Fashion
Nike’s turnaround gains traction, but China and tariffs weigh on outlook

By
Reuters
Published
October 1, 2025
Following its stronger-than-expected Q1 results, Nike’s leadership and analysts discussed the road ahead amid inventory cleanup, challenges in China, and a renewed focus on sports.
Nike CEO Elliott Hill vowed to return the company to its sportswear roots when he took the helm last year in a highly anticipated change, and his efforts are bearing fruit — but a sluggish recovery in China and uncertainty over tariffs remain a drag on the company.
The company, which reported a surprise rise in quarterly revenue, has aggressively cleared out aged inventory, as well as some lifestyle product lines, to focus on more innovative shoes centered on sport.
“Nike is in the early innings of its turnaround and momentum is building,” said Jefferies analyst Randal Konik in a note.
The company said on Tuesday that its order book for spring was up year-over-year, driven by its sports category, as launches such as the Vomero, Pegasus, and P-6000 running shoes bring back customers.
Running, training, and basketball categories each reported double-digit growth in the quarter in North America, enabling a return to sales growth in the region after about a year.
“We think retailers — like the combined Foot Locker and Dick’s Sporting Goods — are reacting positively to Nike’s new running shoe lineup,” said Morningstar analyst David Swartz.
Nike’s shares were up about 3% in premarket trading on Wednesday as investors welcomed a 2% reduction in inventory.
“I am very pleased with inventory levels. Units are down more than dollars as inflation starts to come through. They have largely cleared through older franchises,” said Mari Shor, senior equities analyst at Columbia Threadneedle.
The pressure points
Progress will not be linear, Hill warned on a post-earnings call, with tariffs now expected to cost about $1.5 billion — versus the $1 billion Nike estimated previously — and weigh on margins already strained by heavy discounting to clear stock.
China remains a challenging market, with intense competition from lower-priced local brands such as Anta and Li-Ning, which further exacerbates a weaker economic recovery and a struggling wholesale business.
“We can invest to keep the marketplace clean and healthy, but it’s an expensive operating model if sell-throughs don’t improve to the levels that we need to see on a season-in, season-out basis,” said Chief Financial Officer Matthew Friend on a post-earnings call.
Customer engagement also remains weak in the company’s digital business, with revenue falling 12% in the quarter. Hill said the global digital business was still working to find solid ground, with the company paring back promotions on the channel.
Nike’s direct-to-consumer business is not expected to return to growth in fiscal 2026, executives said, as the unit recovers from steep discounts used to clear out inventory of some of its classic labels, such as the Air Force One and Air Jordans.
“I originally thought that Nike would be further along. I was looking at this fall as the real breakout point, but it’s clearly not going to happen until calendar ’26,” said Swartz.
FashionNetwork.com with Reuters
© Thomson Reuters 2025 All rights reserved.
Fashion
Germany’s Adidas Originals & Sporty & Rich drop new running collection

Channeling the eternal energy of running and the lifestyle that surrounds it, the Emily Oberg led brand brings its curatorial lens to the ADISTAR CONTROL 5. First introduced in 2008, the silhouette has been updated with metallic overlays, co-branded sockliners, tongues, and lace-tips. Featuring running inspired color blocking, the Sporty & Rich ADISTAR CONTROL 5 sneaker arrives in two colorways: grey with teal stripes with metallic overlays and white with black/teal stripes.
Similarly, the apparel offering plays host to a number of run-club ready pieces. A matching bralette and biker shorts feature green heat transferred stripes and a custom Sporty & Rich x adidas Originals running inspired graphic logo. Designed for pre and post run club link ups, the apparel collection also comprises a windbreaker and oversized cotton sweatshirt. Rounding out the selection are a nylon waistbag and a pair of slouchy knit socks with embroidered logos.
Sporty & Rich and Adidas Originals reunite with a new head-to-toe running-inspired collection.
The updated ADISTAR CONTROL 5 sneakers drop in grey/teal and white/black colourways, featuring metallic overlays and co-branding.
Apparel includes bralette, biker shorts, windbreaker, oversized sweatshirt, nylon waistbag, and logo socks—designed for pre- and post-run club style.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
Fashion
Concerns rise over quality of BLS, Census Bureau, other data in US

