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Trump’s threats against late-night TV could spell more trouble for advertisers

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Trump’s threats against late-night TV could spell more trouble for advertisers


A sign is displayed outside the El Capitan Entertainment Centre in Hollywood where the “Jimmy Kimmel Live!” show will be recorded on the first night the show will return to the ABC lineup on September 23, 2025 in Los Angeles, California.

Mario Tama | Getty Images

Late-night television has come under fire in recent months. That could leave advertisers and media companies, already clinging to what’s left on live TV, with an even smaller pool of options.

The recent upheaval in late-night programming — namely the cancellation of “The Late Show with Stephen Colbert” and the temporary suspension of “Jimmy Kimmel Live!” — has shown a spotlight on ratings and revenue for late-night standouts and spurred questions of political influence.

President Donald Trump, aggressively vocal about both Colbert’s and Kimmel’s bad fortune, has called for late-night shows on NBC hosted by Jimmy Fallon and Seth Meyers to be next on the chopping block.

The result is not just uncertainty for viewers, TV executives and show staffs, but a pall over an advertising category that’s long been a staple of live TV.

“Reaching a lot of people who are engaged because it’s live TV — or live-to-tape — is really important, and when you think about it from the media company’s perspective … the live moments are live sports on most given nights, the nightly news and late-night talk shows. That’s all you have,” said Kevin Krim, CEO of ad data firm EDO.

“To the people who think late night doesn’t matter, they’re not thinking about the economics and the goals and the incentives of both the advertisers and the media companies. They’re ignoring some of the strategic value of the ecosystem,” he added.

When Disney’s ABC pulled “Jimmy Kimmel Live!” off the air in September, it was unclear for days if or when the program would return. While Disney reinstated Kimmel less than a week later, more than 20% of the country still couldn’t watch the show for three additional days as two major broadcast station owners preempted the content.

Colbert’s show will end next year after CBS parent Paramount announced in July it wouldn’t renew the program, citing financial considerations. The company has yet to reveal plans to fill the timeslot or give it back to the affiliate network owner.

The fervor around Colbert’s upcoming cancellation caused a temporary ratings surge, and Kimmel’s suspension led the show to rake in millions of viewers upon its return — way above the average and a missed opportunity for advertisers in the markets where Kimmel was preempted.

Late-night draw

Traditional TV viewership has decreased as the audience opts for streaming. But live content still garners the biggest ratings, which includes late-night talk shows.

As a result, late-night shows remain a valuable time slot for advertisers, especially for a younger demographic.

“Late-night may not draw the same mass audiences it once did, but the viewers who tune in are highly intentional. For advertisers, that makes the space less about sheer scale and more about reaching a consistent, engaged community,” said Julie Clark, longtime ad industry executive and current senior vice president of media and entertainment at TransUnion.

“Jimmy Kimmel Live!” was considered among the top 10 of ABC’s best vehicles for advertising reach, with the show delivering 2.5% of the network’s total ad exposures, or 11.8 billion national TV impressions, according to ad measurement firm iSpot.

According to EDO, in order to generate as much ad impact as one ad in the late-night comedy broadcast programs — that’s Kimmel, Fallon, Meyers and Colbert — advertisers would need to air, on average, about four spots across competitive late-night programming this year. In this case, competitive late-night programming means everything aired on broadcast and cable TV, excluding the late-night hosts, during these time slots.

Brands launching new products still get their best success from live TV commercials, according to ad industry executives.

But advertisers have begun to cut back on ad spending in the face of macroeconomic headwinds and trade uncertainty. Recently, eMarketer and the Interactive Advertising Bureau each released reports projecting a pullback in ad spending, not just for TV but also digital and streaming, due to higher costs for companies brought on by tariffs.

As advertisers trim spend and Trump puts late night in his crosshairs, the costs of these TV programs are coming under the microscope.

Weighing the costs

Media companies’ priorities have shifted to building out their streaming platforms in a push for profits. Pay TV networks still make the majority of the profits, but that number is shrinking.

