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Kodak faces financial struggles even as Gen Z sparks a film resurgence

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Kodak faces financial struggles even as Gen Z sparks a film resurgence


Rolls of Kodak Gold film hang on a shelf at the Precision Camera & Video store on August 12, 2025 in Austin, Texas.

Brandon Bell | Getty Images

Clair Sapilewski has dozens of rolls of camera film ready to use in her cupboard at all times.

A photography major at American University, the 21-year-old said she always keeps her film stocked to achieve that aesthetic that only film cameras can capture.

“It teaches you how to slow down, how to look at things more carefully and how to choose your shots more wisely,” she said.

It’s part of an ongoing trend as members of Generation Z have taken an interest in film cameras. Sapilewski said while her professors taught her the basics, she and her friends have used their film cameras to develop photos that their iPhones can’t quite replicate.

And in her college circle, the most popular brand for camera film is Eastman Kodak, a company she calls a “household name.”

“Pretty much everybody uses Kodak films — the average film user, when they reach for film, is going to reach for Kodak,” Sapilewski said.

But on the other side of the lens, Kodak may be singing a different tune.

The 133-year-old photography company indicated in its second-quarter earnings report on Monday that its finances “raise substantial doubt” in its ability to continue operations as a going concern.

The company reported a net loss of $26 million, down 200% from net income of $26 million for the second quarter of 2024. Kodak also posted a 12% decrease in gross profit with millions in debt obligations.

“Kodak has debt coming due within 12 months and does not have committed financing or available liquidity to meet such debt obligations if they were to become due in accordance with their current terms,” the company wrote in a regulatory filing.

Shares of the company are down more than 15% year to date.

Kodak plans to terminate its retirement pension plan and a company spokesperson told CNBC that Kodak aims to use money that it will receive from the settlement to pay off its debts.

“Kodak is confident it will be able to pay off a significant portion of its term loan well before it becomes due, and amend, extend or refinance our remaining debt and/or preferred stock obligations,” the spokesperson said.

This isn’t the first time the company has faced struggles.

Founded in Rochester, New York, in the late 1800s, Kodak rode the wave of photography with a goal of simplifying the process for consumers. But as the era of digital technology took over, the company faced increasing struggles with staying relevant as cameras moved beyond film and disposables.

In the 2000s, the company tried to keep up with the growing trend of digital cameras but struggled, according to Melius Research analyst Ben Reitzes, who said Kodak was ignoring concerns at the time about the evolving macroenvironment.

“Digital technology wasn’t ready right away to cut sales of film — but common sense told us differently,” Reitzes wrote in a March note. “At the time, Kodak management told us that film would co-exist with digital cameras and more photos would be taken — and more would need to be printed by Kodak.”

Instead, Kodak filed for bankruptcy in 2012. It reemerged a year later in 2013 with four main business components: print, advanced materials and chemicals, motion picture, and consumer, which includes cameras and accessories.

A ‘rebellion against digital perfection’

In recent years, however, the retro camera trend has been seeing a resurgence.

In 2020, then-General Manager Ed Hurley told NBC News that Kodak made more than twice the number of film rolls in 2019 than it made in 2015.

And on last year’s third-quarter earnings call, Kodak CEO Jim Continenza said the company was experiencing such high demand for film that it needed to upgrade its Rochester factory.

“Our film sales have increased,” Continenza said at the time. “As we continue to see our commitment and our customer commitment to film, still and motion picture, we are going to continue to invest in that space and continue with that growth.”

According to Fortune Business Insights, the global cinema camera market size is fast growing and estimated to reach $535 million by 2032. The Global Wellness Institute named “analog wellness” — including pre-digital technology — its top trend for 2025.

That growth has been driven in large part by Gen Z, which has turned to old-school aesthetics in what’s been a “divorce” from the hyperrealism of digital photography, according to Alex Cooke, the editor-in-chief of Fstoppers, a photography news site.

“I think there’s this rebellion against digital perfection where film feels real in this kind of hyper-curated Instagram and TikTok world, where images are filtered and Facetuned and algorithm-tested,” Cooke said.

For members of Gen Z, who grew up in the smartphone age, Cooke said this type of photography brings a “nostalgia without lived experience,” where younger people are romanticizing a slower culture and breaking the instant feedback loop.

The aesthetics of film are also at play, Cooke added, with the unique colors and grains capturing something a smartphone could not. Ironically, social media even feeds into amplifying the trend, he said.

Using film cameras and developing that film also plays into a Gen Z trend of digital minimalism, according to Digital Camera World U.S. Editor Hillary Grigonis.

As a professional photographer, Grigonis said she’s seen Gen Z lean into the feeling of “disconnecting” when using film, which provides a more tangible photography experience than smartphones.

“Part of the rise in film photography among Gen Z is likely from that desire to disconnect and the craving for that retro aesthetic,” Grigonis said, adding that she was surprised at Kodak’s financial struggles given the overall rise in demand.

