British fashion company Mulberry Group plc has reported a solid Q3 ended December 27, 2025, with total sales up 5.3 per cent year on year (YoY) and like-for-like (LFL) retail and digital sales rising 11 per cent, supported by strong festive demand, a higher full-price sales mix and a positive response to its ‘Back to the Mulberry Spirit’ strategy.

The full-price retail sales jumped 19 per cent despite a highly promotional wider market, driven mainly by stronger digital and e-commerce performance reflecting improved product newness and sharper pricing architecture.

Mulberry Group has posted a solid Q3 to December 27, 2025, with total sales up 5.3 per cent and LFL retail and digital sales rising 11 per cent, driven by strong festive demand and a higher full-price mix.
Full-price sales jumped 19 per cent, with growth across the UK, US and Europe, reflecting positive customer response to its ‘Back to the Mulberry Spirit’ strategy.

In the UK, total retail and digital sales increased 3.5 per cent, with LFL growth of 6.5 per cent, as Mulberry’s renewed focus on its domestic customer drove a higher proportion of full-price online sales. The US delivered accelerated growth of 12.7 per cent, while Europe (excluding the UK) recorded a 14.9 per cent increase, supported by a 27.2 per cent jump in LFL sales, Mulberry said in a press release.

Asia Pacific sales rose 0.8 per cent overall, even as the group continued to right-size its store estate, with LFL sales up a robust 12.2 per cent following a strong double 11 festivals in November 2025.

The group said the performance reflects its strategy to simplify the business, refresh the brand and better leverage customer insights, helping Mulberry reconnect with its core audience while attracting new shoppers across both physical and digital channels.

“We have delivered a strong performance during the festive period. While there remains plenty more to be done, it is encouraging to see the early signs of our ‘Back to the Mulberry Spirit’ strategy delivering. We have maintained disciplined cost control, while at the same time growing full-price sales by having products that resonate at the right price,” said Andrea Baldo, chief executive office (CEO) of Mulberry Group.

He added that growth across regions shows Mulberry’s products are resonating globally as the brand rebuilds its cultural relevance. “The response to our Christmas campaign has been in line with expectation, with particularly strong demand for the Roxanne, the Hackney and the continued resurgence of the Bayswater,” added Baldo.

Mulberry enters the final quarter of its financial year, running from January to March 2026, with what it described as good momentum, as it continues to pursue its goal of building a sustainable and profitable luxury lifestyle brand, added the release.

Fibre2Fashion News Desk (SG)

Diesel, part of the OTB Group, announces the appointment of Andrea Rigogliosi as the brand’s new CEO. The executive will report directly to Ubaldo Minelli, CEO of the OTB Group.

“Diesel is a magical brand, which I founded, and that has always represented a unique force in the fashion landscape. Glenn Martens’ creative direction has transformed it, rediscovering its most authentic DNA and making the brand fresher, more contemporary, and increasingly loved by younger generations. Today, Diesel can be considered the only alternative to the luxury world, embodying values such as inclusivity and accessibility—particularly significant in a complex moment for the entire fashion industry. Recently, I have closely followed the brand’s development with a team of managers, while we navigated a challenging market phase. I am delighted to welcome Andrea to Diesel, and, together with the team, I am sure that he will further enhance Diesel’s potential at a crucial stage in the brand’s evolution,” stated Renzo Rosso, founder of Diesel and Chairman of the OTB Group.

Diesel, part of the OTB Group, has named Andrea Rigogliosi as its new CEO, reporting to Group CEO Ubaldo Minelli.
Rigogliosi brings extensive international leadership experience from roles at Miu Miu (Prada Group), Fendi and Christian Dior Couture.
He is expected to strengthen Diesel’s global growth and commercial strategy under Glenn Martens’ creative direction.

Andrea Rigogliosi brings solid international leadership experience in the luxury, fashion, and retail sectors, having held high-level strategic and commercial roles across Europe. Before joining Diesel, he served as Global Head of Retail and Commercial at Miu Miu – Prada Group, leading global business growth and the expansion of the distribution network. Rigogliosi held key positions within the LVMH Group, including President Europe at Fendi, General Manager France & Monaco and General Manager Italy at Christian Dior Couture. Early in his career, he took on managerial roles at Poltrona Frau Group and L’Oréal Luxury Products.

He holds a degree in International Business Administration from Bocconi University in Milan.

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Fibre2Fashion News Desk (RM)