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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands

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India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands



Ahead of the 2025 festive season, Flipkart, India’s homegrown e-commerce marketplace, announced the launch of ‘Fashion Spotlight’, its flagship program to accelerate the growth of digital-first fashion brands, especially from T2+ regions. The D2C landscape for Fashion remains a key growth opportunity especially for those from T2+ regions, who may not have access to the right tools that can enable them to exponentially scale their business. Flipkart plans to scale the program 10X by year-end, reaching around 500 brands, and eventually expanding its reach to several more; turning Fashion Spotlight into a truly democratized launchpad for D2C fashion talent.

Flipkart Launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem

Flipkart has launched ‘Fashion Spotlight’, a flagship programme to accelerate digital-first fashion brands, particularly from T2+ regions, ahead of the 2025 festive season.
With 100+ brands already live, Flipkart aims to scale to 500 brands by year-end, offering tools like video cataloguing, live commerce and virtual try-ons to create a tech-powered, high-conversion growth platform.

This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.

With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.

As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.

Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.

A Platform Built Around Brand Growth, Not Gatekeeping

  • The initiative empowers early-stage fashion entrepreneurs with three key pillars:
  • Curated Discovery: Elevating standout products to a wide audience
  • Iterative Product Feedback: Fostering product-market fit through structured learnings
  • Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints

Tapping Festive and Bharat Tailwinds

  • Flipkart’s move aligns with wider shifts in India’s fashion market:
  • Consumers are increasingly buying based on trend, identity, and comfort—not just deals.
  • Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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US cotton acreage seen falling to decade low in 2026: CoBank

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US cotton acreage seen falling to decade low in 2026: CoBank



US cotton planted area is projected to decline for a second consecutive year in 2026, with acreage expected to fall to 9 million acres, down 3 per cent year on year and marking the lowest level in more than a decade, according to CoBank analysis. The outlook reflects subdued price competitiveness relative to alternative crops and shifting producer economics ahead of spring planting decisions.

Regional adjustments are anticipated to drive the contraction. Cotton acreage across the southern United States is expected to transition towards soybeans amid improved profitability prospects, while irrigated cotton areas in the Plains are likely to shift towards corn production as producers rebalance crop rotations and manage input cost pressures, CoBank said in an article by Tanner Ehmke and Emmie Noyes.

Slower US cotton export momentum to China, intensifying competition from Brazil and Australia in global markets, and continued substitution by manmade fibres have collectively restrained price recovery, limiting growers’ willingness to expand cotton area.

US cotton planted area is forecast to decline for a second straight year to about 9 million acres in 2026, down 3 per cent year on year, reflecting weak price competitiveness.
Acreage shifts towards soybeans and corn, slower exports to China, rising competition and fibre substitution are weighing on plantings.
Meanwhile, farm support payments are expected to stabilise the overall acreage decline.

Despite the projected decline, policy mechanisms are expected to provide a degree of support. Base acreage payments under farm support programmes are likely to cushion the adjustment, helping stabilise cotton plantings and preventing a sharper contraction in the 2026 season.

Fibre2Fashion News Desk (SG)



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Create Garment Trading Adjudicator: Researchers tell UK govt

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Create Garment Trading Adjudicator: Researchers tell UK govt



Researchers have called on the UK government to establish a Garment Trading Adjudicator to tackle unfair purchasing practices in the fashion supply chain, following new evidence of widespread malpractice in garment manufacturing.

The recommendation follows a survey analysed by researchers from the University of Nottingham and the University of Leicester in collaboration with trade justice charity Transform Trade, which found systemic late payments, last-minute order changes without compensation and post-contract price reductions. Manufacturers reported that such practices shift financial risk from brands and retailers onto suppliers and ultimately workers.

Among respondents, 31 per cent reported order cancellations, while 78 per cent said brands failed to cover costs of last-minute changes to confirmed orders. A further 75 per cent stated prices were not adjusted to reflect minimum wage increases. Additionally, 67 per cent experienced order volumes being reduced without corresponding revisions to unit costs, and 44 per cent faced repeated payment extension requests. Ten per cent reported payments delayed by more than three months beyond agreed terms.

Researchers are urging the UK government to establish a Garment Trading Adjudicator after a survey by the University of Nottingham, University of Leicester and Transform Trade found widespread unfair purchasing practices in UK garment manufacturing.
The study highlights systemic late payments, cancellations and cost pressures affecting manufacturers and workers.

Manufacturers said these pressures had direct workforce consequences, including increased overtime to meet sudden order spikes for 73 per cent of workers, reduced hours following cancellations for 58 per cent, and job terminations for 29 per cent.

The survey also revealed limited confidence in formal dispute mechanisms. Only 22 per cent viewed the legal system as a viable route for redress, and none considered government or multistakeholder initiatives effective. Respondents cited financial and legal barriers, stating that pursuing action against brands was often unaffordable.

Dr Sabina Lawreniuk of the University of Nottingham’s School of Geography said, “Our research shows that current brand purchasing practices directly impact workers, resulting in precarious and insecure work across UK factories. Voluntary codes have proven insufficient. If we are serious about protecting workers and supporting a sustainable UK fashion industry, we need a Garment Trading Adjudicator to enforce fair practices across the sector.”

She added that the findings emphasise the need to rebalance relationships between brands and fashion manufacturers in the UK to support domestic manufacturing, sustainable business models, investment strategies, and to strengthen work and employment in the sector.

Professor Nikolaus Hammer of the University of Leicester also highlighted the importance of rebalancing these relationships to ensure sustainable UK production.

The researchers and Transform Trade said a sector regulator, like the Groceries Code Adjudicator, could help curb unfair purchasing practices and create greater accountability across fashion supply chains.

Fibre2Fashion News Desk (CG)



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New Zealand’s apparel imports ease down to $101 mn in Jan 2026

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New Zealand’s apparel imports ease down to 1 mn in Jan 2026



New Zealand’s apparel imports (HS ** and ** combined) declined to NZ$***.** million (~$***.* million) in January **** from NZ$***.** million in January ****, representing a *.* per cent year-on-year decrease. In volume terms, shipments fell to **.** million units from **.** million units, reflecting softer sourcing activity and continued inventory discipline among retailers.

Knitted apparel (HS **) imports declined to NZ$**.** million (~$**.* million) in January **** from NZ$**.** million in January ****, down *.* per cent year on year. Volumes also fell to **.** million units from **.** million units, suggesting weaker replenishment demand and continued emphasis on controlled inventory cycles across the retail segment.



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