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Nike to cut 775 employees as it accelerates ‘automation’ at U.S. distribution centers

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Nike to cut 775 employees as it accelerates ‘automation’ at U.S. distribution centers


A shopper carries a Nike bag in the Union Square neighborhood of San Francisco, Jan. 21, 2026.

David Paul Morris | Bloomberg | Getty Images

Nike is cutting 775 employees as the company looks to boost its bottom line and accelerate its use of “automation,” CNBC has learned. 

The layoffs, which are in addition to the 1,000 corporate job cuts the company announced last summer, primarily impact distribution center roles in Tennessee and Mississippi, where the sneaker giant operates large warehouses, people familiar with the matter said. 

In a statement to CNBC, Nike said the layoffs primarily affect its U.S. distribution operations and are designed to “reduce complexity, improve flexibility, and build a more responsive, resilient, responsible, and efficient operation.”

“We’re taking steps to strengthen and streamline our operations so we can move faster, operate with greater discipline, and better serve athletes and consumers,” Nike said in the statement. “We are sharpening our supply chain footprint, accelerating the use of advanced technology and automation, and investing in the skills our teams need for the future.” 

It is unclear how many total U.S. distribution jobs Nike has.

The company added the cuts are part of Nike’s goal to get back to “long-term, profitable growth” and improve margins.

As the use of AI and automation sweeps across corporate America, distribution center jobs are expected to take a hit. Last year, UPS announced plans to cut 48,000 roles — in part because of more automation at its facilities. It’s unclear how exactly Nike plans to expand automation at its distribution centers and how much of a role that’s playing in its 775 job cuts.

The layoffs come as CEO Elliott Hill works to turn around Nike following years of slowing sales and shrinking margins. The struggles came after former top executive John Donahoe pursued a direct selling strategy that prioritized the retailer’s stores and websites over wholesale partners. 

As part of that strategy, Nike’s distribution centers — and staff within those facilities — ballooned, but they don’t have the volume to support those staffing levels, the people familiar with the matter said. 

Under Hill, Nike has been working to woo back wholesale partners, clean out stale inventory and reignite innovation. When reporting earnings for the fiscal second quarter in December, Nike said its net income had fallen 32% as it contended with tariffs, costs associated with its turnaround and a slowdown in its key China market. 



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UK inflation rate steady in February ahead of Iran war

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UK inflation rate steady in February ahead of Iran war



The speed of price rises in the UK has stayed the same, according to data which was collected before the US-Israel war with Iran began.



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PSX holds positive trend as global equities rise, oil prices drop – SUCH TV

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PSX holds positive trend as global equities rise, oil prices drop – SUCH TV



Buying continued at the Pakistan Stock Exchange (PSX), with the benchmark KSE-100 Index gaining over 1,700 points during the opening minutes of trading on Wednesday. At 10 am, the benchmark index was at 155,730.37, up 1,764.37 points (1.13%).

Buying interest was observed in key sectors, including automobile assemblers, cement, commercial banks, fertiliser, oil and gas exploration companies, OMCs, power generation, and refinery. Index-heavy stocks, including ARL, HUBCO, PSO, MARI, OGDC, POL, PPL, HBL, MCB, and MEBL traded in the green.

On Tuesday, PSX ended with moderate gains as thin volumes and profit-taking capped the upward momentum despite supportive global cues and easing geopolitical concerns.

The KSE-100 Index closed at 153,966.36 points, gaining 1,225.99 points or 0.80%.

K-Electric led trading volumes with over 35 million shares exchanged, coinciding with the company’s announcement of a new chief executive earlier in the day.

Market heavyweights, including Engro Holdings, Fauji Fertiliser Company, Lucky Cement, Systems Limited, and Hub Power Company, contributed significantly to the index gains, while banking and select industrial stocks weighed on overall performance.

Despite the rebound, analysts noted that the market remained cautious after last week’s decline, which was driven by geopolitical uncertainty, particularly tensions in the Middle East, and concerns over global energy prices.

Experts suggest that future market direction will depend on regional stability, energy policy developments, and progress in ongoing discussions with the International Monetary Fund.

Globally, stocks rose, and oil fell on Wednesday on reports the US is seeking a month-long ceasefire in its war on Iran, and had sent a 15-point plan to Iran for discussion, raising hopes for a resumption of oil exports out of the ​Persian Gulf.

S&P 500 futures rose 0.9% in the Asian morning, European futures lifted 1.2%, and Brent crude futures fell about ‌6% to $98.30 a barrel.



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Currencies pause amid uncertainty over US efforts to end Iran war | The Express Tribune

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Currencies pause amid uncertainty over US efforts to end Iran war | The Express Tribune


Fed hike odds jump to 26% from 70% cut probability week ago as Middle East war fuels inflation fears

A picture showing $100 bills. SOURCE: REUTERS

Currency markets took a breather on Wednesday, with traders cautious over United States President Donald Trump’s efforts to bring an end to the war with Iran. While Trump told reporters at the White House the US was making progress in talks with Iran, Tehran denied that direct negotiations had taken place, keeping investors on edge.

The US dollar index, which measures the greenback’s strength against a basket of six currencies, was last 0.13% higher at 99.317, with the euro little changed at $1.1603. The British pound was 0.16% weaker at $1.3388 as data showed that British consumer price inflation held at an annual rate of 3.0% in February, unchanged from January’s rate. However, inflation is broadly expected to pick up as the war in the Middle East pushes up prices.

The subdued volatility contrasted with a pickup in equities and a fall in crude oil prices after Trump said on Tuesday the US was making progress in its efforts to negotiate an end to the war.

Read: Trump approval sinks to 36% as fuel prices surge amid Iran war

“For those reacting to every breaking headline around dialogue between the US and its allies and Iran, including speculation of high-level talks and temporary ceasefire proposals, an element of fatigue is now firmly setting in,” said Chris Weston, head of research at Pepperstone Group Ltd in Melbourne.

Against the yen, the US dollar was up a slight 0.2% at 158.99, after the release of minutes from the Bank of Japan’s January policy meeting showed many board members saw the need to keep raising interest rates without any specific pace in mind. The Australian dollar weakened 0.33% to $0.697 after the release of inflation data for February, which showed a 3.7% rise prior to the start of the US-Israeli war with Iran, a slightly slower pace than expected by analysts.

Although markets still anticipate no change in US interest rates this year, expectations of policy tightening are rising. Fed funds futures now imply a 26.1% chance of a 25-basis-point hike at the Federal Reserve’s December meeting, compared to a 69.5% probability of a cut a week ago, according to CME Group’s FedWatch tool.

Read More: Global shares skid as oil surge threatens inflation shock

The Fed may need to keep interest rates steady “for some time” before further cuts are warranted, Fed Governor Michael Barr said on Tuesday, noting continued inflation above the Fed’s 2% target and the risks posed by the conflict in the Middle East.

Bond markets rebounded after a volatile week, with the yield on the US 10-year Treasury bond down 3.4 basis points at 4.356%. “Higher oil prices added to expectations of increasing inflationary pressures and tighter monetary policy,” analysts from Westpac wrote.

In cryptocurrencies, bitcoin climbed 1.6% to $71,202.33, while ether was up 1.2% at $2,174.14.



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