Footwear revenues grew 12 per cent on a currency-neutral basis in 2025. The broader and deeper product offering drove double-digit footwear growth across many categories, including running, training, performance, basketball, and sportswear. Strong growth in originals also contributed to the increase in footwear. Apparel sales grew 15 per cent during the year as brand and product momentum continued to expand as planned. Differentiated and locally relevant apparel collections fuelled double-digit increases in major categories like football, running, training, and originals.

In 2025, Adidas achieved double-digit, currency-neutral revenue growth across all markets and channels, with footwear up 12 per cent and apparel 15 per cent.
Europe, North America, and Greater China grew 10-13 per cent, while Latin America, Emerging Markets, and Japan/South Korea saw 14-22 per cent growth.
Strong wholesale, retail, and e-commerce performance drove results.

“I am again very proud of what our people have achieved. Driving double-digit growth in the fourth quarter despite all the external turbulence, and more than doubling our operating profit in the quarter made the year end very well and made 2025 much better than we had planned and expected when the year started. The double-digit growth in all markets and all channels is of course very pleasing, but even more important is that this is quality growth. Our markets have been very good at managing that the right product in the right amount has been sold in their markets and that we have managed to keep full-price sell-throughs high and discounts under control. The gross margin of 51.6 per cent (without Yeezy) is historically high and underlines this performance and the strength of our brand,” said Adidas CEO Bjørn Gulden.

Currency-neutral net sales for the Adidas brand grew at double-digit rates in all markets in 2025, reflecting significant market share gains around the world as a result of combining the brand’s global strength with locally relevant product assortments and activations. Europe (+10 per cent), North America (+10 per cent), and Greater China (+13 per cent) grew revenues at a low-double-digit rate in 2025. Latin America (+22 per cent), Emerging Markets (+17 per cent), and Japan/South Korea (+14 per cent) recorded even faster growth. In all markets, growth was broad-based as reflected in strong improvements in both the wholesale and direct-to-consumer (DTC) business, the company said in a press release.

Growth for the Adidas brand in 2025 was equally broad-based across all channels with double-digit increases in both wholesale and DTC. Strong sell-through rates at retail partners and increased shelf space allocations continued to drive wholesale revenues, which increased 12 per cent on a currency-neutral basis. Own retail revenues were up 13 per cent, driven by strong like-for-like growth in the company’s global fleet of own stores and continued investments into new retail doors. E-commerce sales increased 16 per cent, with a continued focus on full-price propositions. As a result, sales in the brand’s DTC business grew 14 per cent.

“For 2026 we expect high-single-digit growth currency-neutral, which will add another €2 billion (~$2.32 billion) in revenue. We expect operating profit, despite the headwind from tariffs and negative FX of around €400 million (~$464.04 million), to grow faster than revenue and to increase to around €2.3 billion (~$2.67 billion). That will in my opinion define Adidas again to be a healthy and successful company. For 2027 and 2028 we expect to continue to take market share, grow sales at a high-single-digit rate and deliver an operating margin of more than 10 per cent in 2028,” added Gulden.

“To achieve this, our focus will continue to be consumer-oriented and to be the global sports brand with a local mindset. We have the scale, the innovation, the product pipeline, the marketing concepts, and the talented people to achieve this. We now have to further reduce complexity, put decision-making closer to the consumer and where the knowledge sits and make sure we optimise our systems, processes, and organisation to the new reality in the global marketplace,” Gulden concluded.

Fibre2Fashion News Desk (RR)

The committee was chaired by Abia Bassey, director overseeing the office of political and economic affairs in the office of the secretary to the government.

Nigeria has formed up a textile steering committee to develop the framework for setting up a Cotton, Textile and Garment Development Board.
The board would co-ordinate activities to strengthen the cotton, textile and garment value chain and turn the sector a key economic growth driver.
Committee members were urged to prioritise domestic production and encourage strong public-private partnerships.

The proposed board would serve as a co-ordinating institution to strengthen the country’s cotton, textile and garment (CTG) value chain and turn the sector a key economic growth driver.

The decision to establish such a board was discussed during the 149th meeting of the National Economic Council (NEC) in April last year, according to domestic media reports.

The sector has suffered a steady decline over the years due to several factors, including reduced production, inadequate infrastructure, inconsistent policies, limited access to financing, smuggling of finished products and tough competition from imported textile.

Members of the new committee were urged to prioritise domestic production and encourage strong public-private partnerships in the process of designing the new institutional framework.

Its membership include representatives of major stakeholders across the sector.

Fibre2Fashion News Desk (DS)

This season is less about the destination and more about the pulse. In a world shaped by algorithms, the abstract landscape of the night can still flank you with a thousand possibilities.

Burberry’s Winter 2026 collection marks a return to London’s nocturnal energy under Daniel Lee, shifting from countryside escapes to urban edge.
Glitched classics, elevated functionalwear and sleek silhouettes redefine heritage with youthful spark.
Rich textures, bold colours and refined tailoring shape versatile looks for day and night, set against a street-lit city backdrop.

Whereas Winter 2025 and Summer 2026 saw an exodus to the countryside and outdoor music scenes, Winter 2026 is pure street currency: Hackney carriages glide down wet roads; night buses hum with tinny phone speakers. Under Lee, the tension between heritage and youth isn’t a clash – it’s a spark. ‘Everyone’s going somewhere. Everyone’s going out,’ he says of the season’s characters.

Glitched classics inform menswear: a younger way of wearing an overcoat, a tuxedo or silk shirt. Functional pieces become elevated, with leather bombers, hoodies and raincoats given evening intent. The effect is purposeful and direct. Definite, solid colours have the effect of something a little more sophisticated, a little dressier, cleaner or sleeker. ‘Clothes for the night, as well as the day,’ Lee says.

For women, trenches are worn like accessories over sleek satin dresses. There’s a generosity to the pattern cutting, and a languidness that mirrors the ease with which Londoners put on an outfit, thrown on like a favourite coat.

Casualness is elevated by fabric: shearling cut raw on the edge of jackets or reworked in check; faille that ruffles on trench collars. Smooth lambskin leather that shines with the iridescence of petrol on a road.

It’s slicker, chicer, sexier: set to a soundtrack by acclaimed London artist FKA twigs that captures the blur of the city in song. The overall effect is as democratising as the space it takes place in: Tower Bridge reconstructed within Old Billingsgate fish market, clad in scaffolding and lit by streetlamps. A symbol of grandeur turned utilitarian.

‘We all walk the same roads,’ says Lee. ‘We’re all lit by the same streetlamps. We all feel the same buzz of the city at night.’

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)