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LYCRA x EUROJERSEY bring innovation to men’s fashion

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LYCRA x EUROJERSEY bring innovation to men’s fashion



The future of everyday dressing takes shape. With “Upgrade Your Life”, EUROJERSEY – a symbol of Italian excellence in the production of stretch technical fabrics under the Sensitive® Fabrics brand – and The LYCRA Company – global leader in the development of fibres and fabrics for the textile and apparel industries – present the new frontier of men’s formalwear.

Garments designed to meet the needs of those who live each day to the fullest, transitioning seamlessly from office hours and business trips to more informal social moments. Perfectly aligned with the contemporary lifestyle, these garments help the wearer feel confident and impeccably dressed, even when facing small daily challenges, thanks to innovative benefits such as quick drying and wrinkle resistance.

EUROJERSEY and The LYCRA Company unveil “Upgrade Your Life”, redefining men’s formalwear with Sensitive Fabrics powered by LYCRA fibre.
Designed for the modern lifestyle, the garments combine elegance, comfort, and performance—offering wrinkle resistance, breathability, and durability.
The collection bridges sportswear functionality with refined everyday style.

At the heart of the project are Sensitive Fabrics powered by LYCRA fibre, developed to express a new aesthetic of comfort and elegance, from day to night. A way of dressing that fits every occasion, where versatility is key and where sportswear functionality meets the refined appeal of formalwear.

The result is a smart yet essential wardrobe, ideal for keeping pace with the dynamic rhythm of city life, from morning to night.

Made with patented technology, Sensitive Fabrics powered by LYCRA fibre stand out for their comfort, breathability, durability, and exceptional shape memory. EUROJERSEY’s expertise merges with the advanced properties of LYCRA fibre, which further enhances the fit and performance of Sensitive Fabrics. The result is garments that move naturally with the body, maintaining their shape and flawless appearance even after hours of wear or time spent packed in a suitcase.

Upgrade Your Life is an invitation to embrace a new lifestyle – one where clothing is no longer a constraint, but an ally. Where aesthetics and functionality, technology and comfort, come together to redefine the rules of everyday elegance, 24 hours a day.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)



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PO.P in major hire with Milligan becoming non-exec

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PO.P in major hire with Milligan becoming non-exec


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October 24, 2025

PO.P has made a major appointed with Gwynn Milligan joining as a non-executive director to support the Swedish childrenswear brand’s continued growth and international expansion.

It’s an appointment that “adds significant retail and sector-specific expertise to the PO.P board” as Milligan brings with her more than 30 years’ international retail experience, having held senior leadership as some major brands in roles spread across EMEA, North America, Australasia, India, and Brazil.

Most recently, she served as CEO of British childrenswear retailer JoJo Maman Bébé, “leading the company through a significant digital transformation”. Prior to this, Milligan held key commercial and leadership positions, including commercial director at ASOS and managing director of Fashion at JD Sports

Acting chairman Johan Conradsson said Milligan arrives “at this pivotal moment in our brand’s evolution. With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers… Gwynn brings exactly the strategic know‑how we need as we accelerate our growth in the UK and beyond.”

He added: “Her expertise in scaling retail operations and building customer‑first brand propositions means we are now better equipped than ever to convert PO.P’s premium heritage into measurable market growth.”

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P&G reports 20% profit increase for the first quarter of its fiscal year, halves tariff impact

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P&G reports 20% profit increase for the first quarter of its fiscal year, halves tariff impact


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Europa Press

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October 24, 2025

US company Procter & Gamble (P&G) began its fiscal year with attributable net profit of 4,750 million dollars (4,093 million euros) between July and September, its first quarter, representing a 20% increase on the profit recorded in the same period of the previous year, according to the owner of brands such as Gillette and Pantene, which has halved the previously expected adverse impact of tariffs.

P&G raises profit by 20% in its first fiscal quarter and halves the impact of tariffs – Reuters

P&G’s net sales in the quarter were $22.386 billion (19.29 billion euros), a 3% year-on-year increase on a reported basis, while organic growth (which excludes the effects of foreign exchange and acquisitions and divestitures) was 2%, including a 1% increase in prices.

Between July and September, the business’ Beauty division generated sales of 4,143 million dollars (3,570 million euros), up 6% year on year, while sales reached 1,817 million dollars (1,566 million euros) in the Grooming segment, up 5%.

Meanwhile, the Health Care division posted sales of 3,220 million dollars (2,775 million euros), up 2%, and the Home Care division grew 1% to 7,793 million dollars (6,715 million euros). The Baby, Feminine, and Family Care segment recorded sales of 5,171 million dollars (4,456 million euros), a 1% year-on-year increase.

“These results keep us on track to meet our forecast ranges on all key financial metrics for the fiscal year, in a challenging geopolitical and consumer environment,” said Jon Moeller, P&G’s chairman and CEO.

For the current fiscal year as a whole, the multinational remains confident of achieving sales growth in the range of 1% to 5%, anticipating a tailwind from foreign exchange, acquisitions and divestitures adding approximately one percentage point to total sales growth.

The company also maintained its outlook for organic sales growth in the range of 3% to 9%.

Separately, P&G maintained its forecast for growth in diluted net earnings per share in fiscal 2026 of 3% to 9%, compared with diluted net earnings per share of $6.51 in fiscal 2025.

In addition, P&G now expects a headwind linked to raw material costs of approximately 100 million dollars (86 million euros) after tax and an increase in tariff costs of approximately 400 million dollars (345 million euros) for fiscal 2026, half of what was anticipated in July, as well as a net negative impact of approximately 250 million dollars (215 million euros) after tax due to net interest expense.

At the same time, the company continues to expect favourable exchange rates to result in a positive after-tax impact of approximately 300 million dollars (259 million euros).

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Kenya seeks Turkish apparel investment as AGOA in limbo

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Kenya seeks Turkish apparel investment as AGOA in limbo















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