Tech
Our Favorite Unbound Merino Wool T-Shirts Are on Sale for Black Friday
WIRED favorite apparel company Unbound Merino has kicked off its Black Friday sale with deals on our favorite merino wool clothing. This is the only sale of the year for Unbound Merino (though you can sign up for the mailing list, which offers coupons and deals), and a great chance to round out your travel wardrobe with some excellent merino wool.
From casual, everyday T-shirts, to underwear, socks, and great merino travel pants, Unbound has a little something for everyone. We’ve combed through the site and found a few of our favorite deals. Be sure so see our guide to the Best Merino Wool T-shirts, Best Merino Wool Clothes, and the Best Base Layers for more great merino wool options.
What’s So Great About Merino Wool?
Merino wool is great because you’re stealing a sheep’s ability to keep itself warm or cool based on the temperatures it’s in. This is a process often referred to as thermoregulation. Merino sheep have thinner, softer wool than what most people think of when they think of wool. The sheep evolved this soft coat to keep them comfortable across a wide range of temperatures. The result is a fabric that’s comfortable to wear next to your skin. For the softest tees, look for fabrics that are either superfine or ultrafine—anything 17 µm or higher—like Unbound’s T-shirts.
Wool is sustainable, too. One sheep can produce 4 to 5 pounds of wool per year. While cotton has its place, and so does the occasional synthetic garment, merino wool is a remarkable fabric that’s the cornerstone of my wardrobe. I don’t think you can have too many merino pieces in your closet, but it’s not cheap, which is why we’re featuring these deals.
What’s So Great About Unbound Merino?
I like Unbound’s T-shirts because they’re 100 percent merino wool, no synthetics involved. That means all the antibacterial, odor-resistant, moisture-wicking, temperature-regulating goodness of merino wool … just works. I’ve found Unbound’s T-shirts in particular to be very quick-drying and wrinkle resistant, two of the reasons I think they’re the best merino T-shirts for travel. The company’s pants are also have a very high wool percentage (95 percent), and they roll up nicely, making them very packable. Do you need special travel clothing? No, but Unbound’s merino wool is naturally odor-resistant, which means you need fewer pieces in your bag. The company also offers a 30-day guarantee. If you don’t like it, you can send it back.
How to Care for Merino Wool
Most merino products come with care instructions. Unbound Merino’s T-shirts should be washed cold with like colors, then laid flat to dry. Whatever you do, don’t bleach them and don’t tumble dry them. The latter is especially destructive. I do it to every wool T-shirt I test and it makes me sad, but I know some of you won’t listen and will do it anyway, so I have to know what happens so I can warn you. Don’t tumble dry. Just put it on a drying rack. It doesn’t take more than a day. Seriously, you just spent $80 (on sale!) in a t-shirt, take care of it. Properly cared for, high-quality merino clothing like Unbound’s is incredibly durable and will last for years. Throw it in the dryer and the pilling starts almost immediately.
Do I always lay them flat to dry? No. When traveling I usually hand-wash in the sink and then drape them over the shower curtain rod to dry, which hasn’t seemed to have much negative impact. The issues with hanging wool to dry is that it will stretch out from the water weight. This is particularly true with 100 percent merino, like Unbound’s T-shirts.
I’ve never had a problem storing merino in my closet between wears, but for long-term storage, I recommend you take precautions against moths, which are notorious for eating holes in wool. I have lost merino garments to moths. I make sure to wash and thoroughly dry whatever I am storing, then I seal it in a compression bag. Another option is to put your merino garment in a cotton bag or otherwise wrap it in cotton and then put it in a plastic bin. It’s very important to make sure that the garment is completely dry before using any of these storage methods, otherwise your wool will smell musty and moldy. Other options include storing your garment in a cedar chest, which is a good natural deterrent for moths, or use moth traps or lavender sachets, which will repel the moths.
