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Southwest ends open seating after 54 years. Here’s what the last flight was like

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Southwest ends open seating after 54 years. Here’s what the last flight was like


OVER THE PACIFIC OCEAN — The 112 passengers on this Southwest Airlines red-eye from Honolulu to Los Angeles were the last in the airline’s more than 54-year history to scramble for a seat on board.

Before dawn on Tuesday, Southwest ended its quirky (or anxiety-inducing, depending on the traveler) open-seating policy in favor of assigned seats for all customers as the carrier that prided itself on marching to its own drum becomes more like its rivals, under pressure to increase revenue.

The change means that all Southwest passengers will know exactly where they will be sitting before they board, and some of them will pay more than $70 per leg to have a new, roomy spot up front. Prices vary.

CNBC flew on the last open-seating flight and hopped on one of the first with seat assignments to talk to passengers and crew about how they felt about the change. Their feelings were mixed.

“It’s overdue, honestly,” said Lisa Tate, 33, a teacher from Honolulu, who was traveling to Atlanta via Las Vegas on Monday. “I like the reassurance that I can sit with my loved ones. It makes the situation less stressful.”

Vicki Economou, a 68-year-old based in Houston, who is in the process of retiring from running a family restaurant, felt otherwise. “Now they’re like everybody else, and nothing is setting them apart,” she said.

Economou said she might consider flying other airlines after years of Southwest loyalty because she doesn’t want to pay for seats.

“I’m not real happy about it,” she said. “I think that there are people that are getting money hungry.”

Read more about Southwest’s changes

‘If you can’t beat them, join them’

Several Southwest flight attendants in Los Angeles said they were relieved about the change. One told CNBC that she is so happy she wants to cry because having customers roam up and down the aisle looking for a seat was stressful for crew members.

Other airline employees greeted the last open-seating passengers with applause though, serving them coffee and handing out commemorative bag tags and other souvenirs.

Southwest has been training employees for months, including offering suggestions on clear announcements that remind customers, especially in the early stages of assigned seating, how boarding will work.

CNBC heard some of the first eight-group boarding calls moments after landing at Los Angeles. Gate agents reminded customers several times that seats were assigned and told them where on their boarding passes they could find that information. Customers lined up next to the posts that used to designate the boarding groups just hours before, though the numbers were no longer there.

Digital boarding screens showing two lanes are already installed and will replace the metal stanchions at airports to instruct travelers when they can get on according to the new boarding order.

A new Southwest Airlines boarding sign at Los Angeles International Airport debuted Jan. 27, 2026.

Leslie Josephs/CNBC

Until Tuesday, Southwest was the the last U.S. carrier to board customers with an open seating policy that meant passengers could pick any seat they wanted once they got on the plane. Flyers would get assigned an A, B or C group and then a number to line up at the gate, and the higher the boarding group and number, the better their shot of getting a coveted aisle or window seat, largely depending on when they checked in.

The end of open seating is a casualty of today’s consumers, who Southwest executives have said are looking for more certainty on where they’ll sit as the airline’s once Texas-only network now sprawls from Hawaii to Costa Rica.

Eighty percent of Southwest customers prefer an assigned seat, market research found, CEO Bob Jordan told analysts in July 2024, when the airline announced the change.

The new seating policy comes after a push from investors who are hungry to see the airline capitalize on fees and catch up to rivals’ profit margins.

From 2018 through 2023, American AirlinesDelta Air Lines, Frontier Airlines, Spirit Airlines and United Airlines brought in $12.4 billion in seating fees, according to a Senate Permanent Subcommittee on Investigations report in 2024.

It’s not the only policy Southwest is changing. Less than a year ago, the airline ended its “two bags fly free” policy for all passengers and began charging for checked luggage. Bag fees brought in $5.5 billion for U.S. carriers in the first nine months of 2025 alone, according to the Transportation Department.

There are exceptions for big spenders on all fronts, as is the case with other airlines. Customers with certain credit cards, elite status or those who buy the most expensive tickets can forgo some fees and select the best seats.

Some of the first passengers to fly with assigned seats on Southwest Airlines on the new policy’s debut day Jan. 27, 2026.

Leslie Josephs/CNBC

“What it shows is that Southwest has basically said if you can’t beat them, join them, and I actually think this is going to be a positive move for Southwest,” said Henry Harteveldt, founder of the Atmosphere Research Group travel consulting firm. “This is a positive move for both what travelers want and for Southwest’s revenue and profitability. One reason why Southwest has struggled to attract more frequent travelers and poach customers from other airlines is its lack of assigned seating.”

Stock flies higher

Investors are already excited for the top-performing airline stock.

Southwest told investors on Thursday that it expects earnings to more than quadruple this year from 2025 to an adjusted $4 a share, at least, more than what analysts expected, sending shares surging by almost 20%, the biggest one-day percentage gain since 1978.

