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Kodak faces financial struggles even as Gen Z sparks a film resurgence

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Kodak faces financial struggles even as Gen Z sparks a film resurgence


Rolls of Kodak Gold film hang on a shelf at the Precision Camera & Video store on August 12, 2025 in Austin, Texas.

Brandon Bell | Getty Images

Clair Sapilewski has dozens of rolls of camera film ready to use in her cupboard at all times.

A photography major at American University, the 21-year-old said she always keeps her film stocked to achieve that aesthetic that only film cameras can capture.

“It teaches you how to slow down, how to look at things more carefully and how to choose your shots more wisely,” she said.

It’s part of an ongoing trend as members of Generation Z have taken an interest in film cameras. Sapilewski said while her professors taught her the basics, she and her friends have used their film cameras to develop photos that their iPhones can’t quite replicate.

And in her college circle, the most popular brand for camera film is Eastman Kodak, a company she calls a “household name.”

“Pretty much everybody uses Kodak films — the average film user, when they reach for film, is going to reach for Kodak,” Sapilewski said.

But on the other side of the lens, Kodak may be singing a different tune.

The 133-year-old photography company indicated in its second-quarter earnings report on Monday that its finances “raise substantial doubt” in its ability to continue operations as a going concern.

The company reported a net loss of $26 million, down 200% from net income of $26 million for the second quarter of 2024. Kodak also posted a 12% decrease in gross profit with millions in debt obligations.

“Kodak has debt coming due within 12 months and does not have committed financing or available liquidity to meet such debt obligations if they were to become due in accordance with their current terms,” the company wrote in a regulatory filing.

Shares of the company are down more than 15% year to date.

Kodak plans to terminate its retirement pension plan and a company spokesperson told CNBC that Kodak aims to use money that it will receive from the settlement to pay off its debts.

“Kodak is confident it will be able to pay off a significant portion of its term loan well before it becomes due, and amend, extend or refinance our remaining debt and/or preferred stock obligations,” the spokesperson said.

This isn’t the first time the company has faced struggles.

Founded in Rochester, New York, in the late 1800s, Kodak rode the wave of photography with a goal of simplifying the process for consumers. But as the era of digital technology took over, the company faced increasing struggles with staying relevant as cameras moved beyond film and disposables.

In the 2000s, the company tried to keep up with the growing trend of digital cameras but struggled, according to Melius Research analyst Ben Reitzes, who said Kodak was ignoring concerns at the time about the evolving macroenvironment.

“Digital technology wasn’t ready right away to cut sales of film — but common sense told us differently,” Reitzes wrote in a March note. “At the time, Kodak management told us that film would co-exist with digital cameras and more photos would be taken — and more would need to be printed by Kodak.”

Instead, Kodak filed for bankruptcy in 2012. It reemerged a year later in 2013 with four main business components: print, advanced materials and chemicals, motion picture, and consumer, which includes cameras and accessories.

A ‘rebellion against digital perfection’

In recent years, however, the retro camera trend has been seeing a resurgence.

In 2020, then-General Manager Ed Hurley told NBC News that Kodak made more than twice the number of film rolls in 2019 than it made in 2015.

And on last year’s third-quarter earnings call, Kodak CEO Jim Continenza said the company was experiencing such high demand for film that it needed to upgrade its Rochester factory.

“Our film sales have increased,” Continenza said at the time. “As we continue to see our commitment and our customer commitment to film, still and motion picture, we are going to continue to invest in that space and continue with that growth.”

According to Fortune Business Insights, the global cinema camera market size is fast growing and estimated to reach $535 million by 2032. The Global Wellness Institute named “analog wellness” — including pre-digital technology — its top trend for 2025.

That growth has been driven in large part by Gen Z, which has turned to old-school aesthetics in what’s been a “divorce” from the hyperrealism of digital photography, according to Alex Cooke, the editor-in-chief of Fstoppers, a photography news site.

“I think there’s this rebellion against digital perfection where film feels real in this kind of hyper-curated Instagram and TikTok world, where images are filtered and Facetuned and algorithm-tested,” Cooke said.