“Generally speaking, viewership of late night talk shows has been low compared to what they once were, but it’s less about a specific host or show and more about the shift in how people consume television,” said Vicky Chang, vice president of media at Tatari, a TV ad platform.

Paramount said in July its move to end Colbert was “purely a financial decision against a challenging backdrop in late night.” Kimmel’s show will face another test when his contract comes up in 2026.

“Late-night TV and daytime morning shows used to be two of the most profitable areas of TV, more so than sports because of the big sports rights fees. Networks typically made a huge amount of money,” said Jonathan Miller, longtime senior media industry executive who serves as CEO of Integrated Media. “Initially late-night shows weren’t very expensive, but the costs have gone up. But ratings have declined so it’s less profitable – and hosts still want a lot of money.”

The focus for media companies is increasingly on content that guarantees big live audiences — by and large, live sports. This has led to hefty spending on sports rights over other kinds of content.

Weeks after Colbert said this season would be his final, the newly merged Paramount Skydance announced a $7.7 billion media rights deal with UFC. ABC parent Disney and NBCUniversal last year signed a new media rights deal with the NBA worth $77 billion over 11 years.

Media companies are also facing the daunting cost of rising political pressure.

Trump and Federal Communications Commission Chair Brendan Carr have ramped up scrutiny of media companies during the president’s second term in office.

Last year ABC News agreed to pay $15 million toward Trump’s presidential library to settle a lawsuit over comments by TV anchor George Stephanopoulos that Trump called defamatory. And this summer Paramount agreed to pay $16 million to settle a lawsuit over the editing of a CBS “60 Minutes” interview with then-Vice President Kamala Harris.

Weeks after that settlement, Paramount and Skydance won federal approval for their long-awaited merger.

Colbert later referred to Paramount’s settlement as a “big fat bribe” during one of his show’s opening monologues. Soon after, the company announced the future end date of the late-night show.

Disney’s suspension of Kimmel came on the heels of comments by the FCC’s Carr that suggested affiliate ABC stations could lose their broadcast licenses if they aired content that was against the “public interest.” Trump made a similar threat regarding the broadcast networks that he said are “against” him.

Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant.



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Budget 2026: Punjab, Telangana flag higher fiscal burden under VB-G RAM G; seek more central funds – The Times of India

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Budget 2026: Punjab, Telangana flag higher fiscal burden under VB-G RAM G; seek more central funds – The Times of India


Opposition-ruled states Punjab and Telangana on Saturday sought additional fiscal support from the Centre in the Union Budget 2026-27, arguing that the proposed Viksit Bharat Guarantee for Rozgar and Ajeevika Mission (Gramin) (VB-G RAM G) will place a heavier financial burden on states due to its revised cost-sharing formula, PTI reported.The demands were raised at the pre-Budget meeting chaired by Union Finance Minister Nirmala Sitharaman, which was attended by finance ministers of states and Union Territories, along with Union Minister of State for Finance Pankaj Chaudhary. The meeting also saw participation from the Governor of Manipur, chief ministers of Delhi, Goa, Haryana, Jammu and Kashmir, Meghalaya and Sikkim, and deputy chief ministers of several states, including Telangana.Opposition-ruled states said the changes to the rural employment framework weaken the employment guarantee and go against the spirit of cooperative federalism.Parliament last month passed the VB-G RAM G Bill, replacing the two-decade-old Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA). Under the new scheme, the Centre will bear 60 per cent of the cost and states 40 per cent, compared with the 90:10 funding pattern under MGNREGA.Punjab Finance Minister Harpal Singh Cheema strongly opposed the proposed changes, saying the new framework dilutes the employment guarantee while shifting a significant financial burden to states.“Proposed MGNREGA changes weaken employment guarantee and burden states,” Cheema said at the meeting, calling for the restoration of the original demand-driven structure and funding pattern of the scheme.Telangana Finance Minister Mallu Bhatti Vikramarka said the Union government had replaced MGNREGA with VB-G RAM G without consulting states. He noted that the shift from a 90:10 to 60:40 funding ratio would further strain state finances.He also pointed out that any additional man-days beyond the normative allocation would now have to be borne by states, which would create a serious obstacle in providing demand-based work to job seekers.“This is entirely against the spirit of cooperative federalism and starving them of funds for capital outlay, which is essential for maintaining growth momentum,” Vikramarka said.The Telangana finance minister also suggested that surcharges on income tax and corporation tax be credited to a non-lapsable infrastructure fund, from which states could receive grants for infrastructure development. Alternatively, he said, surcharges should be merged with basic tax rates to expand the divisible pool of central taxes.On GST reforms, Vikramarka said GST 2.0 may boost demand but questioned its sustainability, warning that states’ revenues could fall due to rate reductions. He called for a suitable mechanism to compensate states for any revenue loss.Punjab also sought a special fiscal package, citing the “double whammy” of border tensions and floods in 2025. On GST, Cheema said Punjab is facing an annual revenue loss of nearly Rs 6,000 crore following GST 2.0 and pressed for a predictable GST stabilisation or compensation mechanism for states.



