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John Deere faces a crossroads amid decreasing demand, increasing investments

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John Deere faces a crossroads amid decreasing demand, increasing investments


Attendees view a John Deere 7R 270 row crop tractor at the Deere & Co. booth during the World Ag Expo at the International Agri-Center in Tulare, California on February 11, 2025.

Patrick T. Fallon | AFP | Getty Images

John Deere is facing a crossroads as the company continues to see weaker demand in the agricultural sector even while it has committed to investing millions in U.S. manufacturing and promised a brighter road ahead.

The agricultural machinery company warned on its fiscal third-quarter earnings call last week that it is seeing much softer demand, posting significant year-over-year decreases in net income and sales.

The company is working to position itself in the larger agricultural sector, which has seen growing challenges with rising costs, climate change impacts, labor shortages and more.

Farmers have also been dealing with lower prices on crops like corn and grain and have pared back their spending as a result. In turn, Deere’s target audience has pulled back on its willingness to buy new agricultural equipment.

Deere has also been hit by tariff costs, estimating that it could take a $600 million hit for the fiscal 2025 year. The company has already seen $300 million in tariff expenses year to date.

Just after reporting its earnings, the company confirmed to CNBC that it announced 238 layoffs across its Illinois and Iowa factories, adding to thousands who have been laid off over the past year. The company cited decreased demand and lower order volumes as the main factors behind the job reductions.

“As stated on our most recent earnings call, the struggling ag economy continues to impact orders for John Deere equipment,” Deere told CNBC in a statement. “This is a challenging time for many farmers, growers and producers, and directly impacts our business in the near term.”

The manufacturer employs more than 70,000 people globally.

Still, Deere has identified enough green shoots to point to a less-troubling future.

On its most recent earnings call, company executives emphasized the growth in demand in both Europe and South America after seeing weakness in North America. Despite macroeconomic headwinds, Deere’s president of its worldwide agriculture and turf division said the company remains confident in its future.

“We think there’s positive tail winds from both what we see in the trade deals, and we think there are positive tail winds from what we see in tax policy,” Cory Reed said on the call.

And in June, the company released a statement that “myth busted” any claims that Deere might need to shut down its U.S. manufacturing due to the fall in demand. Instead, the company said it was making a “bold move” to invest $20 billion into U.S. manufacturing over the next 10 years.

It follows a similar string of announcements from companies trying to shore up their “Made in the USA” bona fides since President Donald Trump took office. Before the election, Trump threatened Deere with 200% tariffs if it moved production to factories in Mexico.

“Over the next decade, we will continue to make significant investments in our core U.S. market,” CEO John May said in the statement in June. “This underscores our dedication to innovation and growth while staying cost-competitive in a global market.”

What Wall Street is saying

Despite the struggles in the broader agricultural sector, Wall Street analysts on the whole remain optimistic about Deere’s road ahead.

Oppenheimer analyst Kristen Owen wrote last week that she remains bullish on Deere and expects increased confidence into 2026, telling CNBC that she believes the company is taking an “appropriately cautiously optimistic outlook.”

Even Truist analyst Jamie Cook, who lowered his target after Deere’s earnings last week and emphasized an uncertain outlook for 2026, said he still believes this year marks a bottoming for the company’s earnings per share.

The company’s stock has seen a nearly 30% increase over the one-year period.

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Looking at Deere’s history and the hit that the farming industry has taken over the past few years, D.A. Davidson analyst Michael Shlisky told CNBC he can’t imagine the company going much lower from here.

“The way I’d say it is 2025 could be the worst, the lowest number of tractor sales in the history of modern agriculture,” he said, with the potential for the trend to swing upward becoming imminent.

While the optimism might not be directly translating to sales today, Shlisky said the “hints” of progress are enough to make him excited about the company’s future, including the growth in Europe and South America.

“When parts of the world are doing better, the parts that aren’t doing as well are likely to follow,” Shlisky said.

While not commenting directly on the latest round of layoffs, Shlisky said he doesn’t think investors would be surprised to see the necessary cost-cutting measures at this point in the company’s trajectory.

Similarly, Morgan Stanley analysts wrote in a note that while demand may be decreasing, they stand behind a thesis that Deere earnings have bottomed and that the company remains an “attractive opportunity longer term.”

Analyst Angel Castillo told CNBC that Deere and the agricultural sector at large are cyclical, so while the short-term remains uncertain, the long-term outlook for the company is likely to bounce back, noting that precision agriculture in particular is likely to take off.