The employment report has a key role in decision-making for the Federal Reserve, businesses and households.
In the event of a partial government shutdown, the US Labour Department will suspend the release of critical economic data.
This has led to rising concerns about the quality of BLS data.
The Centre on Budget and Policy Priorities said US statistical agencies face increasingly overt politicisation by the administration on top of chronic underinvestment, uncertainty and recent and proposed budget cuts.
Data collection and processing activities of the Bureau of Labor Statistics (BLS) would halt.
President Donald Trump is discussing with lawmakers a resolution to prevent a shutdown.
This has led to rising concerns about the quality of BLS data.
If prolonged, a shutdown could also disrupt the Social Security Administration’s cost of living adjustment announcement, affecting retirees’ financial planning.
“Federal statistical agencies face increasingly overt politicisation by the Trump Administration on top of chronic underinvestment, uncertainty, and recent and proposed budget cuts, all of which threaten the accuracy and availability of vital federal data and public trust in official statistics,” the Centre on Budget and Policy Priorities said in a note.
“The Trump Administration has taken a variety of actions to stop collecting or restrict access to federal statistical data. Some of these changes are likely attributable to understaffing but others appear to be motivated by politics,” the Centre’s Victoria Hunter Gibney and Cara Brumfield observed.
Preparation for the 2030 census is now at risk, and BLS and Census Bureau are losing expertise and face threats to independence due to brain drain, they added.
Fibre2Fashion News Desk (DS)
Fashion
US’ NikeSKIMS debuts first collection for Modern Female Athletes

NikeSKIMS exists to serve women who are redefining what it means to be an athlete today.
NikeSKIMS has launched its debut collection redefining women’s activewear with a sculpted, performance-driven system of dress.
Spanning seven collections and 58 silhouettes, it offers over 10,000 combinations, blending style, function, and comfort.
The launch includes the film Bodies at Work featuring 50+ athletes, celebrating strength, inclusivity, and self-expression.
It’s in that vision that NikeSKIMS debuts its first apparel collection, which is designed to sculpt and engineered to perform, without compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first approach, NikeSKIMS delivers what no other brand can: a new aesthetic and system of dress, obsessively crafted for the body, that goes from the studio to the gym and beyond.
This design approach comes to life through NikeSKIMS’ debut film, Bodies at Work, and campaign photography that together feature more than 50 athletes from across the Nike portfolio, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as SKIMS Co-Founder and Chief Creative Officer Kim Kardashian.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
Born from a shared commitment to innovation, inclusivity and distinction from two leaders at the forefront of sport and culture, the first NikeSKIMS product line sets a new industry standard by redefining activewear for all athletes, from the elite to the everyday. The line spans seven collections and 58 silhouettes, offering a system of dress with more than 10,000 ways to combine a diverse range of looks. Each piece is shaped by uncompromising attention to detail — delivering style, function and comfort that transitions effortlessly between workouts and everyday wear.
The NikeSKIMS system of dress takes a head-to-toe approach, featuring layers that support and move with women’s bodies. Flattering lines, sculpting fabrics, innovative materials and neutral colorways offer women a complete wardrobe solution — from foundational bras and leggings to seasonal silhouettes and accessories — created to help them look, feel and perform their best.
“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”
The first NikeSKIMS launch introduces three core collections that will be updated season over season, as well as four new seasonal collections.
The Matte collection is unlike anything on the market, offering everyday staples across 21 styles that provide mid-level compression alongside targeted smoothing and sculpting. Designed with an innovative fabric and powered by Nike’s Dri-FIT performance technology, each piece is sweat-wicking and versatile for movement, style and coverage, delivering go-to elevated sport essentials for all studio activities and everyday wear.
“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”
The Shine collection includes supportive and sleek styles with quick-drying technology, a subtle sheen finish and stretchy feel. Designed for strength training, the collection delivers function and comfort that transition effortlessly beyond the gym.
The Airy collection offers seven breathable, mesh-inspired knit pieces intended for layering and movement. Made from an ultralight, open-weave mesh, with fitted and oversize silhouettes, the collection is ideal for low-impact activity and effortless styling.
“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and four Olympic gold medals, of the first NikeSKIMS collection. “I feel unstoppable when I’m training in it.”
Four seasonal collections complement the core NikeSKIMS apparel.
The Vintage Seamless collection is crafted with a seamless knitting technology and wash technique that creates a worn-in, vintage-inspired look and feel for studio activities and beyond. The Matte Tricot collection includes sleek, minimal, track-inspired layering pieces that feature NikeSKIMS’ signature matte fabric and a buttery-soft feel. Semi-sheer Weightless Layers are perfect for low-impact activities, and a Shiny Nylon oversize pant adds form, dimension and style to every activewear look.
These styles are on display in Bodies at Work, directed by Janicza Bravo, and campaign photography, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the power and beauty of the body while emphasizing the individuality of women across all levels of sport. For the athletes involved, it’s more than a campaign. After viewing the film for the first time, Jordan Chiles said, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”
That’s exactly the point, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
What’s more, NikeSKIMS builds on Nike’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big and enabling them in their pursuit with industry-leading performance apparel and footwear.
“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s part of Nike’s broader commitment to her: uncompromising product innovation that moves and celebrates women.”
The first NikeSKIMS collection will be available September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS retail locations, including flagship stores from both brands in New York City and Los Angeles.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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