Bad Bunny’s decision to erase his entire Instagram feed just hours after his Super Bowl LX halftime show has ignited a storm of debate, with fans and media split on whether the move was damage control or a calculated rebrand.

The Independent reports that the purge followed criticism from figures like Donald Trump and Jake Paul, who attacked the performance for being “mostly in Spanish” and for its pan American unity message.

Some observers believe the wipe was a direct response to the backlash.

They perceived it as a way to mute the noise and step back from the culture war spotlight.

Total Pro Sports, however, frames the move as part of Bad Bunny’s familiar playbook.

The reggaeton superstar has cleared his Instagram grid before major announcements, often signaling the start of a new album cycle or creative era.

The timing, immediately after one of the most watched broadcasts in the world, suggests a deliberate pivot rather than retreat.

Fans online quickly noticed the disappearing act.

One viral post shared by, captured the mood, “Bad Bunny wiped his entire Instagram by deleting posts, unfollowing everyone, and removing his profile pic right after headlining the Super Bowl LX Halftime Show. Was this on the schedule?”

Taken together, the move looks like both a shield and a signal: silencing detractors while preparing fans for whatever comes next.

And if history is any guide, Bad Bunny’s blank Instagram won’t stay empty for long.

Margot Robbie has opened up about what she describes as the worst gift she has ever received, recalling an early-career moment that left her shocked and offended.

The Australian actress and producer shared the story during a video interview with Charli xcx for Complex, where she was asked to name the most uncomfortable present she had ever been given. 

Robbie said the incident happened “very, very early” in her career, when a male actor she was working with handed her a copy of Why French Women Don’t Get Fat.

“Very, very early in my career, an actor I worked with, a male actor, gave me a book called Why French Women Don’t Get Fat, and it was essentially a book telling you to eat less,” Robbie, 35, said. 

The lifestyle book by Mireille Guiliano was published in 2007.

Robbie made it clear how she felt about the gesture at the time, adding, “I was like, ‘Whoa, f— you, dude.’”

She explained that the gift came “really back in the day” and said she has no idea where the actor is now. 

Charli xcx quickly jumped in with a joke, turning to the camera and saying, “Your career’s over, babe.”

Reflecting further, Robbie said the message behind the gift was unmistakable. “He essentially gave me a book to let me know that I should lose weight,” she said. 

“I was like, ‘Wow.’”

The conversation took place as Robbie promotes Wuthering Heights, writer-director Emerald Fennell’s new adaptation of the Emily Brontë classic, which arrives in cinemas on Friday, February 13. 

Robbie leads the film, while Charli xcx, 33, has contributed original music to the project.

The pop star also shared her own unsettling experience when discussing bad gifts, telling Robbie that she once received “a small jar of one of my fan’s mother’s ashes”. 

She described it as “a jar on a necklace” and admitted she did not know what to do with it, adding, “I just didn’t quite know what to do with it … I don’t know where it is now.”

Wuthering Heights also stars Jacob Elordi, Hong Chau, Shazad Latif, Alison Oliver, Martin Clunes and Ewan Mitchell, and is set to be released in cinemas on Friday, February 13.