Fashion
System-wide improvements could boost textile recycling rate: BCG
Reaching that level will require industry-wide changes, including expanding efforts to collect discarded textiles, adopting new technologies, increasing operational efficiency and boosting investments, it noted.
It will also require more companies to make and sell products created from recycled materials—and more people to buy them.
System-wide improvements could boost textile recycling rate with a raw material value of more than $50 billion, a Boston Consulting Group commentary said.
Reaching that level will require industry-wide changes, including expanding efforts to collect discarded textiles, adopting new tech, raising operational efficiency, boosting investments and making more companies sell recycled products, it noted.
In 2024, discarded clothing worldwide reached 120 million metric tonnes—a clear indication of how dramatically fashion consumption has changed. As a direct result of these trends, global fibre production has more than doubled since 2000, amplifying both consumption patterns and waste.
The increase in textile waste imposes significant economic and environmental burdens. In 2024, approximately 80 per cent of discarded clothing ended up in landfills or incinerators, while only 12 per cent was reused, and substantially less than 1 per cent was recycled into new textile fibres.
The environmental toll is particularly high, the commentary by Rohan Sajdeh, Catharina Martinez-Pardo, Alexander Meyer zum Felde, Tom Lange, Eleonora Tieri and Elian Evans observed.
Producing textiles accounts for 92 per cent of the fashion industry’s greenhouse gas emissions. Disposal exacerbates such emissions. Open dumping adds another layer of risk, releasing harmful micro-plastics into the environment.
The authors expect demand for recycled textiles to exceed supply by 30 to 40 million metric tonnes by 2030.
Despite the growing momentum for change, the existing textile value chain includes many barriers to recovering and reusing more waste. Three, in particular, pose challenges to meaningful change, the authors said.
First, several factors often make recycled materials less desirable economically and practically than virgin fibres. While enthusiasm for recycled fibers is rising, concerns about quality, availability and integration into established supply chains can make them less appealing.
Moreover, the cost disparity is significant: recycled polyester can be more than twice as expensive as virgin polyester, and recycled cotton usually commands a higher price as well.
Second, today’s textile waste management infrastructure falls short. Current textile recycling systems simply weren’t designed for the immense volumes the world generates. Most collection channels primarily support resale markets, both charitable and commercial, rather than recycling initiatives.
Consequently, sorting processes rely heavily on manual labour that is optimised for resale rather than recycling. These manual processes cannot efficiently categorize textiles by recyclability, fabric composition, and colour, or effectively remove disruptors like buttons and zippers. Consumer confusion further complicates this already strained system.
Third, complex fabrics require innovating beyond current recycling capabilities. Most modern fabrics are made from blends of different fibre types. However, most existing industrial recycling solutions, which are primarily mechanical, can handle only single-material textiles.
This mismatch between waste and technology has led to an urgent need for innovative solutions that can handle a broad range of modern textile waste and deliver products that are competitive in cost and quality, the authors wrote. Such techniques have yet to reach the scale necessary to tackle current waste volumes.
To build a profitable system for all stakeholders, the industry should focus on five key actions designed to work across all of the barriers mentioned above: promote demand for textiles with recycled fibres; collect more waste; modernise sorting; scale effective recycling solutions; and invest in innovation, they said.
Success will also depend on creating meaningful economic incentives for businesses and consumers, and harnessing synergies across the value chain, the authors added.
Fibre2Fashion News Desk (DS)
Fashion
ITA to continue till Advanced Framework Agreement ratified: EU, Chile
A review of the trade and sustainable development provisions of the ITA is under way.
EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.
The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.
The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.
The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.
Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.
Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.
The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.
Fibre2Fashion News Desk (DS)
Fashion
Chanel debuts A$AP Rocky as ambassador, with Margaret Qualley teaser video
Published
November 30, 2025
Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.
The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.
https://www.youtube.com/watch?v=live
No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
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Fashion
Canada’s Lululemon revamps commercial strategy with new global leader
Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.
Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.
“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”
“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”
In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.
In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.
Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.
“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”
Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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