Unbound’s T-shirts were my introduction to the brand, and they’re still one of my favorite merino T-shirts. This T-shirt is incredibly soft, and because it’s 100 percent merino wool it’ll stay odor free for ages—as long as five or six days in my testing. This depends on local temps, what you’re doing, etc. I also love that the cut of Unbound’s crew neck merino T-shirt is not overly technical, like many merino T-shirts. This is just a regular, stylish T-shirt that doesn’t make you look like an Alex Honnold wannabe. It’s also lightweight and packs down to a tiny roll, which is perfect if you’re looking to simplify down to one bag (really, is there any other way to travel?).
The final thing I love about these is how fast they dry. In most climates, you can give it a wash in the sink at night, roll it up in a towel, wring it dry, lay it out flat and it’ll be dry by morning. Speaking of, Unbound’s T-shirts do need to be babied a little. To help them last a long time I recommend hand washing and line-drying. Also note that while I like the merino crew neck, the V-neck is also on sale for $80 ($10 off).
Unbound’s merino travel pants are a light and comfortable merino blend, with plenty of stretch and freedom of moment, thanks to the 5 percent elastane. These have a more formal look, and you might even be able to pull off going to office in them, depending on your office and how far your boss’s definition of “business casual” stretches. I’ve worn them to nice restaurants without a second look, and yet they don’t scream “I’ve got money” when you’re stumbling back to your hotel room at 2 am.
As you would expect from anything Unbound makes, these pack down fantastically small. You can pack two pairs of these for every pair of jeans. Again, for serious travelers looking to live out of a single carry-on bag, that’s huge. The only downside to that is that these are on the thin side, not something you’d want to wear alone in cold climates. If you’re like me and have to deal with winter, throw a good base layer underneath them and you’ll be fine. The slim fit pant is also on sale if that’s more your style.
Save More With a Bundle Deal
One of the best ways to save on Unbound Merino T-shirts and pants is to go for the T-shirt bundles and other combo packs. Right now you can get the Travel Pants + T‑Shirt Bundle for $270 ($48 off). That saves you an extra $10 over buying the t-shirt and pants on sale individually. There are quite a few other bundles as well, including the T-shirt 3-pack for $220 ($50 off) which is $20 cheaper than buying three T-shirts on sale, and the boxer briefs pack for $75 ($15 off).
Other Great Deals
I know what you’re thinking: Wool underwear, isn’t that what nineteenth-century lumberjacks wore? Probably. Those lumberjacks were smart. They may not have had nice soft merino underwear like Unbound’s merino boxers, but at least they knew that wool underwear was warm without being hot, great at wicking moisture, and capable of several wears without undue odors. The women’s underwear is also on sale; editor Adrienne So tried it. The fabric is thick and even made its way through the dryer without warping and twisting.
These Unbound boxers are 84 percent merino wool, 12 percent nylon and 4 percent spandex, for a soft, stretchy, comfortable fit. They’re 180 GSM (see our merino guide for exactly what GSM means), which makes them nice and light. The inseam here is 5.5 inches, and there’s no tag, which is nice.
Unbound recently branched out beyond merino clothing to create this travel backpack. I haven’t had a chance to thoroughly test this quite yet, but I’ve been using it for a couple of weeks and so far I’m impressed. This is a very well-thought-out pack that strikes a nice balance between included organization, and leaving enough space to let you do your own organizing. I particularly like the pen holder and the tech pouch. I also like that when you don’t need it, it lies admirably flat inside another bag. It’s surprisingly comfortable for its size. At 15L, this is not a huge pack, it’s designed to be a supplement to your main luggage with just enough room for everything you need for the day.
I prefer the short sleeve T-shirts, but if you want a long sleeve, this is the T-shirt for you. It’s essentially Unbound’s short sleeve T-shirt, just long sleeve. All the same descriptions apply here, and many of the same multi-pack bundles are available. You can grab a 2-pack of long sleeve merino tees for $180 ($46 off).
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Tech
A Humanoid Robot Set a Half-Marathon Record in China
Over the weekend in China, a humanoid robot shattered world half-marathon record—the human record—by seven minutes.
The star performer was a robot developed by the Chinese company Honor (the smartphone maker), which finished the 13.1-mile race in 50 minutes, 26 seconds. The human record, set by Ugandan Olympic medalist Jacob Kiplimo, is 57 minutes, 20 seconds. The result marks an impressive milestone especially considering that, just a year earlier, the fastest robot at this half-marathon event took two and a half hours to complete the same distance.