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CY26 buying, macros propel PSX further higher | The Express Tribune

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CY26 buying, macros propel PSX further higher | The Express Tribune


Shares of 324 companies were traded. At the end of the day, 90 stocks closed higher, 211 declined and 23 remained unchanged. PHOTO: FILE


KARACHI:

Pakistan’s equity market opened the new year on a strong footing as the benchmark KSE-100 index extended its bullish momentum in the second week, climbing 5,375 points, or 3% week-on-week (WoW), to close at 184,410.

The rally was triggered by renewed buying in heavyweight stocks amid improved market participation, supportive macroeconomic indicators, and positive company-specific developments, while easing yields in the latest T-bill auction and robust remittances further strengthened investor sentiment. On a day-on-day basis, the bullish momentum at the Pakistan Stock Exchange (PSX) continued unabated on Monday as the KSE-100 index surged past 182k, closing at 182,408, up 3,373 points (+1.88%).

On Tuesday too, the market’s surge continued, when the index gained 2,654 points (+1.45%) to close at 185,602. The powerful and sustained bullish trend remained intact on Wednesday as well, with the bourse maintaining its full strength and closing at a fresh all-time high of 186,518. In the initial five sessions of CY26, the index added a massive 12,464 points (+7.2%).

However, following the sharp rally, the PSX witnessed its first profit-taking session on Thursday, where the index closed at 185,543, down 976 points (-0.52%). On Friday, the PSX took a breather and the KSE-100 remained volatile, swinging in both directions before closing at 184,410, down 1,133 points (-0.61%). Despite the decline, the CY26-to-date gains stood strong at 5.95%, equivalent to a rise of 10,356 points.

Arif Habib Limited’s (AHL) weekly report noted that the KSE-100 index climbed from 179,035 points last week to 184,410 in the outgoing week, gaining 5,375 points (+3%), supported by a rally in heavyweight stocks driven by new year buying, and positive company-specific news and updates.

Among economic developments, the government through a T-bill auction raised Rs979.3 billion against the target of Rs850 billion. Yields were down across all tenors by 28.6 to 33.8 basis points. Participation remained strong at Rs2,554.6 billion.

Worker remittances reached $3.6 billion in Dec’25, marking a 17% year-on-year (YoY) increase. Cumulatively, 1HFY26 remittances clocked in at $19.7 billion, up 11% YoY.

AHL mentioned that tariff rebasing, following shift from financial year to calendar year, was likely to pull the power purchase price down by Rs0.51 per kilowatt-hour (kWh) in CY26 versus FY26. Cotton arrivals in factories remained stable as of end-Dec’25. In Punjab, cotton arrivals declined 4% in CY25, while Sindh arrivals improved by 4% YoY. However, total production are estimated at 6.8 million bales in FY26, representing a significant 33% shortfall against projections.

Meanwhile, the central government debt stood at Rs77.5 trillion as of Nov’25 compared with Rs70.4 trillion in Nov’24, up 10.2% YoY and 0.7% month-on-month, AHL added.

