Tech
TikTok sale puts app’s algorithm in the spotlight
President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s negotiation with Chinese leader Xi Jinping.
The deal would create a new U.S.-only version of the app, bringing it into compliance with a law signed by former President Joe Biden on April 23, 2024, and upheld by the Supreme Court on Jan. 17, 2025. Specifics of the deal remain to be hammered out, and left unresolved is the fate of the video sharing app’s core algorithm—and what that means for TikTok’s millions of U.S. users.
The Chinese government has indicated it will not permit ByteDance to sell the algorithm, because it is classified as a controlled technology export, per Chinese law. Meanwhile, U.S. tech industry executives and some lawmakers say compliance with the law requires the algorithm to be under American control. The deal as proposed includes licensing the algorithm so that it remains Chinese intellectual property while the U.S. version of the app continues to use the technology.
TikTok’s For You Page algorithm is widely considered the most important part of the app. As one analyst put it: “Buying TikTok without the algorithm would be like buying a Ferrari without the engine.”
The algorithm’s value lies in its uncanny capacity to anticipate users’ content preferences. Many users claim it knows them better than they know themselves—a sentiment that has evolved into a curious mix of spiritual belief and conspiracy theorizing, as my colleagues and I have documented. Other scholars have similarly noted that users feel more intimately seen and known by TikTok’s algorithm than those powering other popular platforms.
I have studied social media algorithms for nearly a decade, exploring how our relationships with them have evolved as they become increasingly entwined with daily life. As both a social media scholar and TikTok devotee, I want to shed some light on how the algorithm works and how the app might change in the wake of its sale.
How the TikTok algorithm works
In some ways, the TikTok algorithm does not differ significantly from other social media algorithms. At their core, algorithms are merely a series of steps used to accomplish a specific goal. They perform mathematical computations to optimize output in service of that goal.
There are two layers to the TikTok algorithm. First, there is the abstract layer that defines the outcome developers wish to accomplish. An internal document shared with The New York Times specified that TikTok’s algorithm optimizes for four goals: “user value,” “long-term user value,” “creator value” and “platform value.”
But how do you turn these goals into math? What does an abstract concept like “user value” even mean? It’s not practical to ask users whether they value their experience every time they visit the site. Instead, TikTok relies on proxy signals that translate abstract outcomes into quantifiable measures—specifically, likes, comments, shares, follows, time spent on a given video and other user behavior data. These signals then become part of an equation to predict two key concrete outcomes: “retention,” or the likelihood that a user will return to the site, and “time spent” on the app.
The TikTok For You Page algorithm relies on machine learning for predicting retention and time spent. Machine learning is a computational process in which an algorithm learns patterns in a dataset, with little or no human guidance, to produce the best equation to predict an outcome. Through learning patterns, the algorithm determines how much individual data signals matter for coming up with a precise prediction.
A Wall Street Journal investigation found that the amount of time users spend watching each video plays a large role in how the algorithm chooses videos it suggests to users. Using the equation it has generated to predict retention and time spent, the algorithm assigns a score to each video and ranks possible videos that could be shown to the user by this score. The higher the score for an individual user, the more likely the video will appear in their feed.
Of course, content characteristics and other users additionally inform recommendations, and there are other subprocesses folded into the equation. This step is where algorithmic moderation usually comes in. If a video looks like engagement bait or has excessive gore, for example, the content’s score will be penalized.
What’s likely to change for US users
The sale has not been finalized, and what happens to the algorithm is unresolved. However, it’s fairly certain that TikTok will change. I see two key reasons for change.
First, the proposed app’s U.S.-only user population will alter the makeup of the underlying dataset informing algorithmic recommendations on an ongoing basis. As the kinds of content and users come to reflect American cultural preferences, values and behaviors, the algorithm may be slightly different as it “learns” new patterns.
Moreover, not all users will choose to join the new app, especially if it is seen as under the control of Trump’s allies. The current deal reportedly would give an 80% share to U.S. investors, including 50% to new investors Oracle, Silver Lake and Andreessen Horowitz. These investors’ have connections to Trump, and an apparent provision of the deal allows the U.S. government to select one board member. This may result in a user population—and data—reflective of a narrower realm of interests and ideologies.
