Fashion
India’s Flipkart launches ‘Fashion Spotlight’ for D2C fashion brands
Flipkart Launches ‘Fashion Spotlight’ to Power India’s Emerging D2C Fashion Ecosystem
Flipkart has launched ‘Fashion Spotlight’, a flagship programme to accelerate digital-first fashion brands, particularly from T2+ regions, ahead of the 2025 festive season.
With 100+ brands already live, Flipkart aims to scale to 500 brands by year-end, offering tools like video cataloguing, live commerce and virtual try-ons to create a tech-powered, high-conversion growth platform.
This strategic rollout comes just in time for the festive season, traditionally the zenith of fashion demand. With 100+ D2C fashion brands already live on Flipkart Fashion today, the organisation is scaling its efforts to bring curated, trend-led selection to millions of shoppers across the country. Several D2C Fashion brands have already witnessed tremendous growth on Flipkart’s marketplace such as Rare Rabbit growing over 500% YoY, Miraggio at over 2300%, and Zouk recording over 200% growth in the past year.
With 1 in 3 customers on Flipkart making their first-ever purchase in Fashion, and purchase intent on the app growing 3X in the past year when compared to social media platforms, the Spotlight programme becomes a high-conversion environment for digital-first brands. Going beyond traditional accelerator models, the program integrates Flipkart’s full-stack capabilities, including video cataloguing, image search, Live Commerce, and virtual try-ons, to create a tech-powered, trust-led ecosystem where fashion entrepreneurs can scale with speed and confidence.
As part of this launch phase, 50 high-potential brands will be onboarded with a focus on those solving for specific customer needs including unique style, value, and regional relevance. Fashion Spotlight is focused on enabling early-stage fashion entrepreneurs who may have found initial traction among their immediate networks but are now seeking to scale and become brands in their own right.
Flipkart has observed that while product innovation is thriving across India’s fashion landscape from climate-conscious fabrics to regional design revival, the biggest bottleneck for many fashion entrepreneurs and D2C brands remains discovery and distribution. Spotlight aims to bridge that gap with Flipkart’s strengths in consumer data, merchandising expertise, and platform reach. The programme is structured around three key pillars: identifying real consumer need gaps, crafting differentiated product experiences, and delivering iterative feedback to improve assortment, visibility, and conversions. Spotlight offers a managed service layer, where Flipkart works closely with entrepreneurs to test product-market fit, iterate on catalogues using cohort feedback, and provide guaranteed visibility much like a VC would invest in early-stage innovation.
A Platform Built Around Brand Growth, Not Gatekeeping
- The initiative empowers early-stage fashion entrepreneurs with three key pillars:
- Curated Discovery: Elevating standout products to a wide audience
- Iterative Product Feedback: Fostering product-market fit through structured learnings
- Guaranteed Visibility: Amplified exposure without commission or exclusivity constraints
Tapping Festive and Bharat Tailwinds
- Flipkart’s move aligns with wider shifts in India’s fashion market:
- Consumers are increasingly buying based on trend, identity, and comfort—not just deals.
- Fashion is now a key growth driver: one in three new Flipkart users discovers the platform through fashion.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Dutch goods trade rises in H1 2025 despite weaker fuel exports: CBS
The total value of goods imported was 2 per cent higher than it was in the first half (H1) of 2024, CBS said in a press release.
In each month of Q1 2025, more goods were traded than in the same month of 2024. In April and May, trade was down from last year, but in June it was higher once again.
Dutch international trade in goods rose in the first half (H1) of 2025 compared with H1 2024, according to Statistics Netherlands (CBS).
Exports increased 1.9 per cent and imports 2 per cent YoY.
While mineral fuel trade declined, exports of other goods were largely stable or higher.
Trade with Belgium, France, and the UK weakened, whereas exports to Germany and the US and imports from China grew.
Imports and exports of mineral fuel declined in H1 2025: the import value was 11 per cent lower, while the export value was 15 per cent lower. In other product categories, exports were higher than the previous year or were down by less than those of mineral fuels.
There has been geopolitical turbulence around the world in recent months, and trade with certain neighbouring countries seems to have suffered particularly in the first half of 2025. The value of imports from Belgium and the United Kingdom was down, for instance, as was the value of exports to Belgium and France, added the release.
