“I’ve spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people’s profiles; these are real profiles, thousands of followers, no signs of inorganic activity,” Maddox says. “People just like it.”

But even if the views and engagement are real, that doesn’t mean this content is profitable—yet. Maddox noted that because the accounts are so new, most likely aren’t yet enrolled in TikTok’s Creator Fund or other forms of social media ad revenue-sharing, because those usually require accounts to apply and have a certain number of views. But, Maddox says, the earning potential is huge, with the ability to earn thousands of dollars per video if they get millions of views.

AI fruit content started getting posted earlier in March, before Fruit Love Island, but many of the recently created pages clearly take inspiration from its success. There’s The Summer I Turned Fruity, based on the popular teen drama The Summer I Turned Pretty; The Fruitpire Diaries, based on the CW series The Vampire Diaries; and Food Is Blind, based on Netflix’s Love Is Blind.

Predecessors of this AI fruit content include the Italian brainrot characters like Ballerina Cappuccina and Bombardino Crocodilo and the Elsagate controversy. But with these AI fruit miniseries that attempt to follow a narrative across multiple segments or episodes, the clearest parallel actually feels like microdramas, vertical short-form scripted series that American big tech companies are starting to invest more in. Like the AI fruits, these are minutes-long episodic shows intended to perform well on social media, eventually directing viewers to paywalled sequels.

Ben L. Cohen, an actor in Los Angeles who is credited in around 15 of these vertical microdramas, sees at least one common thread between the AI fruit dramas and the shows he has worked on: They both feature “lots of violence toward women.” They also try to cram as much drama as possible into these short clips and have attention-grabbing titles in the style of “Alpha Werewolf Daddy Impregnated Me,” Cohen says.

“It draws people in, I think, seeing that jarring, absurd, cartoonish vibe. It’s cartoonish abuse, but it’s still abuse.”

Vertical microdrama acting work still exists in LA, which can’t be said for all acting gigs right now. Cohen has had conversations with other people working in the industry about how AI is already being integrated more into the videos, potentially posing a threat to the existence of human actors in clickbait content. After all, it’s much cheaper and faster to churn out AI fruit episodes than actual productions. It also raises the question—are some people going to prefer the AI series over the ones they’re inspired by? Already, the answer is yes.

“How is Love Island gonna outdo AI Fruit Love Island?” asked a TikToker with more than 70,000 followers, arguing that the AI fruit version was more engaging than the actual reality show. She deleted the video after it started getting backlash, but other people agreed with her.

“I think TikTok was definitely a big part of that,” Cohen says about the audience’s shortening attention span and desire for compressed, sometimes AI-generated drama. “It makes sense that people are intrigued by a one-minute clip, and then they’ll be like ‘Oh, I’ll watch another one-minute clip.’ You’re not committing to a full, heaven forbid, 20-minute episode. Or 40 minutes. Or an hour. You can just watch one minute.”

One morning a few weeks ago, John Kiriakou got a call from his 16-year-old niece. “Uncle John, you’re exploding on TikTok,” he recalls her telling him.

Kiriakou, a 61-year-old ex-CIA officer who went to prison in 2013 for disclosing classified information related to the agency’s Middle East torture program, had no idea what she was talking about. He doesn’t have a TikTok account. He’s more of a Facebook lurker, if anything. But clips from a podcast Kiriakou filmed in January with Steven Bartlett, who hosts the Diary of a CEO show, which has more than 15 million subscribers on YouTube, were going viral without his intervention.

For nearly two decades, Kiriakou has been on a campaign to receive a presidential pardon. From 1990 to 2004, Kiriakou served as a CIA analyst and counterterrorism officer, leading a 2002 operation to capture Abu Zubaydah, who ran a training camp for al Qaeda fighters. During his detention, the CIA waterboarded Zubaydah. Kiriakou later discussed the agency’s torture tactics in a 2007 interview with ABC News, where he went on to serve as a terrorism consultant. Five years later, the Justice Department charged Kiriakou, who then pleaded guilty to disclosing the name of a covert operative who participated in CIA interrogations to journalists.

Though Kiriakou finished his prison sentence in 2015, he wants a presidential pardon to clear his name and get back decades of pension contributions. “I had 20 years of proud federal service. My pension was $700,000,” says Kiriakou. “Without that pension, I’m going to have to work until the day I die. It was wrong of them to take it from me, and I want it back. I can only get it back with a pardon.”

