Fashion
Japan’s Asics H1 profit surges 37.5% as lifestyle brands fuel growth
The operating profit of the company increased 37.5 per cent to ¥81,132 million (~$550.3 million), ordinary profit climbed 36 per cent to ¥78,626 million and profit attributable to owners of parent advanced 27 per cent to ¥53,606 million.
Asics Corporation has reported record H1 2025 results, with net sales up 17.7 per cent to ¥402,798 million (~$2.73 billion) and operating profit rising 37.5 per cent to ¥81,132 million (~$550.3 million).
Growth was led by SportStyle and Onitsuka Tiger across Japan, Europe, and Greater China.
Forecasts were raised to ¥800,000 million (~$5.43 billion) sales and ¥136,000 (~$922.5 million) million profit.
The basic earnings per share (EPS) stood at ¥75 compared with ¥58.09 a year earlier, and the gross margin improved to 56.7 per cent and operating margin to 20.1 per cent, both achieving record levels.
Category-wise, Performance Running sales rose 8.2 per cent to ¥184,964 million, while Core Performance Sports grew 4.8 per cent to ¥44,118 million. Apparel and Equipment sales increased 6.9 per cent to ¥20,003 million. Meanwhile, Lifestyle categories drove the strongest expansion: SportStyle jumped 46.4 per cent to ¥67,314 million and Onitsuka Tiger surged 50.1 per cent to ¥65,876 million. Category profits followed suit, with Onitsuka Tiger posting the highest margin at 39.1 per cent.
The growth was recorded across most regions. Sales in Japan increased 24.3 per cent to ¥99,263 million, with segment profit up 66.2 per cent to ¥21,635 million, supported by Onitsuka Tiger demand and margin gains. Europe advanced 24.2 per cent to ¥113,769 million, while Greater China (including Taiwan) rose 16.9 per cent to ¥62,032 million. Meanwhile, North America posted 9.1 per cent sales growth to ¥73,914 million, aided by SportStyle, and Southeast and South Asia achieved a 33.4 per cent increase to ¥23,514 million. Oceania sales rose 3.8 per cent to ¥21,447 million but segment profit declined 9.8 per cent to ¥3,355 million, while the ‘Others’ region remained stable at ¥24,698 million.
The total assets stood of the company stood at ¥539,717 million as of June 30, 2025. The net assets at ¥243,213 million, with an equity ratio of 44.7 per cent. Cash and equivalents amounted to ¥124,619 million. The operating cash flow improved to ¥46,411 million, while investing and financing activities recorded outflows of ¥14,312 million and ¥36,841 million respectively, reflecting capital expenditure, dividends, and treasury share buybacks.
For full-year 2025, Asics forecasts net sales to reach ¥800,000 million (~$5.43 billion), operating profit of ¥136,000 million (~$922.5 million), ordinary profit of ¥131,000 million, and profit attributable to owners of parent of ¥87,000 million, with basic EPS of ¥121.72. With strong momentum in premium running and lifestyle categories, and solid regional growth led by Japan, Europe, and Greater China, the company expects to achieve its mid-term plan 2026 profitability and return on assets (ROA) targets one year ahead of schedule.
“Based on this upward revision, we expect ROA of 16 per cent. As a result, we expect to hit our Mid-Term Plan 2026 targets one year ahead of schedule. The annual dividend forecast has also risen from ¥26 to ¥28,” Asics said in a press release.
Fibre2Fashion News Desk (SG)
Published
January 16, 2026
New addition at Interjeans: following last year’s arrival of German athletic-luxury brand Bogner, the San Marino-based company in Rovereta, founded in 1992 by Andrea Belletti, is expanding its brand portfolio and has outlined its growth plans to FashionNetwork.com.
“Last November we signed a distribution agreement for the Italian market with Belstaff: a storied brand with motorcycling roots, founded in England in 1924, which I am sure will be a must-have once again. For 2026 we expect encouraging results, driven in particular by this addition,” said Belletti.
“As for Interjeans, we are not considering any company-owned stores beyond the one in Riccione,” the manager continued. “We remain true to our roots, focusing on distribution, but we would like to develop a shop-in-shop format with key customers that would allow us greater control over the product assortment, layout and communication. We are currently present with Lyle & Scott and Superdry in Rinascente and Coin, via concessions, but we would like to extend this format to include Belstaff as well,” Belletti continued.
Interjeans, which closed 2025 with turnover of €39 million, distributes in Italy the brands G-Star Raw, Lyle & Scott, Dr Denim, Karl Lagerfeld (three lines), Bogner, O’Neill, the Greek womenswear brand BSB, and Superdry.
Julian Dunkerton, CEO of the British clothing brand he founded in 2003 in Cheltenham—a label that blends American preppy-vintage style with English elegance—presented the new Superdry collection. It stands out for its clean lines, perfect balance and refined functionality.
