Connect with us

Fashion

Lululemon to enter six new markets in 2026

Published

on

Lululemon to enter six new markets in 2026


Published



December 19, 2025

Lululemon announced on Thursday plans to expand its international footprint in 2026 with six new market entries, marking the largest number of new country launches the brand has undertaken in a single year. 

Lululemon to enter six new markets in 2026. – Lululemon

The expansion will be carried out through Lululemon’s new franchise partnership model and will include entries into Greece, Austria, Poland, Hungary and Romania, alongside a previously announced move into India.

The European launches will be executed in partnership with Arion Retail Group, while Lululemon’s entry into India will be supported by a partnership with Tata CLiQ. 

Consumers in Greece, Austria, Poland, Hungary and Romania will be able to shop Lululemon’s full assortment online, while customers in India will have digital access through Tata CLiQ Luxury and Tata CLiQ Fashion. Physical retail plans, including store locations and opening timelines, will be announced in the new year.

Community engagement will remain central to Lululemon’s expansion strategy, with the brand planning to extend its ambassador network and host local events focused on movement and wellbeing as it enters new regions.

“As we continue to see strong demand for the Lululemon brand around the world, we’re thrilled to grow our presence and communities across Europe and Asia Pacific with entry into six new markets in 2026,” said Sarah Clark, senior vice president, EMEA, Lululemon. 

“Each of these markets offer exciting potential for our brand, and we look forward to working with our franchise partners to introduce our innovative products and engaging guest experiences to more consumers in these regions.”

The upcoming launches represent the latest step in Lululemon’s international growth strategy. The company currently operates in more than 30 markets globally, spanning North America, EMEA, Asia Pacific and mainland China. The new entries follow Lululemon’s expansion into Italy earlier this year, as well as recent franchise-led openings in Denmark, Turkey and Belgium.

Copyright © 2025 FashionNetwork.com All rights reserved.



Source link

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Fashion

EU green mandates and the Vietnam T&A industry

Published

on

EU green mandates and the Vietnam T&A industry



Vietnam’s textile and footwear exporters are no longer focused only on growth; they are racing to keep up with a rapidly tightening rulebook set by the European Union (EU), which is also one of the country’s most important export destinations.

With sustainability benchmarks rising, companies are rethinking how they produce and deliver, pivoting toward greener, more circular models that reduce waste, emissions, and resource use.

The stakes are high. In 2025, Vietnam’s exports to the EU reportedly reached $56.2 billion, up 10.1 per cent year on year, underscoring how pivotal Europe is for the country’s manufacturing base.

Vietnam’s textile and footwear exporters are accelerating sustainability efforts as stricter EU regulations reshape market access requirements.
Rising compliance pressure from measures such as CBAM and ESPR is pushing manufacturers toward circular production, cleaner technologies and greater supply-chain transparency, though limited green finance remains a major challenge for smaller firms.

The EU market, nevertheless, comes with its own challenges as access to this market increasingly depends on meeting strict environmental and product-design requirements.

The EU is rolling out an ambitious sustainability agenda, including the Carbon Border Adjustment Mechanism (CBAM) and the Ecodesign for Sustainable Products Regulation (ESPR). Together, these measures are changing what global suppliers must document, design, and decarbonise.

ESPR shifts expectations toward durability, repairability, and recyclability, while pushing manufacturers to reduce products’ overall environmental footprint. Supply chains are also expected to become more transparent through Digital Product Passports, and practices such as destroying unsold goods being phased out gradually.

For Vietnam’s exporters, compliance is becoming a baseline requirement to keep EU orders and remain competitive.

Recognising this, both the Government and industry players are stepping up. Vietnam’s long-term development strategy for textiles and footwear, which stretches to 2030 with a vision toward 2035, places sustainability at its core. The plan charts a path toward efficient, environmentally responsible growth anchored in a circular economy, where materials are reused, waste is minimised, and production cycles are closed rather than linear.

Crucially, it also provides a legal backbone to help businesses align with global sustainability trends.

On the ground, change is already underway. Textile and apparel manufacturers are investing in renewable energy, upgrading machinery, and fine-tuning production processes to cut emissions and resource use. These shifts are not just about compliance; they are about future-proofing operations in a market where green credentials increasingly determine who wins contracts.

However, the transition has not been entirely seamless. A key barrier seems to be access to green finance, especially for small and medium-sized enterprises. Large firms can more readily fund clean technologies and certification, while smaller suppliers often struggle to fund the shift, risking exclusion from high-value export markets if they cannot keep pace.

There is also a growing recognition that policy support needs to go further. As Vietnam leans into a circular economy, industry voices are calling for a more cohesive and comprehensive framework, one that not only sets clear standards for circular products but also actively incentivises recycling, cleaner production, and sustainable innovation.

Without this, progress risks being uneven, with smaller firms left behind.

Momentum is, nevertheless, building as manufacturers and policymakers push for better-aligned standards and support mechanisms. The goal is to narrow the gap between sustainability ambition and day-to-day implementation across the sector.

The aim is clear: create an ecosystem where businesses of all sizes can invest in circular solutions, strengthen their export capabilities, and meet the EU’s exacting standards head-on.

Fibre2Fashion News Desk (DR)



Source link

Continue Reading

Fashion

Vietnam’s flat apparel exports hide the real trade signal

Published

on

Vietnam’s flat apparel exports hide the real trade signal















Source link

Continue Reading

Fashion

Bangladesh net FDI inflows up 39.36% in 2025

Published

on

Bangladesh net FDI inflows up 39.36% in 2025



Bangladesh’s net foreign direct investment (FDI) inflows increased by 39.36 per cent last year to $1,770.42 million compared with $1,270.39 million in 2024, according to the Bangladesh Bank’s latest FDI survey.

The increase was driven primarily by higher reinvested earnings and intra-company loans, indicating continued engagement by existing investors with Bangladesh.

Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans increased by 25.68 per cent, from $621.96 million to $781.68 million.

Bangladesh’s net FDI inflows increased by 39.36 per cent last year to $1,770.42 million compared with $1,270.39 million in 2024, the Bangladesh Bank said.
The increase was driven primarily by higher reinvested earnings and intra-company loans.
Reinvested earnings rose by 318.25 per cent, from $103.79 million in 2024 to $434.10 million in 2025, while intra-company loans rose by 25.68 per cent.

Equity capital remained broadly stable, rising by 1.84 per cent, from $544.64 million to $554.64 million in 2025, a release from Bangladesh Investment Development Authority said.

Greenfield project announcements declined by 16 per cent in 2025.

Fibre2Fashion News Desk (DS)



Source link

Continue Reading

Trending