Second, it’s possible that the majority share owners of the new app will decide to adjust the algorithm, particularly when it comes to content moderation. The new owners may wish to modify TikTok’s Community Guidelines according to their view of acceptable and unacceptable speech.
For example, TikTok’s current Community Guidelines prohibit misinformation and work with independent fact-checkers to assess the accuracy of content. While Meta used to follow a similar approach for Instagram and Facebook, in January 2025 it announced that it would end Meta’s relationships with independent fact-checkers and loosen content restrictions. YouTube has similarly relaxed its content moderation this year.
The bottom line is algorithms are highly sensitive to context. They reflect the interest, values and worldviews of the people who build them, the preferences and behaviors of people whose data informs their models and the legal and economic contexts they operate within.
This means that while it’s difficult to predict exactly what a U.S.-only TikTok will be like, it’s safe to assume it will not be a perfect mirror image of the current app.
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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Tech
Do Waterproof Sneakers Keep the Slosh In or Out? Let WIRED Explain
Running with wet feet, in wet socks, in wet shoes is the perfect recipe for blisters. It’s also a fast track to low morale. Nothing dampens spirits quicker than soaked socks. On ultra runs, I always carry spares. And when faced with wet, or even snowy, mid-winter miles, the lure of weatherproof shoes is strong. Anything that can stem the soggy tide is worth a go, right?
This isn’t as simple an answer as it sounds. In the past, a lot of runners—that includes me—felt waterproof shoes came with too many trade-offs, like thicker, heavier uppers that change the feel of your shoes or a tendency to run hot and sweaty. In general, weatherproof shoes are less comfortable.
But waterproofing technology has evolved, and it might be time for a rethink. Winterized shoes can now be as light as the regular models, breathability is better, and the comfort levels have improved. Brands are also starting to add extra puddle protection to some of the most popular shoes. So it’s time to ask the questions again: Just how much difference does a bit of Gore-Tex really make? Are there still trade-offs for that extra protection? And is it really worth paying the premium?
I spoke to the waterproofing pros, an elite ultra runner who has braved brutal conditions, and some expert running shoe testers. Here’s everything you need to know about waterproof running shoes in 2026. Need more information? Check out our guide to the Best Running Shoes, our guide to weatherproof fabrics, and our guide to the Best Rain Jackets.
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How Do Waterproof Running Shoes Work?
On a basic level, waterproof shoes add extra barriers between your nice dry socks and the wet world outside. If you’re running through puddles deep enough to breach your heel collars, you’re still going to get wet feet. But waterproof shoes can protect against rain, wet grass, snow, and smaller puddles.
Gore-Tex is probably the most common waterproofing tech in footwear, but it’s not the only solution in town. Some brands have proprietary tech, or you might come across alternative systems like eVent and Sympatex. That GTX stamp is definitely the one you’re most likely to encounter, so here’s how GTX works.
The water resistance comes from a layered system that is composed of a durable water repellent (DWR) coating to the uppers with an internal membrane, along with other details like taped seams, more sealed uppers with tighter woven mesh, gusseted tongues, and higher, gaiter-style heel collars.
Tech
I’ve Been Waiting Months for This Gorgeous Laptop to Drop in Price. It Finally Happened
After a long time of resisting significant price drops, the Asus Zenbook S 16 has finally dropped down to $1,000, which is $500 off its retail price.
It’s normal for laptops to dip in price toward the end of their lifespan, close to when an update comes out. But the Asus Zenbook S 16 has held on. To be fair, it’s an extremely high-end Windows laptop, one of the prettiest to come out last year. It’s sleek, portable, and has a striking design. It even gets fantastic battery life, on par with a MacBook. Speaking of MacBooks, this Zenbook is the laptop I saw tech journalists traveling with more than anything else. Given how much tech they review, that’s quite an endorsement.
But the S 16 has always been hard for me to recommend when the cheapest model available was $1,500. I was always on the lookout for a more significant price cut, but it never dropped more than a couple hundred bucks. And even though it always came with 24 GB of RAM and a terabyte of storage, the price was a hard pill to swallow. Well, the day has finally come. It’s now down to $1,000 over at Best Buy as part of the store’s Presidents’ Day sale. That’s an incredible price for this much laptop.
