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Nike reports surprise rise in quarterly revenue

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Nike reports surprise rise in quarterly revenue


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Reuters

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September 30, 2025

Nike on Tuesday reported a surprise rise in first-quarter revenue and beat expectations for quarterly profit as the sportswear giant rebuilds its presence at wholesalers and invests in fresher products to keep consumers interested.

Nike

The company’s first-quarter revenue rose 1% on a reported basis to $11.72 billion. Analysts had expected a fall of 5.1% to $11 billion, according to data compiled by LSEG.

Nike, for years synonymous with sports culture, is trying to rediscover its identity after a string of weak quarters.

It has lost market share to younger rivals such as On and Deckers’ Hoka, which are increasingly seen as more exciting, while demand in major markets – especially China – has been choppy.

CEO Elliott Hill, who took the reins last year, has vowed to refocus the brand around core sports like running, and to producing the kinds of cutting-edge products the company had been known for.

The company also launched its much anticipated women’s athleisure line NikeSkims in partnership with Kim Kardashian‘s brand this month, as it takes on competitors such as Lululemon.

Nike reported first-quarter earnings per share of 49 cents, compared with analysts’ average estimate of 27 cents.

© Thomson Reuters 2025 All rights reserved.



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Fashion

China’s T&A exports down 1.6% in Jan–Oct amid soft global demand

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China’s T&A exports down 1.6% in Jan–Oct amid soft global demand



The contraction underlines continued pressure on China’s textile-apparel trade amid a sluggish global demand environment and the diversification of sourcing by international brands. Weak consumer sentiment in key markets and greater supplier competition have kept export growth muted.

Exports of textile products—including yarns, fabrics, and related articles—rose *.* per cent to $***.*** billion, up from $***.*** billion in ****. This indicates resilience in upstream categories, supported by steady industrial and technical textile orders. These categories benefit from stable long-term contracts and less sensitivity to fashion-driven volatility. In contrast, garment and accessory exports dropped *.* per cent to $***.*** billion from $***.*** billion, as overseas retailers adjusted inventories and shifted part of their sourcing to Vietnam, Bangladesh, and Turkiye. Higher labour costs and geopolitical risks have accelerated sourcing shifts away from China, particularly in labour-intensive apparel segments.



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US’ AAFA backs tariff-free trade steps with El Salvador & Guatemala

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US’ AAFA backs tariff-free trade steps with El Salvador & Guatemala



The American Apparel & Footwear Association (AAFA) has welcomed frameworks for agreements on reciprocal trade with El Salvador and Guatemala. These frameworks incorporate key features vital for the US textile, apparel, and footwear industry.

AAFA has welcomed new frameworks for reciprocal trade agreements with El Salvador and Guatemala, saying they support US workers, strengthen Central American export markets, reduce consumer costs, and boost integrated supply chains.
The frameworks include removing reciprocal tariffs on CAFTA-DR–qualifying textile and apparel products.

Under these frameworks, the United States will remove reciprocal tariffs on products that qualify for the US/Dominican Republic-Central America FTA (CAFTA-DR). These actions follow each country’s commitments to take steps to strengthen their trade partnerships with the United States.

“We are grateful to President Trump and his trade negotiating teams for this bold step to support US workers and communities whose lives and livelihoods are directly enabled by US-Central American trade. These actions bolster key US export markets in Central America, reduce costs for American consumers, and reinforce the competitiveness of integrated regional supply chains that rely on US cotton and other textiles,” said Steve Lamar, AAFA president and CEO.

The removal of tariffs on these CAFTA-DR qualifying products, items like textiles and apparel that are already subject to strict rules of origin, ensures that the US/Central American partnership can continue to support workers and communities throughout the United States, AAFA said in a release.

“We urge these agreements to be finalised soon so that these gains can quickly take effect and encourage the United States to incorporate similar provisions in forthcoming agreements with our other CAFTA-DR partners,” added Beth Hughes, AAFA vice president of trade and customs policy.

Fibre2Fashion News Desk (HU)



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Mexico’s apparel sourcing from Asia-Pacific tops $4 bn in 3Q 2025

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Mexico’s apparel sourcing from Asia-Pacific tops  bn in 3Q 2025



Between January and September ****, Mexico imported apparel worth $*.*** billion, covering *.*** billion garment pieces. Of this, *.*** billion pieces—equivalent to **.** per cent of total import volume—originated from Asia-Pacific suppliers, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro. While the value share improved from **.** per cent in the corresponding period of ****, the import volume dipped slightly from *.*** billion pieces to *.*** billion, indicating a higher average unit value as buyers shifted towards higher-value or better-quality product categories.

In comparison, apparel imports in the first nine months of **** were $*.*** billion (*.*** billion pieces), of which the Asia-Pacific region accounted for $*.*** billion or **.** per cent. On a full-year basis, Mexico imported apparel worth $*.*** billion in ****, including $*.*** billion from the region (**.** per cent share). The annual trend suggests that Asia-Pacific’s contribution has consistently remained close to ** per cent since ****, when total imports stood at $*.*** billion, followed by $*.*** billion in **** reflecting sustained reliance on Asian hubs for mass-market fashion, basics, and fast-moving apparel categories.



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