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‘KPop Demon Hunters’ is boosting more than just Netflix: Korean music, politics ride the craze

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‘KPop Demon Hunters’ is boosting more than just Netflix: Korean music, politics ride the craze


At South Korea’s largest amusement park, crowds of people wait for hours to be a part of the “KPop Demon Hunters” craze.

U.S. streaming giant Netflix, the distributor of the Sony Pictures Animation film, has collaborated with the Everland park outside of the capital city Seoul to create a themed zone featuring whack-a-mole, dance games and snacks from the movie.

It’s the latest iteration of the “KPop Demon Hunters” frenzy as the film takes Netflix by storm — and delivers a boost to the $10 billion K-pop music industry along with it.

Netflix said in August that “KPop Demon Hunters” had become the most popular Netflix film ever. In October, the streamer said “KPop Demon Hunters” had exceeded 325 million views. 

The company has sought to capitalize on the popularity, offering two limited-window theatrical screenings for the film and striking consumer product deals with Hasbro and Mattel to get “KPop Demon Hunters” toys and merch on shelves.

Agnes Lee helped cast the movie and scout locations from Seoul as an associate producer for the film. 

“K-pop and K-culture was such a huge and important part of this movie,” Lee told CNBC in Seoul. “We wanted to be authentic.”

Once popular mainly in Asia, K-pop music has become a global phenomenon. Artists like PSY, who shot to international stardom in 2012 with his viral music video “Gangnam Style,” put an international spotlight on K-pop. PSY’s hit song became YouTube’s most-watched video that year. 

Since then, other K-pop acts have run up impressive numbers, too. BTS’ song “Dynamite” has exceeded 2 billion streams on Spotify. BLACKPINK’s 2023 tour became the highest-grossing by a female group on record, according to stats at the time from Touring Data.

Now, even “KPop Demon Hunters'” fictional bands are topping the global music charts.

Audrey Nuna, EJAE and Rei Ami attend the KPop Demon Hunters Special Screening at Netflix Tudum Theater on June 16, 2025 in Los Angeles, California., U.S.

Charley Gallay | Getty Images Entertainment | Getty Images

“I think people watched ‘KPop Demon Hunters’ in spite of that ‘K-pop’ in the title. And then, after watching it, they realized, ‘Oh, wow. I’m a K-pop fan,'” said Danny Chung, a K-pop producer and the voice of the film’s character, Baby Saja. “And now there’s a whole back catalogue of three decades of K-pop music that they have to dive into.”

And there’s plenty more to come: BLACKPINK is expected to release a new album. BTS is planning a comeback in 2026 after members of the band completed South Korea’s mandatory military service. 

Enthusiastic investors have pumped up the stock prices of South Korea’s “Big Four” K-pop companies. Shares of HYBE, JYP Entertainment, SM Entertainment and YG Entertainment are all up double-digits year to date. YG is up more than 100%.

The impact of the film’s rise may not stop at music.

“The breakout success of ‘KPop Demon Hunters,’ which could become one of Netflix’s most-watched content items, underscores K-content phenomenon in global market,” Mirae Asset Global Investments said in an Oct. 19 report. “We believe this cultural boom is a key catalyst driving increased international consumption of Korean cosmetics and food products such as noodles.” 

On the political front, speculation is high that China, which blocked K-pop and other South Korean cultural exports under President Xi Jinping’s campaign to promote what Beijing considers proper socialist values, could soften its restrictions.

The countries’ presidents had a positive meeting on the sidelines of the APEC summit in Gyeongju, South Korea.

“We continue to see K-pop as a direct beneficiary of thawing Korea-China relations,” Mirae said.



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Mortgages and AI to be added to the curriculum in English schools

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Mortgages and AI to be added to the curriculum in English schools


Getty Images Profile of a teenage girl with long hair in school uniform in a classroom looking closely at a computer screen. Fellow students sit either side of her.Getty Images

Children will be taught how to budget and how mortgages work as the government seeks to modernise the national curriculum in England’s schools.

They will also be taught how to spot fake news and disinformation, including AI-generated content, following the first review of what is taught in schools in over a decade.

Education Secretary Bridget Phillipson said the government wanted to “revitalise” the curriculum but keep a “firm foundation” in basics like English, maths and reading.

Head teachers said the review’s recommendations were “sensible” but would require “sufficient funding and teachers”.

The government commissioned a review of the national curriculum and assessments in England last year, in the hope of developing a “cutting edge” curriculum that would narrow attainment gaps between the most disadvantaged students and their classmates.

It said it would take up most of the review’s recommendations, including scrapping the English Baccalaureate (EBacc), a progress measure for schools introduced in 2010.

It assesses schools based on how many pupils take English, maths, sciences, geography or history and a language – and how well they do.

The Department for Education (DfE) said the EBacc was “constraining”, and that removing it alongside reforms to another school ranking system, Progress 8, would “encourage students to study a greater breadth of GCSE subjects”, like arts.

The former Conservative schools minister, Nick Gibb, said the decision to scrap the EBacc would “lead to a precipitous decline in the study of foreign languages”, which he said would become increasingly centred on private schools and “children of middle class parents who can afford tutors”.