For 25-year-old Madison Stefanis, Kodak was her entry point into the camera world. A Gen Z herself, Stefanis created 35mm Co, a film camera company specifically aimed at making the photography style easy and accessible for her generation.

Stefanis said she’s seen that younger people are leaning into the emotional connection created by the delayed gratification of waiting for photos to be developed, something that’s become “lost in the digital age.”

Because she’s seen Gen Z driving the resurgence of film, Stefanis said she was “shocked” at Kodak’s declaration about its ability to continue as a going concern.

“Gen Z are really craving something they can hold in their hands,” she said. “These days, at least for myself, most of my memories live either in my mind or in my phone, so I think having actual tangible, physical objects where we can store our keepsakes and those key moments feels really special to my generation.”

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Ex-WH Smith finance boss delays Greggs board appointment amid accounting probe

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Ex-WH Smith finance boss delays Greggs board appointment amid accounting probe



Greggs has delayed the appointment of incoming board director Robert Moorhead due to a review into a major accounting error at his previous firm, WH Smith.

The high street bakery chain said Mr Moorhead – the former finance chief at WH Smith – had asked to delay his appointment until a review by Deloitte into the blunder at WH Smith is completed.

He had been due to start at Greggs on October 1 as an independent non-executive director and chair of the audit committee.

Mr Moorhead left WH Smith in 2024 after more than 20 years at the chain.

The delay to his appointment comes after WH Smith saw nearly £600 million wiped off its stock market value last week when it revealed a review of its finances had discovered trading profits in North America had been overstated by about £30 million.

It warned that annual profits would be lower than expected as a result, sending shares down by more than 40% at one stage during the day.

WH Smith said it had found an issue in how it calculated the amount of supplier income it received – leading it to be recognised too early.

It means the group is now expecting a trading profit for the US of about £25 million for the year to August – a cut from the previous £55 million forecast.

As a result, the company lowered its outlook for annual pre-tax profits to around £110 million.

Greggs said Kate Ferry will remain as a non-executive director and will continue as chair of the audit committee in the interim.



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Electric cars eligible for £3,750 discount announced

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Electric cars eligible for £3,750 discount announced


Pritti MistryBusiness reporter, BBC News

Ford A bright yellow Ford Puma parked beside a street. A person in a red jacket, black shorts, and white sneakers walks on the pavement in front of a green building with horizontal white slats. The car faces right, and its license plate reads 'HOI108'.Ford

The first electric vehicles (EV) eligible for the £3,750 discount under the government’s grant scheme have been announced.

The Department for Transport confirmed Ford’s Puma Gen-E or e-Tourneo Courier would be discounted as part of plans to encourage drivers to move away from petrol and diesel vehicles.

Under the grant scheme, the discount applies to eligible car models costing up to £37,000, with the most environmentally friendly ones seeing the biggest reductions. Another 26 models have been cleared for discounts of £1,500.

Carmakers can apply for models to be eligible for grants, which are then automatically applied at the point of sale.

More vehicles are expected to be approved in the coming weeks and the DfT said the policy would bring down prices to “closely match their petrol and diesel counterparts”.

The government has pledged to ban the sale of new fully petrol or diesel cars from 2030.

But many drivers cite upfront costs as a key barrier to buying an EV and some have told the BBC that the UK needs more charging points.

According to Ford’s website, the recommended retail price (RRP) for a new Puma Gen-E starts from £29,905 while a petrol equivalent is upward of £26,060. With the reduction applied, buyers would be looking in the region of £26,155 for the EV version.

The grants to lower the cost of EVs will be funded through the £650m scheme, and will be available for three years.

There are around 1.3 million electric cars on Britain’s roads but currently only around 82,000 public charging points.

Full list of EVs eligible for the £1,500 discount

  • Citroën ë-C3 and Citroën ë-C3 Aircross
  • Citroën ë-C4 and Citroën ë-C4 X
  • Citroën ë-C5 Aircross
  • Citroën ë-Berlingo
  • Cupra Born
  • DS DS3
  • DS N°4
  • Nissan Ariya
  • Nissan Micra
  • Peugeot E-208
  • Peugeot E-2008
  • Peugeot E-308
  • Peugeot E-408
  • Peugeot E-Rifter
  • Renault 4
  • Renault 5
  • Renault Alpine A290
  • Renault Megane
  • Renault Scenic
  • Vauxhall Astra Electric
  • Vauxhall Combo Life Electric
  • Vauxhall Corsa Electric
  • Vauxhall Frontera Electric
  • Vauxhall Grandland Electric
  • Vauxhall Mokka Electric
  • Volkswagen ID.3

The up-front cost of EVs is higher on average than for petrol cars.

According to Autotrader, the average price of a new battery electric car was £49,790 in June 2025, based on manufacturers’ recommended prices for 148 models.

The equivalent for a petrol car was £34,225, but the average covers a broad range of prices.

Transport Secretary Heidi Alexander said the grant scheme was making it “easier and cheaper for families to make the switch to electric”.