But Honor’s robot was not the only participant. The event consisted of more than 100 humanoid robots from 76 institutions across China. The robots lined up alongside 12,000 human runners in Beijing’s E-Town, albeit on separate courses to avoid accidents. The contrast in performance between humans and robots was more than evident.
Run, Robot, Run
A humanoid robot is designed to mimic the structure and movement of the human body, with legs, arms, and sensors that allow it to interact with its environment. In this case, the winning robot incorporated features inspired by elite runners: long legs (almost a meter), advanced balance systems, and a liquid cooling mechanism, similar to that of smartphones, to prevent overheating during the race.
In addition, many of the participating robots operated autonomously, meaning without direct human control. Thanks to artificial intelligence algorithms, they could adjust their pace, maintain balance, and adapt to the terrain in real time. Notably, the Honor robot that achieved the 50-minute mark operated autonomously. The Chinese manufacturer presented another robot, operated by remote control, that ran the same stretch in even less time: 48 minutes, 19 seconds.
As expected, there were some accidents in the race. Some robots fell down, others veered off the path, and several needed technical assistance along the way. While the physical performance of humanoid robots has advanced rapidly, their reliability is still developing. Of course, the laughter and jeers are no longer as frequent as they used to be, replaced by applause and exclamations of surprise.
Robot Superiority
Just like the robots that went viral for their impressive martial arts display a few weeks ago, this long-distance race is part of a broader strategy by China to show off its leadership in the development of advanced robots.
You don’t need to be a robotics expert to see that this achievement demonstrates that machines can outperform humans at specific physical tasks under controlled conditions. (It’s hard to imagine that the winning robot could achieve the same result, for example, if it started to rain during the race.) But humans still have a few tricks up their sleeve: Running in a straight line is very different from performing complex real-world activities, such as manipulating delicate objects or interacting socially.
However, it’s understandable that the image of a robot crossing the finish line in record time, ahead of human athletes, raises several questions. Is this the beginning of a new era in which machines redefine physical limits?
One could argue that a car is a machine, and those have always been faster than humans. But a humanoid robot is designed to mimic humans. It’s more alarming to see one beat humanity at its own game—even if so many of them are still tripping over themselves.
This story originally appeared in WIRED en Español and has been translated from Spanish.
Tech
War Memes Are Turning Conflict Into Content
As ceasefire announcements between the US and Iran—and separately between Israel and Lebanon—dominated headlines over the past two weeks, they also prompted a look back at how war spread online: through memes.
There were jokes about conscription. Captions about getting drafted, but at least with a Bluetooth device. The song “Bazooka” went viral, with users lip-syncing to: “Rest in peace my granny, she got hit by a bazooka.” Military filters followed. So did posts about Americans wanting to be sent to Dubai “to save all the IG models.”
Across the Gulf, the tone was different but the instinct was the same. Memes joked that Iran was replying to Israel faster than the person you’re thinking about. Delivery drivers were shown “dodging missiles.” “Eid fits” became hazmat suits and tactical vests.
Dark humor is one of the oldest responses to fear, a way of reclaiming control, however briefly, over events that offer none. Variations of that idea appear across psychology and philosophy, including Freud’s relief theory, which frames humor as a release of tension.
But social media changes the scale and speed of that instinct.
A joke once shared within a small community can become a global template in minutes. Algorithms do not reward depth or accuracy; they reward engagement. The memes that travel fastest are usually stripped of context, easy to recognize and simple to remix.
Middle East scholar and media analyst Adel Iskandar traces political satire back centuries, from banned satirical papyri in ancient Egypt to cartoons during revolutions and gallows humor in modern wars. “Where there is hardship, there is satire,” he says. “Where there is loss of hope, there is hope in comedy.”
That tradition still exists online. But today it is fused with recommendation systems designed to keep attention moving.
Memes Spread Faster Than Facts
The word “meme” was coined by Richard Dawkins in his 1976 book The Selfish Gene, where he described how ideas replicate like genes. On today’s internet, replication follows platform logic.
