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Nike loses footing in annual Stifel BTS Athletic Footwear Survey

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Nike loses footing in annual Stifel BTS Athletic Footwear Survey



US retailers referenced Nike shoes as most popular in 38.2 per cent of checks in Stifel’s latest annual Back to School (BTS) Athletic Footwear Survey—a 23.2-percentage point (pps) year-on-year (YoY) decline versus BTS 2024 and an all-time low dating back to the survey’s beginning in 2008.

Stifel’s survey reveals an unprecedented breadth of choice between style categories and brands and suggests that Nike is losing a few steps with consumers.

US retailers referenced Nike shoes as most popular in 38.2 per cent of checks in Stifel’s Back to School sneaker survey—a 23.2-pps YoY drop versus 2024 and an all-time low dating back to the survey’s beginning in 2008.
Though Nike is losing a few steps with consumers, its popularity rose in top e-commerce sellers.
There’s a broadening landscape of shoe popularity across brands, styles and price points.

Nike’s popularity, however, increased in top e-commerce sellers. On retailer websites, Nike and Jordan products represented 46 per cent of top 20 styles.

There’s a broadening landscape of shoe popularity across brands, styles and price points, it noted.

“We see a more fragmented and dynamic footwear landscape with diversifying preference across brands, style categories, and price points,” a release from Stifel said.

New Balance’s brand momentum continues, led by favourable style trends while Adidas also jumped by more than 10 points in popularity YoY.

New Balance is gaining the most share, benefitting from style preference shift to Retro Runners. Similarly, continued relevance of the Terrace Style trend drove Adidas popularity references, led by the Adidas Samba and lookalike products.

Saucony, a Wolverine World Wide brand received its first-ever BTS survey mentions, demonstrating traction in new distribution.

Consumers have yet to push back on price, and Stifel observed only modest like-for-like price increases versus prior checks.

Fibre2Fashion News Desk (DS)



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US’ American Eagle teams with Travis Kelce on bold new collaboration

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US’ American Eagle teams with Travis Kelce on bold new collaboration



American Eagle Outfitters, Inc. (NYSE: AEO) announced the American Eagle brand’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and lifestyle brand built on connection and self-expression. More than a year in the making, AE x Tru Kolors by Travis Kelce merges fashion, sports and culture—pairing the #1 jeans brand for Gen Z with one of the most recognizable faces in football and entertainment.

“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” said Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”

American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s lifestyle brand.
As Creative Director, Kelce guided every detail, from design to fabrics, reflecting his “live to play” philosophy.
The campaign features athletes including Anna Frey, Azzi Fudd and Suni Lee.
The collection blends fashion, sports and culture, embodying confidence, authenticity and self-expression.

As Creative Director, Kelce and his team were involved in every step of the process alongside the AE team. Reflecting the way he lives–full of intention and true to his core philosophy of “live to play,” Kelce took a hands-on approach from design inspiration to fabric, color palette, sample selection, silhouette refinement and graphic creation. Every detail and product in this collection underscores AE and Kelce’s shared passion for creating pieces that exude confidence while feeling personal, purposeful and versatile.

“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” said Jennifer Foyle, President and Executive Creative Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”

Admired for inspiring others through their ability to dream and live life to play, Kelce tapped friends and fellow athletes, including rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 wide receiver recruit Jeremiah Smith, top basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star in the campaign. They each bring their true selves to everything they do and embody the “live to play” mindset.

Collection Highlights

Launching in two drops on August 27 and September 24, the collection features more than 90 pieces priced between $14.95 and $179.95. Products evoke Travis’ unique style, delivering an elevated take on everyday essentials and transforming classic silhouettes into bold statements of confidence and individuality. Favorites include:

  • Heavyweight, vintage-inspired tees
  • Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
  • Soft chenille pieces and cashmere sets
  • Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce

The AE x Tru Kolors by Travis Kelce campaign will debut to consumers across the globe through an impressive rollout of high impact placements across all social platforms, OOH including the Chiefs hometown of Kansas City, a partnership with top NFL news podcast, The Ringer, extensive cTV ads featuring the campaign and takeovers within fantasy sports content.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Trump takes tariffs fight to US Supreme Court

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Trump takes tariffs fight to US Supreme Court


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Reuters

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September 5, 2025

Donald Trump‘s administration asked the U.S. Supreme Court on Wednesday to hear a bid to preserve his sweeping tariffs pursued under a 1977 law meant for emergencies, after a lower court invalidated most of the levies central to the Republican president’s economic and trade agenda.

Reuters

The Justice Department appealed an August 29 ruling by a federal appeals court that the president overstepped his authority in invoking the law known as the International Emergency Economic Powers Act, undercutting a major Trump priority in his second term.

The tariffs currently remain in effect as the appeals court paused its order to give the administration time to seek Supreme Court review.

The Justice Department asked the Supreme Court to decide by Sept. 10 whether it would hear the case. The Justice Department also proposed an accelerated timetable for resolving the litigation, with oral arguments in the first week of November, just a month after the start of the court’s 2025-2026 term.

