Fashion
Nike loses footing in annual Stifel BTS Athletic Footwear Survey
Stifel’s survey reveals an unprecedented breadth of choice between style categories and brands and suggests that Nike is losing a few steps with consumers.
US retailers referenced Nike shoes as most popular in 38.2 per cent of checks in Stifel’s Back to School sneaker survey—a 23.2-pps YoY drop versus 2024 and an all-time low dating back to the survey’s beginning in 2008.
Though Nike is losing a few steps with consumers, its popularity rose in top e-commerce sellers.
There’s a broadening landscape of shoe popularity across brands, styles and price points.
Nike’s popularity, however, increased in top e-commerce sellers. On retailer websites, Nike and Jordan products represented 46 per cent of top 20 styles.
There’s a broadening landscape of shoe popularity across brands, styles and price points, it noted.
“We see a more fragmented and dynamic footwear landscape with diversifying preference across brands, style categories, and price points,” a release from Stifel said.
New Balance’s brand momentum continues, led by favourable style trends while Adidas also jumped by more than 10 points in popularity YoY.
New Balance is gaining the most share, benefitting from style preference shift to Retro Runners. Similarly, continued relevance of the Terrace Style trend drove Adidas popularity references, led by the Adidas Samba and lookalike products.
Saucony, a Wolverine World Wide brand received its first-ever BTS survey mentions, demonstrating traction in new distribution.
Consumers have yet to push back on price, and Stifel observed only modest like-for-like price increases versus prior checks.
Fibre2Fashion News Desk (DS)
Egypt exported apparel worth $*,***.*** million during January–June ****, compared with $*,***.*** million in the same period of ****. This marks a strong rebound following global retail recovery and better utilisation of production capacities within Egypt’s textile clusters, according to the *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro.
The country exported **.** per cent of its apparel, in value terms, to its top five markets. The US remained the largest destination despite a decline in its share. Egypt’s apparel exports to the US were valued at $***.*** million (**.** per cent) in the first half of ****, down from $***.*** million (**.** per cent) in the same period of ****, indicating reduced reliance on this market. The lower US share is partly due to slower American apparel imports and Egypt’s strategic push towards regional diversification.
Production output fell by 0.3 per cent QoQ in the quarter to August—a smaller decrease than in the quarter to July, when it fell by 1.4 per cent (revised down from a fall of 1.3 per cent in the previous estimate).
Real UK GDP grew by 0.3 per cent quarter on quarter (QoQ) in the quarter to August—a slight rise following a QoQ growth of 0.2 per cent in the quarter to July.
Production output fell by 0.3 per cent QoQ in the quarter—a smaller drop than in the preceding quarter.
Manufacturing showed no QoQ growth in the quarter.
GDP grew by 0.1 per cent month on month in August, following a fall of 0.1 per cent in July.
Manufacturing, the largest production sub-sector, showed no QoQ growth in the three months to August 2025.
Construction output increased by 0.3 per cent QoQ in the three months to August 2025—a smaller increase than the QoQ growth of 0.5 per cent in the three months to July (revised down from 0.6 per cent in the previous estimate).
GDP is estimated to have grown by 0.1 per cent month on month (MoM) in August 2025, following a MoM fall of 0.1 per cent in July (revised down from no growth in the previous bulletin) and a MoM growth of 0.4 per cent in June this year.
Production grew by 0.4 per cent MoM in August 2025, whereas construction fell by 0.3 per cent MoM.
“Today’s data shows the economy picking up slightly, driven by services and construction. That will be welcomed by business, ahead of what is expected to be a challenging Budget next month,” said Stuart Morrison, research manager at the British Chambers of Commerce (BCC).
“Our latest survey shows business confidence and investment levels continue to suffer. A fifth of firms are expecting lower turnover over the next year, and a quarter have scaled back investment plans,” he said.
“For the last twelve months, SMEs [small and medium enterprises] have told us the same story: rising costs, weak investment and little sense of relief on the horizon,” he added.
Fibre2Fashion News Desk (DS)
Published
October 18, 2025
Recognised as a protected geographical indication in France, Dentelle de Calais-Caudry says it has begun the process of becoming a European geographical indication to better protect its identity against low-grade counterfeits.
From December 1, the European Union will introduce a simplified procedure under Regulation 2024/1143, which now governs geographical indications and protected designations of origin across its Member States.
Crucially, Europe is now extending a protection regime to artisanal, manufactured, and industrial products, which was previously reserved for agricultural produce, foodstuffs, and spirits.
“The Dentelliers de Calais-Caudry have already applied to the INPI, which is responsible for forwarding their application to the EUIPO (European Union Intellectual Property Office), so that their geographical indication can be recognised throughout the European Union”, say the Calais and Caudry lacemakers.
Dentelle de Calais-Caudry became a regulated geographical indication in France at the beginning of 2024. It took the local industry’s representatives five years to achieve this goal, which aims to distinguish and protect know-how that is more than two centuries old, and relies on the use of imposing, complex Leavers looms, which lend their name to the lace they produce. In 1958, the “Dentelle de Calais” label was launched, and in 2015 it became “Dentelle de Calais-Caudry”, to include manufacturers from the Caudry area.
“Regularly confronted with very poor-quality counterfeits that damage their image and sales, the lacemakers of Calais-Caudry will, by obtaining this European geographical indication, benefit from legal protection across the 27 countries of the Union”, says the label, which hopes that “this guarantee of authenticity and quality, which will reassure all designers, stylists and lovers of Calais-Caudry lace, will help safeguard this know-how, these ‘passion’ trades, and accelerate international development.”
Today, Calais-Caudry lace is produced in Calais by Codentel, Cosetex, Noyon (Darquer), and Sophie Hallette / Riechers Marescot, which also operates in Caudry. The town is also home to Beauvillain Davoine, Darquer & Méry, Dentelles André Laude, Dentelles MC, Jean Bracq, and Solstiss.
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