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Puma opens largest European flagship store on Oxford Street in London

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Puma opens largest European flagship store on Oxford Street in London



PUMA has opened the doors to its largest-ever European flagship store on Oxford Street in London, which will bring the best of the company’s products and immersive storytelling closer to consumers in one of the busiest shopping destinations in Europe.

The new flagship store, located just seconds from Selfridges and Bond Street Tube Station, spans 24,000 square-feet and features PUMA’s industry-leading innovations, such as running technology NITRO, its football boots FUTURE, ULTRA and KING, as well as its current range of lifestyle products.

Puma has opened its largest European flagship on London’s Oxford Street, a 24,000-sq-ft space showcasing NITRO running tech, key football franchises and lifestyle ranges.
The store features customisation zones, digital experiences, archive displays and a London-exclusive collection, with major events planned through 2025–26 as Puma boosts its direct-to-consumer focus.

“The opening of our Oxford Street flagship is an exciting moment for PUMA,” said Arthur Hoeld, CEO at PUMA. “It’s our first Flagship store in Europe, which gives us the chance to connect with more people than ever before — right in the heart of one of the world’s most iconic shopping destinations. It is a powerful platform to engage directly with consumers, showcase our latest performance innovations, and strengthen our brand presence in one of the world’s most influential retail destinations. This space not only highlights our product excellence, but also celebrates our heritage and long-standing connection with elite athletes.”

Consumers can take advantage of multiple customisation areas to create unique products, immerse themselves into PUMA’s performance technology NITRO through a digital running video-wall that reacts to every touch, or learn more about the brand’s rich history in the archive area that features iconic pieces from the past 77 years of the brand.

“London is one of the most competitive retail markets in the world, and Oxford Street is its main stage,” Lucynda Davies, Managing Director UK & Ireland at PUMA, added. “This flagship shows our confidence in the UK and reflects our commitment to delivering fresh, creative experiences that feel authentic to PUMA.”

To mark the opening, PUMA introduced a London Exclusive collection designed by Heiko Desens, PUMA’s Vice President Creative Direction & Innovation. Inspired by the city’s community spirit and creative energy, the collection reimagines British icons such as the Union Flag and Harris Tweed through PUMA’s modern lens. The limited-edition pieces are available exclusively at the London Flagship.

Now open to the public, the London Flagship will have a dynamic program of events and activations for the rest of 2025 and into 2026, hosting exclusive collaborations and athlete appearances to evolving in-store experiences, ensuring the flagship remains a vibrant destination long after launch.

As part of the store’s activation plans, PUMA will hold a dedicated launch event on December 4, celebrating its official debut. In the months ahead, the London Flagship will also serve as the stage for major brand moments, including a pre-race HYROX experience for HYROX London athletes on the December 3, and a special motorsport event on December 11, which will highlight PUMA’s racing heritage and the PUMA x Aston Martin F1 Team partnership and a Select Capsule Collection.

In October, PUMA outlined its new strategic priorities aimed at resetting the company and establishing it as a Top 3 sports brand globally. While both its Wholesale and its direct-to-consumer business will continue to play an important role in PUMA’s distribution strategy, the company aims to evolve its channel mix and aim for higher growth in our direct-to-consumer channels to bring it closer to industry averages.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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Burkina Faso fully nationalises leading cotton firm Sofitex

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Burkina Faso fully nationalises leading cotton firm Sofitex



Burkina Faso recently announced the full nationalisation of Burkinabe Company of Textile Fibres (Sofitex), the country’s leading cotton company, citing rising debt, declining production and inefficiencies.

The decision was taken during a meeting of the council of ministers that was chaired by the Transitional President Captain Ibrahim Traore.

Burkina Faso has announced the full nationalisation of Burkinabe Company of Textile Fibres (Sofitex), citing rising debt, declining production and inefficiencies.
Sofitex was a mixed-ownership firm, in which the state held a majority stake.
Full state ownership is expected to lead to tighter financial discipline, improved governance and a restructuring of operations to boost efficiency.

Sofitex was a mixed-ownership cotton company, in which the state held a controlling majority stake and private investors owned a minority share valued at about 75 billion CFA francs.