“This is one of the unique areas where we think even if there’s more challenges next year, as we kind of expect, the earnings downside risk is much more de-risked or already captured by expectation,” Castillo said.

With its latest cost-cutting measures, Deere is saving itself by not overproducing or creating a supply chain issue, Castillo added.

“The reality today is that we’re still in an uncertain environment, and I think they’re managing in a disciplined, rational way to try to make sure not to create a worse environment,” he said.

Oppenheimer's Kristen Owen gives her read on Deere post-earnings

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India may ask EU for concessions on lines of its deal with US – The Times of India

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India may ask EU for concessions on lines of its deal with US – The Times of India


NEW DELHI: Government is going to push for bridging the gaps on several contentious issues in trade talks with the European Union next month, while also demanding that the trading bloc offer concessions on carbon tax on the lines of the deal with the US, an official said Wednesday.“We are in the last mile, quite a few things are narrowing down. There are a handful of major issues and we are trying to narrow the gaps and then leave it to the leaders to take a political call,” the official said ahead of the next round of talks scheduled for Sept 8-12. EU commissioner for trade and economic security MaroS Šefcovicis also expected to travel to the Capital after the official level meeting to hold consultations with commerce and industry minister Piyush Goyal.Both sides have set an year-end deadline to finalise the agreement and India is keen that it fills the missing link in Europe, having signed agreements with the UK and the four nation European Free Trade Association, comprising Switzerland, Norway, Iceland and Liechtenstein.The deals are part of efforts to push for a diversified trade basket that provides Indian exporters access to crucial markets. India already has trade pacts, from Australia to Asean, the UAE and Mercosur countries, and is seeking more deals.Sources suggested that govt will help exporters diversify, with the focus expanded from 20 countries to 50, while also coming out with export promotion measures to overcome the challenge of US tariffs. Intensive consultations are lined up with exporters in the coming days.Govt officials said based on the feedback, strategies to offset the impact of the US tariffs, including support from the Centre, will be devised.Outreach in countries, including the UK, Japan, and South Korea, to push textiles exports are also planned, with similar initiatives planned for other sectors. In case of textiles for instance, 40 potential markets have been identified and in each case a targeted approach is proposed, positioning Indian companies as reliable suppliers of quality, sustainable, and innovative textile products. Official said that export promotion councils (EPCs) will be the mainstay of the diversification strategy.





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Baby sleeping bags being sold online ‘pose suffocation risk’, Which? warns

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Baby sleeping bags being sold online ‘pose suffocation risk’, Which? warns



More than 30 baby sleeping bags found on online marketplaces including Amazon and eBay pose a suffocation risk, according to an investigation.

Which? said online marketplaces had been allowing the sale of baby sleeping bags similar or identical to products that were officially recalled by the Office for Product Safety and Standards (OPSS) for suffocation risks.

A common characteristic of the products found by Which? were hoods which could cover a baby’s head and face and result in suffocation, the watchdog said.

The inclusion of hoods does not comply with the British Standards Institution’s safety standards for this reason.

Some of the sleeping bags Which? looked at, such as a teddy bear-style blanket on Amazon Marketplace, did not have arm holes, despite sleeping bags needing them to meet the safety standard.

Those without can cause a baby to slip down inside the sleeping bag, covering their face and risking suffocation.

Which? also found a sack-style sleeping bag listing on eBay which showed a baby being “positively swamped” by the item.

The consumer group also found five listings on Etsy that it was “concerned about”, with two appearing to be identical to recalled products, and the other three in a similar style and listed as sleeping bags.

Which? is urging shoppers to avoid baby sleeping bags with hoods or excess material, such as large bows or other novelty additions, which risk covering a baby’s head and face while they move around in their sleep.

It is best to always use a sleeping bag with arm holes as these help to stop babies slipping down inside the bag.

Other items to avoid included products sold as multipurpose items, such as a swaddle, stroller cover and baby cocoon as well as a sleeping bag, to ensure individual items conform to safety standards.

Which? said it was concerned the products continued to be sold despite market surveillance undertaken by the OPSS earlier this year.

The regulator undertook test purchasing for a range of items sold online, including baby sleeping products, and worked with online marketplaces to remove the listings.

However Which? said it found 35 potentially lethal sleeping bags still being sold just four months later.

