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Reimagining our economy in the AI age | The Express Tribune

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Reimagining our economy in the AI age | The Express Tribune


FIR disruptions, shifting trade rules demand a China-linked, innovation-driven growth reset


ISLAMABAD:

The Fourth Industrial Revolution (FIR) is taking shape. Technological innovation, artificial intelligence (AI) and the application of new methods are reshaping the basic contours of the economy. It has challenged traditional economic wisdom and production models.

The FIR has triggered changes in total factor productivity as well as in the factors of production themselves. AI is transforming both total and industrial productivity by reshaping skill sets, altering production costs and redefining competitiveness. Estimates suggest that AI can reduce costs by up to 25%, improve efficiency by 10-50% and save time required to solve complex issues and make decisions. However, AI will also exert pressure on traditional labour markets, leading to job enhancement, elimination, or new opportunities.

At the same time, the global economic order is changing. US President Donald Trump’s trade war and the West’s insistence on maintaining hegemonic control have fast-tracked these changes. The Global South, led by China, has refused to accept hegemonic practices. Therefore, the global economic order is adjusting and remains in a state of flux.

The most visible change is taking place in global trade structures. The multilateral trading system built around the World Trade Organisation is under strain. The so-called rules-based order is weakening, while unilateralism and protectionism are increasingly becoming the norm.

These changes call on every country, including Pakistan, to reimagine its economic and trade strategies. For Pakistan, this task is challenging given that inflation has begun to rise again. The financial crisis, including circular debt and foreign debt, remains unresolved. Agricultural growth is declining due to policy distortions and governance failures. The rebasing of the economy in 2021-22 revealed that the industrial sector’s share of GDP declined from 20.9% to 19.5%. The incumbent government has been unable to reverse this trend.

The social development situation is equally troubling. According to the Labour Force Survey 2024-25, unemployment among educated youth remains high. The unemployment rate stands at 11.9% among master’s and PhD holders, 10.9% among graduates and 12.5% among those with intermediate education. In education, 26.2 million children are out of school, while millions more are enrolled in madrassas without access to formal or technical education. These challenges reinforce poverty levels, which the World Bank has estimated at 44.5%.

Against this backdrop, Pakistan must revive its economy. Conventional reform approaches and incremental policy adjustments will not suffice. The changes underway are structural and unprecedented. How? Historically, technological innovation has complemented human labour rather than competing with it. AI, however, is the first major invention to pose a direct challenge to human employment by disrupting job markets. Pakistan therefore needs to fundamentally reimagine its economic model. Policies must address current challenges, revive growth, ensure sustainable development and enable Pakistan to enter the FIR with confidence and dignity.

Exports have traditionally been prescribed as the primary engine of growth and economic revival. Pakistan continues to rely on this approach to generate employment and ease financial stress. However, under current global conditions – characterized by protectionism, unilateral trade measures and tariff wars – this strategy faces serious constraints. Structural weaknesses, including a narrow industrial base, weak branding capacity and a deteriorating agricultural sector, further complicate the task.

In this context, Pakistan’s most viable option lies in deeper integration into global supply chains, particularly those linked to advanced economies. This requires addressing structural deficiencies. Pakistan has an excellent opportunity to execute this policy through the China-Pakistan Economic Corridor (CPEC) and the recently signed Action Plan with China. Several sectors, including textiles, minerals and small and medium enterprises (SMEs), offer scope for supply-chain integration.

The textile sector illustrates this potential. Despite being a major export industry, it remains heavily dependent on contract manufacturing for foreign brands and lags behind in brand development and global market presence. China, by contrast, has developed a complete textile supply-chain ecosystem. Collaboration with China offers Pakistan an opportunity to move up the value chain. A recent example is the establishment of a textile-focused special economic zone in Lahore by a Chinese firm, which has invited other Chinese companies to invest. These firms will manufacture products currently imported by Pakistan, including synthetic fibres and chemicals. Chinese companies also bring expertise in modern machinery, the Internet of Things and AI-enabled production systems, which can help Pakistan conserve foreign exchange and expand industrial capacity.