JS Global’s Syed Danyal Hussain, in his report, said that the benchmark KSE-100 index extended its bullish run in the second week of the year, closing at 184,410, up 3% WoW. The rally was largely led by banks, which contributed 57% to index gains, while cement stocks (8%) and auto shares (5%) provided limited support. Market participation improved notably, with average daily traded volumes rising 25% WoW.

On the macro front, he said, Pakistan recorded monthly remittances of $3.6 billion in Dec’25, reflecting a 17% YoY increase. Meanwhile, total public debt declined by Rs345 billion to Rs77.5 trillion in 5MFY26, largely supported by the transfer of State Bank’s profits to the government.

In policy developments, the government was exploring options to seek relaxations from the IMF ahead of the FY27 budget, with key proposals including a phased reduction in super tax over the next four years and lower power tariffs to enhance competitiveness.

Separately, the gas-sector circular debt climbed to Rs3.2 trillion, driven mainly by a sharp rise in late payment surcharges (Rs1.45 trillion). In the T-bill auction, the government raised Rs979 billion against the target of Rs850 billion, with yields falling by 29-33 basis points across different tenors. SBP’s reserves rose $141 million to $16 billion.



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Budget 2026: Haryana seeks higher allocations for infra, agriculture and medical education; pushes RIDF, UIDF cap hikes – The Times of India

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Budget 2026: Haryana seeks higher allocations for infra, agriculture and medical education; pushes RIDF, UIDF cap hikes – The Times of India


Haryana Chief Minister Nayab Singh Saini on Saturday urged the Centre to step up allocations for the state’s rural and urban infrastructure, agriculture and allied sectors in the Union Budget for FY27, citing growing development needs and the state’s proximity to the national capital, PTI reported.Saini, who also holds the finance portfolio, raised the demands at the pre-Budget meeting chaired by Union Finance Minister Nirmala Sitharaman with finance ministers of states and Union Territories, according to an official Haryana government statement.The chief minister sought an increase in the general allocation under the Rural Infrastructure Development Fund (RIDF) to Rs 2,000 crore in 2026-27, saying this was necessary to sustain the momentum of rural development. He also flagged constraints under the Urban Infrastructure Development Fund (UIDF), arguing that the current Rs 100 crore cap on project size was limiting execution of large urban projects, and proposed that the ceiling be raised to Rs 500 crore.Saini thanked the Centre for continuing the Special Assistance to States for Capital Investment scheme and sought higher untied allocations for Haryana, along with relaxations in utilisation conditions, citing the state’s special requirements due to its location in the National Capital Region (NCR).He said the upcoming Budget would further pave the way for Haryana’s progress and reaffirmed the state’s commitment to contributing towards making India a developed nation by 2047.Highlighting Haryana’s agrarian profile, Saini said the state ranks second in the country in foodgrain production and is known as the breadbasket of India. He said around six lakh acres of land are affected by salinity and waterlogging, and sought central financial assistance to prevent further damage.He also underlined the need for modernising agriculture through digital agriculture, micro-irrigation, agri-logistics and value addition, adding that agri-processing clusters and MSMEs could become engines of rural prosperity.On the social sector, Saini said Haryana plans to open a medical college in every district, for which substantial support under centrally sponsored schemes would be required. He also sought higher assistance for social security pensions, noting that over 44 lakh people in the state receive such benefits.The chief minister said Haryana’s NCR region is being developed as a logistics hub, requiring higher central capital investment to improve connectivity and time-bound movement of goods. Stressing the importance of entrepreneurship, he said Haryana ranks fourth nationally in startups and is setting up a Rs 2,000 crore Fund of Funds to support them.He added that the state is developing 10 new Industrial Model Townships (IMTs) to boost MSMEs and attract investment, for which additional central assistance is needed.Saini also emphasised the importance of human capital, calling for greater focus on education, health and skills, particularly in emerging areas such as artificial intelligence, semiconductors, green technology and biotechnology.



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