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Kenstar Launches India’s First 5-Star Rated Energy-Efficient Coolers, Prices Start At Rs 6,000
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Kenstar launched India’s first 5 Star BEE-rated air coolers, offering up to 35 percent energy savings and a five-year warranty, aiming for 45 percent growth.
Kenstar Bets on Efficiency: New Range of 5-Star Coolers Promises 30–35% Power Savings
Kenstar, the consumer appliances manufacturer, has launched India’s first range of 5-star BEE-rated energy-efficient air coolers. The new range was unveiled on Thursday in Gurugram, Haryana, where the company’s headquarters is located.
The line-up is designed to cater to diverse customer segments, with prices starting at Rs 6,000 for entry-level models and going up to Rs 20,000 for premium variants.
Under the ‘Power of 5’, these coolers come with BLDC Maxx Technology, Quadra Flow Technology for powerful air delivery, Hydro Dense Mesh Honeycomb Cooling Pads for better cooling and durability, and a Heavy Duty Double Ball Bearing Motor for long-lasting performance.
This new range of air coolers offers the perfect blend of energy savings and modern technology, giving customers superior cooling while also reducing electricity bills.
Speaking at the launch event, Sunil Jain, CEO of Kenstar, explained the timing of the launch despite the summer season being over. “Generally, coolers are a summer product, but for us July to December is crucial. Nearly 50% of our annual sales come during this period. That is why we start production in July and introduce new technology and product ranges in the market,” he said.
“This new range of coolers, which are energy efficient laced with cutting-edge technology, can cut down the customers’ electricity bills by 30-35 per cent in comparison to normal coolers,” said Jain during the conversation.
In addition to the efficiency upgrades, Kenstar is offering an industry-first five-year warranty on motors and pumps, the core components of a cooler. “The motor and pump are the heart of a cooler. With this warranty, consumers can enjoy peace of mind and reliability for five years,” Jain noted.
Kenstar has set an ambitious 45 per cent growth target for FY2025-26 with the existing products and the new energy-efficient range.
“The new range gives consumers not only cost savings but also a quality-oriented product. Our mantra is clear—quality with affordability,” said Jain.
Moreover, the company has already started taking bookings for the new range of energy-efficient coolers from July. “I am happy to share that we have already received bookings equal to 50% of what we sold in the entire last year,” he said.
At the event, Santosh Bhamre, National Sales Head at Kenstar, explained that affordability will not compromise efficiency. “Whether it is the entry-level model or the higher-end one, every product in this range carries the 5-star BEE rating,” he said.
On concerns about misleading claims of energy savings in the market, Bhamre stressed Kenstar’s credibility. “Some gimmicks do exist, but what we are saying translates into real benefits for customers. With BLDC Maxx technology, our coolers deliver up to 60% energy savings compared to regular coolers. And with the newly launched 5-star rated coolers, consumers can immediately save around 30% on electricity bills compared to non-rated models,” he said.
He further added that the Bureau of Energy Efficiency (BEE), a Government of India body, independently certifies these ratings. “When you see a BEE 5-star label, you can trust that the product delivers the promised efficiency,” Bhamre noted.

Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst…Read More
Varun Yadav is a Sub Editor at News18 Business Digital. He writes articles on markets, personal finance, technology, and more. He completed his post-graduation diploma in English Journalism from the Indian Inst… Read More
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Business
Iran oil attacks trigger 35% gas price spike – and fears of interest rate rises
Britain is to “step up” defensive support for Gulf states after Iran attacked energy sites across the region in a “serious escalation” of the war that could push up inflation and interest rates.
The price of Brent crude climbed as high as $119 a barrel and European gas prices briefly surged by 35 per cent after Iran pounded Qatar’s Ras Laffan energy hub and other Middle Eastern oil and gas infrastructure with missiles.
Interest rates were held at 3.75 per cent instead of the previously expected cut, as the Bank of England warned that the war could push inflation as high as 3.5 per cent by July on the back of rising energy bills, and that rates could rise – creating misery for homeowners.
It came as:
- US defence secretary Pete Hegseth said “ungrateful” European allies should be thanking Donald Trump for the war
- Trump claimed he was unaware of Israel’s strike on Iran’s South Pars gas field
- Oman called the US/Israel attacks a “grave miscalculation”
- Europe’s biggest airlines warned of higher fares
Iran’s attacks were in retaliation to an Israeli strike on the vital South Pars gas field, which drew condemnation from the Gulf states as well as Tehran. It was the first attack of the war so far on an energy production facility. Tehran fired missiles at multiple energy sites across the Gulf, including a Saudi oil refinery, Qatari gas facilities and two more oil refineries in Kuwait.
While Sir Keir Starmer and Emmanuel Macron called for de-escalation, President Trump threatened to “massively blow up” the South Pars facility if Iran did not halt its retaliatory attacks, repeating his claim that US forces had “obliterated” Iran’s navy and military, adding that the war was “substantially ahead of schedule”. He denied that plans were being made to send more American troops to the region.
John Healey, the UK defence secretary, said Tehran’s tit-for-tat responses threatened to further destabilise the region and Europe’s economies. He called them a “serious escalation”, adding: “They further destabilise the region and we will step up the defensive support that we can offer to those Gulf states.”
British forces are already deployed to the Middle East, with RAF jets flying defensive sorties against Iranian drones across the Gulf and British air defence systems protecting critical infrastructure in Saudi Arabia. UK military planners have also joined US Central Command to help formulate proposals for opening the Strait of Hormuz, a critical trade route for the world’s oil and gas.But there were signs of growing frustration towards Washington’s war aims in the Gulf states, with Oman’s foreign minister claiming that the conflict was President Trump’s “greatest miscalculation”.
In the most scathing attack on Washington’s foreign policy yet by a Gulf state, Badr Albusaidi said “this is not America’s war” and criticised Mr Trump for supporting Israel. Writing in The Economist, he called on American allies to help extricate it from the conflict, which has continued for a third week despite failing to achieve the US and Israel’s stated aim of instigating regime change in Tehran or stopping its nuclear programme.
Meanwhile, the Bank of England has warned that it may have to put up interest rates if the war continues to drive up inflation and unemployment. Its governor, Andrew Bailey, said the impact was already being felt by consumers as petrol prices surge and that he is “ready to act as necessary to ensure inflation remains on track to meet the 2 per cent target”. That would pave the way for a rate hike as early as the end of April.
Bets on the financial markets suggest a 50/50 chance that Britain will face higher interest rates from next month – and the possibility of two more rises by the end of the year.
Danni Hewson, head of financial analysis at AJ Bell, said: “Markets are now pricing in an almost 50 per cent chance that April’s meeting will see rates rise to 4 per cent with the potential for two additional rate hikes by the end of the year. But no one has a crystal ball. No one knows how long the conflict will last or the amount of damage that could be inflicted on crucial energy infrastructure by the time it ends.”
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“To put it mildly, this is bananas,” said David Tannenbaum, director of Blackstone Compliance Services, a consultancy specialising in maritime sanctions. “Essentially we’re allowing Iran to sell oil, which could then be used to fund the war effort.”
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