Business
Online grocer Thrive Market bails on booze, bets big on alcohol-free boom
Thrive Market headquarters at Fast Company Creativity Counter-Conference in Los Angeles.
Araya Doheny | Getty Images
Thrive Market is officially going dry.
The online health and grocery marketplace will become the first major online grocer to remove all alcohol products when it takes them off its subscription service. The company plans to replace the category entirely with a lineup of more than 20 brands and 100 products spanning nonalcoholic beer, wine and mocktails.
“It’s time to really double down on nonalcohol and take a stand that is aligned with where science and where we think attitudes among health and wellness consumers is shifting,” Thrive CEO Nick Green told CNBC. “Alcohol is not the future.”
The company said the move reflects shifting consumer preferences and the growing popularity of “Dry January,” when people abstain from drinking as the new year begins. Thrive first entered the wine market seven years ago because it saw an opportunity to “raise health standards in the category,” according to Green, but in recent years has seen the category’s decline as a reason to exit.
“What surprised me is how fast that shift has seemed to happen with alcohol,” Green said. “There’s a whole attitude shift, kind of paradigm shift, in the way alcohol is viewed; similar, frankly, to tobacco, where I think that at one time smoking was very socially acceptable.”
A recent Gallup report found only 54% of U.S. adults now consume alcohol, one of the lowest levels in decades. Meantime, the latest Nielsen beer scanner data shows U.S. beer volumes have been falling by a mid-single digit percentage year over year since June.
Research firm Bernstein said the data underscore a deeper consumer pivot away from traditional beer, especially as drinkers explore everything from spirits-based ready-to-drink cocktails to nonalcoholic alternatives.
“It’s becoming clearer that we are seeing a broad-based reduction in US alcohol consumption,” said Bernstein analyst Nadine Sarwat in a recent research note.
At the same time, the nonalcoholic drinks sector is booming, with sales projected to reach $5 billion by 2028, according to alcohol data firm IWSR. More brands like AB InBev, Molson Coors and Heineken have entered the market.
Nonalcoholic beers photographed for Food in Washington, March 11, 2024.
Scott Suchman | The Washington Post | Getty Images
Thrive said its own data mirrors the national shift, too. Searches for nonalcoholic options on ThriveMarket.com have climbed steadily and accelerated over the past three months.
Thrive, a CNBC Disruptor 50 company in both 2024 and 2025, has more than 1.7 million paying members nationwide and brought in over $700 million in sales last year. As its average shopper loads up on 15 items per basket, the company is betting a growing share of those items will be alcohol-free.
“People aren’t shopping on Thrive Market the way they might shop on Amazon, where they order one thing and it ships separately,” Green said. “People are getting big boxes of stuff, they’re looking to us for their pantry staples similar to what businesses like Costco see.”
The company also cites logistics as motivation for the move. While alcohol can ship to only 39 states, most nonalcoholic beverages can ship across all of the U.S.
“People are basically trading to a healthier alternative,” Green said. “We can focus on being that place that they go for innovation.”
Business
Do Kwon: TerraUSD creator sentenced to 15 years in prison over $40bn crash
A former crypto entrepreneur who was behind two digital currencies that collapsed and lost an estimated $40bn ($29.9bn) has been sentenced by a New York judge to 15 years in prison for an “epic” fraud.
Do Kwon, a South Korean national, was co-founder of Singapore-based Terraform Labs, which developed the TerraUSD and Luna digital coins.
Kwon had admitted misleading investors about TerraUSD, a so-called stablecoin that was supposed to maintain its value against the US dollar.
He was one of a number of crypto bosses to face charges in the US after digital tokens slumped in 2022, triggering the failure of several companies.
US District Judge Paul A Engelmayer, who handed down the sentence, said the Stanford graduate had repeatedly lied to investors who trusted him with their money.
“This was a fraud on an epic, generational scale,” he said during Thursday’s court hearing in Manhattan.
“In the history of federal prosecutions, there are few frauds that have caused as much harm as you have.”
Kwon – who pleaded guilty in August to conspiracy to defraud and wire fraud – expressed remorse to the judge.
“I have spent almost every waking moment of the last few years thinking of what I could have done different and what I can do now to make things right,” he said.
Prosecutors alleged that when TerraUSD fell below its $1 peg in May 2021, Kwon told investors that a computer algorithm had restored its value.
Instead, Kwon had arranged for a trading firm to secretly buy millions of dollars of the coin to artificially boost its value, according to court documents.
Business
Mexico Slaps 50% Tariffs On India: Which Sectors Will Be Hit, How $1 Billion Exports Hangs By A Thread
New Delhi: Mexico has joined the growing list of countries imposing heavy tariffs on Asian imports. Just four months after the United States imposed 50% duties on Indian products, Mexico too approved levies of up to 50% on select goods from several nations, including India, China, South Korea, Thailand and Indonesia. These tariffs are set to come into effect from January 1, 2026.
