Fashion
Nike loses footing in annual Stifel BTS Athletic Footwear Survey
Stifel’s survey reveals an unprecedented breadth of choice between style categories and brands and suggests that Nike is losing a few steps with consumers.
US retailers referenced Nike shoes as most popular in 38.2 per cent of checks in Stifel’s Back to School sneaker survey—a 23.2-pps YoY drop versus 2024 and an all-time low dating back to the survey’s beginning in 2008.
Though Nike is losing a few steps with consumers, its popularity rose in top e-commerce sellers.
There’s a broadening landscape of shoe popularity across brands, styles and price points.
Nike’s popularity, however, increased in top e-commerce sellers. On retailer websites, Nike and Jordan products represented 46 per cent of top 20 styles.
There’s a broadening landscape of shoe popularity across brands, styles and price points, it noted.
“We see a more fragmented and dynamic footwear landscape with diversifying preference across brands, style categories, and price points,” a release from Stifel said.
New Balance’s brand momentum continues, led by favourable style trends while Adidas also jumped by more than 10 points in popularity YoY.
New Balance is gaining the most share, benefitting from style preference shift to Retro Runners. Similarly, continued relevance of the Terrace Style trend drove Adidas popularity references, led by the Adidas Samba and lookalike products.
Saucony, a Wolverine World Wide brand received its first-ever BTS survey mentions, demonstrating traction in new distribution.
Consumers have yet to push back on price, and Stifel observed only modest like-for-like price increases versus prior checks.
Fibre2Fashion News Desk (DS)
Fashion
Bangladesh road map aims at raising tax-to-GDP ratio to 15% by 2035
The model will be fuelled by both domestic and foreign direct investment. The country’s tax-to-GDP ratio currently sits at the bottom level globally.
Rashed Al Mahmud Titumir, Prime Minister’s Adviser Finance and Planning, recently outlined a comprehensive road map to overhaul the country’s economic framework, setting a target to raise the tax-GDP ratio to 15 per cent by 2035, while taking the nation forward on a path of investment-led growth.
A key pillar of this transition is a significant increase in internal resource mobilisation, he said.
A key pillar of this transition is a significant increase in internal resource mobilisation, he said.
“The previous consumption-led growth model was unsustainable and had left the country burdened by a mountain of debt accumulated particularly between 2009 and 2024,” he told a recent roundtable on the government’s priorities in the short-to-medium term.
The roundtable was organised by the Centre for Policy Dialogue (CPD) and The Daily Star newspaper.
There is a need for a tax culture rooted in investment, production and employment, he was cited as saying by domestic media reports.
He identified several systemic maladies in the current revenue structure that require urgent reform.
The government intends to move from greenfield incentives (based on identity and influence) to performance-based subsidies (ex-post subsidies), he said, adding that this model, which proved successful in the garments sector, will reward actual results rather than potential.
Fibre2Fashion News Desk (DS)
Fashion
Australian wool market gains on strong merino demand
“A smaller offering of 37,212 bales, combined with a softer Australian dollar, helped support the market and drive solid gains, particularly in the Merino sector. Year-on-year, the EMI now sits 542 cents (44.2 per cent) higher,” the Australian Wool Innovation (AWI) Limited said in its Commentary for week 36 of the current Australian wool marketing season.
Strong demand for finer Merino wool, supported by a weaker Australian dollar and tighter supply, continues to lift Australian wool prices.
While Merino segments posted significant gains, crossbred wools lagged.
With higher offerings expected next week, the market’s resilience will depend on sustained global demand and buyer confidence in premium-quality fibre.
Premium prices were recorded for high-strength, well-styled Merino fleece, while discounts remained evident in lots with higher vegetable matter, poorer colour and lower style grades. Finer Merino wools showed the strongest gains, increasing by 90 to 95 cents across selling centres, with Fremantle leading the rise as these types advanced by 115 to 120 cents. Medium Merino wool also attracted solid demand, gaining around 80 to 85 cents, the AWI commentary noted.
In contrast, the crossbred segment experienced a quieter week, slipping by 5 to 10 cents. The cardings market in the eastern selling centres maintained its positive momentum, rising 35 to 40 cents, while cardings in the western region eased by 5 to 10 cents.
Following the latest price surge, next week’s offering is expected to expand as sellers respond to favourable market conditions. A total of 45,973 bales is scheduled for auction across all three centres. Fremantle and Sydney will conduct sales on Tuesday and Wednesday, while Melbourne will auction wool on Wednesday and Thursday.
Fibre2Fashion News Desk (CG)
Fashion
OVS brings Italian fashion to Mumbai retail scene
This opening will mark OVS’ second store in India, following its flagship debut in New Delhi in October 2025, and underscores the brand’s long-term commitment to the Indian market.
OVS will launch its first Mumbai store on March 14 at Sky City Mall, Borivali, expanding its India presence after debuting in New Delhi in October 2025.
The 11,000 sq ft outlet will feature womenswear, menswear and kidswear, including premium labels such as PIOMBO and Les Copains.
The move reflects strong early performance and OVS’ long-term growth plans in India.
Spanning approximately 11,000 sq. ft., the Mumbai store will introduce customers to OVS’ latest global retail concept, designed to deliver a modern and seamless shopping experience. Reflecting Mumbai’s diverse fashion sensibilities, where style ranges from everyday comfort to trend-forward dressing, the store offers a versatile mix across womenswear, menswear and kidswear, making Italian style affordable to all. The assortment spans accessible everyday fashion from OVS alongside premium and contemporary collections, including PIOMBO, Les Copains, B.Angel, Altavia, and OVS Kids, designed to meet the style needs of a wide spectrum of consumers.
Sharing his thoughts on the Mumbai launch, Sundeep Chugh, Managing Director at OVS India, said: “The response to our New Delhi launch has been highly positive and has validated our belief that Indian consumers are seeking global fashion that delivers both style and value. Mumbai is a natural next step for us, given its strong fashion consciousness and retail maturity. Our vision is to establish OVS as a trusted destination for the entire family, offering a distinctive Italian aesthetic at democratic price points while maintaining high standards of quality and sustainability.”
Carmine Di Virgilio, Global Chief Retail Officer at OVS S.p.A, added: “India represents an important growth market in our international strategy and Mumbai is among the country’s most influential retail destinations. This opening will allow us to further strengthen our global footprint while introducing consumers to a retail experience that reflects our heritage, the contemporary Italian design philosophy and commitment to responsible fashion. We are very satisfied with our Delhi debut and the enthusiastic response from a wide range of customers, particularly younger generations. At the same time, we are actively evaluating additional expansion opportunities across the Indian market to support our long term growth strategy.”
Globally, OVS operates over 2,200 stores across multiple markets and has built a strong position in accessible, everyday fashion by combining Italian design excellence with quality materials and affordable pricing. Sustainability remains central to the brand’s approach, with responsible sourcing, recyclable materials, water-efficient processes and transparency.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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