Fashion
Mixed update from JD Sports details progress in key markets but UK weakness
Published
August 27, 2025
Retail giant JD Sports Fashion has issued a trading update for Q2 and the first half and while like-for-like (LFL) sales dipped in both periods, ‘organic’ sales rose (organic for JD refers to currency-neutral sales factoring out acquisitions). Importantly too, it said its new giant Manchester store is performing strongly.
And while many headlines chose to focus on the negatives, it’s perhaps significant that the firm’s share price rose almost 3% as the markets opened.
The company itself chose to focus on the improved LFL sales trend for Q2 in North America but said Europe and the UK combined were affected by “tough prior year comparatives” due to last year’s Euro 2024 football tournament (clearly the Women’s Euros this year didn’t have the same impact).
But it said it saw a good performance in apparel, although footwear was softer “given end of cycle for key product lines”.
JD also said it made “strong progress” against its strategic objectives across its omnichannel customer proposition, store footprint, supply chain and North America operations, and costs and cash are being “well controlled”.
It now expects FY26 profit before tax and adjusting items (PBTAI) to be in line with current market expectations, “albeit we continue to assess potential impacts from US tariffs”.
The numbers
So, let’s look at the actual figures for Q2 and H1. For the second quarter – the 13 weeks to 2 August – group LFL sales fell 3% but they rose 2.2% on an organic basis. That divided into a 2.3% LFL drop for North America but a 4.8% organic rise; a 1.1% LFL dip for Europe and a 5.4% organic increase; a 6.1% LFL drop for the UK and a 4.5% organic drop in its home market; and a 0.3% LFL increase for Asia pacific with a 9.3% organic rise there.
And for the first half – the 26 weeks to 2 August – group LFL sales fell 2.5% while they rose 2.6% organic. Again, looking at individual regions North America was down 3.8% LFL and up 3.1% organic; Europe dipped 0.4% LFL and rose 5.9% organic; the UK dropped 3.3% LFL and fell 1.8% organic; and Asia pacific was down 2.4% LFL and up 6% organic.
It’s clear from this that the UK remains a problem market for the company and that performances are much better in North America, Europe (even with the aforementioned tough comparatives) and the still-very-small Asia Pacific.
Looking at these regions in more detail for the second quarter, the company said it had plenty of activity in North America, its largest regional market (accounting for 36% of Q2 sales). DTLR and Shoe Palace took over the operations of 198 City Gear stores on 1 June; its new JD/Finish Line e-commerce platform went live in H1; and Shoe Palace’s Morgan Hill distribution centre (west coast of the US) went live in May, with JD/Finish Line planning to go live at the end of this year. This will make Morgan Hill the JD Group’s first multi-fascia distribution centre, “unlocking significant improvements in speed to store replenishment and online fulfilment”.
Its performance in the market was “resilient”, led by JD and DTLR, against strong Q2 comparatives. And it saw a “good performance in newer footwear lines (following a shift in the product launch schedule from Q1, as previously highlighted), partially offsetting the impact of key product lines being at the end of cycle”.
It also saw a “strong performance in apparel, albeit a smaller proportion of our category mix in North America”, and a “much improved overall online performance, supported by a better online range and focused marketing”.
In Europe, its group Heerlen distribution centre (in the Netherlands) “continues to ramp up”, and is on track to launch automation this year (for stores, with online to follow in H1 next year).
Europe is its second-largest regional market at 34% of sales with the UK third on 26% of sales. That said, the UK is hugely significant given that it contains a much smaller number of consumers than North America or Europe and therefore punches above its weight per head.
Both Europe and the UK faced difficult comparisons with last year when the Men’s Euros football tournament boosted sales of replica kits and saw healthy in-store cross-selling. Last year also saw strong sales of athletic footwear for women that were difficult to replicate.
But it talked up a “resilient underlying performance in apparel, supported by a strong product offer” and said footwear performance in both regions was supported by newer footwear lines (especially performance-based) and value-oriented footwear.
It also said it maintained in-store pricing disciplines in both regions. Controlled price investments were made in the online offer to boost its competitive position and increase engagement with online customers. This was reflected in higher European online traffic and conversion in Q2.
