The McArthurGlen outlet village in Troyes, France, celebrated its 30th anniversary on October 6. In addition to welcoming new brands, the destination is preparing for a large-scale greening initiative and an expansion project that will include a new events space.

Launched in 1995 with around 40 stores across 15,000 square meters, the outlet has since expanded to cover 26,000 square meters. By 2026, an additional 1,500 square meters will be added to accommodate 120 stores and restaurants. Nearly 150 trees will be planted across the site by the end of October, alongside a new leisure area, and the car parks will be grassed over to promote sustainability.

Recently, the outlet welcomed Name It, Crocs, and Skechers, and it will soon see the arrival of Cabaïa, Palais des Thés, and Maison Berger by year’s end. McArthurGlen is also planning an events building with hemp walls, developed in collaboration with La Chanvrière de l’Aube. The alterations service, launched in 2018 and available for items purchased elsewhere, will gain its own dedicated space.

“It’s not just an outlet center, it’s a place for living, sharing and emotions,” said center manager Fabio Schiavetti. “A destination where you leave with a bag full of great bargains and your head full of memories. Our center is reinventing itself — more beautiful, greener and more welcoming than ever.”

Over the past three decades, the outlet’s offering has evolved steadily. Initially centered on clothing, children’s wear, footwear, and sportswear, it has expanded to include perfumes, cosmetics, jewelry, home furnishings, DIY, and toys — as well as chocolatiers and confectioners.

Alongside long-standing brands tied to the Troyes textile region, such as Le Coq Sportif, Petit Bateau and Lacoste, McArthurGlen now features Mango, Sandro, Maje, Claudie Pierlot, Boss, Desigual, Fusalp, Gant, Guess, Izac, Karl Lagerfeld, Levi’s, Le Tanneur, Michael Kors, Maison 123, Superdry, Tommy Hilfiger and Zadig & Voltaire.

Sports and outdoor labels include Asics, Converse, Columbia, New Balance, Puma, Aigle, Schott and Timberland. Rituals and L’Oréal represent beauty, while jewelry and watches come from Fossil, Pandora, Swarovski and Swatch.

Employing 750 people directly, McArthurGlen Troyes expects to welcome more than four million visitors in 2025 — a remarkable increase compared with the one million visitors recorded in 1996.