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Levi’s launches ‘Easy in Levi’s’ with Alia Bhatt & Diljit Dosanjh

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Levi’s launches ‘Easy in Levi’s’ with Alia Bhatt & Diljit Dosanjh



Baggy is back and the Levi’s brand is leading the charge with Easy in Levi’s, a new campaign that showcases ease and effortlessness. Fronted by global brand ambassadors Alia Bhatt and Diljit Dosanjh, this drop is a celebration of silhouettes that moves with, breathes with and elevates how one shows up in the world.

Baggy is no longer just a trend; it’s a shift in how people want to wear their denim. The Levi’s brand embraces this with a modern take on loose fits that feel effortless yet intentional. From relaxed jeans to oversized layers, these silhouettes make a statement without trying too hard. This season, baggy is about redefining comfort, confidence and personal style on one’s own terms.

Levi’s unveils ‘Easy in Levi’s’, fronted by Alia Bhatt and Diljit Dosanjh, celebrating a cultural shift towards loose, effortless denim.
The campaign highlights new silhouettes like Baggy Dad Barrel, XL Straight, 578 Baggy, and Extra Baggy, combining ease, movement, and confidence, redefining personal style with modern, oversized fits that reflect freedom, creativity, and self-expression.

Alia Bhatt brings her signature authenticity and global style sensibility to her first campaign for the Levi’s brand. Leading the women’s denim narrative, she wears the Baggy Dad Barrel, a fresh take on a cult favorite with its sculpted ease, curved outseam, and slouchy attitude. Also featured is the XL Straight, a clean, 90s-inspired silhouette with a strong, minimal presence that feels both nostalgic and current. These two fits join the brand’s much loved ’94 Baggy and High Loose that lean into the loose and relaxed trend with a flattering silhouette.

Diljit Dosanjh returns with his unmistakable flair, continuing to champion freedom of movement and individuality through denim. He takes on the 578 Baggy, a laid-back fit with relaxed proportions and stacked detail as well as the Extra Baggy, an exaggerated silhouette that blends expression and ease in equal measure. Rooted in the streetwear aesthetic and embraced by a new generation, the Extra Baggy redefines comfort and confidence, offering room to move while making a bold style statement. With its oversized proportions and effortless drape, it embodies the cultural shift towards fluidity, creativity, and personal freedom in fashion today.

With Alia Bhatt and Diljit Dosanjh at the helm, Easy in Levi’s captures a cultural shift that embraces silhouettes designed for individuality and ease. It’s about comfort that doesn’t compromise on personal style. The rise of baggy signals a move toward self-expression that prioritizes ease over restriction, confidence over conformity. Today’s denim wearers aren’t looking to fit in, they’re dressing to stand out, to move freely, and to feel like their most authentic selves. Baggy fits embody that energy: relaxed, self-assured, and unapologetically bold. It continues to be a silhouette that doesn’t just follow trends but leads a cultural reset in how one wears their denim.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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South Indian cotton yarn under pressure on weak demand

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South Indian cotton yarn under pressure on weak demand



In the Mumbai market, cotton yarn prices remained unchanged as the loom sector slowed production. Although spinning mills are looking to raise their selling rates, they have not found sufficient demand. A Mumbai-based trader told Fibre*Fashion, “Power and auto looms are facing limited fabric buying from the garment industry. Export prospects are still unclear. Domestic demand is also insufficient to support any price rise. Mills are comfortable with falling cotton prices, while buyers remain silent on yarn purchases.”

In Mumbai, ** carded yarn of warp and weft varieties were traded at ****;*,****,*** (~$**.****.**) and ****;*,****,*** per * kg (~$**.****.**) (excluding GST), respectively. Other prices include ** combed warp at ****;****** (~$*.***.**) per kg, ** carded weft at ****;*,****,*** (~$**.****.** per *.* kg, **/** carded warp at ****;****** (~$*.***.**) per kg, **/** carded warp at ****;****** (~$*.***.**) per kg and **/** combed warp at ****;****** (~$*.***.**) per kg, according to trade sources.



