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This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?

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This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?


When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of 7 million people was under Russian control for a century until 1991, but Kyrgyz (pronounced kur-giz) survived and remains widely spoken among adults.

McDermott, a doctoral student at the University of Michigan, says she also heard that some kids in rural villages where Kyrgyz dominated had spontaneously learned to speak Russian. The adults largely blamed a singular force: YouTube.

McDermott and a team of five researchers across four universities in the US and Kyrgyzstan have released new research they believe proves the fears about YouTube’s influence are valid. The group simulated user behavior on YouTube and collected nearly 11,000 unique search results and video recommendations.

What they found is that Kyrgyz-language searches for popular kid interests such as cartoons, fairy tales, and mermaids often did not yield content in Kyrgyz. Even after watching 10 children’s videos featuring Kyrgyz speech to demonstrate a strong desire for it, the simulated users received fewer Kyrgyz-language recommendations for what to watch next than, surprisingly, bots showing no language preference at all. The findings show YouTube prioritizes Russian-language content over Kyrgyz-language videos, especially when searching or browsing children’s topics, according to the researchers.

“Kyrgyz children are algorithmically constructed as audiences for Russian content,” Nel Escher, a coauthor who is a postdoctoral scholar at UC Berkeley, said during a presentation at the school last week. “There is no good way to be a Kyrgyz-speaking kid on YouTube.”

McDermott recalls one frustrated Kyrgyzstani mother in 2023 explaining that she paid the internet bill a day late each month to regularly have one day without internet and, thus, YouTube at home.

YouTube, which has “committed to amplifying indigenous voices,” did not respond to WIRED’s requests for comment. The researchers are attempting to meet with YouTube’s parental controls team to discuss the potential for language filters, according to Escher.

The researchers say their work is the latest to show how online platforms can reinforce colonial culture and influence offline behavior. Under Soviet control, people in Kyrgyzstan had to learn Russian to succeed. Today, many adults are fluent in both Russian and Kyrgyz, with Russian remaining important for commerce. Kids are required to learn at least some Kyrgyz in school. But many spend several hours a day online, and watching YouTube is the leading activity, McDermott says. Quoting from Russian language videos is common, whether creators’ refrains like “Let’s do a challenge,” adaptations of American words such as “cringe,” or parroting accents and syntax.

In one of the researchers’ experiments, they searched for several subjects which are spelled the same in Russian and Kyrgyz, including Harry Potter and Minecraft. The results were predominantly Russian. Overall, just 2.7 percent of the videos the research team analyzed appeared to even include ethnically Kyrgyz people.

YouTube “socializes youth to view Russian as the default language of entertainment and technology and to view Kyrgyz as uninteresting,” the researchers wrote in a self-published paper accepted to a social computing conference scheduled for October.

The researchers say there is ample Kyrgyz-language children’s content for YouTube to promote. In 2024, the 35th-most viewed channel on YouTube across the world was D Billions, a Kyrgyzstan-based children-focused content studio with a dedicated Kyrgyz-language channel that has nearly 1 million subscribers.



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He Couldn’t Land a Job Interview. Was AI to Blame?

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He Couldn’t Land a Job Interview. Was AI to Blame?



Armed with some Python and a white-hot sense of injustice, one medical student spent six months trying to figure out whether an algorithm trashed his job application.



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Google AI workers vote to unionise over IDF and US military tech | Computer Weekly

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Google AI workers vote to unionise over IDF and US military tech | Computer Weekly


Google AI workers in the UK have launched a pioneering unionisation bid to end use of their technology by Israel and the US military.

The British-based Google DeepMind employees – who aim to become the first frontier artificial intelligence (AI) lab worldwide to unionise – sent a letter to management this week to request recognition of the Communication Workers Union (CWU) and Unite the Union as their official representatives. In a vote of CWU members at DeepMind, 98% backed the move.

John Chadfield, CWU national officer for tech workers, said: “This is a really important moment where tech workers at Google’s frontier AI lab are connecting with some of the most oppressed people in communities around the world in meaningful ways, based on foundational values of solidarity and trade unionism.

“By exercising their rights to collectivise they are in a strong position to demand their employer stop circling the ethical drain of military-industrial contracts, echoing the sentiment of many working people in the UK and elsewhere.”

The workers are part of a wider campaign, with DeepMind staff globally considering in-person protests and “research strikes” – where they abstain from work expected to significantly improve core products such as the Gemini AI assistant.

Google employees have previously protested the ethics of contracts such as Project Nimbus, a joint programme with Amazon to make cloud computing and AI tools available to Israel during its campaign in Gaza, which saw upwards of 70,000 dead. Meanwhile, Maven, a US government project from which Google withdrew in 2019 after staff protests, has reportedly been used in targeting in the Iran war.

