Wrangler, the legendary denim and lifestyle brand, has entered into a multi-year licensing agreement with CAPX, a Headwear Innovation Lab, to launch a bold new line of headwear under the Wrangler brand. This licensing deal marks a pivotal step in Wrangler’s continued evolution as a cross-category lifestyle brand.

The agreement reflects a strategic shift towards elevated craftsmanship and cutting edge design, leveraging CAPX’s industry-leading innovation and manufacturing capabilities to redefine what consumers can expect from Wrangler headwear.

Wrangler has entered a multi-year licensing deal with CAPX to launch an innovative headwear line, blending its iconic craftsmanship with CAPX’s advanced design and fit technology.
Featuring signature ‘W’ stitching, copper hardware, and leather patches, the collection embodies Wrangler’s lifestyle ethos.
The first range debuts this month, expanding Wrangler’s reach beyond denim.

The collection will feature distinctive Wrangler details, including the iconic ‘W’ stitching, copper hardware, and leather patches sourced from the same suppliers used for Wrangler denim. Each silhouette will be meticulously crafted to meet Wrangler’s exacting standards.

As Wrangler continues to expand beyond denim, the brand remains focused on its core consumer—someone who lives with purpose and expresses identity through what they wear. For many, staples like jeans, tees, and caps aren’t just wardrobe choices—they’re a way of life. This new headwear line is designed to complement that lifestyle, offering quality, comfort, and character in every piece.

Every cap, Wrangler models included, will feature a model number printed inside the lining. This number refers to one of over 45 shapes developed by CAPX and serves as the foundation of their standardized fit system used across brands and industries. This approach helps to educate consumers on specific fit and structure of a cap they love, making it easier to discover and purchase similar styles in the future.

“Headwear is an essential part of the Wrangler consumer’s lifestyle,” said Steve Armus, Vice President of Licensing and Collaborations at Wrangler. “We see tremendous opportunity in headwear to reach a broader audience in meaningful new ways, and CAPX is the ideal partner to help us do that.”

“We’re excited and humbled to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand and headwear is an incredible opportunity to amplify its story,” said David Gormley, Founder and President of CAPX.

Together, Wrangler and CAPX are reimagining what headwear can be, merging storytelling, craftsmanship, and innovative design. Consumers can expect the first collection to debut this month, marking the beginning of an exciting new chapter for both brands.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Reliance Industries missed its overall profit estimates in the second quarter of the 2026 financial year but its retail business showed steady growth with Reliance Retail Ventures Limited’s revenue from operations increasing by 19% year on year.

RRVL’s gross revenue was up by 18% year on year to total Rs 90,018 crore, the business announced in a press release. The retail business’ profit after tax surged by 21.9% to Rs 3,457 crore and EBITDA was up by 16.5% year on year in the second quarter.
 
“Reliance Retail delivered strong performance during the quarter led by our relentless focus on operational excellence, investments in stores and digital platforms, and festive buying across consumption baskets,” said Reliance Retail Ventures Limited’s executive director Isha M Ambani in a press release. “GST rate changes will further accelerate consumption growth as consumers get the benefit of lower prices. Our success is a testament to our deep understanding of the consumer. We consistently innovate, from curating new collections to creating campaigns that connect with today’s Indian consumer, and our focus remains on building brands that inspire and resonate across India.”

Under its fashion umbrella, retail formats Yousta and Azorte reported growth of 66% year on year and Yousta reached the 100-store milestone during the quarter. Ethnic wear saw strong demand with the onset of the festive season and the accessories, footwear, fashion jewellery, and beauty segments witnessed an uptick in demand.
 
Reliance Industries Limited’s consolidated financial highlights show that its gross revenue increased by 9.9% year on year in the second quarter of the 2026 financial year. The business’ total profit after tax rose by 15.9% during the quarter to total Rs 22,146 crore.
 
“Reliance delivered a robust performance during 2QFY26 led by strong contribution from O2C, Jio, and Retail businesses,” said Reliance Industries Limited’s chairman and managing director Mukesh D Ambani. “I am happy to highlight the growth momentum of our Retail business. All formats registered higher volume, propelling strong growth in both revenue and EBITDA. There has also been a sustained pick-up in our quick hyperlocal delivery model. The recently announced progressive reforms in GST regime provide a boost to continuing consumption-led growth.”