Speaking to FashionNetwork.com, the entrepreneur revealed he is very pleased with the results achieved after a major reorganisation.
Dunkerton described it as a “massive shake-up” that has returned the company to profit.
“We have worked hard on the collections and distribution, reviewed the structure, and delisted from the stock market. Today, I feel we are on the right path: there is consistency and a clear awareness of who we are. Our presence at Pitti is fundamental; it is the most important international event in the industry and for us it truly represents the place to be. Next year, I would like to double the size of our space and bring our womenswear offer to Florence as well, which now accounts for 50 per cent of the total. In addition, we plan to open 24 Superdry stores in 2026 with a completely revamped store format that emphasises our British heritage and offers a lighter, brighter, higher-quality aesthetic. We will operate through both franchise agreements and direct management, predominantly in the UK,” concluded the Superdry founder.
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Copyright © 2026 FashionNetwork.com All rights reserved.
Published
January 16, 2026
Pierpaolo Piccioli seems intent on exploring how far the relationship between sport and tailoring can be pushed. On Thursday, the French fashion house unveiled and launched for sale, on its website and in its boutiques, a collaboration with the NBA, the U.S. basketball league. At the same time, ahead of the Milan and Paris Fashion Weeks, it presented its lookbook for Autumn 2026.
“I believe that sport is one of the most powerful ways of expressing values such as excellence, integrity and respect. On a pitch or court, people from different backgrounds, cultures and abilities come together under the same rules and with the same goals,” said the creative director of the Kering group house, in a press release.
“This shared space creates a heightened sense of connection and focus, reminding us of the discipline, commitment and intensity that define sport at its highest level.”
For the NBA line, that commitment is expressed through key sportswear pieces reinterpreted in materials such as leather, satin, cotton poplin and Japanese denim, and, in addition to black, in the NBA’s historic colours: red, blue and white. The brand adopts sporting codes by marking T-shirts and coach jackets with the number 10, a nod to the address of its headquarters on Avenue George V in Paris, or with a stylised “B” on the back or over the heart.
But sport permeates the Balenciaga universe well beyond this. The brand’s Autumn 2026 proposal, captured in the streets and métro of Paris by photographer Robin Galiegue, explores the potential of imposing tailored pieces, echoing the house’s past designs, such as cashmere capes and neo-gazar coats, which the creative director is working to revive.
Today, Piccioli goes further and pairs them with techwear pieces. Heavy wool coats and oversized leather jackets are worn over a shorts-and-leggings duo crafted from Probody fabric, which offers moisture-wicking, breathability and antibacterial properties. In the age of wellbeing, this trend runs through most of the looks in the Autumn 2026 collection.
The designer has not forgotten the importance of accessories, either. While these creations are designed for training or yoga, they are also accompanied by a new bag model, the 7, patinated crystal jewellery and exceptional shoes from a collaboration with Manolo Blahnik.
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Copyright © 2026 FashionNetwork.com All rights reserved.
By
Bloomberg
Published
January 15, 2026
Xreal Inc., a Chinese pioneer in smart glasses, is suing Viture Inc. for patent infringement in the US, arguing its rival has unfairly capitalized on Xreal’s extensive research and investment in the segment.
The lawsuit, filed Thursday in federal court in eastern Texas, accuses San Francisco-founded Viture of unlawfully incorporating Xreal’s patented inventions into smart glasses such as the Luma Pro, Luma Ultra, and a high-end pair called The Beast.
Both Xreal and Viture manufacture augmented reality, or AR, glasses that plug into devices like smartphones and laptops, offering viewers a large virtual display for watching movies or handling productivity tasks. Technical specifications like display resolution and field of view- the size of the augmented world you can see at any given time- are often very similar between the two brands.
Their US legal battle comes ahead of what is expected to be a pivotal moment for the segment, with Apple Inc. expected to make its category debut as soon as this year, Bloomberg has reported.
Xreal holds over 800 patent and patent applications worldwide, including dozens in the US and Europe, it said in a statement Thursday announcing the lawsuit. “By comparison, Viture owns approximately or fewer than 70 patent and patent applications globally, with none in the United States or Europe,” it added.
“The lawsuit is not merely about enforcing a single patent,” Xreal said in the statement. “It is about stopping a pattern of intellectual property infringement that undermines the integrity of innovation and endangers continued technological development in this industry.”
Xreal holds more global market share than Viture in the AR eyewear category, according to research firm IDC. But both companies lag far behind Meta Platforms Inc., which has come the closest to mainstream success with its Ray-Ban line of smart glasses.
At the CES technology trade show earlier this month, Xreal unveiled a new entry-level pair of glasses and a co-branded set of glasses developed with Taiwan’s Asustek Computer Inc. It also announced that it’s extending a partnership with Alphabet Inc.’s Google.
Xreal said in the statement that these and other collaborators are “owed confidence that their co-developed products will not also be threatened by infringers attempting to benefit from infringement or undermined by unauthorized usage of IP.”
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