Fashion
Japan’s Asics H1 profit surges 37.5% as lifestyle brands fuel growth
The operating profit of the company increased 37.5 per cent to ¥81,132 million (~$550.3 million), ordinary profit climbed 36 per cent to ¥78,626 million and profit attributable to owners of parent advanced 27 per cent to ¥53,606 million.
Asics Corporation has reported record H1 2025 results, with net sales up 17.7 per cent to ¥402,798 million (~$2.73 billion) and operating profit rising 37.5 per cent to ¥81,132 million (~$550.3 million).
Growth was led by SportStyle and Onitsuka Tiger across Japan, Europe, and Greater China.
Forecasts were raised to ¥800,000 million (~$5.43 billion) sales and ¥136,000 (~$922.5 million) million profit.
The basic earnings per share (EPS) stood at ¥75 compared with ¥58.09 a year earlier, and the gross margin improved to 56.7 per cent and operating margin to 20.1 per cent, both achieving record levels.
Category-wise, Performance Running sales rose 8.2 per cent to ¥184,964 million, while Core Performance Sports grew 4.8 per cent to ¥44,118 million. Apparel and Equipment sales increased 6.9 per cent to ¥20,003 million. Meanwhile, Lifestyle categories drove the strongest expansion: SportStyle jumped 46.4 per cent to ¥67,314 million and Onitsuka Tiger surged 50.1 per cent to ¥65,876 million. Category profits followed suit, with Onitsuka Tiger posting the highest margin at 39.1 per cent.
The growth was recorded across most regions. Sales in Japan increased 24.3 per cent to ¥99,263 million, with segment profit up 66.2 per cent to ¥21,635 million, supported by Onitsuka Tiger demand and margin gains. Europe advanced 24.2 per cent to ¥113,769 million, while Greater China (including Taiwan) rose 16.9 per cent to ¥62,032 million. Meanwhile, North America posted 9.1 per cent sales growth to ¥73,914 million, aided by SportStyle, and Southeast and South Asia achieved a 33.4 per cent increase to ¥23,514 million. Oceania sales rose 3.8 per cent to ¥21,447 million but segment profit declined 9.8 per cent to ¥3,355 million, while the ‘Others’ region remained stable at ¥24,698 million.
The total assets stood of the company stood at ¥539,717 million as of June 30, 2025. The net assets at ¥243,213 million, with an equity ratio of 44.7 per cent. Cash and equivalents amounted to ¥124,619 million. The operating cash flow improved to ¥46,411 million, while investing and financing activities recorded outflows of ¥14,312 million and ¥36,841 million respectively, reflecting capital expenditure, dividends, and treasury share buybacks.
For full-year 2025, Asics forecasts net sales to reach ¥800,000 million (~$5.43 billion), operating profit of ¥136,000 million (~$922.5 million), ordinary profit of ¥131,000 million, and profit attributable to owners of parent of ¥87,000 million, with basic EPS of ¥121.72. With strong momentum in premium running and lifestyle categories, and solid regional growth led by Japan, Europe, and Greater China, the company expects to achieve its mid-term plan 2026 profitability and return on assets (ROA) targets one year ahead of schedule.
“Based on this upward revision, we expect ROA of 16 per cent. As a result, we expect to hit our Mid-Term Plan 2026 targets one year ahead of schedule. The annual dividend forecast has also risen from ¥26 to ¥28,” Asics said in a press release.
Fibre2Fashion News Desk (SG)
A review of the trade and sustainable development provisions of the ITA is under way.
EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.
The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.
The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.
The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.
Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.
Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.
The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.
Fibre2Fashion News Desk (DS)
Published
November 30, 2025
Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.
The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.
https://www.youtube.com/watch?v=live
No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
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Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.
Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.
“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”
“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”
In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.
In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.
Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.
“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”
Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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