Edmund King, president of the AA, said drivers “frequently tell us that the upfront costs of new EVs are a stumbling block to making the switch to electric”.

“It is great to see some of these more substantial £3,750 discounts coming online because for some drivers this might just bridge the financial gap to make these cars affordable.”



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Donald Trump tariffs: Why did Nifty50, BSE Sensex tank in trade? Top reasons stock for market fall – The Times of India

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Donald Trump tariffs: Why did Nifty50, BSE Sensex tank in trade? Top reasons stock for market fall – The Times of India


Investors simultaneously grappled with additional challenges, including unfavourable global market indicators. (AI image)

Stock market today: Nifty50 and BSE Sensex, the Indian equity benchmark indices, crashed in trade on Thursday, a day after Donald Trump’s 50% tariffs on India came into effect. While Nifty50 closed at 24,500.90, down 211 points, BSE Sensex ended at 80,080.57, down 706 points or 0.87%.The newly imposed tariffs emerged as the main factor affecting market performance, whilst investors simultaneously grappled with additional challenges, including unfavourable global market indicators and continuous withdrawal of foreign investments. These factors collectively intensified the market decline, causing the benchmark indices to fall further.The severe downturn resulted in BSE-listed companies losing Rs 4.14 lakh crore in market capitalisation, bringing the exchange’s total market value down to Rs 445.80 lakh crore.

Why did the stock market fall today? Top reasons

50% US tariffs on IndiaThe new 25% additional tariffs from Washington on Indian goods became effective on Wednesday, creating uncertainty for exporters and overall market sentiment.Dr. V.K. Vijayakumar, Chief Investment Strategist at Geojit Investments, believes these duties will affect equities temporarily but shouldn’t cause widespread concern.“The 50% tariff imposed on India, which has already come into effect, will weigh on market sentiments in the near-term. But the market is unlikely to panic since the market will view these high tariffs as a short-term aberration which will be resolved soon,” Vijayakumar said, noting US Treasury Secretary Scott Bessant’s statement that “at the end of the day India and US will come together.”Additionally, Vijayakumar identified high valuations and poor earnings performance as ongoing issues. He expects export-focused industries to experience short-term difficulties, whilst suggesting investors consider moving towards reasonably priced domestic consumption sectors. He recommends transitioning from volatile small-cap investments to more stable large-cap consumer stocks for better risk management.FII sell-off continuesForeign institutional investors extended their selling momentum for the third consecutive session. Exchange data showed that on August 26, FIIs sold shares valued at over Rs 6,500 crore. Conversely, domestic institutional investors emerged as net buyers, investing Rs 7,060 crore.The selling pattern has affected multiple sectors. In early August, FIIs withdrew approximately Rs 31,900 crore across eight sectors, with financial and technology sectors experiencing the highest outflows. Net equity sales reached Rs 20,976 crore in the first half of the month, following July’s withdrawals and pushing the total outflows for the year to Rs 1.2 trillion.Earlier this month, Jefferies reported that foreign portfolio investor presence in India had reached its lowest level in a decade. Despite consistent domestic inflows providing support, analysts suggest that any market recovery could remain unstable.Dr. V.K. Vijayakumar of Geojit Investments emphasised the importance of domestic institutional support. “The strong pillar of support to the market is the aggressive buying by DIIs flush with funds,” he noted, explaining that domestic investments are helping balance the foreign outflows.Global markets in redAsian markets displayed weakness on Thursday as investors weighed Nvidia’s exceptional earnings against growing worries regarding the company’s business interests in China.The MSCI Asia-Pacific index, excluding Japan, fluctuated throughout the session before declining 0.2%. Similarly, US stock futures declined during extended trading hours, with S&P 500 e-minis dropping 0.2% and Nasdaq futures declining 0.4%. Despite reporting outstanding results, Nvidia’s shares retreated as uncertainties persisted over its Chinese operations amidst ongoing US-China trade tensions.Japanese markets showed volatility following news that Tokyo’s chief trade representative cancelled a planned visit to Washington, postponing discussions about a recently concluded trade agreement. The Nikkei 225 registered a 0.4% increase. In contrast, Hong Kong’s market performance weakened, with the Hang Seng Index recording a 1% decline.Market sentiment further deteriorated following US political developments, as President Donald Trump announced the removal of Federal Reserve Governor Lisa Cook. This decision raised questions about the central bank’s autonomy, although Cook has indicated her intention to legally contest the dismissal.Technicals show market weaknessTechnical indicators suggest market weakness ahead, although some strategists anticipate a potential short-term recovery.At Geojit Investments, Chief Market Strategist Anand James observed bearish conditions, identifying 24,071-23,860 as target levels. He acknowledged that the sharp 2% drop over four sessions could spark a recovery, with 24,780 and 24,870 acting as resistance points. “Inability to float above 24,630 or clear 24,900 will signal that bears continue to have the upper hand,” he said.(Disclaimer: Recommendations and views on the stock market and other asset classes given by experts are their own. These opinions do not represent the views of The Times of India)





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