policy of appeasement towards the West.

As Trump pressed Iran to agree to a new nuclear deal in 2025, Khamenei condemned “the rude and arrogant leaders of America”. “Who are you to decide whether Iran should have enrichment?” he asked.

Khamenei often denounced “the Great Satan” in speeches, reassuring hardliners for whom anti-US sentiment was at the heart of the 1979 revolution, which forced the last shah of Iran into exile.

Iran saw major student-led protests in 1999 and 2002. But Khamenei’s authority was put to the test more profoundly in 2009, when the contested results of a presidential election that he had validated ignited violent street unrest, stoking a crisis of legitimacy that lingered until his death.

In 2022, Khamenei cracked down on protesters enraged by the death of Iranian-Kurdish woman Mahsa Amini, 22, who died in the custody of morality police in September of that year.

As supreme leader, he inherited enormous powers, including command of the armed forces and the authority to appoint many senior figures, among them the heads of the judiciary, security agencies and state radio and television.

He appointed allies as commanders of the elite Revolutionary Guards.

As the final authority in Iran’s complex system of clerical rule and democracy, Khamenei long sought to ensure that no group, even among his closest allies, mustered enough power to challenge him and his anti-US stance.

An unlikely rise to power

Ali Khamenei was born in Mashhad, northeast Iran, in April 1939. His religious commitment was clear when he became a cleric at the age of 11. He studied in Iraq and in Qom, Iran’s religious capital.

His father, a religious scholar of ethnic Azeri descent, was a traditionalist cleric opposed to mixing religion and politics. In contrast, his son embraced the Islamist revolutionary cause.

“He (Khamenei’s father) came across as a modernist or progressive cleric,” said Mahmoud Moradkhani, a nephew. Unlike his son, “he was not a part of the fundamentalists”, Moradkhani said.

In 1963, Khamenei served the first of many terms in prison when at 24 he was detained for political activities. Later that year he was imprisoned for 10 days in Mashhad, where he underwent severe torture, according to his official biography.

After the Shah’s fall, Khamenei took up several posts in the Islamic Republic. As deputy minister of defence, he became close to the military and was a key figure in the 1980-88 war with neighbouring Iraq, which claimed an estimated total of one million lives.

A skilled orator, he was appointed by Khomeini as a Friday prayer leader in Tehran.

There were questions about his rapid, unprecedented rise. He won the presidency with Khomeini’s support — the first cleric in the post — and was a surprise choice as Khomeini’s successor, given that he lacked both Khomeini’s popular appeal and superior clerical credentials.

Expanding Iran’s influence

He presided over a vast financial empire through Setad, an organisation founded by Khomeini but expanded hugely under Khamenei, with assets worth tens of billions of dollars.

Khamenei expanded Iranian influence in the region. He spent billions over four decades on his allies.

But in 2024, Khamenei saw these alliances unravel, and Iran’s regional influence shrivel, with the ousting of Syrian President Bashar al-Assad and a series of defeats inflicted by Israel on Hezbollah in Lebanon and on Hamas in Gaza, including the killing of their leaders.

Under Khamenei’s rule, Iran and Israel fought a shadow war for years, with Israel assassinating Tehran’s nuclear scientists and Revolutionary Guard commanders.

It exploded into the open during Israel’s war on Hamas in Gaza from 2023. In April 2024, Iran fired hundreds of missiles and drones at Israel after it bombed Tehran’s embassy compound in Damascus. Israel struck Iranian soil in response.

But that was only a prelude to June 2025, when Israel’s military unleashed hundreds of fighter jets to strike Iranian nuclear and military targets as well as senior personnel. The surprise attack provoked a barrage of missiles in both directions, transforming simmering conflict into all-out war. The US joined the air offensive on Iran, which lasted 12 days.

The US and Israel had warned they would strike again if Iran pressed ahead with its nuclear and ballistic missile programmes and, on Saturday, they launched the most ambitious attack on Iranian targets in decades.

Negotiations between US and Iranian officials took place as recently as Thursday, but senior US officials said that Iran had not been willing to give up its ability to enrich uranium, which the Iranians argued they wanted for nuclear energy but US officials said would enable the country to build a nuclear bomb.

On the diplomatic front, Khamenei rejected any normalisation of ties with the United States. He argued that Washington had backed hardline groups like Daesh to inflame a sectarian war in the region.

Like all Iranian officials, Khamenei denied any intent to develop nuclear weapons and went so far as to issue an Islamic ruling, or fatwa, in the mid-1990s on “production and usage” of nuclear weapons, saying: “It is against our Islamic thoughts.”

The late ayatollah leaves an Islamic Republic wrestling with uncertainty amid the attacks from Israel and the United States, as well as growing dissent at home, especially among younger generations.





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Ayatollah Khamenei martyred — how succession works in Iran?

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Ayatollah Khamenei martyred — how succession works in Iran?


Irans Supreme Leader Ayatollah Ali Khamenei waves during a meeting with students in Tehran, Iran, November 2, 2024. — Reuters
Iran’s Supreme Leader Ayatollah Ali Khamenei waves during a meeting with students in Tehran, Iran, November 2, 2024. — Reuters

Following the martyrdom of Ayatollah Ali Khamenei, Iran’s constitution sets out a clear succession mechanism to ensure continuity of leadership, IRNA news agency reported.  

Khamenei has been martyred in Israeli and US strikes, Iranian state media confirmed. The Fars agency has reported that the Iranian government has declared 40 days of public mourning in the wake of Khamenei’s martyrdom. It also announced seven days of public holidays.

According to Article 111 of the Constitution of the Islamic Republic of Iran, in the event of the death, resignation or dismissal of the supreme leader, the Assembly of Experts is obliged to act “within the shortest possible time” to appoint and introduce a new leader.

Until a successor is selected, a temporary council takes over the duties of the supreme leader. This council is to be composed of three senior figures: the president, the head of the judiciary, and a jurist from the Guardian Council chosen by the Expediency Discernment Council, according to constitutional provisions.

Meanwhile, President Masoud Pezeshkian, judiciary chief Gholamhossein Mohseni Ejei and another official from the country’s legal council will be part of the trio overseeing the transition, according to state television, which cited Mohammad Mokhber, one of Khamenei’s advisors.

This interim body assumes the leadership responsibilities until the Assembly of Experts finalises and formally appoints a new supreme leader.

Under the constitutional process, if any member of the temporary council is unable to perform their duties, another person may be appointed in their place by the Assembly of Experts, provided the majority of jurists are maintained.

A Muslim man holds a photo of Irans Supreme Leader Ayatollah Ali Khamenei, as they protest after Khamenei was martyred in Israeli-US strikes on Saturday, in Srinagar, Indian Illegally Occupied Jammu and Kashmir, March 1. — Reuters
A Muslim man holds a photo of Iran’s Supreme Leader Ayatollah Ali Khamenei, as they protest after Khamenei was martyred in Israeli-US strikes on Saturday, in Srinagar, Indian Illegally Occupied Jammu and Kashmir, March 1. — Reuters

Meanwhile, the Iranian Revolutionary Guard Corps (IRGC) has announced the start of “the most devastating offensive operation in the history of the Islamic Republic of Iran”, Al Jazeera reported, citing Fars news agency.

The IRGC said that the offensive will commence in “just moments and will target the “occupied territories and American bases” in the region.





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