Fashion
JD Sports makes major move in one-click AI sales
Published
January 12, 2026
JD Sports is diving deep into AI with a new plan that means shoppers will be able to buy products through AI platforms without exiting an app.
AI is increasingly making itself felt in retail in both behind-the-scenes and customer-facing activities and this is one move that’s as customer-facing as it’s possible to get. It reflects consumers’ increasing use of AI platforms like ChatGPT and Microsoft Copilot, the latter of which will be its first partner.
Jetan Chowk, JD’s chief technology and transformation officer told the Press Association the company sees AI as “the future of how people will shop” and the retailer wants to be at the heart of this.
It’s working with Commercetools and payment firm Stripe on “one-click purchases” through AI platforms with the tech to launch in the US — now its biggest market — in the months ahead.
But JD isn’t the only one carving out an AI sales future. Back in October major rival Frasers Group (it owns Sports Direct, which competes directly with JD in the UK) saying it was to become the first European retailer to deploy Commercetools’ full agentic commerce suite.
As for JD, it’s expecting to expand the tech to other key markets (the UK and Europe) this year.
Chowk said: “We think AI is the future of how people will shop, and we want to stay at the forefront of how they shop. What we are currently seeing is that customers are regularly using AI apps to research and discover the products they want to buy. We can see that already and want to ensure we are moving early to meet customers and their needs in that space.”
Importantly too, JD has a big presence in the youth shopping market and has seen AI usage soaring for shoppers aged 18 to 24.
So now, those shoppers will be able to not only find products using AI but buy them too within the AI platforms.
CEO Regis Schultz hailed the strengthening of its digital proposition for customers, and how how the tech “keeps us moving in line with the fast-changing retail landscape”.
He thinks the innovation will make the company more efficient as well as improving the customer experience.
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Nominal GDP, or GDP at current prices, is estimated to grow at 8.6 per cent to reach ₹345.47 trillion in FY26 against ₹318.07 trillion in 2024-25.
India’s real GDP is estimated to grow at 7.6 per cent to ₹322.58 trillion (~$3.54 billion) in FY26 compared to the first revised GDP estimate of ₹299.89 trillion for FY25 (7.1 per cent growth).
It released the new series of annual and quarterly national accounts estimates with FY23 base.
Real GVA is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25.
Real gross value added (GVA) is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25 (a 7.3-per cent growth rate).
Nominal GVA is estimated to grow at 8.7 per cent to hit ₹313.61 trillion during FY26, against ₹288.54 lakh crore in 2024-25.
Robust economic performance in FY26 is primarily on account of robust real growth observed in the second quarter (8.4 per cent) and third quarter (7.8 per cent).
The manufacturing sector has been the major driver of resilient performance of the economy the consecutive three fiscals after rebasing, a release from the ministry said.
Both private final consumption expenditure and grossed fixed capital formation exhibited more than 7-per cent growth rate in FY26.
Fibre2Fashion News Desk (DS)
The transition marks the formal handover of executive leadership to President and CEO Keun-Chang (Kevin) Yoon, reinforcing management continuity while preserving the founder’s long-term strategic vision.
Misto Holdings founder Gene Yoon has transitioned to honorary chairman in a planned leadership succession, formally handing executive control to president and CEO Kevin Yoon.
The founder, who expanded the group through the FILA global trademark acquisition and the takeover of Acushnet, will continue guiding long-term strategy as the rebranded Misto focuses on governance and sustainable growth.
Gene Yoon founded the business that would become Misto Holdings in the early 1990s, introducing the FILA brand to the Korean market and later leading a series of transformative transactions. In 2007, the company acquired the global FILA trademark rights through a leveraged buyout, followed by the 2011 acquisition of Acushnet Company, owner of the Titleist and FootJoy brands. The transaction was among the largest cross-border deals in Korea’s consumer sector at the time and significantly expanded the group’s global footprint.
Under his leadership, the company evolved into a multi-brand global portfolio spanning sportswear, golf equipment and apparel, generating approximately USD 3.08 billion in annual revenue.
As Honorary Chairman, Gene Yoon will remain closely engaged with the company, providing guidance on long-term strategy and global portfolio development while supporting management from a broader strategic perspective.
The leadership transition marks a new chapter under President and CEO Kevin Yoon, who has spent nearly two decades in senior roles across the group’s global operations, building deep operational and strategic expertise.
The company’s 2025 rebranding to “Misto” underscores its evolution into a global brand house focused on disciplined capital allocation, enhanced shareholder returns and sustainable long-term growth.
“Building on the founder’s legacy, our priority is to expand our global portfolio, strengthen governance and deliver sustainable value creation,” said Kevin Yoon, President and CEO of Misto Holdings.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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