Other reforms coming as a result of the curriculum review include:

  • Financial literacy being taught in maths classes, or compulsory citizenship lessons in primary schools
  • More focus on spotting misinformation and disinformation – including exploring a new post-16 qualification in data science and AI
  • Cutting time spent on GCSE exams by up to three hours for each student on average
  • Ensuring all children can take three science GCSEs
  • More content on climate change
  • Better representation of diversity

The review also recommended giving oracy the same status in the curriculum as reading and writing, which the charity Voice 21 said was a “vital step forward” for teaching children valuable speaking, listening, and communication skills.

However, the government is not taking up all of the review’s recommendations.

It is pushing ahead with the reading tests for Year 8 pupils reported in September, whereas the review recommended compulsory English and maths tests for that year group.

Asked why she stopped short of taking up the review’s recommendation, Phillipson told the BBC that pupils who are unable to read “fluently and confidently” often struggle in other subjects.

And she addressed the claims that scrapping the EBacc could lead to fewer pupils taking history, geography and languages at GCSE, saying the measure “hasn’t led to improved outcomes” or “improvement in language study”.

“I want young people to have a good range of options, including subjects like art and music and sport. And I know that’s what parents want as well,” she said.

She said ministers recognised “the need to implement this carefully, thoroughly and with good notice”, adding that schools would have four terms of notice before being expected to teach the new curriculum.

Prof Becky Francis, who chaired the review, said her panel of experts and the government had both identified a “problem” pupils experience during the first years of secondary school.

“When young people progress from primary into secondary school, typically this is a time when their learning can start falling behind, and that’s particularly the case for kids from socially disadvantaged backgrounds,” she told the BBC.

Becky Francis is seated at a table in a classroom wearing a dark textured jacket and a patterned scarf. The room has white walls, large windows letting in natural light, and posters with educational content on the wall. There are red plastic chairs with holes in the seat arranged around white tables.

Professor Becky Francis led the curriculum and assessment review

She said the approach to the review was “evolution not revolution”, with England’s pupils already performing relatively well against international averages.

She said the call for more representation of diversity in the curriculum was not about “getting rid of core foundational texts and things that are really central to our culture”, but was more about “recognising where, both as a nation but also globally, there’s been diverse contribution to science and cultural progress”.

Shadow Education Secretary Laura Trott said the changes “leave children with a weaker understanding of our national story and hide standards slipping in schools”.

“Education vandalism will be the lasting legacy of the prime minister and Bridget Phillipson,” she added.

Pepe Di’Iasio, general secretary of the Association of School and College Leaders, said the review had proposed “a sensible, evidence-based set of reforms”.

But he said delivering a “great curriculum” also required “sufficient funding and teachers”, adding that schools and colleges did not currently have all the resources they need.

He said a set of “enrichment benchmarks” – which the government said would offer pupils access to civic engagement, arts and culture, nature and adventure, sport, and life skills – had been announced “randomly” and “added to the many expectations over which schools are judged”.

Additional reporting by Hope Rhodes



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Former shop worker has ‘nightmares’ over abuse at work

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Former shop worker has ‘nightmares’ over abuse at work



A former retail worker from Dundee backs a campaign asking shoppers to treat staff with respect.



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SBI Open To Partnerships With Foreign Banks For Acquisition Financing: Chairman

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SBI Open To Partnerships With Foreign Banks For Acquisition Financing: Chairman


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State Bank of India is well-positioned to support outbound financing due to its deep understanding of domestic corporates, CS Setty said.

State Bank of India (Representative)

State Bank of India’s Chairperson CS Setty on Tuesday said that the country’s largest lender is open to collaborating with foreign banks once the Reserve Bank makes it possible for local banks to do acquisition finance.

Weeks after the central bank announced its intent to allow Indian banks to fund companies for executing domestic acquisitions, Setty acknowledged that the “MNC (multinational companies) banks” are dominant in the space.

“Yes, I think some of the MNC banks are very well into this activity. We don’t mind collaborating with them,” Setty said as quoted by news agency PTI.

He said that SBI has always been doing outbound acquisition finance and has also gained considerable expertise in this aspect. He further said that SBI can also use its in-house investment banking unit SBI Capital Markets’ expertise for such deals.

State Bank of India is well-positioned to support outbound financing due to its deep understanding of domestic corporates, the SBI chairman added.

Setty added that the bank is still evaluating the Reserve Bank of India’s recent decision permitting acquisition financing and will finalise its stance shortly.

However, Setty noted that SBI has reservations about the RBI’s proposal to limit total M&A-related lending to 10% of a bank’s core capital. He said SBI, through the Indian Banks’ Association, plans to take up the matter with the regulator. He also clarified that any future merger and acquisition financing will be handled by the bank’s existing corporate finance division, and there are no plans to create a separate vertical for this purpose.

Meanwhile, Setty said that it will be launching a newer version of its mobile application Yono by the end of December this year, and added that it will be a completely revamped version of the app.

The bank is targeting to more than double the overall number of mobile banking users to 20 crore in an unspecified time, and the new version of the app will be able to handle the traffic that comes through it, Setty said

(With inputs from PTI)

Shobhit Gupta

Shobhit Gupta

Shobhit Gupta is a sub-editor at News18.com and covers India and International news. He is interested in day to day political affairs in India and geopolitics. He earned his BA Journalism (Hons) degree from Ben…Read More

Shobhit Gupta is a sub-editor at News18.com and covers India and International news. He is interested in day to day political affairs in India and geopolitics. He earned his BA Journalism (Hons) degree from Ben… Read More

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