The stock is up more than 53% over the last 12 months through Thursday’s close.

Other initiatives could be on the way, but Southwest declined to provide details this week.

“We’re not done,” Southwest CFO Tom Doxey said in an interview after the carrier reported results. CEO Bob Jordan told CNBC last month that Southwest is exploring airport lounges.

On Thursday, however, Jordan acknowledged in an interview that this year’s expected spike in profits “would be difficult to duplicate in 2027” because it would be a comparison of two years with the same policies.

All aboard

The airline’s original plastic boarding cards have long been replaced with digital boarding passes, but customers for years set alarms to check in at the earliest moment they could — 24 hours before a flight — to make sure they got the best possible spot in line.

Comedian Adam Mamawala’s Southwest check-in alarm went off during a set in September 2022.

“I’ll tell you why,” he told the audience. “Tomorrow, at exactly 8:10, I’m flying home on Southwest,” he said. “You think I am going to end up in the C Group because I’m doing a show? Are you kidding me? I’m checking in right now.” He informed the audience that he got A51, and the crowd cheered. (He said he missed a Southwest check-in during a show the previous year and didn’t want it to happen again.)

Assigned seating is the last of the major policy shifts Southwest, which carries more customers in the United States than any other airline, has announced in the last two years.

The last Southwest Airlines passengers to fly without seat assignments line up at Daniel K. Inouye International Airport in Honolulu on Jan. 26, 2026.

Leslie Josephs/CNBC

Southwest in 2024 reached a settlement with activist investor Elliott Investment Management, which had called for management changes and noted in one presentation that the carrier had long eschewed what are now airline industry standards: restrictive basic economy tickets, baggage fees, premium products and seat assignments. Elliott declined to comment.

But there might be some growing pains for the airline as customers adapt to the changes.

Mamawala said he’s become a “loyal Delta man” because he flies the carrier more frequently now and that he has an American Express card that gives him access to the lounge at LaGuardia Airport.

But he still flies Southwest on occasion.

“Frankly I’m surprised that so many Southwest devotees are seemingly heartbroken,” he said. “We’re moving from chaos to order.”

CNBC’s Erin Black contributed to this article.

Read more CNBC airline news





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Govt orders faster city gas project clearances, hikes commercial LPG allocation to ease supply stress – The Times of India

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Govt orders faster city gas project clearances, hikes commercial LPG allocation to ease supply stress – The Times of India


The government has stepped up efforts to streamline gas distribution and ease supply pressures, directing faster processing of city gas projects while increasing allocations of commercial LPG to key sectors amid a challenging geopolitical environment.The Petroleum and Explosives Safety Organisation (PESO) has instructed its offices to dispose of City Gas Distribution (CGD) applications within 10 days, aiming to accelerate the rollout of piped natural gas (PNG), an official statement said.Commercial LPG consumers in major cities and urban areas have also been advised to shift to PNG as part of a broader strategy to reduce dependence on liquefied petroleum gas. Domestic LPG supply remains stable, with no reported dry-outs at distributorships and normal delivery patterns across the country, the statement said, adding that most deliveries are being carried out through the Delivery Authentication Code (DAC) while panic bookings have subsided, PTI reported.On the commercial LPG front, the government has progressively increased allocations. After restoring 20 per cent supply earlier, an additional 10 per cent allocation linked to PNG expansion reforms was announced on March 18. A further 20 per cent allocation was cleared on March 21, taking total commercial LPG supply to 50 per cent.The latest increase prioritises sectors such as restaurants, dhabas, hotels, industrial canteens, food processing units, dairy operations, community kitchens and subsidised food outlets run by state governments and local bodies. Provision has also been made for 5 kg cylinders for migrant workers.Around 20 states and Union Territories have implemented the revised allocation guidelines, while public sector oil marketing companies are supplying commercial LPG in the remaining regions. In the past eight days, about 15,440 tonnes of LPG have been lifted by commercial entities.Educational institutions and hospitals continue to receive priority, accounting for nearly half of the total commercial LPG allocation. Despite global uncertainties affecting supply, the government indicated that domestic availability remains under control while efforts continue to transition urban consumers towards PNG.



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UK inflation steady but experts warn of cost-of-living ‘twist’ in months ahead

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UK inflation steady but experts warn of cost-of-living ‘twist’ in months ahead


Experts have warned of another “twist” to the cost-of-living story in the months ahead, as war in the Middle East is set to send energy bills soaring.

The rate of Consumer Prices Index (CPI) inflation has been gradually easing back towards the Bank of England’s two per cent target level since last summer.

Some analysts are expecting CPI to have held relatively steady in February, or dipped slightly, from the three per cent level recorded in January.

Official figures for last month will be published on Wednesday.

