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‘KPop Demon Hunters’ is boosting more than just Netflix: Korean music, politics ride the craze

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‘KPop Demon Hunters’ is boosting more than just Netflix: Korean music, politics ride the craze


At South Korea’s largest amusement park, crowds of people wait for hours to be a part of the “KPop Demon Hunters” craze.

U.S. streaming giant Netflix, the distributor of the Sony Pictures Animation film, has collaborated with the Everland park outside of the capital city Seoul to create a themed zone featuring whack-a-mole, dance games and snacks from the movie.

It’s the latest iteration of the “KPop Demon Hunters” frenzy as the film takes Netflix by storm — and delivers a boost to the $10 billion K-pop music industry along with it.

Netflix said in August that “KPop Demon Hunters” had become the most popular Netflix film ever. In October, the streamer said “KPop Demon Hunters” had exceeded 325 million views. 

The company has sought to capitalize on the popularity, offering two limited-window theatrical screenings for the film and striking consumer product deals with Hasbro and Mattel to get “KPop Demon Hunters” toys and merch on shelves.

Agnes Lee helped cast the movie and scout locations from Seoul as an associate producer for the film. 

“K-pop and K-culture was such a huge and important part of this movie,” Lee told CNBC in Seoul. “We wanted to be authentic.”

Once popular mainly in Asia, K-pop music has become a global phenomenon. Artists like PSY, who shot to international stardom in 2012 with his viral music video “Gangnam Style,” put an international spotlight on K-pop. PSY’s hit song became YouTube’s most-watched video that year. 

Since then, other K-pop acts have run up impressive numbers, too. BTS’ song “Dynamite” has exceeded 2 billion streams on Spotify. BLACKPINK’s 2023 tour became the highest-grossing by a female group on record, according to stats at the time from Touring Data.

Now, even “KPop Demon Hunters'” fictional bands are topping the global music charts.

Audrey Nuna, EJAE and Rei Ami attend the KPop Demon Hunters Special Screening at Netflix Tudum Theater on June 16, 2025 in Los Angeles, California., U.S.

Charley Gallay | Getty Images Entertainment | Getty Images

“I think people watched ‘KPop Demon Hunters’ in spite of that ‘K-pop’ in the title. And then, after watching it, they realized, ‘Oh, wow. I’m a K-pop fan,'” said Danny Chung, a K-pop producer and the voice of the film’s character, Baby Saja. “And now there’s a whole back catalogue of three decades of K-pop music that they have to dive into.”

And there’s plenty more to come: BLACKPINK is expected to release a new album. BTS is planning a comeback in 2026 after members of the band completed South Korea’s mandatory military service. 

Enthusiastic investors have pumped up the stock prices of South Korea’s “Big Four” K-pop companies. Shares of HYBE, JYP Entertainment, SM Entertainment and YG Entertainment are all up double-digits year to date. YG is up more than 100%.

The impact of the film’s rise may not stop at music.

“The breakout success of ‘KPop Demon Hunters,’ which could become one of Netflix’s most-watched content items, underscores K-content phenomenon in global market,” Mirae Asset Global Investments said in an Oct. 19 report. “We believe this cultural boom is a key catalyst driving increased international consumption of Korean cosmetics and food products such as noodles.” 

On the political front, speculation is high that China, which blocked K-pop and other South Korean cultural exports under President Xi Jinping’s campaign to promote what Beijing considers proper socialist values, could soften its restrictions.

The countries’ presidents had a positive meeting on the sidelines of the APEC summit in Gyeongju, South Korea.

“We continue to see K-pop as a direct beneficiary of thawing Korea-China relations,” Mirae said.



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Why does Amazon have no Western rivals?

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Why does Amazon have no Western rivals?


First, to be sure, Amazon isn’t without competitors in any of the segments it is in, including e-commerce. Major US retailers like Walmart and Target both have broad-based, rapidly-expanding online retail arms, and offer their own versions of Amazon’s Prime subscription service.