Lawyers for small businesses challenging the tariffs are not opposing the government’s request for a Supreme Court hearing. One of the attorneys, Jeffrey Schwab of Liberty Justice Center, said in a statement they were confident they would prevail.

“We hope for a prompt resolution of this case for our clients,” Schwab said.

The levies are part of a trade war instigated by Trump since he returned to the presidency in January that has alienated trading partners, increased volatility in financial markets and fueled global economic uncertainty.

Trump has made tariffs a pillar of U.S. foreign policy, using them to exert political pressure and renegotiate trade deals and extract concessions from countries that export goods to the United States.

The litigation concerns Trump’s use of IEEPA to impose what Trump calls “reciprocal” tariffs to address trade deficits in April, as well as separate tariffs announced in February as economic leverage on China, Canada and Mexico to curb the trafficking of fentanyl and illicit drugs into the U.S. 

IEEPA gives the president power to deal with “an unusual and extraordinary threat” amid a national emergency and had historically been used for imposing sanctions on enemies or freezing their assets. Prior to Trump, the law had never been used to impose tariffs. 

Trump’s Department of Justice has argued that the law allows tariffs under emergency provisions that authorize a president to “regulate” imports or block them completely.

The appeals court ruling stems from two challenges, one brought by five small businesses that import goods, including a New York wine and spirits importer and a Pennsylvania-based sport fishing retailer.

The other was filed by 12 U.S. states – Arizona, Colorado, Connecticut, Delaware, Illinois, Maine, Minnesota, Nevada, New Mexico, New York, Oregon and Vermont – most of them governed by Democrats. 

The Constitution grants Congress, not the president, the authority to issue taxes and tariffs, and any delegation of that authority must be both explicit and limited, according to the lawsuits.

The U.S. Court of Appeals for the Federal Circuit in Washington, D.C., agreed, ruling that the president’s power to regulate imports under the law does not include the power to impose tariffs.

“It seems unlikely that Congress intended, in enacting IEEPA, to depart from its past practice and grant the President unlimited authority to impose tariffs,” the appeals court said in its 7-4 decision. 

The appeals court also said that the administration’s expansive view of IEEPA violates the Supreme Court’s “major questions” doctrine, which requires executive branch actions of vast economic and political significance to be clearly authorized by Congress.

The New York-based U.S. Court of International Trade, which has jurisdiction over customs and trade disputes, previously ruled against Trump’s tariff policies on May 28. 

Another court in Washington ruled that IEEPA does not authorize Trump’s tariffs, and the government has appealed that decision as well. At least eight lawsuits have challenged Trump’s tariff policies, including one filed by the state of California.

The administration’s appeal comes as a legal fight over the independence of the Federal Reserve also seems bound for the Supreme Court, setting up a potential legal showdown over Trump’s entire economic policy in the months ahead. 

© Thomson Reuters 2025 All rights reserved.



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Ulta Beauty expands internationally with first stores in Mexico

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Ulta Beauty expands internationally with first stores in Mexico


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September 4, 2025

Ulta Beauty has expanded internationally with the opening of its first stores in Mexico. 

Ulta Beauty Antara Fashion Hall in Mexico City. – Ulta Beauty

Last month, the U.S.-based beauty giant debuted at Antara Fashion Hall in Mexico City, followed by a second location at Galerías Metepec. Additional stores are set to open across the country throughout 2025 including stores in Guadalajara, Monterrey, León and Tijuana.

The expansion marks Ulta’s first brick-and-mortar presence outside the United States and reflects the retailer’s long-term commitment to expanding its global footprint and bringing the Ulta Beauty experience to new markets worldwide. 

It partnered with Axo to bring its shopping experience to Mexican consumers.

“Entering Mexico represents a bold and exciting step for Ulta Beauty as we bring our unparalleled assortment and inclusive shopping experience to beauty lovers in this significant international market,” said Kecia Steelman, president and CEO of Ulta Beauty. 

“We’re thrilled to partner with Axo to share the brands and services our guests already know and love, while also celebrating and tailoring our offering to the vibrant beauty community in Mexico.”

The new stores will carry a curated mix of exclusive brands, fan-favorite products and new discoveries across makeup, skincare, haircare, fragrance and wellness. More than 35 brands will be available in Mexico for the first time, including exclusives such as Isima by Shakira, Peach & Lily, Orebella and Ulta Beauty Collection. Local offerings will feature Ahal, AloeVida, Bailando Juntos by Yuya and Sarelly Creativo Lab by Anna Sarelly.

“Mexico is home to one of the world’s most dynamic and passionate beauty communities,” said Andrés Gómez, CEO and chairman of the board at Grupo Axo. “We are proud to partner with Ulta Beauty to bring their one-of-a-kind retail experience to our market. Together, we look forward to inspiring guests with a fresh vision of beauty, powered by community, service, and innovation.”

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