Fitness means generality. A meme does not need to be accurate. It needs to feel familiar. It needs the right format, paired with trending audio and the right emotional shorthand.
“A meme is like a virus,” Iskandar says. “If it doesn’t travel, it’ll die.”
The most visible response online is not always the truest one. It is often just the easiest to spread. And once context disappears, one crisis can start to resemble any other.
Geography shapes humor too, and adds another level of tension. “If you live far away from the threat, you’re capable of producing content that ridicules it with an element of safety,” says Iskandar. “Whereas if you happen to be within close proximity, it is more of a fatalism.”
That divide matters. For some users, war exists mainly as mediated spectacle: clips, edits, graphics, headlines, and reaction posts. For others, it is sirens, uncertainty, disrupted flights, rising prices, and messages checking who is safe.
The same meme can function as entertainment in one country and emotional survival in another. Take the American experience of violence, which Sut Jhally, professor of communication at the University of Massachusetts Amherst, says “is very mediated.”
What much of the Western world has consumed instead is what cultural critic George Gerbner called “happy violence”: spectacular, consequence-free, and detached from the aftermath.
Jhally argues that the September 11 attacks remain the defining modern American experience of war-adjacent political violence. Much else has been cinematic: distant invasions, blockbuster destruction, video-game logic, apocalypse franchises.
The teenager from the Midwest joking about being drafted is drawing from zombie films and superhero apocalypses. “There is almost no discussion about what an actual Third World War would look like,” he says. “People do not have a perception of what that really looks like.”
Tech
Hyundai’s New Ioniq 3 Has Hot-Hatch Looks, but Can It Beat BYD?
Hyundai has unveiled its Ioniq 3, a fully electric compact hatchback for urban driving designed to be as aerodynamically efficient as possible yet still offer up a surprisingly spacious interior—a trick the carmaker is loftily calling Aero Hatch. The 3 is intended to fill the gap between Hyundai’s Inster supermini and Ioniq 5 crossover.
In profile, the Ioniq 3 has a sleek front end that transitions into a roofline that stays straight over both front and rear occupants before dropping to merge with the rear spoiler. It’s this roofline that maximizes interior headroom for the rear passengers, but it also offers a supposed class-leading drag coefficient of 0.263.
The car has the same underpinnings as its sibling brand, Kia’s EV2. Two battery options will deliver a projected WLTP distance of 344 km (around 214 miles) for the Standard Range Ioniq 3; the Long Range version is supposedly good for a competitive 308-mile range. Built on the group’s Electric-Global Modular Platform (E-GMP), the car has a 400-volt architecture to lower costs rather than the 800-volt system of the Ioniq 5 N, 6, or 9 SUV. Still, this means that if you can find sufficiently fast DC charging, you can, in theory, top up from 10 to 80 percent in approximately 29 minutes (AC charging capability is up to 22 kW).
This is fine, but it is not a match for BYD’s new Blade 2.0 battery tech that WIRED tried, astonishingly allowing the Denza Z9 GT to charge its battery in just over nine minutes from 10 percent. True, that battery tech was in a $100,000 “premium” EV, but it’s coming to BYD’s wider models. And if BYD makes good on its plans to deliver a charging network to rival Tesla’s Supercharger, then very soon buyers will be expecting comparable charge times, and 30 minutes will quickly feel awfully long.
I asked José Muñoz, Hyundai Motor Company president and CEO, whether this new battery technology from BYD concerns him, whether Hyundai—leading the EV pack with 800-volt architectures for so long—needs to match the Blade 2.0’s performance. “We welcome the challenge,” Muñoz tells me. “Every challenge is an opportunity to do better. And I can tell you that, lately, we have a lot of opportunities to do better.”
“We are also working on fast charging,” Muñoz says, adding that Hyundai’s success will be built on not merely one leading technology but many. “There are not more elements that may be offered by the Chinese that we can offer. It’s only a matter of how you mix them. A lot of times, you get stuck into one indicator. I’m an engineer. And we always have the example of the airplanes: What is more important in an airplane, altitude or speed? There is only one answer. You need to achieve both.”
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