Fashion
Levi’s launches ‘Easy in Levi’s’ with Alia Bhatt & Diljit Dosanjh
Baggy is no longer just a trend; it’s a shift in how people want to wear their denim. The Levi’s brand embraces this with a modern take on loose fits that feel effortless yet intentional. From relaxed jeans to oversized layers, these silhouettes make a statement without trying too hard. This season, baggy is about redefining comfort, confidence and personal style on one’s own terms.
Levi’s unveils ‘Easy in Levi’s’, fronted by Alia Bhatt and Diljit Dosanjh, celebrating a cultural shift towards loose, effortless denim.
The campaign highlights new silhouettes like Baggy Dad Barrel, XL Straight, 578 Baggy, and Extra Baggy, combining ease, movement, and confidence, redefining personal style with modern, oversized fits that reflect freedom, creativity, and self-expression.
Alia Bhatt brings her signature authenticity and global style sensibility to her first campaign for the Levi’s brand. Leading the women’s denim narrative, she wears the Baggy Dad Barrel, a fresh take on a cult favorite with its sculpted ease, curved outseam, and slouchy attitude. Also featured is the XL Straight, a clean, 90s-inspired silhouette with a strong, minimal presence that feels both nostalgic and current. These two fits join the brand’s much loved ’94 Baggy and High Loose that lean into the loose and relaxed trend with a flattering silhouette.
Diljit Dosanjh returns with his unmistakable flair, continuing to champion freedom of movement and individuality through denim. He takes on the 578 Baggy, a laid-back fit with relaxed proportions and stacked detail as well as the Extra Baggy, an exaggerated silhouette that blends expression and ease in equal measure. Rooted in the streetwear aesthetic and embraced by a new generation, the Extra Baggy redefines comfort and confidence, offering room to move while making a bold style statement. With its oversized proportions and effortless drape, it embodies the cultural shift towards fluidity, creativity, and personal freedom in fashion today.
With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s captures a cultural shift that embraces silhouettes designed for individuality and ease. It’s about comfort that doesn’t compromise on personal style. The rise of baggy signals a move toward self-expression that prioritizes ease over restriction, confidence over conformity. Today’s denim wearers aren’t looking to fit in, they’re dressing to stand out, to move freely, and to feel like their most authentic selves. Baggy fits embody that energy: relaxed, self-assured, and unapologetically bold. It continues to be a silhouette that doesn’t just follow trends but leads a cultural reset in how one wears their denim.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
The tax is by design largely a pass-through on imports for registered businesses.
A flat 5 per cent rate on synthetic fibres and yarns will correct years of distortion.
The structural drivers of imports remain untouched.
Faster refunds give domestic weavers and knitters the ability to quote more aggressively.
Competitiveness gains, not import curbs, will be the true outcome.
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Crisil highlighted that favourable monsoons, easing crude oil prices averaging $65–$70 per barrel, and reduced interest rates will support growth. Inflation is expected to ease towards the Reserve Bank of India’s (RBI) 4 per cent target, enabling monetary policy flexibility. Income tax cuts and potential goods and services tax rationalisation are expected to bolster consumption, particularly in rural areas, Dharmakirti Joshi said in an article on S&P Global.
India is expected to remain the world’s fastest-growing major economy, with GDP projected to rise 6.5 per cent in FY26, matching FY25, according to S&P.
Growth will be supported by favourable monsoons, easing oil prices, and lower interest rates.
Risks include US tariffs, and weaker export demand.
Strong services exports, capex push, and policy support will cushion India’s economic outlook.
India’s macroeconomic growth trajectory shows a return to its pre-pandemic trend, averaging 6.6 per cent annually in the decade to 2020. While stimulus and a low base lifted growth to 8.8 per cent between FY22–FY24, higher inflation and fiscal normalisation moderated expansion thereafter. For FY26, the HSBC Purchasing Managers’ Index signals sustained momentum across both manufacturing and services.
Yet, challenges loom. US tariffs are likely to erode competitiveness of Indian exports, with nearly 20 per cent directed to the US, where economic growth is slowing to 1.7 per cent in 2025. The eurozone, accounting for 17.3 per cent of exports, also faces weak demand. Rising risks of low-cost imports from China further threaten domestic industries, the article added.
Despite these headwinds, buffers remain. Services exports—constituting 47 per cent of India’s total exports—are expected to provide resilience as they are less exposed to global trade shocks than goods. The current account deficit is projected to stay manageable at around 1 per cent of GDP, backed by robust foreign exchange reserves of $702.8 billion.
The government capex remains a priority, with central and state expenditure rising strongly in early FY26 despite deficit-reduction goals. Monetary easing and fiscal support are expected to provide cyclical momentum, though fiscal space remains constrained.
Looking ahead, policymakers face the dual task of sustaining growth drivers at home while navigating an uncertain global trade environment. Success in balancing domestic reforms, infrastructure investment, and foreign trade agreements will be key to India’s long-term ambition of achieving developed nation status by 2047, concluded the article.
Fibre2Fashion News Desk (SG)
Goyal said LDB 2.0 will provide critical insights into the availability of facilities and infrastructure across the logistics ecosystem.
India yesterday launched the Logistics fa Data Bank (LDB) 2.0 and the Industrial Park Rating System (IPRS) 3.0.
LDB 2.0 will enable real-time tracking and assessment of logistics performance, supporting better planning, higher efficiency and cost reduction.
IPRS 3.0 aims at further strengthening India’s industrial ecosystem and enhance the competitiveness of industrial infrastructure.
The system will enable real-time tracking and assessment of logistics performance, supporting better planning, higher efficiency and cost reduction, according to a release from his ministry.
He said the initiative will serve as an important tool for both industry and government to strengthen competitiveness, improve supply chain management and make logistics in India more efficient and business-friendly.
Developed by NICDC Logistics Data Services (NLDSL), LDB 2.0 is a significantly enhanced logistics tracking platform that enables export container tracking on high seas along with multi-modal shipment visibility.
It also offers multi-modal visibility across road, rail, and sea using container, truck or trailer numbers, as well as railway FNRs (used to track consignments) through integration with the Unified Logistics Interface Platform (ULIP).
A live container heat map provides location-based views of container distribution across the country, helping stakeholders and policymakers identify imbalances and respond proactively to potential bottlenecks.
Developed by the department for promotion of industry and internal trade (DPIIT) with support from the Asian Development Bank, the IPRS 3.0 initiative aims at further strengthening India’s industrial ecosystem and enhance the competitiveness of industrial infrastructure.
Goyal said the government is developing 20 plug-and-play industrial parks and smart cities under the National Industrial Corridor Development Programme (NICDC), with four already completed, four under active construction and the remaining at various stages of bidding and tendering.
He said that the launch of IPRS 3.0 will help assess and benchmark facilities, infrastructure, and competitiveness of industrial parks across the country.
The initiative will provide stakeholders with reliable data, encourage best practices and support the creation of world-class infrastructure.
Building on the pilot phase in 2018 and IPRS 2.0 in 2021, the third edition introduces an expanded framework with new parameters, including sustainability, green infrastructure, logistics connectivity, digitalization, skill linkages and enhanced tenant feedback.
Under IPRS 3.0, industrial parks will be benchmarked and categorised as leaders, challengers and aspirers based on their performance across key indicators. This will provide investors with transparent and credible information, foster healthy competition among states and union territories, and guide policymakers in designing targeted interventions.
Fibre2Fashion News Desk (DS)
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