The previously mentioned memory and storage still apply here, along with the 2880 x 1800 OLED display with a 120-Hz refresh rate. This laptop basically has every high-end feature you could imagine, but one of my favorite aspects is the ports. Despite the thin profile, the S 16 keeps all the legacy ports you might want, including HDMI, USB-A, and even a full-size SD card slot.
There is also a smaller, 14-inch model, but its discount is not as strong as the 16-inch model. It comes in at $1,300 right now, which is still a solid price for this configuration.
I should say that Asus has an update in the works for 2026 with the latest Intel chips, but it’s only coming to the 14-inch model. I won’t lie: Based on my testing, these CPUs will make a significant difference in performance—especially on the graphics front. But I have a feeling Asus will be selling this device for an even higher price for much longer, especially with the recent development around memory shortage.
While the Zenbook S 16 is certainly the best deal at Best Buy for its Presidents’ Day sale, I would also recommend the Asus Zephyrus G14, which is also $500 off. This configuration comes with a powerful RTX 5070 Ti graphics card and is one of our favorite gaming laptops.
Tech
‘Uncanny Valley’: ICE’s Secret Expansion Plans, Palantir Workers’ Ethical Concerns, and AI Assistants
Brian Barrett: They’ve got 80 billion or so to spend 75 billion of that I think they have to spend in the next four years. So yeah, they’re going to keep expanding. And when you think of how much of an impact 3000 agents officers had in Minneapolis alone, that’s like an eighth of the, they can repeat some version of that in a lot of different spots.
Leah Feiger: And I’ve been fielding, honestly, shout out to the many local reporters around the country who’ve been contacting me in the last day or so, just to ask questions about the locations that we named that are near them or in their states or cities. And the thing to me that keeps coming up is that in addition to new buildings, they’re getting put into preexisting government buildings, preexisting leases, or that that appears to be the plan. And then we’ve also found that a bunch of these ICE offices are being located near plans for giant immigration detention warehouses, and we’re looking at offices being set up, say 20 minutes, an hour and 20 minutes away for these. Yeah. So we’re looking at different, the triangulation of this around you have to have your lawyers, your agents, have a place to get their orders and put their computers and do in some ways very mundane things that are required of an operation like this one.
Brian Barrett: Well, Leah, that’s a good point. I think when people hear ICE offices or when I do just instinctively, I think of ICE as guys with guns and masks and all that, but that’s not exactly what we’re saying here. Do you mind talking through what these offices seem to be queued up to be used for and by whom? Because ICE is not just the masked guys with bad tattoos.
Leah Feiger: Yes, absolutely. So what we reported in this story as well was some of the specific parts of ICE that actually reached out to GSA and asked them to expedite the process of getting new leases, et cetera, included in that, for example, where representatives from Ola, Ola is ICE’s office of the principal legal advisor. So that’s the lawyers, those are the ICE lawyers that are working with the courts and arguing back or deportation orders saying yes, no, et cetera, signing the documents, putting everything in front of judges. This is a really important part of this entire operation that we’re not talking about a ton. There’s a lot of focus on the DOJ. There’s a lot of focus. There was an excellent article this week in Politico talking about all of these federal judges that are really, really upset that DHS and ICE are ignoring their requests for immigrants to not be detained anymore.
The missing level of that is the lawyers that are part of this that are representing ICE to the US government here, and that’s ola. So they’ve reached out to GSA extensively as we report to get these leasing locations, specifically with the OLA legal request. I just want to get across how big this is. How massive is this ICE repeatedly outlined its expansion to cities around the us And this one piece of memorandum that we got from Ola stated that ICE will be expanding its legal operations into Birmingham, Alabama, Fort Lauderdale, Fort Myers, Jacksonville, and Tampa, Des Moines, Iowa, Boise, Idaho, Louisville, Kentucky, Baton Rouge, Louisiana, grand Rapids, Michigan, St. Louis, Missouri, rally, North Carolina, long Island, New York, Columbus, Ohio, Oklahoma City, Oklahoma, Pittsburgh, Pennsylvania, Charleston and Columbia, South Carolina, Nashville, Tennessee, Richmond, Virginia, Spokane, Washington and Cord Delaine, Idaho and Milwaukee, Wisconsin. We have other locations as well throughout the rest of the article, but those are the requests from OLA.
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