For members of Gen Z, who grew up in the smartphone age, Cooke said this type of photography brings a “nostalgia without lived experience,” where younger people are romanticizing a slower culture and breaking the instant feedback loop.

The aesthetics of film are also at play, Cooke added, with the unique colors and grains capturing something a smartphone could not. Ironically, social media even feeds into amplifying the trend, he said.

Using film cameras and developing that film also plays into a Gen Z trend of digital minimalism, according to Digital Camera World U.S. Editor Hillary Grigonis.

As a professional photographer, Grigonis said she’s seen Gen Z lean into the feeling of “disconnecting” when using film, which provides a more tangible photography experience than smartphones.

“Part of the rise in film photography among Gen Z is likely from that desire to disconnect and the craving for that retro aesthetic,” Grigonis said, adding that she was surprised at Kodak’s financial struggles given the overall rise in demand.

For 25-year-old Madison Stefanis, Kodak was her entry point into the camera world. A Gen Z herself, Stefanis created 35mm Co, a film camera company specifically aimed at making the photography style easy and accessible for her generation.

Stefanis said she’s seen that younger people are leaning into the emotional connection created by the delayed gratification of waiting for photos to be developed, something that’s become “lost in the digital age.”

Because she’s seen Gen Z driving the resurgence of film, Stefanis said she was “shocked” at Kodak’s declaration about its ability to continue as a going concern.

“Gen Z are really craving something they can hold in their hands,” she said. “These days, at least for myself, most of my memories live either in my mind or in my phone, so I think having actual tangible, physical objects where we can store our keepsakes and those key moments feels really special to my generation.”

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UK economy could face ‘very significant’ impact from Iran conflict – OBR

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UK economy could face ‘very significant’ impact from Iran conflict – OBR



The UK economy could face a “very significant” hit from the conflict in Iran, the official budget watchdog has warned.

The Office for Budget Responsibility (OBR) said that the outlook for inflation would be “particularly uncertain” following spikes in gas and oil prices in recent days following attacks in the Middle East.

It came as the budget watchdog reduced its inflation forecast for this year, indicating that UK inflation will drop to target levels quicker than previously expected.

The OBR also cut its economic growth forecast for this year and revealed a worsening unemployment outlook for the next three years.

In its latest projections alongside the Chancellor’s spring statement, the organisation however highlighted that recent volatility in the Middle East could have an impact on a number of its projections.

The forecasts were prepared before days of recent attacks as part of an intensifying conflict between US-Israeli forces and Iran.

On Tuesday, the OBR said: “Conflict in the Middle East, which escalated as we were finalising this document, could have very significant impacts on the global and UK economies.”

David Miles, from the OBR’s budget responsibility committee, said its predictions that inflation will fall to target levels early this year have become more uncertain after jumps in oil and gas prices linked to recent attacks in the Middle East.

He said: “I think what will happen to inflation is particularly uncertain in the past few days.

“Our central expectation had been that inflation would fall back towards the Bank of England’s 2% target early this year and will be around that level at the end of the year.

“There must be more uncertainty around that right now.”

The trimmed-down inflation projections indicated that this will slow to 2.3% for 2026, down from a previous 2.5% forecast.

Experts said the lower-than-expected rate is partly down to “greater slack in the economy” and falling food and energy prices.

As a result, the OBR indicated that inflation will drop to the 2% target rate set by the Bank of England and the Government later this year.

The Bank has already suggested that inflation – the rate at which the price of goods and services rises – could fall below 2% by April.

The OBR said inflation is expected to remain at the 2% target from 2027 onwards, assuming this is not knocked off course by the potential jump in energy costs.

It came as the Chancellor Rachel Reeves told MPs in Parliament that the OBR said the UK economy would grow more slowly than previously expected in 2026, although growth will pick up in the following years.

UK gross domestic product (GDP) is expected to grow by 1.1% in 2026, as the OBR cut its previous prediction of 1.4% from last November.

The budget watchdog said the downgrade was linked to a growth slowdown late last year, loosening in the labour market and subdued data from recent business surveys.