The mineral sector presents another strategic opportunity. Pakistan possesses vast mineral resources but lacks the technical capacity for exploration and processing and remains dependent on imported machinery. China dominates global mineral and machinery supply chains, making it a natural partner for supply-chain integration or joint ventures. Encouragingly, cooperation agreements in this sector have already been signed, providing a foundation for progress. Agriculture also has the potential to drive growth, generate employment and reverse development challenges. However, poor governance, low-quality inputs, structural inefficiencies and limited modernisation continue to constrain productivity. While many countries have moved beyond basic mechanisation to adopt AI, drones and precision agriculture, Pakistan remains among low-productivity agricultural economies.

To unlock this potential, Pakistan must reverse current trends. Building strong linkages with China’s agricultural sector, particularly in inputs, is essential. Access to high-quality seeds alone can substantially increase output and exportable surplus. Similar cooperation can be extended to farm mechanisation, livestock development and AI-based agricultural applications.

At the same time, Pakistan must prepare for the broader demands of the FIR. This revolution will be driven by scientific advancement, digital technologies and AI. Innovation will be the key determinant of competitiveness. Countries with strong innovation ecosystems will be better positioned to benefit. Unfortunately, Pakistan lags behind on most indicators of AI and innovation. It lacks an AI hardware industry, including semiconductors and related components, while software development remains limited. In global innovation rankings, Pakistan consistently performs poorly due to weak human capital and an underdeveloped research ecosystem.

Investment in these areas is therefore critical. Through CPEC and the Action Plan, Pakistan has an opportunity to build a technological and innovation base with Chinese support. Cooperation should be implemented without delay, particularly in agriculture, research and development and technology deployment. However, caution is required. The adoption of AI and advanced technologies can disrupt labour markets, especially in agriculture, textiles and SMEs.

THE WRITER IS A POLITICAL ECONOMIST AND VISITING RESEARCH FELLOW AT HEBEI UNIVERSITY, CHINA



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OpenAI Bets Big On Personal Agents, Hires OpenClaw Creator Peter Steinberger

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OpenAI Bets Big On Personal Agents, Hires OpenClaw Creator Peter Steinberger


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Sam Altman announces Peter Steinberger, creator of OpenClaw, will join OpenAI to advance personal agents. OpenClaw will remain open source.

Peter Steinberger Joins OpenAI as Personal AI Agents Become Core Focus

Peter Steinberger Joins OpenAI as Personal AI Agents Become Core Focus

OpenAI founder Sam Altman has announced that Peter Steinberger, the creator of OpenClaw, will be joining the AI research firm to drive the “next generation of personal agents”. Altman called Steinberger a ‘genius with a lot of amazing ideas about the future of very smart agents interacting with each other to do very useful things for people’.

Altman in the X post said that the company is expecting to make personal agents core to their product offerings.

OpenClaw aka Moltbot- the open-source autonomous AI bots that can perform various tasks on a local device while also connecting with a language model – has gone viral recently. Earlier, it was known as Clawdbot.

OpenClaw is designed to perform real-world tasks on behalf of users, such as managing calendars, messaging, browsing and other actions that go beyond simple chatbot responses.

Altman said that OpenAI will continue to support OpenClaw as an open source project. ” The future is going to be extremely multi-agent and it’s important to us to support open source as part of that,” Altman added.

Screenshots of AI bots interacting to each other have gone viral recently on social platform, attracting eyeballs and raising doubts over the dystopian future.

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Everyday’s a ‘battle’ for sales, says 142-year-old firm betting on TikTok Shop

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Everyday’s a ‘battle’ for sales, says 142-year-old firm betting on TikTok Shop



The maker of Imperial Leather and Sanctuary Spa has said reaching shoppers on platforms like TikTok Shop was as important as Tesco, as the 142-year-old business vies to compete with a rising cohort of social media-savvy brands.

