Fashion
Menswear brand Seagale has ambitious 2026 plans after pivotal year
Translated by
Nicola Mira
Published
January 13, 2026
Eleven years after its launch, French menswear brand Seagale is still going strong. 2025 was a pivotal year for the Toulon-based brand, which worked to consolidate its commercial and operational infrastructure, and generated a revenue of €6 million. Seagale, founded in 2014 by Bertrand Durand-Gasselin and Matthieu Rivory, is hoping to grow this figure to €8 million in 2026.
“In 2025, we worked on several not-so-visible but crucial projects: we launched a new, better-performing website, and we deployed new POS systems for our stores, new ERP solutions for our logistics, and new CRM tools to boost customer loyalty, so as to be able to smoothly scale up the business,” said Durand-Gasselin.
Direct retail a strategic mainstay for Seagale
In 2025, Seagale also strengthened in-store customer service, placing more emphasis on the role of its retail staff as product experts, spending more time on advising customers, assisting with fittings, and promoting a free alteration service for trousers.
Seagale, distinctive for its high-performance, minimalist outfits, sells only through the direct retail channel, via its e-shop and four monobrand stores. The first store was opened in Toulon, followed by one in Paris in 2021, and by stores in Nice and Lyon in 2024. The latter two have made successful inroads with their clientèle: the Lyon store is appreciated by urban professionals who like Seagale’s versatile clothes, while the Nice clientèle is attracted by lifestyle and travel items, suited to both tourists and locals.
New stores planned in 2026
Through its own stores, Seagale is able to offer good value for money for items made with “increasingly expensive” high-tech materials, while keeping in close touch with its community. In 2026, the brand is planning to open one or two new stores, “perhaps a second one in Paris, but we’re also looking around Bordeaux and Toulouse,” said Durand-Gasselin.
“We have everything we need to make [2026] a successful year,” said Durand-Gasselin, adding that “what makes us especially proud is that we’re constantly growing while remaining a profitable, 100% self-financed company. This rare freedom allows us to build the brand exactly as we wish.” For the time being, Seagale has about 30 employees, between the headquarters and warehouse in Toulon and the stores’ staff.
Constant investment in textile innovation
Seagale has made a name for itself with clothes suitable for sporting activity, the office, and urban outings, and has always made innovation one of its bywords. The brand has developed fabrics for specific uses, like the 140g Performance Merino jersey, a blend of merino wool and Cordura, and the Active Stretch fabric, used to make wrinkle-free, elasticated shirts.
Seagale is also expanding its collaborative efforts to develop exclusive fabrics, for example high-performance merino wool-nylon blends, Cordura, high-tech yarns, and specific knitwear, sourcing these fabrics chiefly in France, Spain and Italy. The garments are produced in Lithuania and Tunisia.
Seagale’s innovation drive extends beyond textiles. Since the end of 2024, the brand has started utilising AI solutions, notably in advertising.
“We’re using AI as a tool, not as an end in itself. We have two goals: increasing our agility, and finding ways to better illustrate technical concepts that are sometimes hard to showcase with classic [communication] formats,” said Durand-Gasselin. He indicated that Seagale is now relying on a combination of real pictures and AI-generated images.
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Nominal GDP, or GDP at current prices, is estimated to grow at 8.6 per cent to reach ₹345.47 trillion in FY26 against ₹318.07 trillion in 2024-25.
India’s real GDP is estimated to grow at 7.6 per cent to ₹322.58 trillion (~$3.54 billion) in FY26 compared to the first revised GDP estimate of ₹299.89 trillion for FY25 (7.1 per cent growth).
It released the new series of annual and quarterly national accounts estimates with FY23 base.
Real GVA is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25.
Real gross value added (GVA) is projected to grow at 7.7 per cent to reach ₹294.40 trillion in FY26 against ₹273.36 trillion in FY25 (a 7.3-per cent growth rate).
Nominal GVA is estimated to grow at 8.7 per cent to hit ₹313.61 trillion during FY26, against ₹288.54 lakh crore in 2024-25.
Robust economic performance in FY26 is primarily on account of robust real growth observed in the second quarter (8.4 per cent) and third quarter (7.8 per cent).
The manufacturing sector has been the major driver of resilient performance of the economy the consecutive three fiscals after rebasing, a release from the ministry said.
Both private final consumption expenditure and grossed fixed capital formation exhibited more than 7-per cent growth rate in FY26.
Fibre2Fashion News Desk (DS)
The transition marks the formal handover of executive leadership to President and CEO Keun-Chang (Kevin) Yoon, reinforcing management continuity while preserving the founder’s long-term strategic vision.
Misto Holdings founder Gene Yoon has transitioned to honorary chairman in a planned leadership succession, formally handing executive control to president and CEO Kevin Yoon.
The founder, who expanded the group through the FILA global trademark acquisition and the takeover of Acushnet, will continue guiding long-term strategy as the rebranded Misto focuses on governance and sustainable growth.
Gene Yoon founded the business that would become Misto Holdings in the early 1990s, introducing the FILA brand to the Korean market and later leading a series of transformative transactions. In 2007, the company acquired the global FILA trademark rights through a leveraged buyout, followed by the 2011 acquisition of Acushnet Company, owner of the Titleist and FootJoy brands. The transaction was among the largest cross-border deals in Korea’s consumer sector at the time and significantly expanded the group’s global footprint.
Under his leadership, the company evolved into a multi-brand global portfolio spanning sportswear, golf equipment and apparel, generating approximately USD 3.08 billion in annual revenue.
As Honorary Chairman, Gene Yoon will remain closely engaged with the company, providing guidance on long-term strategy and global portfolio development while supporting management from a broader strategic perspective.
The leadership transition marks a new chapter under President and CEO Kevin Yoon, who has spent nearly two decades in senior roles across the group’s global operations, building deep operational and strategic expertise.
The company’s 2025 rebranding to “Misto” underscores its evolution into a global brand house focused on disciplined capital allocation, enhanced shareholder returns and sustainable long-term growth.
“Building on the founder’s legacy, our priority is to expand our global portfolio, strengthen governance and deliver sustainable value creation,” said Kevin Yoon, President and CEO of Misto Holdings.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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