AUBURN HILLS, Mich. — Stellantis plans to increase its North American sales by 35% by 2030, including by reviving its beleaguered Chrysler brand that has relied on one product for several years.

The expected growth, focused on its traditional U.S. brands, is targeting 60% sales increases for Chrysler and Ram Trucks; 10% for its Dodge performance brand; and 15% for Jeep. It did not disclose targets for Fiat or Alfa Romeo, which are also sold minimally in North America.

Ram CEO Tim Kuniskis, who also oversees its other American brands, said the target is to increase the American brand sales from 1.4 million last year to 1.9 million in 2030, despite expectations of industry volume being flat during that time frame at 20 million vehicles overall.  

Stellantis plans to do so largely through new vehicle introductions that extend its market coverage, Kuniskis said Thursday during an investor event where the company announced a new five-year, 60 billion euro ($69.7 billion) turnaround plan under CEO Antonio Filosa. 

“We’re not choosing between growth and profitability. We will improve both together,” Filosa said Thursday about Stellantis’ North American operations.

The North American sales plan includes increasing models by 50%, with a focus on entry-level and high-performance bookends. The automaker also intends to increase revenue for the region by 25% by 2030, with an adjusted operating margin of between 8% and 10%.

Stellantis expects to boost the number of “affordable” vehicles under $40,000 it offers from two to nine by 2030, while also offering eight new SRT performance models to increase those sales from 3,000 last year to around 50,000 units during that time frame.

Kuniskis detailed three new crossovers for the company’s Chrysler brand, including some models under $30,000. That storied brand currently only offers a minivan.

He also said the company is planning a new midsize pickup and large SUV for Ram, refreshed models for Jeep’s large lineup and a new crossover for Dodge. The company has plans for eight new SRT models under the five-year plan, he said.

“The SRT products are the essence of ‘halo’ and brand building,” Kuniskis said. “These models don’t just elevate the whole brand, they draw a younger and more affluent customer.”

Halo vehicles such as SRT are often iconic products that are unique in design and feature high-performance parts. They’re regularly used to attract attention to a car nameplate or brand.

Kuniskis said profits of SRT vehicles, which largely share nonperformance parts with other models, are three times that of a regular vehicle.

The event comes a day after Kuniskis revealed a new lineup of Ram Rumble Bee “muscle trucks” that include V-8 engines, special parts and designs, and a range of performance specifications.

A top-end SRT Hellcat model with a 6.2-liter supercharged Hemi V-8 engine will feature 777 horsepower, a targeted top speed of 170 mph and other metrics that rival some sports cars.