In recent years, he’s applied through official channels and tried navigating President Donald Trump’s informal and expensive clemency market. So far, his requests have gone unanswered. Now, he’s trying something different, appearing on some of the very same podcasts Trump did throughout the 2024 election. Clips of him chatting with Tucker Carlson and Joe Rogan, among others, won’t stop making the rounds—and the internet is loving it.

When Kiriakou sat down with Bartlett for the January podcast, they had a serious conversation discussing his career at the CIA, his whistleblowing, and, ultimately, his nearly two-year imprisonment. But it’s the stories Kiriakou tells throughout the episode—about gathering intelligence in countries like Pakistan or detailing the CIA’s MKUltra program—that have drawn millions of views in “brainrot”-style edits on platforms like TikTok and Instagram Reels.

“See you in two scrolls,” one commenter wrote on a clip of Kiriakou, joking about how frequently videos of him appeared on their For You page.

One user who goes by the handle @_bamboclat is credited by Know Your Meme for popularizing these edits of Kiriakou telling unimaginable stories about his time abroad. These clips have received around 50 million views on the account.

“I first found out about him through podcasts on TikTok. I think the reason why everyone is in love with him is because he’s a good storyteller,” says @_bamboclat, who declined to share his full name. “He’s been telling it for 20 years. Slowing down and speeding it up, the meme version of him, is pretty popular with Gen Z and the TikTok audience.”

The virality has turned Kiriakou into a cultural phenomenon. Following his newfound popularity, the Creative Artists Agency (CAA) signed him. Cameo—the platform that allows users to request personalized videos from their favorite celebrities—recruited Kiriakou last month. So far, he’s made more than 700 videos for fans for around $150 apiece. In one Cameo video, Kiriakou is asked to shout out a woman’s nail salon. The clip is being used as an advertisement for the business on TikTok.

Last month, Samsung jacked up the price of two of its flagship smartphones by $100. Now, its two new midrange models—the Galaxy A37 5G and Galaxy A57 5G—are getting $50 price bumps, despite minor hardware updates over last year’s Galaxy A36 and A56. Samsung has also trimmed the lineup—there’s no successor to the Galaxy A26 this year, at least not yet.

These price increases may be indicative of the economic climate, what with tariffs, higher oil prices due to the war in Iran, and the memory shortage that has driven up RAM and storage costs across the board. If a phone’s price doesn’t go up, it could still mean fewer meaningful hardware upgrades to keep costs down, very much like the recent Google Pixel 10a. (The outlier is the iPhone 17e, which managed to add features like MagSafe and a new processor, along with a few other upgrades, without a change to the price over the iPhone 16e.)

“Price increases or ‘down‑speccing’ have become the norm,” writes Jitesh Ubrani, research manager at IDC, in an email to WIRED. “Unfortunately, consumers will need to adjust to this new reality. The biggest bottleneck for brands right now is memory, with suppliers facing tight availability and significantly higher costs than in past years.” Ubrani says that while geopolitical factors haven’t yet affected hardware pricing, they are adding uncertainty that could increase costs in the future.

Samsung did not comment on exactly what is driving the price bump. However, it says consumers eyeing its A-series phones prioritize upgrading out of necessity—maybe their current phone just broke or is really old—and they don’t care much for AI features. Value for money is the number one purchase driver, above performance and battery life. So it’s a little odd to see the company raise prices, though Samsung hopes the improvements are compelling.

The Galaxy A57 5G costs $550 with 8 GB of RAM and 128 GB of storage, and $610 if you bump storage to 256 GB. Meanwhile, the Galaxy A37 5G starts at $450 for 6 GB of RAM and 128 GB of storage, or $540 for 8 GB of RAM and 256 GB of storage. They both officially go on sale on April 9.

Small Updates

Processor upgrades are the main highlight for these phones. The Galaxy A37 is powered by Samsung’s Exynos 1480, which should offer 14 percent better CPU performance, 24 percent better graphics, and, perhaps shockingly, 167 percent better neural processing performance—helpful for AI tasks. That’s compared to the Qualcomm Snapdragon 6 Gen 3 chip in last year’s Galaxy A36.

The Galaxy A57 sports the Exynos 1680, which isn’t a huge leap over the Exynos 1580 in the Galaxy A56, but still offers a nice lift: 10 percent better CPU performance, 7 percent faster graphics, and 42 percent improved neural processing. Both of these phones still have the same 5,000-mAh battery capacity and charging speeds. (There’s no wireless charging, despite competing phones like the iPhone 17e or Google Pixel 10a offering the feature.)