Economists for Deutsche Bank and Pantheon Macroeconomics said they are anticipating CPI to hold steady at three per cent in February, with lower fuel and services inflation being offset by higher clothes prices and air fares.

Edward Allenby, senior economist for Oxford Economics, said he thinks CPI inflation fell to 2.8 per cent in February, largely thanks to a predicted fall in petrol prices and slower inflation in the services sector.

Analysts for Barclays said they are expecting the headline rate to dip to 2.9 per cent, also partly because of lower pump prices during the month.

But Sanjay Raja, Deutsche Bank’s chief UK economist, said the inflation outlook has “rarely been more uncertain than it is now”.

He wrote in a research note: “We expect the UK’s disinflation story will take another twist on its (eventual) way down to target.

“The good news is that CPI is still expected to slide down in the coming months.

“The bad news? Higher energy prices appear poised to lift CPI meaningfully over the summer, adding yet another hump in the inflation profile.”

The Bank of England raised its inflation forecasts for the months ahead on Thursday
The Bank of England raised its inflation forecasts for the months ahead on Thursday (PA)

Economists have been ripping up previous projections in recent days and warning that the US-Israel war with Iran has muddied the outlook for the economy.

The Bank of England said on Thursday that recent increases in wholesale energy costs would delay the return of CPI inflation to target, as it was already seeing higher fuel prices.

It is now expecting inflation to be around three per cent in the second quarter of 2026, up from the 2.1 per cent that had been forecast in February.

The central bankers stressed that the situation is volatile and events over the next six weeks could shed light on the scale of the disruption and impact on prices.

Economists have weighed in with their own projections of where inflation could go if things persist.

Mr Allenby said he is now expecting CPI inflation to exceed four per cent during the second half of 2026.

“Under our updated assumptions, we now anticipate a much sharper rise in petrol prices, while higher wholesale gas prices cause a 19 per cent increase in the Ofgem energy price cap in July,” he said.

Pantheon Macroeconomics agreed that, if the latest spike in gas prices is sustained, then CPI could be headed to four per cent later this yar.



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Sky‑high losses: Iran war drives airlines to biggest crash since Covid – $50bn gone – The Times of India

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Sky‑high losses: Iran war drives airlines to biggest crash since Covid – bn gone – The Times of India


Global airlines have suffered their worst financial shock since the COVID‑19 pandemic as the ongoing war involving US Israel and Iran has disrupted industry operations, wiping more than $50 billion off the market value of the world’s largest carriers amid rising fears of fuel shortages.The conflict, now entering its fourth week, has grounded flights, disrupted key Gulf hub airports and driven jet fuel prices sharply higher, compounding pressure on an industry that was rebounding strongly following pandemic‑related losses.According to Financial Times calculations, the 20 largest publicly listed airlines have collectively lost about $53 billion in market capitalisation since the war began. In response, airline executives have warned of a potential rise in ticket prices as carriers seek to protect shrinking profit margins.Jet fuel, which accounts for roughly a third of operating costs for airlines, has doubled in price since the United States and Israel launched attacks on Iran at the end of February. Many carriers had hedged against fuel price swings, but the rapid rise is expected to force airlines to pass on costs to passengers.“Fuel spiked quite heavily after the Ukraine invasion in 2022 as well, but this has gone further north,” easyJet chief executive Kenton Jarvis told FT, describing the current crisis as the most significant upheaval since the pandemic closed global skies in 2020.Executives also point to broader structural challenges, including the risk that sustained high fares may dampen demand. Carsten Spohr, CEO of Lufthansa, said higher ticket prices were unavoidable but expressed concern that they could weaken long‑term demand. “Our average profit is about €10 per passenger, there’s no way you can absorb the additional cost,” he said.In addition to passenger traffic pressures, airlines are preparing contingency plans for possible jet fuel shortages. Air France‑KLM CEO Ben Smith said the carrier is drawing up measures to cope with potential supply squeezes, including scaling back services on some Asian routes.The crisis has hit Middle Eastern carriers particularly hard. Carriers such as Emirates, Etihad and Qatar Airways have had to sharply reduce schedules due to airspace closures and a collapse in regional tourism, industry officials say. Despite the severity of the current disruption, Willie Walsh, head of the International Air Transport Association (IATA), noted that it still falls short of the pandemic’s impact but is reminiscent of the downturn in transatlantic demand after the 9/11 attacks, according to FT.

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What should airlines prioritize during the current crisis?

The conflict’s ripple effects are also visible in cargo operations, as freight traffic shifts from disrupted shipping routes to air cargo, straining airport facilities. At Geneva airport, for example, freight re‑routing has led to overflow onto services bound for Paris.Industry observers remain hopeful that airline valuations and demand will rebound once the conflict abates. “The share price has moved against all airlines since the start of the conflict,” Jarvis said, adding that short sellers would likely close positions quickly if a ceasefire is announced.



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