The unionising DeepMind workers are seeking an end to use of Google AI by Israel and the US military. Their demands also include restoring a scrapped commitment not to make AI weapons or surveillance tools, the creation of an independent ethics oversight body, and the individual right to refuse to contribute to projects on moral grounds.

A DeepMind employee said: “We don’t want our AI models complicit in violations of international law, but they already are aiding Israel’s genocide of Palestinians. Even if our work is only used for administrative purposes, as leadership has repeatedly told us, it is still helping make genocide cheaper, faster and more efficient. That must end immediately, as must harm to Iranians and human lives anywhere.”

Google recently agreed to let the US Department of Defense use its AI models for classified work, a move opposed by over 600 employees. Google staff worry how the technology will be used given the deal could reportedly open the door to autonomous weapons and mass surveillance of US citizens, red-line issues that previously saw the Pentagon impose restrictions on competitor Anthropic.

The unionisation bid aims to gain representation for at least 1,000 staff tied to Google DeepMind’s London office. The employees’ letter gave management 10 working days to voluntarily recognise the CWU and Unite, or take other steps such as agreeing to mediated negotiations, before a formal legal process is launched to force recognition. Google DeepMind is headquartered in London, but has about a dozen offices across North America and Europe.

“I hope that recourse to the statutory procedure will not prove necessary,” CWU official Chadfield wrote in the letter. “We look forward to working with you in a spirit of co-operation on behalf of the workforce.”

The CWU branch for DeepMind staff is United Tech and Allied Workers.



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Top Uplift Desk Coupon Codes: Save up to $570

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Top Uplift Desk Coupon Codes: Save up to 0


Upgrading your home office can feel like going down a rabbit hole. A simple search for a basic new desk can quickly turn into hours down the drain and endless tabs open on your computer, with every option starting to blur together. Uplift has a loyal following for its super customizable desks, smart (and creative—under-desk hammock, anyone?) accessories, and a solid build quality that makes long workdays more manageable.

We’ve explored the perks of a standing desk, and the takeaway is pretty clear: even if it won’t magically fix everything, the right standing desk setup can make all the difference in the way you work. If you’re ready to make the leap into the standing desk space, starting with an Uplift coupon code is a smart move.

Save up to $570 With This Uplift Desk Coupon Code

If you’ve been waiting for the right time to upgrade your workspace, this is your sign. Right now, you can save up to $570 on standing desks through a mix of tiered discounts and bundled accessories. With the Uplift promo code SPRING, you’ll get $100 off orders of $999 or more, $150 off $1,499, $200 on $1,999, and $300 on $2,999 or more.

Uplift also includes five free accessories (worth up to $270), which is where this deal really comes in clutch, especially if you’re building a full setup. Think practical upgrades like monitor arms to lift your screen to eye level, cable management kits to tame cords, or an anti-fatigue standing mat to make standing on your feet more comfortable. The right ergonomic add-ons can make a real difference in day-to-day comfort, and this Uplift desk promo code accessories offer helps you get there.

Get $20 Off When You Sign up for Uplift Emails

Like many other brands, Uplift rewards their loyal customers. When you sign up for Uplift emails, which include things like product drops and restock alerts, you can save $20 on your order over $199. Not only will you get exclusive discounts, you’ll get email-only deals, early sale access, and special promotions with this Uplift newsletter sign up. Plus, the $20 off your next purchase.

Score Free Shipping on all Orders This Month

Who can say no to free shipping, especially when it’s for a major furniture item like a standing desk? Right now, Uplift is offering free and fast shipping on all orders, no Uplift desk coupon code required. And timing can work in your favor: most orders placed before 3 pm CST ship the same business day, so you’re not stuck refreshing the tracking page for a week. Whether you’re in the middle of an office refresh (or just impatient when it comes to deliveries), this is a major perk.

Claim up to 5 Free Accessories With Your Standing Desk Purchase

A built-in bonus when you buy an Uplift standing desk is that you get up to five free accessories baked into the purchase. You can choose from a huge catalog of over 400 add-ons to go with the desk (honestly, I was overwhelmed at first). Options range from practical to fun, like cable management kits and desk organizer sets to a desk-mounted cup holder and an under-desk hammock. There are even some branded extras, like a stainless steel tumbler and a t-shirt, depending on your vibe.

Use Your FSA Dollars to Get the Most out of Your Desk

Uplift desks may be eligible for reimbursement through your HSA or FSA, which means you could effectively pay for part of your desk setup with pre-tax dollars. This can lead to major savings, especially when stacked with an Uplift promo code.

The process is pretty straightforward: Check out normally (no need to use your HSA/FSA card upfront), then complete a quick health survey through Uplift’s partner program, which will be on your confirmation screen or through your email receipt. If you qualify, a licensed provider will issue a Letter of Medical Necessity, which you can then submit for reimbursement. It’s a few extra steps, but the payoff is worth it, especially if you’ve been eyeing a bigger purchase.



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