PZ Cussons – the consumer goods giant that was founded in 1884 and is behind a swathe of beauty, hygiene and baby products – said it had been investing more into innovation and building its brands.

Chief executive Jonathan Myers said the business has to “battle every day to win every purchase”.

“There’s hardly a store in the country that sells a washing and bathing product that doesn’t sell a PZ Cussons product,” he told the Press Association.

But he said the company had been trying to be at the forefront of online shopping trends that many newer brands are tapping into.

“If you look at the way that most of the insurgent brands are arriving, it’s through social media, and that blurs into e-commerce platforms, for example TikTok Shop,” he said.

“It’s about making sure that we’re present, that we’re growing fast, and that we’re stealing our share of purchases there, just as we would a Tesco Express down the street.”

TikTok Shop, the e-commerce arm of the video-sharing social media platform where users can buy and sell products, has grown rapidly over recent years.

Major retailers like Marks & Spencer and Sainsbury’s are now selling products on the marketplace alongside thousands of smaller businesses and brands.

TikTok Shop recently said it had become the fourth-largest beauty retailer in the UK, according to data from NielsenIQ, while beauty sales on the platform soared by 60% year-on-year in 2025 fuelled by trends such as Korean skincare.

Meanwhile, PZ Cussons’ Mr Myers highlighted the business’s activity in Indonesia – where it has been experimenting with new sales tactics, including a live-streaming channel from its factory.

He said: “We run three shifts of live-streamers who are driving demand for our brands that is then fulfilled through marketplaces like TikTok Shop, and delivered on the back of a moped.”

TikTok sales in Indonesia have increased more than 600%, where PZ Cussons currently operates a TikTok Shop.

The chief executive said he could “definitely see the rise of quick commerce” in urban areas of the UK, accelerated by the “blurring” of social media and shopping channels.

Mr Myers stressed that there was no room for “complacency”, adding: “Competition is good because it keeps us on our toes.”



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YouTuber-led chicken chain Sides to open 15 new restaurants in 2026

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YouTuber-led chicken chain Sides to open 15 new restaurants in 2026



YouTube sensations The Sidemen have unveiled ambitious plans to expand their Sides fried chicken chain with 15 more restaurants this year.

The brand said it plans to commit further to the UK after witnessing “incredible momentum” and open sites in new international markets.

The YouTube collective consists of Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL), and has 22 million subscribers.

They launched the brand in 2021 in partnership with Scottish-based food franchise firm Hero Brands.

Sides has since expanded to five restaurants across the UK, in Essex, Manchester, London, Kent and Birmingham, and launched its first international site in Singapore last year.

It plans to rapidly grow with a raft of new openings, including “significantly” increasing its footprint across the UK.

The hot chicken specialist said it is planning to open new restaurants across Scotland, as well as in Cardiff and Liverpool.

Sides also revealed plans to grow further in Asia and the Middle East with new openings in India, Malaysia, Singapore and the UAE.

It is among a raft of chicken brands seeking to expand across the UK, with the likes of Popeyes, Wingstop and Dave’s Hot Chicken all recently laying out plans for further openings.

Aaron Moore-Saxton, managing director at Sides, said: “This is all about doubling down on growth for Sides during 2026.

“We’re seeing incredible momentum in the UK and rising demand internationally, and that gives us real confidence in the next phase of our journey as we open new sites in Glasgow, Wales and Liverpool.

“Our expansion into India, Malaysia and the UAE is a further evolution for the brand, while our continued investment in the UK remains central to our strategy.”

In a joint statement, the Sidemen said: “We are seriously hyped to take this next step and bring even more people into our Sides journey.

“For us, it’s always been about bold flavours and great food, good energy and sharing moments that go way beyond and this is honestly just the start. We can’t wait to take you all along for what’s next.”



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