Sue Davies, Which? head of consumer protection policy, said: “It’s outrageous that dangerous baby sleeping bags are still being sold on online marketplaces.

“Our previous investigations showed this is part of a wider pattern: unsafe products are removed, only to resurface. The only way to break this cycle is by holding online marketplaces legally accountable, with tough penalties for failures.”

An Amazon spokesman said: “We require all products offered in our store to comply with applicable laws, regulations and Amazon policies.

“The products flagged are not in scope of the safety alerts shared by Which?.

“If customers have concerns about an item they’ve purchased, we encourage them to contact our customer service directly so we can investigate and help resolve their issue.”

An eBay spokeswoman said: “Consumer safety is a top priority for eBay. We work diligently to keep our site safe and prevent prohibited listings through seller compliance audits, block filter algorithms for unsafe listings, and AI-supported monitoring by our team of in-house specialists.

“These proactive measures have prevented millions of potentially unsafe products from being listed every year. Listings that violate eBay policy, including those identified in this investigation, are swiftly removed.”

Etsy has been approached for comment.



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Govt, Private Sector Can Keep Tariff Disruptions To Minimum: FinMin Economic Review

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Govt, Private Sector Can Keep Tariff Disruptions To Minimum: FinMin Economic Review


New Delhi: While near-term risks to economic activity, principally exports and capital formation remain due to tariff-related uncertainties, the government and the private sector, acting in tandem and concert, can keep the disruptions to a minimum, the Finance Ministry’s ‘Monthly Economic Review’ said on Wednesday. Going ahead, the robust macroeconomic fundamentals continue to bolster the resilience of the Indian economy.

“Setbacks eventually make us stronger and more agile, if handled properly. If the near-term economic pain is absorbed more by those who have the ability and the financial strength to do so, then small and medium enterprises in downstream industries will emerge stronger from the trade imbroglio. Now is the time to demonstrate an understanding of national interest,” according to the ‘Monthly Economic Review July 2025’.

The government’s recent policy initiatives, including the setting up of a Task Force for Next-Generation Reforms and the forthcoming GST reforms, deregulation initiatives of the States, coupled with the sovereign rating upgrade, are set to reduce borrowing costs, attract foreign capital, and bolster investment and consumption.

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“These reforms mark the beginning of an accelerated phase of governance transformation, ensuring that India extends its own line of progress, becoming more resilient, inclusive, and globally competitive in an era of rising global economic self-interest,” the Review further stated. The US administration has imposted a hefty 50 per cent tariffs on Indian goods, a move touted as the ‘economic blackmail’.

According to the Economic Review, robust macroeconomic performance and sound fundamentals over the past few years have earned India a well-deserved sovereign rating upgrade by the S&P credit rating agency to ‘BBB’.

“The rating upgrade underscores India’s resilient growth, anchored inflation expectations, and stronger credit metrics, underpinned by fiscal consolidation and improved quality of spending. Building on the growth momentum gained during Q1 of FY26, the Indian economy continues to reflect resilience in July 2025,” it noted.

Record e-way bill generation and a 16-month high in PMI manufacturing point to robust business activity. Further, the stronger expansion in the services PMI indicates growth in the services activity. Domestic demand remained buoyant, as reflected in FMCG sales, UPI transactions, and vehicle sales, supported by strong rural consumption, strengthening urban demand and favourable monsoon conditions.

Forward-looking surveys of the Reserve Bank of India (RBI) signal broad-based improvements in business conditions, with rising capacity utilisation, stable inventories, and optimistic expectations across manufacturing, services, and infrastructure, underscoring sustained confidence in economic activity.

Fiscal performance during Q1 of FY26 reflects a strong capex push, with robust growth in capital expenditure alongside healthy revenue growth driven primarily by non-tax receipts. In July 2025, India’s total exports (goods and services) recorded a growth rate of 4.5 per cent (YoY), driven primarily by a 12.7 per cent growth (YoY) in core merchandise exports.

As of August 08, 2025, the foreign exchange reserves stand at a comfortable level of $695.1 billion, providing an import cover of 11.4 months. “In the dynamic global trade landscape, India has adopted a calibrated approach to negotiating FTAs, aiming to expand market access while protecting domestic interests. Recently, two major agreements, the India-UK CETA and the India-EFTA TEPA, have been concluded, and negotiations continue with a few other nations,” said the Economic Review.



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