According to the Mexican daily El Universal, the affected products include auto parts, light cars, clothing, plastics, steel, household appliances, toys, textiles, furniture, footwear, leather goods, paper, cardboard, motorcycles, aluminum, trailers, glass, soaps, perfumes and cosmetics.
The move is primarily aimed at protecting domestic producers and reducing the country’s dependency on imports from Asia.
Why Mexico Is Taking This Step
The Mexican government’s strategy is to bolster domestic production while reducing reliance on imports, particularly from China, which holds a substantial trade imbalance with Mexico.
China, in response, issued a statement on Thursday (December 11), stating that it “always opposes unilateral tariff hikes in all forms” and urged Mexico to “correct its wrong practices of unilateralism and protectionism at an early date”.
The tariffs are expected to generate an additional revenue of roughly US $3.8 billion (around Rs 33,910 crore) for Mexico.
President Claudia Sheinbaum has also emphasised that supporting domestic industries is a way to create jobs. “We believe that supporting (Mexican) industry is to create jobs,” said Deputy Ricardo Monreal, Morena’s leader in the Chamber of Deputies, according to mexiconewsdaily.com.
Economic analysts, however, suggest there may be a geopolitical dimension as well. El Financier, a Mexican economic outlet, states that the tariffs could be part of Mexico’s efforts to align with the United States ahead of the upcoming US-Mexico-Canada trade review.
Impact On India’s Exports
India is likely to feel the impact immediately, particularly in the automobile sector. The new duties will affect around $1 billion worth of Indian exports to Mexico, including vehicles from major manufacturers like Volkswagen, Hyundai, Nissan, and Maruti Suzuki, Reuters reported.
The import duty on cars will rise from 20% to 50%, a major blow to exporters in one of India’s important overseas markets.
“The proposed tariff hike is expected to have a direct impact on Indian automobile exports to Mexico…we seek Government of India’s support to kindly engage with the Mexican government,” the industry body wrote to the Ministry of Commerce before the tariffs were finalised.
Mexico ranks as India’s third-largest car export market after South Africa and Saudi Arabia. With the new levies, exporters may have to rethink pricing strategies and supply chains to maintain competitiveness.
As Mexico takes steps to protect its domestic industries, exporters from India and other affected Asian nations will have to navigate a challenging trade landscape, while policymakers look for diplomatic solutions to preserve market access.
Business
Delhi & NCR Residents, Take Note: You May Soon Board Your Train From These Two New Stations
New Railway Stations in Delhi: People living in Delhi and the National Capital Region (NCR) may soon have a new routine when it comes to catching long-distance trains. The Railway Ministry has indicated that two important stations in the city, Safdarjung and Bijwasan, are being redeveloped, and passengers might be asked to board trains from here in the near future instead of the crowded New Delhi station.
For many, these stations could turn out to be closer to home, saving both time and the stress of travelling across the city.
At present, most NCR residents have to make their way to New Delhi Railway Station, no matter where they live. That may no longer be the case. Both Safdarjung and Bijwasan stations are in the final stages of redevelopment, and officials say they are expected to be ready by March 2025.
Once they operational, a number of trains may be reallocated from the main station.
These upgrades are part of the Amrit Bharat Station Scheme, under which 13 stations in the Delhi Division are being modernised. Safdarjung and Bijwasan are among the most important of them, and the work on both is almost complete. As soon as the finishing rounds are done, they will be opened to the public.
What Makes These Two Stations Important
Bijwasan is set to become Delhi’s fifth-largest railway station, after New Delhi, Old Delhi, Hazrat Nizamuddin and Anand Vihar. Once opened, it will have seven platforms and is expected to ease a heavy load from New Delhi station.
One of its biggest strengths will be its connectivity. Plans include a skywalk that links the station directly to metro lines and parking zones, allowing passengers to reach the platforms without dealing with traffic on the roads outside. Officials believe this will make travel easier for a large number of daily commuters.
Safdarjung Railway Station, on the other hand, is being designed as a mixed-use space. It will include about 2,200 office units, turning the station into a commercial hub. People working there will be able to walk straight from their office building to the platforms.
Railway officials say this will be the first station in the country designed to function simultaneously as a business centre and a point of train boarding.
Why Trains May Move From New Delhi Station
Redevelopment work at New Delhi station has already begun. At the moment, the activity is concentrated on the outer areas of the complex. But once work moves closer to the tracks, train operations will have to be temporarily relocated.
During that period, a good number of trains are likely to be moved to Safdarjung and Bijwasan. According to the ministry, Bijwasan could handle trains heading towards Haryana, Rajasthan, Gujarat and other parts of western India. Safdarjung is being considered for trains going towards Howrah, Jammu and Lucknow.
How It Will Help NCR Residents
Large numbers of people from Delhi and NCR presently board trains from New Delhi station for long-distance travel. Many of them actually live closer to Safdarjung or Bijwasan but still have to travel all the way to the city centre.
Once the shift begins, these passengers will be able to board trains from a station near their home. This will save them an extra trip across Delhi and reduce the rush at the New Delhi station as well.
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