Fashion
Italy’s Brunello Cucinelli debuts Callimacus AI e-commerce experience
Italian luxury fashion brand, Brunello Cucinelli has presented its new e-commerce platform, marking a significant step in the brand’s digital evolution through the integration of artificial intelligence. The platform is designed to offer visitors an immersive and personalised online experience while remaining fully aligned with the humanistic values long associated with the Maison of Solomeo.
Brunello Cucinelli has launched a new AI-powered e-commerce platform built on its proprietary ‘Callimacus’ system.
Designed around Human Artificial Intelligence, it offers dynamic, personalised journeys that adapt to each visitor in real time, blending innovation with the brand’s humanistic values to enhance experience, image and future growth.
The project builds on ‘Brunello Cucinelli AI’, launched just over a year ago, and is inspired by what the Umbrian designer describes as ‘Human Artificial Intelligence’. The new platform has been developed using ‘Callimacus’, a proprietary system created by Solomei AI, the company’s in-house research centre dedicated to exploring the creative, scientific and technological potential of AI.
Unlike conventional e-commerce models based on static pages and predefined user journeys, Callimacus enables a dynamic digital environment that interprets and follows each user’s intent in real time. This allows the platform to deliver tailored, fluid and engaging experiences, adapting continuously to how individual visitors explore the brand’s collections.
“For years we envisioned a new e-commerce platform, combining our desire to welcome our esteemed ‘online guests’ with the most promising technological innovations, and our own way of thinking—in the belief that artificial intelligence must remain deeply human. Today the ideas behind ‘Callimacus’, the name of the platform, appear very promising, enabling personalised experiences that place each of us—our uniqueness and way of exploring—at the centre. From this arose our new project: a new e-commerce platform, able to welcome, listen to, and understand every visitor,” Brunello Cucinelli said in a LinkedIn post.
Fibre2Fashion News Desk (HU)
During the period, apparel imports declined by *.** per cent to **,***.*** million SME from **,***.*** million SME in ****. Imports of textiles (non-apparel) reached **,***.*** million SME in ****, marking a decline of *.** per cent compared with **,***.*** million SME in ****.
The import volume of cotton products fell by *.** per cent to **,***.*** million SME during the review period, compared with **,***.*** million SME a year earlier. Meanwhile, imports of man-made fibre (MMF) products decreased to **,***.*** million SME in ****, down from **,***.*** million SME in ****.
Stäubli will showcase innovative solutions designed to empower mills to produce the next generation of advanced fabrics.
Stäubli will showcase advanced weaving solutions at Techtextil 2026, highlighting technologies for high-performance technical textiles such as 3D composites and industrial fabrics.
Key exhibits include the MAGMA tying machine, TF series weaving systems, and UNIVAL Jacquard, enabling precision, efficiency, and flexibility for next-generation applications.
Stäubli will exhibit its trend-setting technologies at the Swiss Pavilion Booth B01.6 in Hall 12.0.
Technical Textiles: A market accelerating toward high-performance innovation
The global rise in demand for reinforcement fabrics, multilayer structures, 3D composites, and high value industrial textiles is reshaping manufacturing expectations. Reliable equipment, flexible weaving architectures, and precise material handling have become essential for weaving mills pursuing new applications and higher performance products. This expansion underscores the critical role of advanced weaving solutions in meeting evolving industry needs. Stäubli’s decades long know how in technical weaving positions the company as a key contributor to this transition.
Stäubli weaving systems are widely used to produce demanding technical fabrics — from lightweight reinforcement materials, OPW airbags, to filtration fabrics, medical textiles, and specialized industrial materials.
By combining cutting edge mechanical engineering, advanced electronic control, and long term customer support, Stäubli ensures stable performance and high fabric quality across all applications.
Stäubli Solutions to discover at Techtextil 2026
At this year’s edition, Stäubli will display its MAGMA Tying Machine, a robust and high efficiency solution specifically engineered to handle the increasingly diverse and demanding yarns used in today’s technical textile applications, including polypropylene tapes and other challenging filament structures. MAGMA delivers consistent tying quality while reducing the downtime traditionally associated with warp changes.
Stäubli will also present its TF series weaving machines, engineered for the production of advanced 3D, multilayer, and high performance fabrics using demanding materials such as carbon, glass, and aramid fibers.
- The TF20 offers high-speed capability and a double rapier option, increasing output for industries requiring lightweight composite reinforcements.
- The TF30 ensures gentle yarn handling while supporting highly sophisticated weave structures, making it ideal for aerospace grade and industrial textiles.
Part of our other solutions for technical textile, the UNIVAL 100 electronic Jacquard machine provides unparalleled flexibility for weaving complex and sophisticated technical fabrics. Featuring individually controlled harness cords and exceptional motion precision, the UNIVAL 100 is particularly suited for 3D weaving and the processing of demanding materials such as glass and carbon fibers.
The Jacquard machine LX 2494 is ideal for weaving technical fabrics on all types of weaving machines. Very robust and wear-resistant, it opens new avenues in heavy fabrics and is designed for many years of daily use with a minimum of maintenance. The Stäubli M6T 3-position module principle makes the machine particularly compact, and plays an important role in exploiting its performance potential.
Stäubli’s heavy dobbies deliver the power and precision required for weaving complex, high tension structures in technical and industrial fabrics. Designed for demanding applications, they ensure exceptional shedding accuracy, stable high speed performance, and long term mechanical reliability.
Discover Stäubli’s weaving technologies at Swiss Pavilion Booth B01.6 in Hall 12.0 during Techtexil 2026
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
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