As for openings globally for the first half as a whole, it opened new JD fascia flagship stores in the UK (Trafford Centre, Manchester), North America (Las Vegas and Vancouver) and Asia Pacific (Melbourne), with “positive early learnings and strong results in particular from the Trafford Centre store”.
View from the top
CEO Régis Schultz said of all this: “We are making strong progress in developing our omnichannel customer proposition, store footprint and supply chain, and we are controlling our costs and cash effectively.
“Across our regions and fascias, in general we see a resilient consumer, albeit very selective on their purchases. We therefore remain cautious on the trading environment going into H2.
“We are well placed to continue growing our market share in the key growth regions of North America and Europe, and confident about the medium-term growth prospects for our industry.
“Reflecting this, we are reaffirming our commitment to enhanced shareholder returns, and announcing today a new £100 million share buyback following the successful completion of the first £100 million programme last month.”
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Fashion
US’ Kontoor Brands appoints Erinn Murphy to lead finance role
“We are thrilled to welcome Erinn Murphy to Kontoor Brands,” said executive vice president, chief financial officer & global head of operations, Joe Alkire. “Having led investor relations and corporate strategy from within a high-growth consumer brand and nearly twenty years of experience covering global lifestyle brands as a respected senior equity analyst, she understands what drives long-term value creation from every angle. Her perspective will expand the operational and strategic depth of the Helly Hansen leadership team as we focus on accelerating growth and expanding the brand’s global reach, while also strengthening how Kontoor engages with the investment community.”
Kontoor Brands has named Erinn Murphy VP, global head of finance & operations for Helly Hansen and Corporate Investor Relations, starting May in Oslo.
She joins from Crocs, Inc., bringing nearly two decades of experience across investor relations, strategy and equity research.
Michael Karapetian will expand his role and return in Q3 2026 to support transition and investor engagement.
Murphy joins Kontoor from Crocs, Inc., a global leader in innovative casual footwear, where she served as Senior Vice President, Investor Relations and Corporate Strategy. Prior to that, she served as Managing Director of Consumer Equity Capital Markets for leading investment bank, Piper Sandler. She was recently appointed as a member of the board of directors for Revolve Group, Inc. (NYSE: RVLV).
Murphy’s appointment coincides with an expanded role for Michael Karapetian, who will serve as Vice President, Global Brand & Operations Finance and Corporate Investor Relations, with responsibility for all aspects of global brand and supply chain finance and corporate investor relations. Karapetian will return from his international assignment at Helly Hansen in the third quarter of 2026 to allow for a transition period.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
France’s Kering begins 2026 on stable footing, eyes Gucci revival
The group reported first-quarter (Q1) 2026 revenue of €3,568 million (~$4,210.24 million), down 6 per cent year-over-year (YoY) on a reported basis but stable on a comparable basis, signalling early signs of recovery despite geopolitical pressures.
Kering’s Q1 2026 revenue reached €3,568 million (~$4,210.24 million), down 6 per cent YoY but stable comparably, signalling early recovery.
Retail fell 2 per cent, while wholesale rose 6 per cent.
Fashion & Leather Goods sales went down 9 per cent.
Gucci declined 14 per cent to €1,347 million (~$1,589.46 million).
Middle East retail dropped 11 per cent, contributing 5 per cent of sales.
“In the first quarter of 2026, group revenue stabilised, marking an important first step in our recovery and a further sequential improvement. This performance reflects the first tangible effects of our actions, despite a challenging geopolitical environment,” said Luca de Meo, CEO of Kering.
Retail sales, including e-commerce, declined 2 per cent on a comparable basis, reflecting uneven regional demand. Wholesale revenue rose 6 per cent, Kering said in a press release.
Kering’s Fashion & Leather Goods posted a revenue of €2,852 million, down 9 per cent reported and 3 per cent comparable. Direct retail sales fell 4 per cent. Growth was driven by Saint Laurent, Bottega Veneta, Balenciaga and Brioni, particularly in North America.
Saint Laurent saw strong traction in shoes and ready-to-wear, while Bottega Veneta performed well in Asia-Pacific. Balenciaga continued to benefit from leather goods demand, and Brioni maintained positive momentum. Wholesale revenue for the segment increased 2 per cent.
