Fashion
Kering and L’Oréal seal €4 billion luxury beauty and wellness deal
Building on the success of Yves Saint Laurent Beauté, this alliance further consolidates the long history of collaboration of two global leaders with complementary strengths — iconic luxury brands of Kering and the world-class expertise of L’Oréal in beauty — to accelerate growth and unlock considerable value across high-potential categories.
Under the terms of this agreement, Kering has the right to sell Kering Beauté including the House of Creed to L’Oréal. A true heritage name in haute parfumerie, Creed stands among the leading high-end luxury fragrance Houses, celebrated for its craftsmanship and mastery of rare natural ingredients. As part of L’Oréal Luxe, Creed will be best positioned to accelerate even further its global development across both men’s and women’s markets.
Kering and L’Oréal have entered a €4 billion strategic partnership spanning luxury beauty, fragrance, and wellness.
The deal includes L’Oréal’s acquisition of Creed and 50-year exclusive licences for Gucci, Bottega Veneta, and Balenciaga fragrances.
The alliance aims to accelerate global growth and explore new frontiers in wellness and longevity.
The partnership includes the rights to enter into a 50-year exclusive license for the creation, development, and distribution of fragrance and beauty products for Gucci, commencing after expiration of the current license with Coty, and respecting the Kering group’s obligations as per the existing license agreement.
Kering will also grant L’Oréal 50-year exclusive licenses for the creation, development, and distribution of fragrance and beauty products for Bottega Veneta and Balenciaga, starting upon closing of the announced transaction.
A strategic committee will be established to ensure coordination between Kering brands and L’Oréal and monitor the progress of our partnership.
The agreement, including the sale of Creed and the establishment of these 50-year licenses on these iconic Houses of Kering, is valued at €4 billion, payable in cash at closing, expected in the first half of 2026. L’Oréal will also pay royalties to Kering for the use of its licensed brands.
Beyond beauty, Kering and L’Oréal are joining forces to explore business opportunities at the intersection of luxury, wellness, and longevity. This exclusive partnership, in the form of a planned 50/50 joint venture, will craft cutting-edge experiences and services combining L’Oréal’s innovation capabilities with Kering’s deep understanding of luxury clients.
“This strategic alliance marks a decisive step for Kering,” declared Luca de Meo, CEO of Kering. “Joining forces with the global leader in beauty, we will accelerate the development of fragrance and cosmetics for our major Houses, allowing them to achieve scale in this category and unlock their immense long-term potential, as did Yves Saint Laurent Beauté under L’Oréal’s stewardship. Together, we will also venture into new frontiers of wellness, combining the unrivalled expertise of L’Oréal with our unique luxury reach. This partnership allows us to focus on what defines us best: the creative power and desirability of our Houses.”
“I am delighted to forge this long-term strategic alliance with one of the world’s most prestigious, creative and visionary luxury groups. This partnership will further solidify our position as the world’s #1 luxury beauty company and allow us to explore new avenues in wellness together.” said Nicolas Hieronimus, CEO L’Oréal Groupe. “The addition of these extraordinary brands perfectly complements our existing portfolio and significantly expands our reach into new, dynamic segments of luxury beauty. Through Creed, we will establish ourselves as one of the leading players in the fast-growing niche fragrance market. Gucci, Bottega Veneta and Balenciaga are all exceptional couture brands with enormous potential for growth.”
The agreement is subject to Kering’s obligations under French employment law, with the right for Kering to sell Kering Beauté to L’Oréal and an exclusivity granted to L’Oréal.
Fibre2Fashion News Desk (RKS)
The deals came as the Chancellor led the largest UK delegation ever to the Future Investment Initiative (FII).
The package includes up to £5 billion in financing support from UK Export Finance for projects in Saudi Arabia that will unlock supply contracts for British suppliers, and a new Barclays regional headquarters in Riyadh.
British business and jobs will gain from an $8.4-billion boost after UK Chancellor of the Treasury Rachel Reeves helped secure a major two-way trade and investment package during a visit to Saudi Arabia.
The package includes up to £5 billion in financing support from UK Export Finance for projects in Saudi Arabia that will unlock supply contracts for UK suppliers, and a new Barclays office in Riyadh.
Other major deals include a £37-million investment from Saudi cybersecurity firm Cipher to launch its European office London, and a £75-million investment from Saudi investors and bankers into British digital bank Vemi, a uK government release said.
Reeves and Saudi Minister of Investment Khalid bin Abdulaziz Al-Falih co-chaired a growth and investment roundtable with UK and Saudi businesses leaders where she showcased UK investment opportunities.
The Chancellor also met ministerial counterparts from Saudi Arabia, Qatar to accelerate progress on a trade deal between the UK and the Gulf Cooperation Council.
She made clear that securing such trade deals is important for reversing the damage caused by decline of the past, including Brexit, austerity and the mini-budget, and is key to delivering more money in the pockets of working people through growth opportunities for business.
A trade deal with the Gulf is expected to increase trade between both nations by 16 per cent, add £1.6 billion to UK gross domestic product every year, and contribute an additional £600 million to UK workers’ annual wages in the long term.
This developed built on last month’s UK-Saudi Great Futures Summit in London that celebrated over £4.1 billion in deals, creating more than 4,100 UK jobs and bringing the total value of two-way trade and investment to over £10 billion in under 18 months.
Fibre2Fashion News Desk (DS)
Published
November 3, 2025
Rare Beauty and BÉIS have joined forces to release a limited-edition “Beauty On-the-Go” collection, announced across their verified Instagram and TikTok pages. The collaboration unites founders Selena Gomez and Shay Mitchell, longtime friends who expressed their excitement online, emphasizing their shared passion for beauty and travel.
The collection includes three essentials — the Blush Case (US$28), the Makeup Brush Pouch (US$24), and the Large Cosmetic Pouch (US$74). Each item blends BÉIS’s functional travel design with Rare Beauty’s minimalist aesthetic.
The Blush Case features a built-in mirror and key clip, while the Makeup Brush Pouch includes elastic loops and a wipe-clean lining. The Large Cosmetic Pouch features brush holders, adjustable dividers, and an insulated pocket — a detail showcased in Rare Beauty’s official TikTok video.
Inspired by Rare Beauty’s best-selling Soft Pinch Liquid Blush shade Worth, the collection is described on the brands’ social media as “designed for early drives, unexpected detours, jet lag, wrong turns, and every mile in between.”
The BÉIS × Rare Beauty collaboration launches November 3 exclusively online at rarebeauty.com and beistravel.com.
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