Exports to the Netherlands’ key trading partner, Germany, saw an increase, while imports from China rose 5 per cent YoY in the first half (H1) of 2025. Exports to the United States climbed 11 per cent, with the most notable growth occurring in February, March, and April.
Fibre2Fashion News Desk (SG)
Fashion
India restores import duty exemptions for leather export inputs
The exemptions had been discontinued on March ** this year as the government did not issue a fresh notification before the expiry of the previous one. As a result, duty exemptions were unavailable to Indian exporters from April until the new notification was issued on October **.
Under the latest notification, imports of materials including wet blue, crust, and finished leather; buckles, zips, soles, linings, and fittings will continue to enjoy Nil customs duty when used in the manufacture of leather garments, footwear, and accessories meant for export.
Fashion
Italian group Prada’s retail sales up 9% in 9 months of 2025
Prada achieved double-digit growth in Asia Pacific (10 per cent), with improving trends in Mainland China. Europe rose 6 per cent, supported by resilient local demand and steady tourism. The Americas advanced 15 per cent, showing sequential acceleration in the third quarter. Japan grew 3 per cent, with stronger local and traveller demand after exceptional tourism in 2024. The Middle East delivered robust 21 per cent growth, moderating slightly in the third quarter.
Prada Group’s retail sales increased 9 per cent to €3,647 million (‘$4.26 billion) in the nine months to September 2025, with the third quarter up 8 per cent.
Asia Pacific grew 10 per cent, the Americas 15 per cent, Europe 6 per cent, Japan 3 per cent, and the Middle East 21 per cent.
Miu Miu surged 41 per cent, while Prada remained resilient.
“The consistency of our results, in a complex macroeconomic environment, confirms the strength of our brands and the validity of our strategy. With the one just closed, the group has delivered 19 quarters of uninterrupted growth. We continue to focus on creativity, product excellence and craftsmanship as foundations for enduring relevance and long-term development. These principles guide us as we navigate an evolving landscape with confidence, discipline and responsibility,” Patrizio Bertelli, Prada Group chairman and executive director, said.
Prada showed good resilience, with retail sales at -1.6 per cent over the nine-month period and -0.8 per cent in Q3. The brand continued to express its creative dynamism, driving a well-balanced product category mix and a consistent focus across strategic price points. The Womenswear SS26 fashion show offered a unique reflection on the role of clothes in reaction to the overloaded contemporary culture, the company said in a press release.
Miu Miu progressed on a healthy growth trajectory at 41 per cent y-o-y, with the third quarter at 29 per cent, driven by widespread appreciation across categories and geographies, as its captivating aesthetics continued to nurture the global influence of the brand. The SS26 fashion show underlined the social importance of work in women’s life. The FW25 campaign re-imagined wardrobe archetypes through a fluid interplay of tailoring and feminine silhouettes, while the Atheneum pop-up initiative embedded collegiate codes with the brand’s irreverence.
“Our performance confirms the health of our brands and further solid, diligent execution by our teams. Prada accelerated versus the previous quarter; Miu Miu has maintained a sustained growth trajectory for 4 years, including in this quarter that was facing triple-digit comps. Despite a still challenging environment, we remain confident in our trajectory, focusing on products and experiences that spark emotional engagement, while further improving our speed and flexibility,” Andrea Guerra, group chief executive officer, said.
Fibre2Fashion News Desk (RR)
-
Tech7 days agoOpenAI says a million ChatGPT users talk about suicide
-
Tech7 days agoHow digital technologies can support a circular economy
-
Tech7 days agoUS Ralph Lauren partners with Microsoft for AI shopping experience
-
Tech7 days agoAI chatbots are becoming everyday tools for mundane tasks, use data shows
-
Sports7 days agoBilly Bob Thornton dishes on Cowboys owner Jerry Jones’ acting prowess after ‘Landman’ cameo
-
Fashion1 week agoITMF elects new board at 2025 Yogyakarta conference
-
Fashion1 week agoJapan’s textile trade shows strong apparel demand, weak yarn imports
-
Fashion1 week agoTaiwan Textile Select showcases sustainable innovation at TITAS 2025
