Fashion
JAAF hails UK origin rule reforms for Sri Lankan apparel exports
The reforms will allow Sri Lankan manufacturers to source up to 100 per cent of inputs for garments from any country worldwide while continuing to enjoy tariff-free access to the UK market. This represents a significant upgrade to existing trade arrangements, reducing restrictions on processing and aligning Sri Lanka’s apparel sector with the same rules available countries enjoying ‘Comprehensive Preferences’ under the DCTS.
Sri Lanka’s Joint Apparel Association Forum hailed the UK’s plan to liberalise rules of origin under the DCTS from 2026, allowing garment makers to source 100 per cent of inputs globally while retaining tariff-free UK access.
The move boosts competitiveness, jobs, and exports, with officials noting stronger trade ties and benefits for brands, consumers, and Sri Lanka’s economy.
The UK remains one of Sri Lanka’s most important export destinations for apparel. The simplified rules will enable manufacturers to compete more effectively in global markets, diversify sourcing strategies, and maintain consistent access to UK buyers. The changes will also support Sri Lanka’s role as a trusted, value-added supplier within global fashion supply chains, JAAF said in a release.
“This reform is a timely recognition of Sri Lanka’s role as a resilient and responsible sourcing destination. By removing restrictions on input sourcing, the UK has levelled the playing field for our manufacturers, giving them the flexibility to deliver greater value to global brands and UK consumers alike. We see this as an opportunity to expand trade, strengthen industry competitiveness, and secure more jobs and livelihoods across Sri Lanka’s apparel sector,” JAAF secretary general Yohan Lawrence, said welcoming the announcement.
JAAF acknowledged the constructive engagement between the UK High Commission, the Department of Commerce, and the Sri Lankan apparel industry in advocating for this change. The new rules are expected to boost exports, improve efficiency, and strengthen the long-standing trade partnership between the UK and Sri Lanka.
The apparel industry is Sri Lanka’s largest export earner, directly employing over 350,000 people and supporting the livelihoods of more than a million across its value chain. Liberalised trade arrangements such as this ensure the sector continues to drive the country’s economic recovery and long-term growth.
“We are pleased to confirm further details of the reforms to the DCTS. I know from my discussions with the JAAF, Sri Lankan manufacturers and UK brands that the changes are likely to have a significant positive impact on garment sector in Sri Lanka, while helping lower prices on the UK high street,” said British high commissioner to Sri Lanka Andrew Patrick, as quoted by local media.
“The upcoming changes to the DCTS will further strengthen Sri Lanka’s exports to the UK. This is a particular success story for Sri Lanka’s garment industry where the proposed changes will mean that more of Sri Lanka’s garment exports to the UK could qualify for zero tariffs. The Council for Business with Britain is very supportive of these changes and looks forward to continuing our work with businesses to promote trade between the UK and Sri Lanka,” Mark Surgenor, president of the council for business with Britain, added.
The Developing Countries Trading Scheme provides preferential trading arrangements for 65 developing countries. Sri Lanka currently enjoys Enhanced Preference status, offering tariff reductions across multiple product categories.
In addition to the garment-specific reforms, the UK announced in June the creation of a new Asia Regional Cumulation Group of 18 countries that Sri Lanka can source from for other eligible products. Inputs sourced from within this group will be treated as originating in Sri Lanka, supporting greater value addition and wider access to preferential tariffs, according to local media reports.
Fibre2Fashion News Desk (HU)
Fashion
Mielle becomes NFL’s first textured haircare partner
Published
December 1, 2025
Textured haircare brand Mielle has launched a new partnership with the National Football League, marking the League’s first collaboration with a textured haircare company.
The campaign aims to support the millions of NFL fans with textured hair—women now make up about half of the NFL’s fanbase—while addressing the unique hair challenges faced by athletes wearing helmets, including dryness, breakage and frizz.
The partnership expands Mielle’s growing footprint in professional sports and is designed to boost representation, access to high-quality care, and product innovation for textured-hair athletes and fans.
