Entertainment
Lego builds record earnings from botanical-themed bricks and brand deals
Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children’s series “Bluey.”
The Danish toymaker saw a 12% increase in revenue in the first six months of the year, compared with the same period last year, netting the company a record $34.6 billion in Danish kroner, or $5.44 billion U.S. dollars, Lego reported on Wednesday. Consumer sales also grew 13% over the same period.
“This growth is driven by our large and innovative range of products that continues to be relevant across ages and interests,” Lego CEO Niels Christiansen said in the company’s statement.
Lego also expanded its brick-and-mortar presence, opening 24 new stores from January to June. It now has a total of 1,079 stores worldwide.
Reached for comment, a Lego spokesperson referred CBS MoneyWatch to the company’s earnings statement.
Here are the new Lego sets that are boosting sales.
Botanicals collection
One of the company’s bestsellers so far this year is its Lego Botanical collection which has been steadily growing since it launched in 2021 with a flower bouquet and bonsai tree set. Lego’s latest plant-themed brick sets include hibiscus flowers, roses, succulents and more.
“The LEGO Botanicals theme was popular around shopping occasions such as Valentine’s Day and Mother’s Day,” Lego said in its earnings statement.
Lego
Formula 1
Sets of Formula 1 race cars also helped fuel Lego sales in the first half of 2025. The toy company unveiled its partnership with F1 in 2024, and offers brick forms of all 10 official team cars in the prestigious racing series, according to its website.
Lego 
Bluey
Brand deals with popular franchises such as Harry Potter, Star Wars and Fortnite have become a staple of the toymaker. In March, Lego introduced six Bluey playsets for kids ages 2-5, featuring figurines of the four main canine characters on the popular Australian animated children’s show.
Next year Lego will grow its partnerships with a multiyear collaboration with Pokémon, the Japanese franchise created more than 25 years ago that became a worldwide phenomenon.
Lego 
LEGO sales soared during the COVID-19 pandemic as families stayed indoors. Since then, LEGO has held the title of the world’s biggest toymaker, according to market analysis firm Statista, ahead of U.S. companies Mattel and Hasbro — the respective makers of Barbie and Monopoly — and Japan’s Bandai Namco, maker of Tamagotchi pets and Power Rangers.
Lego, a family-owned company founded by Ole Kirk Kristiansen, began producing the iconic plastic toy bricks in 1949.
contributed to this report.
Kirsten Dunst and Channing Tatum are teaming up for their highly anticipated new film Roofman, and the admiration between the two co-stars is mutual.
In a new interview with PEOPLE Magazine, Dunst opened up about her favorite performances by Tatum, returning the compliment after he recently gushed about her work.
“I’m just so proud of him, and Derek, and I really love this group so much,” Dunst said warmly of her Roofman collaborators.
When asked which of Tatum’s films she loved most, the actress replied, “I loved Foxcatcher and 21 Jump Street.”
“Those two are my faves,” she remarked before moving to a new topic.
Her comments came shortly after Tatum told the outlet at the Toronto International Film Festival that his favorite Dunst movie is 1994’s Interview with the Vampire, the film that launched her Hollywood career.
“Everything she’s ever done, I’ve been obsessed with,” Tatum admitted, confessing that joining forces with Dunst in Roofman, where their characters fall in love, made him “a bit nervous.”
Victoria Beckham is reportedly hopeful that she can finally mend fences with her eldest son, Brooklyn Beckham.
According to RadarOnline.com, the fashion designer has been quietly plotting to reconnect with Brooklyn, believing that “he must be sick of being controlled by Nicola [Peltz] and isolated from his family.”
“She’s convinced she’ll get more with honey than vinegar at this point,” an insider told the outlet, suggesting that Victoria plans to take a softer, more patient approach this time.
However, things remain complicated, as Brooklyn finds himself torn between his wife and his family.
“Brooklyn’s caught between a rock and a hard place,” the source shared. “He loves his mom and misses her terribly, as well as his dad and his siblings. But he’s scared to defy Nicola, who’s very clear that she expects him to hold firm and stand up for himself.”
While the Beckham family has tried to downplay rumours of tension, reports of strain between Victoria and Nicola have persisted since Brooklyn and Nicola tied the knot in 2022.
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