However, it also lifted its forecasts for growth for both 2027 and 2028, with the economy to expand by 1.6% in both years.

The Chancellor said she had the “right economic plan” for the UK as she laid out her spring statement on Tuesday.

Ms Reeves also said that unemployment is “set to peak later this year” before reducing over the following years.

The OBR said that the UK unemployment rate is on track to peak at about 5.33% in 2026.

Latest data from the Office for National Statistics (ONS) showed that unemployment lifted to a five-year-high of 5.2% in the three months to December.

The OBR had previously predicted that the jobless rate would increase to 4.9% in 2026.

New forecasts show that unemployment is then on track to hit 4.9% in 2027 and 4.4% in 2028.

It had previously forecast it would be 4.6% in 2027 and 4.3% the following year.

The new forecasts have also reduced the Government’s borrowing projections for each year until 2031, in a potential boost for the Chancellor.

Reduced borrowing costs, linked to an easing in the yield on Government bonds, also meant that the Government’s headroom to meet its fiscal rules widened to £23.6 billion, compared with £21.7 billion in November’s budget.

Elliott Jordan-Doak, senior UK economist at Pantheon Macroeconomics, said: “There were few major surprises in today’s spring statement, with the Chancellor delivering the well-flagged ‘boring budget’ that we and the market were expecting.”

He added: “Chunks of the fiscal forecasts now look dated because of the rapid escalation of events in the Middle East.”

Peter Arnold, EY UK chief economist, said: “The underlying improvement in the UK’s fiscal position was supported by higher actual and expected tax receipts, driven in large part by a stronger equity market performance since November.

“There may now be doubts around how long this stock market performance can be sustained if the conflict in the Middle East is prolonged and global equity market volatility continues.”



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IMF says ‘too early’ to gauge West Asia conflict impact as energy prices, markets turn volatile – The Times of India

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IMF says ‘too early’ to gauge West Asia conflict impact as energy prices, markets turn volatile – The Times of India


With tensions escalating in West Asia, the International Monetary Fund on Tuesday said it is closely tracking the situation but cautioned that it is “too early to assess the economic impact on the region and the global economy,” as disruptions to trade and energy markets intensify.In a statement, the IMF said it has “observed disruptions to trade and economic activity, surges in energy prices, and volatility in financial markets.”“The situation remains highly fluid and adds to an already uncertain global economic environment,” it said, reported ANI.“It is too early to assess the economic impact on the region and the global economy. That impact will depend on the extent and duration of the conflict,” the IMF added.The remarks come as governments evaluate the fallout of the widening hostilities in the region, particularly on oil supplies and global financial stability.In India, Petroleum and Natural Gas Minister Hardeep Singh Puri earlier said the country is “fully prepared amid evolving situation in the Middle East and energy supplies are robust.”He stated that “the country is well stocked with crude oil and inventories of key petroleum products including petrol, diesel and ATF to deal with short-term disruptions arising from the Middle East.”According to the minister, Indian energy companies have access to supplies that are not routed through the Strait of Hormuz, and such cargoes will remain available to mitigate any temporary disruptions affecting shipments passing through the strait.The Petroleum ministry has also set up a 24×7 Control Room to continuously monitor supply and stock positions of petroleum products across the country.The government is “reasonably comfortable in terms of stocks,” the minister said, adding that safeguarding the interests of Indian consumers remains the highest priority. Based on continuous monitoring, the government is cautiously optimistic that phased measures can be taken, if required, to further mitigate the situation.Government sources said India currently holds about eight weeks of crude oil and petroleum product inventories, including strategic reserves. They added that only about 40 per cent of India’s crude oil imports transit through the Strait of Hormuz, limiting exposure to regional disruptions.Sources maintained that the country remains in a comfortable position on energy security and is closely monitoring developments, while being prepared to manage potential supply-side challenges through adequate inventory levels and diversified sourcing.



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Reeves says her plan is working as growth forecast cut for this year

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Reeves says her plan is working as growth forecast cut for this year



The forecasts were made before the conflict in the Middle East broke out which could have a “very significant” impact, the OBR said.



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