Gucci posted €1,347 million (~$1,589.46 million) in revenue, down 14 per cent reported and 8 per cent comparable. Retail sales declined 9 per cent. North America grew 8 per cent, but this was offset by declines in Asia-Pacific and Western Europe.
“Gucci remains our top priority. A comprehensive turnaround is underway, with decisive actions across client, distribution and, above all, the offer,” added de Meo. “We have reset the product architecture and strengthened category focus, with new collections rolling out progressively in stores throughout the year.”
Regionally, the Middle East remains a key area of focus, contributing around 5 per cent of retail revenue. The Group operates 79 stores and employs approximately 1,100 people in the region. Retail revenue there declined 11 per cent in Q1 following earlier growth, amid geopolitical tensions. However, all stores are currently operational.
Kering continued to strengthen its operational structure and growth platforms during the quarter.
“The first quarter of 2026 marked continued progress, as we executed with pace and focus. We have launched a Group platform designed to support the growth of our Houses and enhance efficiency,” said de Meo.
Kering remains focused on restoring growth and improving margins in 2026 through disciplined execution and strategic repositioning.
Fibre2Fashion News Desk (SG)
Fashion
ICE cotton rallies to 22 month-high on weaker dollar, drought worries
The May 2026 contract settled at 75.11 cents per pound, up 0.77 cent or 1 per cent. The most traded contract of July 2026 rallied 0.90 cent or 1.20 per cent to settle at 77.42 cents per pound. It had touched an intraday high of 77.75 cents, marking its highest level since July 2024. Other contracts also rose to reach a high level.
ICE cotton surged to a 22-month high, led by a weaker US dollar, firm crude oil and drought concerns in key US regions.
The July 2026 contract hit its highest since July 2024.
Strong trading volumes and rising synthetic fibre costs supported demand, while weather risks and macro factors kept market sentiment firmly bullish.
Deliverable stocks remained unchanged, signalling tight supply conditions.
Total trading volume was recorded at 98,489 contracts, reflecting strong participation and sustained buying interest.
Crude oil prices remained firm as supply disruption concerns persisted due to ongoing geopolitical tensions involving Iran. Markets reacted to mixed signals after statements indicating a possible end to the US-Iran conflict, but uncertainty kept oil prices supported. The conflict has effectively disrupted flows through the Strait of Hormuz, which handles nearly 20 per cent of global oil and gas shipments along with key commodities like fertilisers. Elevated crude oil prices are increasing polyester fibre production costs, thereby supporting cotton demand as a substitute fibre.
The US dollar index edged lower and traded in a narrow range as investors assessed the likelihood of renewed US-Iran negotiations. A weaker dollar made US cotton more competitive in global markets, providing additional support to export demand.
According to market analysts, high crude oil prices and rising synthetic fibre costs are key drivers supporting the cotton market, along with the impact of a weaker dollar.
The ongoing drought conditions in the United States also continued to pose risks to crop development unless weather conditions improve. Weather conditions in major US cotton-producing regions remain dry, reinforcing concerns over crop health, yield potential, and overall supply outlook.
ICE data showed that deliverable No. 2 cotton futures stocks remained unchanged at 159,512 bales as of April 14.
Broader financial markets showed strength, with the S&P 500 and Nasdaq closing at record highs driven by strong corporate earnings and optimism around geopolitical developments. CBOT wheat futures rose for the third consecutive session and have gained nearly 4 per cent so far this week due to drought conditions in the US Plains impacting crop prospects.
Cotton futures remain in a strong bullish phase with prices at multi-month highs, supported by macroeconomic factors such as a weaker dollar and firm crude oil, along with fundamental support from adverse US weather conditions. Market sentiment continues to favour further upside in the near term.
This morning (Indian Standard Time), ICE cotton for May 2026 was trading at 75.98 cents per pound (up 0.87 cent), cash cotton at 73.11 cents (up 0.77 cent), the July 2026 contract at 78.32 cents (up 0.90 cent), the October 2026 contract at 78.94 cents (up 1.37 cent), the December 2026 contract at 79.10 cents (up 0.75 cent) and the March 2027 contract at 79.85 cents (up 0.66 cent). A few contracts remained at their previous closing levels, with no trading recorded so far today.
Fibre2Fashion News Desk (KUL)
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