A 2025 valuation cited by the government places Sofitex’s total worth at 338.14 billion CFA francs (~$607 million), with the private stake valued at just over 75 billion CFA francs for 976,400 shares.

The company’s cotton production fell by 24-26 per cent to under 300,000 metric tonnes in the 2024-2025 season.

Full state ownership is expected to lead to tighter financial discipline, improved governance and a restructuring of operations to boost efficiency, according to a domestic media outlet.

Fibre2Fashion News Desk (DS)



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UK’ John Lewis appoints Jacqui Markham as new creative head of fashion

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UK’ John Lewis appoints Jacqui Markham as new creative head of fashion



John Lewis has appointed Jacqui Markham as its new Fashion Creative Director. She will lead the creative direction of John Lewis own-brand fashion across womenswear, menswear, and childrenswear.

Markham joins from Whistles, where she served as Creative Director.  She was previously Global Design Director at Topshop and Design Director at ASOS. She succeeds Queralt Ferrer who steps down after four years with the Partnership.

John Lewis has appointed Jacqui Markham as fashion creative director, overseeing own-brand womenswear, menswear and childrenswear.
She joins from Whistles and succeeds Queralt Ferrer.
The move strengthens investment in design, quality and relevance, alongside digital growth, Oxford Street refurbishments, exclusive collaborations and an expanded line-up of global fashion brands.

The appointment marks the next phase in John Lewis developing its own brand fashion, with clear creative direction and continued investment behind it.

Markham brings a strong track record of building distinctive, successful collections with a focus on design, quality and relevance for customers.

Her appointment comes alongside John Lewis’s continued investment in fashion, including upgrades to shops and digital, and the recent refurbishment of womenswear and menswear at the Oxford Street flagship store.

This month also sees the launch of the second John Lewis x Rejina Pyo collaboration, and a new 15-piece exclusive capsule collection from Amanda Wakeley.  These will complement the expanded line-up of new brands including Samsoe Samsoe, MOTHER, St Agni, Patagonia, Belstaff, Missoma and Completedworks.

Rachel Morgans, John Lewis Director of Fashion, said: “I look forward to welcoming Jacqui to John Lewis at a defining moment for our fashion business. She brings a wealth of expertise and a proven ability to create exceptional design and will support our future creative vision.”

Jacqui Markham commented: “I am very excited to join the Partnership and to work together with all the teams toward a shared vision for the future of John Lewis. It feels like a seminal moment in the long history of the Partnership, and I cannot wait to get started to help shape that vision and bring our collective ideas to light.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

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Bangladesh RMG units call for allowing local FOC raw material sourcing

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Bangladesh RMG units call for allowing local FOC raw material sourcing



Bangladesh readymade garment (RMG) manufacturers recently requested the government to remove restrictions on sourcing raw materials free of cost (FOC) from local suppliers.

While exporters are now allowed to import raw materials from abroad on an FOC basis under a recent policy change, such a provision does not exist for sourcing the same materials locally, industry leaders said.

Bangladesh RMG players have urged the government to remove restrictions on sourcing raw materials free of cost (FOC) from local suppliers.
Industry leaders said allowing FOC sourcing from domestic suppliers would boost local sales, strengthen backward linkage industries and raise overall value addition in the export-oriented sector.
Many local suppliers can provide inputs now against global orders.

They feel allowing FOC sourcing from domestic suppliers would boost local sales, strengthen backward linkage industries and raise overall value addition in the export-oriented RMG sector.

In a letter sent recently to the National Board of Revenue (NBR), the Bangladesh Knitwear Manufacturers and Exporters Association (BKMEA) called for removing policy barriers and providing clarity on the issue, according to a domestic media outlet.

Many local suppliers are now capable of providing inputs against international buyers’ orders. In some cases, foreign buyers or their nominated agents are willing to supply materials free of cost through local vendors for use in export production.

However, the absence of clear policy guidelines on whether such transactions qualify as ‘deemed exports’ has created uncertainty, preventing manufacturers from using locally sourced FOC inputs.

Allowing exporters to use locally-sourced inputs under a cutting, making and trimming (CMT) model would further streamline production, BKMEA said.

Fibre2Fashion News Desk (DS)



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