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Bangladesh–US tariff deal may have limited impact on India

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Bangladesh–US tariff deal may have limited impact on India



The proposed Bangladesh–US trade understanding, which could allow near zero-tariff access for Bangladeshi garments to the American market subject to specific riders, has triggered debate within India’s textile and apparel industry. The real gains from zero tariffs may be limited due to high freight costs, longer lead times, and insufficient capacity in Bangladesh’s spinning and weaving/knitting sectors.

Bangladesh is already among the top suppliers of apparel to the US, particularly in basic knit and woven categories such as T-shirts, trousers and sweaters. A tariff advantage, even if modest, could sharpen its price competitiveness in high-volume, price-sensitive segments dominated by mass retailers.

The proposed Bangladesh–US trade understanding offering near zero-tariff access for garments has sparked debate in India’s textile sector.
While Bangladesh may gain a price edge in basic apparel, industry leaders believe the effective advantage could be limited to 2–3 per cent due to raw material dependence, capacity constraints and logistics costs.

However, Indian industry leaders argue that the net gain for Bangladesh may be restricted to around 2–3 per cent in effective competitiveness. They point to structural constraints, including Bangladesh’s heavy reliance on imported raw materials. A significant share of its fabric and yarn requirements is sourced from China and India, limiting flexibility in rules-of-origin compliance if strict value-addition conditions are attached to the deal.

Capacity limitations in spinning, weaving and man-made fibre processing are also seen as bottlenecks. While Bangladesh has built scale in garmenting, its upstream integration remains narrower than India’s diversified fibre-to-fashion base. Indian exporters emphasise that integrated supply chains offer advantages in speed, customisation and smaller batch production.

Logistics and lead times may further temper expectations. Distance from major US ports, coupled with infrastructure pressures and global shipping volatility, could offset part of the tariff benefit. In contrast, Indian suppliers have been investing in port connectivity, digital compliance systems and flexible production models to strengthen reliability.

Industry representatives also highlight that US buyers are increasingly factoring in sustainability, traceability and geopolitical risk. India’s growing adoption of renewable energy in textile clusters, compliance with global standards and broader product depth may help it retain strategic sourcing partnerships.

While some diversion of orders in basic categories cannot be ruled out, exporters believe the overall impact will be incremental rather than disruptive. The consensus view is that tariff preference alone is unlikely to override considerations of scale, compliance, diversification and long-term supply-chain resilience.

Fibre2Fashion News Desk (KUL)



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US lawmakers introduce Last Sale Valuation Act to end customs loophole

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US lawmakers introduce Last Sale Valuation Act to end customs loophole



United States (US) Senator Bill Cassidy, along with Senator Sheldon Whitehouse, have introduced the ‘Last Sale Valuation Act,’ legislation aimed at closing a long-standing customs loophole that allows importers to underpay duties by declaring goods at artificially low values. The act would require tariffs to be assessed on the final sale value of imported goods rather than earlier transactions in complex overseas supply chains.

“This bill protects Louisiana workers and American businesses, ensuring loopholes don’t hold them back,” Dr Cassidy said in a press release.

US Senators Bill Cassidy and Sheldon Whitehouse have introduced the Last Sale Valuation Act to close the ‘first sale’ customs loophole that lets importers underpay duties.
The bipartisan bill would base tariffs on final sale values, strengthen US Customs enforcement and curb duty evasion.
Supporters say it will protect American manufacturers, workers and federal revenue.

If passed, the bipartisan measure would grant clearer enforcement authority to US Customs and Border Protection (CBP), streamline valuation reviews and reduce disputes over documentation, while curbing mis-invoicing and related-party pricing schemes linked to tariff evasion and illicit financial activity.

The legislation has drawn support from the American Compass, the Coalition for a Prosperous America and the Southern Shrimp Alliance.

“Cassidy’s ‘Last Sale Valuation Act’ strengthens customs valuation by assessing duties on the final transaction value of goods entering the US,” said Mark A DiPlacido, senior political economist at the American Compass, adding that closing the judicially created ‘first sale’ loophole would reduce duty evasion, simplify enforcement and increase customs revenue.

Jon Toomey, president of the Coalition for a Prosperous America, said the bill is “an important first step in restoring customs integrity,” ensuring duties are paid on the true commercial value of imported goods and helping level the playing field for American manufacturers and workers.

Fibre2Fashion News Desk (CG)



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