Fashion
Kim Kardashian’s Skims raises new funding at $5 billion valuation
By
Reuters
Published
November 12, 2025
Skims, founded by reality TV star and entrepreneur Kim Kardashian along with Jens Grede, said on Wednesday it had raised $225 million in new capital, valuing the shapewear label at $5 billion.
Kardashian’s ventures, including her cosmetics brand SKKN, have attracted young shoppers and benefited from her vast social media following.
Other celebrity-backed brands have also drawn venture capital investment, as firms bet on the marketing power and built-in audiences of high-profile founders to drive consumer demand.
Elf Beauty agreed to buy Hailey Bieber’s makeup and skincare brand, Rhode, for about $1 billion in May, while Rihanna-backed Fenty Beauty and Khloé Kardashian’s Good American have received VC dollars.
The latest fundraising in the apparel company was led by investment giant Goldman Sachs Alternatives with participation from BDT & MSD Partners’ affiliated funds.
Skims said it plans to use the new capital to broaden its intimates and shapewear lines, expand further into apparel and activewear and enhance its retail presence and international growth.
“(The fundraise) adds to an already strong investor roster, including Thrive Capital and Greenoaks, positioning Skims as a credible IPO candidate in the future,” said Eric Bellomo, senior e-commerce analyst at PitchBook.
Skims, founded in 2019, said it is on track to exceed $1 billion in net sales in 2025.
Earlier this year, Coty sold a 20% stake in Kardashian’s beauty brand to Skims, consolidating the two businesses under a single brand.
The company has also partnered with sportswear giant Nike to launch activewear for women.
“By leveraging both Kardashian’s global celebrity and distribution advantages through partnerships… Skims is expanding its product ecosystem. The recent SKKN by Kim buyback underscores this integrated approach, aligning apparel, beauty, and lifestyle,” Bellomo said.
Skims, known for its focus on inclusive sizing, now operates 18 retail stores in the U.S. and two franchise locations in Mexico. The company said it is laying the groundwork to be a predominantly physical business over the next few years.
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While trends in high frequency indicators for January-February 2026 appear favourable, the heightened uncertainty around the duration of the Middle East conflict casts a shadow on the near-term macroeconomic outlook for India amid high import dependency for items like crude oil, natural gas and fertilisers, it noted.
India’s FY27 GDP growth is likely to slow to 6.5 per cent from the projected 7.5 per cent in FY26 owing to the impact of higher energy prices and concerns around energy availability, ICRA Ratings said.
The heightened uncertainty around the duration of the Iran war casts a shadow on the near-term macroeconomic outlook for India.
If the conflict lasts longer, the adverse effects could widen across sectors.
If the conflict lasts for an extended period, the adverse implications of the same could widen across sectors, amid an uptick in input costs and the consequent impact on profitability of the India corporate sector.
Amid the projected uptrend in the consumer price index-based inflation in FY27 with risks tilted to the upside, ICRA Ratings expects an extended pause on the policy rates by the central bank’s monetary policy committee in the fiscal despite the anticipated softening in the GDP growth. However, it expects the Reserve Bank of India to continue to intervene on the liquidity front during FY27.
The available data for January–February FY2026 indicate a positive trend across most non-agricultural indicators, with the year-on-year performance of 12 out of 18 indicators improving compared to the third quarter of FY26, while the remaining six deteriorated.
Fibre2Fashion News Desk (DS)
Indonesia’s apparel exports rose modestly to $8.705 billion in 2025 from $8.316 billion in 2024, reflecting gradual recovery.
The US remained dominant, accounting for over 56 per cent of shipments, highlighting growing market dependence.
While Japan, South Korea and Europe offered stability, exports stayed concentrated in key products and segments.
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Methanol prices in India have surged nearly 150 per cent from pre-Iran–US tension levels, tracking a sharp rise in crude oil and tightening global energy markets.
Hormuz disruption risks, limited rerouting capacity, rising freight and insurance costs, and constrained imports are fuelling volatility, with prices seen approaching ₹90 per kg.
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