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Weather & then war lead to tears in India’s onion basket

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Weather & then war lead to tears in India’s onion basket


Seeking relief: Onion growers want an MSP of Rs 3,500/quintal and a Rs 1,500-a-quintal compensation for distress sales

Rain clouds rolled over Maharashtra’s onion belt. Then came war winds from West Asia. Prices collapsed. Crops rotted. Farmers counted losses in rupees — and sold tears by the quintal. Across Nashik, Solapur and Chhatrapati Sambhajinagar, onion growers are reaping a bitter harvest this season as wholesale prices at agriculture produce market committees (APMCs) have crashed far below production costs.Prakash Galadhar, a farmer hailing from Paithan taluka in Chhatrapati Sambhajinagar, hauled 1,262kg of onions he had harvested to market last week. After deductions for labour, loading and transport, his final balance showed he owed the trader Re 1.In Satana APMC of Nashik district, farmer Jitendra Solanke brought 30 quintals hoping to recover at least part of his investment. Traders first offered Rs 50 a quintal. After he protested, rate climbed to Rs 175 a quintal — Rs 1.75 a kg.Still, numbers refused to add up. “I spent Rs 1,200 per quintal to grow crop. After sale, labour and transport charges, only Rs 500 remained. The loss mounted to Rs 36,000,” Solanke said.Inputs have become expensive — seeds, fertilisers, diesel, mechanised farming and labour costs have all risen sharply — while market prices have sunk into mud.“We sell onions at Rs 4 to Rs 5 per kg while production cost is over Rs 12,” said Bhausaheb Jagtap, a farmer from Pune district. “After paying everybody, nothing is left,” Jagtap said.Prices have been sliding since Feb this year. At Lasalgaon APMC in Nashik — country’s largest onion wholesale market and benchmark for national rates — the kitchen staple is currently selling between Rs 400 and Rs 1,600 a quintal. Nearly 80% of arrivals fetch less than Rs 800 a quintal.In Solapur APMC, arrivals on May 13 touched 14,756 quintals. Prices ranged from Rs 100 to Rs 1,700 a quintal, or Rs 1 to Rs 17 a kg. A year ago, onions sold there for Rs 2,500 to Rs 3,000 a quintal.Growers said break-even price stands near Rs 18 a kg. “Losses are massive because nearly 80% of onions are selling between Rs 400 and Rs 800 per quintal,” said Bharat Dighole, president of Maharashtra Onion Growers’ Association.Market experts blamed a perfect storm: bumper arrivals, weak domestic demand, export disruptions and rain-damaged produce flooding mandis.“Geopolitical tensions involving Iran, US and Israel disrupted export markets and reduced overseas demand,” said Vikas Singh, vice president of Horticulture Produce Exporters’ Association of India.Unseasonal rain between March 19 and 21 added another blow to the farmers. Showers lashed Nashik district just as summer onion harvest began, damaging ready crop and triggering rot during storage. “Only 30% of produce was grade-1 quality,” said Prakash Jadhav, head of onion department at Solapur APMC. “Rain damage and long storage hurt quality.”Farmers are demanding onions be brought under minimum support price, pegging at Rs 3,500 a quintal. Growers’ groups want Maharashtra govt to compensate farmers by Rs 1,500 a quintal for distress sales.(Inputs from Prasad Joshi)



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India among fastest-growing steel market as global prices rise: Goldman Sachs

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India among fastest-growing steel market as global prices rise: Goldman Sachs


India emerged as one of the fastest-growing steel markets as global steel prices rose across major regions in April and early May, according to a Goldman Sachs report. In its “Global Steel: The Steel Market Barometer – May Update”, Goldman Sachs said average hot rolled coil (HRC) prices increased across nearly all major markets in April, led by Brazil with a 10 per cent month-on-month rise, followed by Japan at 6.5 per cent and China at 2.9 per cent. “On a YTD basis, Brazil’s HRC steel price performance has been the strongest in our sample (+21%), followed by the US (+15%) with other regions also showing price increases from 6%-13%,” the report said, as quoted by ANI.India continued to show strong rise within this global uptrend, with crude steel production rising 11 per cent year-on-year in March, compared with 10 per cent year-to-date growth and 7 per cent in February, the report said. Meanwhile, long steel prices also firmed in April across key regions, with Brazil recording a 12 per cent rise in rebar prices, followed by Europe at 6.9 per cent and the Black Sea region at 6.1 per cent. On the supply side, China’s steel output continued to contract, falling 3.2 per cent year-on-year in the first two weeks of May. Commenting on the sector, Goldman Sachs said, “On the industry level, while the anti-involution effort and long-term capacity cut plan for the Chinese steel sector remain intact, we see delayed execution in 2026E in terms of both capacity and production discipline.” Region-wise trends showed mixed performance across major producers. Europe’s crude steel output rose 16 per cent month-on-month in March, though it remained lower year-on-year and on a year-to-date basis. In the US, average weekly steel production increased 3 per cent in April, while utilisation rates averaged 79.6 per cent. Goldman Sachs added that infrastructure activity in China remained resilient despite weakness in the property sector, while manufacturing improved and construction softened. It projected broadly stable steel prices across major global markets through 2026, with US prices expected to remain stronger than those in Europe, China and Brazil.



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