“The NFL is excited to have Mielle, a brand that is committed to performance, community, and empowering fans and athletes, lean into the NFL partnership” said Tracie Rodburg, SVP global partnerships, NFL.
“This partnership aligns with the league’s mission to build lasting connections within our communities nationwide and celebrate the self-expression of our players and fans.”
The P&G brand says the collaboration gives Mielle a major platform to showcase the performance of its dermatologist-reviewed, Skin Health Alliance–accredited formulas under real athletic conditions.
“We’re honored to be the first textured hair care partner of the NFL through our partnership with P&G,” said Monique Rodriguez, founder and CEO, Mielle. “For so many of us, football represents family and community. It’s attending cookouts, tailgates, reconnecting with family and friends, and showing up in your favorite team colors. And for millions of fans, that includes twisting, braiding, and caring for your textured hair before kickoff.”
The announcement is accompanied by a social-first campaign, including the viral “Passing the Phone” video moment featuring talents across the league from including players, executives and agents, to players’ families and on-air talent.
Copyright © 2025 FashionNetwork.com All rights reserved.
Fashion
India’s logistics push puts fashion in the fast lane
The government’s three-year scorecard backs this up. Since its launch in September ****, ULIP has integrated more than thirty logistics and customs systems and clocked over *.* billion (***+ crore) API transactions as of around August ****, effectively treating data flows like rails. LDB, operational since July ****, has cumulatively tracked over ** million EXIM containers across *** inland container depots (ICDs) by around August ****, turning container visibility from a premium add-on into the default. A Transportation Emissions Measurement Tool (TEMT), developed by IIM Bangalore and partners and endorsed by DPIIT, now gives exporters an ISO-*****-aligned way to report logistics emissions, so freight can sit alongside product footprints in sustainability dossiers.
From Map to Mill Gate: What Gati Shakti Has Actually Changed
Fashion
Modella eyeing another acquisition, this time it’s the Wynsors footwear chain
Published
December 1, 2025
Modella Capital is fast becoming one of the most acquisitive businesses on the UK high street and the latest retailer in its sights is footwear chain Wynsors World of Shoes.
That’s according to Sky News, which said the investment firm is targeting a takeover of the privately owned footwear retailer and is currently in “advanced talks”.
Wynsors trades from around 50 standalone shops across the north of England and Modella is now “the likeliest buyer” of the business, with expectations of a deal before the end of the year.
Modella was recently in the news as the buyer of Claire’s UK business. It also recently bought the non-travel locations of WH Smith (now renamed TG Jones) and owns Hobbycraft and The Original Factory Shop too. It had earlier hoped to add Poundland to its portfolio but missed out on that one.
Wynsors has been looking to sell for around two months and accountancy firm RSM had been hired explore interest from prospective bidders, Sky News said.
The chain trades from around 50 standalone stores and 40 concessions. It sells brands including Adidas, Skechers, Hush Puppies, Clarks, Nike, kickers and more. And although its sells footwear for women, men and children, it focuses particularly on school shoes.
Copyright © 2025 FashionNetwork.com All rights reserved.
-
Sports1 week agoWATCH: Ronaldo scores spectacular bicycle kick
-
Entertainment1 week agoWelcome to Derry’ episode 5 delivers shocking twist
-
Politics1 week agoWashington and Kyiv Stress Any Peace Deal Must Fully Respect Ukraine’s Sovereignty
-
Business1 week agoKey economic data and trends that will shape Rachel Reeves’ Budget
-
Tech6 days agoWake Up—the Best Black Friday Mattress Sales Are Here
-
Politics1 week ago53,000 Sikhs vote in Ottawa Khalistan Referendum amid Carney-Modi trade talks scrutiny
-
Fashion1 week agoCanada’s Lululemon unveils team Canada kit for Milano Cortina 2026
-
Tech6 days agoThe Alienware Aurora Gaming Desktop Punches Above Its Weight
