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Taylor Swift’s love of the color orange sets social media branding ablaze

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Taylor Swift’s love of the color orange sets social media branding ablaze


Taylor Swift‘s upcoming album release and her love of all things orange isn’t lost on her fans — or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend, NFL football star Travis Kelce, to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

Numerous corporations, from United Airlines to Olive Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced. Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too.

That is because Swift appeared onstage wearing orange numerous times toward the end of her Eras Tour and she discussed her feelings about the color on the Wednesday podcast.

“It feels like energetically how my life has felt,” the 14-time Grammy winner tells co-host Jason Kelce.

Taylor Swift performs in orange at the Paris Le Defense Arena during her Eras Tour concert in Paris, on May 9, 2024.

Lewis Joly / AP


Many, it seemed, saw value in tying their brand to Swift.

More than a dozen NHL teams followed with posts on social media acknowledging Swift’s new album, both north and south of the Canadian border. 

Even X got in on the action, declaring that it had a new profile pic: a glittery orange X. The post has garnered 5.5 million views so far.

Google is using its search engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users search for “Taylor Swift,” are greeted with a stream of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show business for you.”

Swift’s tour appearances have become economic events. The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts. Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere.

Swift also mentioned during the Wednesday podcast that she had Lasik eye surgery. In response, the X account for LASIK.com wasted no time promoting the fortuitous namedrop. The post currently has more than 389,000 views and 15,000 likes. 

About 500,000 Americans undergo Lasik every year, CBS News recently reported. And while the American Refractive Surgery Council says the complication rate is less than 1%, side effects are not uncommon and should not be taken lightly by those considering the procedure. 

Swift’s two-hour chat with the Kelces’ marks the singer’s first ever podcast interview, a milestone moment for the medium.

By Thursday afternoon, Wednesday night’s talk had already been seen more than 11.7 million times on YouTube. Clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.

It has further to go to be a record-setter, though. The most-watched podcast episode ever on YouTube, and likely the most-consumed podcast ever, is by a company called Thmanyah, a Saudi Arabian Arabic podcast network and independent journalism platform, according to its website. The video has racked up 144 million views in two years.

Swift, who infrequently gives interviews to journalists, revealed key information about her upcoming album, “The Life of a Showgirl,” and talked about her relationships with Travis Kelce and her family, and her joy of gaining full control of her past work — a yearslong quest.





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Offset opens up on plans to remarry after Cardi B divorce

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Offset opens up on plans to remarry after Cardi B divorce


Offset shares thoughts on marriage after Cardi B divorce

Offset has no plans to remarry following his divorce from Carbi B.

During an appearance on the latest episode of the Full Send podcast, the 33-year-old rapper made it clear that he is done with marriage.

When he asked if he would ever consider tying the knot again, Offset replied, “No. It’s not for me.”

“I’ve done it. Had three kids with it. It’s like a mission that’s been complete,” he added.

The Open It Up hitmaker further shared that marriage requires sacrifices he no longer feels willing to make.

“You see, I experienced it so I’ve already done it,” he reiterated.

When asked if he would recommend others get married, the rapper replied, “No.”

“I would tell you don’t get married,” said Offset. “I would say, unless you’re cool with changing your life entirely.”

 “You got a partner that’s different. Especially when it’s written and it’s a real thing. Like is this partner’s different?” he added.

For those unversed, Cardi B filed for divorce from Offset in July 2024, after seven years of marriage.

The exes welcomed three children during their romance.





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Pakistan assails India for releasing torrents from dams

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Pakistan assails India for releasing torrents from dams


Residents wade through a flooded street, following monsoon rains and rising water levels in Punjab’s Sialkot on August 27, 2025. — Reuters 
  • Water discharge worst example of India’s water aggression: minister.
  • Ahsan Iqbal says India stores water and suddenly releases it.
  • Decries India’s failure to timely share information with Pakistan.

Pakistan has assailed India for essentially “weaponising water”, with Planning and Development Minister Ahsan Iqbal saying that New Delhi abruptly and intentionally discharged the torrents from its dams.

“India has started using water as a weapon,” Iqbal said while speaking on Geo News‘ programme “Aaj Shahzeb Khanzada Kay Sath” as he reflected on the wide-scale flooding in Punjab, which has left vast swathes of land inundated due to the overflowing of Ravi, Sutlej and Chenab rivers.

With at least seven people losing their lives in Punjab’s Gujranwala Division due to flooding, the National Disaster Management Authority (NDMA) has advised Sindh’s Provincial Disaster Management Authority (PDMA) Sindh to initiate the evacuation of vulnerable communities residing along the katcha (riverine) areas and low-lying belts of the Indus River and its tributaries.

Punjab Chief Minister Maryam Nawaz on Wednesday issued a series of directives to provincial and district authorities to accelerate relief and rehabilitation efforts in flood-affected areas.

The chief minister has ordered the field presence of commissioners and deputy commissioners, along with immediate documentation of damage caused to homes and crops.

She directed the district administrations to restrict people from entering flood zones.

Separately, speaking in a video statement while supervising rescue and relief efforts in Kartarpur, Iqbal termed the water discharge as a “worst example” of water aggression by India.

“India stores water on rivers and suddenly releases it,” the minister remarked, adding that New Delhi’s water aggression posed a threat to lives and properties.

“Some issues are beyond national disputes and political differences. Countries should put all differences aside and ensure cooperation on the issue of water resources.

India has also made natural disasters a source of politics. India did not share information with Pakistan in a timely manner,” he remarked, adding that New Delhi’s failure to do so was “extremely regrettable and inhumane”.

The minister’s remarks refer to the Indus Waters Treaty (IWT) which binds both countries to share information with each other on water discharge. However, the treaty has been put in abeyance by Indian Prime Minister Narendra Modi’s government in the aftermath of the Pahalgam attack in Indian Illegally Occupied Jammu and Kashmir (IIOJK) in April.

However, the Permanent Court of Arbitration in June, in a unanimous judgment binding on both countries, issued a Supplemental Award in the IWT case and stated that New Delhi could not unilaterally suspend the accord.

The arbitration court’s ruling confirmed that India’s unilateral actions could not undermine the jurisdiction of either the court of arbitration or the Neutral Expert in proceedings under the IWT.

Although India reached out to Pakistan to warn about a potential flood situation — due to water discharge — the move was carried out via diplomatic channels and not through the bilateral commission as required by the IWT.





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Taylor Swift, Travis Kelce’s shocking wedding plans revealed

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Taylor Swift, Travis Kelce’s shocking wedding plans revealed


Taylor Swift, Travis Kelce’s shocking wedding plans revealed

Taylor Swift and Travis Kelce’s wedding plans have been revealed.

On Wednesday, an insider revealed to Page Six that the pop sensation and the NFL star plan to have a “casual” and “private” ceremony with family and close friends when they eventually exchange vows.

“It will be more casual than people think,” the source told the outlet a day after the couple announced their engagement.

Taylor and Travis announced their engagement on Tuesday, August 26, via a joint Instagram post. 

“Your English teacher and your gym teacher are getting married,” the newly engaged couple penned alongside several photos showing Kansas City Chiefs star Travis proposing to Taylor.

Recently, Travis’ father, Ed, spilled shocking details about his son’s proposal to Taylor.

Speaking to News 5 Cleveland, Ed Kelce revealed that Travis’ proposal to the singer “didn’t go exactly as planned.”

He shared that the professional player wanted to make a proposal to Taylor a “big and special event.”

“He was going to put her off ’til this week, to, you know, make some grand thing, to make it a big special event,” said Ed.





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